{"id":39111,"date":"2021-10-21T03:17:47","date_gmt":"2021-10-21T03:17:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39111"},"modified":"2025-09-14T23:17:39","modified_gmt":"2025-09-15T03:17:39","slug":"%e8%81%94%e5%90%88%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e8%81%94%e5%90%88%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f\u8054\u5408\u5206\u6790\u5e02\u573a\u7814\u7a76\uff1f"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u8054\u5408\u5206\u6790\u5e02\u573a\u7814\u7a76\uff1f<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f83c43bc\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f83c43bc\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-23.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Quantitative research (23)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-23.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-23-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-23-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-23-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-23-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8054\u5408\u5206\u6790\u786e\u5b9a\u6d88\u8d39\u8005\u5982\u4f55\u8bc4\u4ef7\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4e0d\u540c\u5c5e\u6027\u3002<\/h2>\n\n\n\n<p>\u4f8b\u5982\uff0c\u6d88\u8d39\u54c1\u548c\u7535\u5668\u884c\u4e1a\u4f7f\u7528\u5b83\u3002\u8054\u5408\u5206\u6790\u7684\u76ee\u6807\u662f\u627e\u51fa\u4e00\u7ec4\u5c5e\u6027\u7684\u54ea\u4e00\u79cd\u7ec4\u5408\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\u662f\u6700\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5982\u4f55\u8fdb\u884c\u8054\u5408\u8bbe\u8ba1\u7814\u7a76\u3002\u9996\u5148\uff0c\u60a8\u5fc5\u987b\u8ba4\u8bc6\u5230\u4e1a\u52a1\u95ee\u9898\u3002\u5176\u6b21\uff0c\u60a8\u9700\u8981\u521b\u5efa\u7814\u7a76\u95ee\u9898\u3002\u7b2c\u4e09\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u8c03\u67e5\u65b9\u6cd5\u3002\u7b2c\u56db\uff0c\u73b0\u5728\u662f\u6570\u636e\u6536\u96c6\u65f6\u95f4\uff01\u63a5\u4e0b\u6765\u662f\u6709\u8da3\u7684\u90e8\u5206\uff1a\u6b64\u65f6\uff0c\u60a8\u9700\u8981\u6e05\u7406\u6570\u636e\u3001\u5206\u6790\u6570\u636e\u3001\u51c6\u5907\u6f14\u793a\u6587\u7a3f\u5e76\u786e\u5b9a\u60a8\u7684\u4e1a\u52a1\u884c\u52a8\u3002<\/p>\n\n\n\n<p><strong>\u8054\u5408\u5206\u6790\u7684\u7c7b\u578b\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u57fa\u4e8e\u83dc\u5355\u7684\u8054\u5408\u5206\u6790<\/li>\n\n\n\n<li>\u5168\u8c31\u8054\u5408\u5206\u6790<\/li>\n\n\n\n<li>\u57fa\u4e8e\u9009\u62e9\u7684\u8054\u5408\u5206\u6790<\/li>\n\n\n\n<li>\u81ea\u9002\u5e94\u8054\u5408\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u8054\u5408\u5206\u6790\u5e02\u573a\u7814\u7a76\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u8bd5\u56fe\u201c\u4e86\u89e3\u5ba2\u6237\u201d\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\uff08\u8054\u5408\u5206\u6790\uff09\u4e0d\u4ec5\u4ec5\u662f\u53e6\u4e00\u79cd\u5de5\u5177\u3002\u5b83\u662f\u6700\u597d\u7684\u5de5\u5177\u3002\u8054\u5408\u5206\u6790\u6700\u6709\u7528\u7684\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e86\u89e3\u4e70\u5bb6\u5728\u7efc\u5408\u8003\u8651\u591a\u9879\u529f\u80fd\u65f6\u505a\u51fa\u7684\u727a\u7272<\/li>\n\n\n\n<li>\u4e86\u89e3\u4e70\u5bb6\u5982\u4f55\u8bc4\u4ef7\u6bcf\u4e2a\u529f\u80fd<\/li>\n\n\n\n<li>\u5c55\u793a\u4e70\u5bb6\u5728\u73b0\u5b9e\u4e16\u754c\u4e2d\u5982\u4f55\u505a\u51fa\u9009\u62e9<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u5982\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u4e00\u9879\u5173\u4e8e\u667a\u80fd\u7535\u89c6\u7684\u8054\u5408\u7814\u7a76\u3002\u9996\u5148\uff0c\u4e00\u5bb6\u7535\u5b50\u516c\u53f8\u60f3\u8981\u5f00\u59cb\u9500\u552e\u4e00\u7cfb\u5217\u65b0\u7684\u667a\u80fd\u7535\u89c6\u3002\u4e3a\u4e86\u83b7\u5f97\u6700\u5927\u7684\u5229\u6da6\uff0c\u4ed6\u4eec\u60f3\u77e5\u9053\u54ea\u4e9b\u529f\u80fd\u5bf9\u4e70\u5bb6\u6700\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u786e\u5b9a\u4e86\u56db\u4e2a\u4e3b\u8981\u5c5e\u6027\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u957f\u5ea6<\/li>\n\n\n\n<li>\u54c1\u724c<\/li>\n\n\n\n<li>\u663e\u793a\u7c7b\u578b\uff08OLED\u3001LED\u3001LCD\uff09<\/li>\n\n\n\n<li>\u4ef7\u683c<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u6211\u4eec\u4f7f\u7528\u57fa\u4e8e\u9009\u62e9\u7684\u8054\u5408\u5206\u6790\uff0c\u5219\u9009\u9879\u5982\u4e0b\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9009\u98791<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c4f\u5e55\u5c3a\u5bf8\uff1a50\u82f1\u5bf8<\/li>\n\n\n\n<li>\u54c1\u724c\uff1a\u7d22\u5c3c<\/li>\n\n\n\n<li>\u663e\u793a\u7c7b\u578b\uff1a LED<\/li>\n\n\n\n<li>\u4ef7\u683c\uff1a$550.00<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u9009\u9879 2<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c4f\u5e55\u5c3a\u5bf8\uff1a40\u82f1\u5bf8<\/li>\n\n\n\n<li>\u54c1\u724c\uff1a\u4e9a\u9a6c\u900a<\/li>\n\n\n\n<li>\u663e\u793a\u7c7b\u578b\uff1a LED<\/li>\n\n\n\n<li>\u4ef7\u683c\uff1a$350<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u9009\u9879 3<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c4f\u5e55\u5c3a\u5bf8\uff1a65\u82f1\u5bf8<\/li>\n\n\n\n<li>\u54c1\u724c\uff1a \u4e09\u661f<\/li>\n\n\n\n<li>\u663e\u793a\u7c7b\u578b\uff1aQLED<\/li>\n\n\n\n<li>\u4ef7\u683c\uff1a$750.00<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u9009\u9879 4<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c4f\u5e55\u5c3a\u5bf8\uff1a55\u82f1\u5bf8<\/li>\n\n\n\n<li>\u54c1\u724c\uff1aLG<\/li>\n\n\n\n<li>\u663e\u793a\u5c4f\u7c7b\u578b\uff1a LCD<\/li>\n\n\n\n<li>\u4ef7\u683c\uff1a$600<\/li>\n<\/ul>\n\n\n\n<p>Besides the data gained from the respondents\u2019 choice, they also give data on what feature was most important to them. In a standard conjoint analysis survey, the respondents answer 8 to 12 questions. Thus, the raw total data from the study becomes a sort of utility score, which the analysts then use to build simulations. Finally, these simulations can forecast <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%a7%e5%93%81%e6%b5%8b%e8%af%95%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u4ea7\u54c1\u6d4b\u8bd5\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8654\">market<\/a> shares for a set of different products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u804c\u4f4d<\/h2>\n\n\n\n<p>\u5e02\u573a\u7814\u7a76\u5206\u6790\u5e08\u9605\u8bfb\u6570\u636e\u4ee5\u89c4\u5212\u5982\u4f55\u6700\u597d\u5730\u4e0e\u5e02\u573a\u5408\u4f5c\u3002\u56e0\u6b64\uff0c\u4ece\uff08\u8054\u5408\u5206\u6790\uff09\u83b7\u5f97\u7684\u6570\u636e\u5bf9\u5e02\u573a\u7814\u7a76\u5206\u6790\u5e08\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u5f55\u5165\u5206\u6790\u5e08\u4f7f\u7528\u8c03\u67e5\u4e2d\u7684\u6570\u636e\u5e76\u5bf9\u5176\u8fdb\u884c\u7ec4\u7ec7\u3002<\/p>\n\n\n\n<p>Finally, Consumer <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%87%ba%e7%89%88%e7%89%a9\/%e5%86%a0%e7%8a%b6%e7%97%85%e6%af%92%e6%96%b0%e6%b6%88%e8%b4%b9%e8%80%85%e5%90%8e%e7%9a%84%e8%b4%ad%e4%b9%b0%e8%80%85%e8%a1%8c%e4%b8%ba\/\" title=\"\u65b0\u51a0\u75c5\u6bd2\u75ab\u60c5\u540e\u7684\u4e70\u5bb6\u884c\u4e3a \u2013 \u6d88\u8d39\u8005\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8653\">\u7814\u7a76<\/a> Analysts are responsible for understanding the data gained from buyers. So, they work with other professionals to make predictions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981 CA \u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-32fd6c99\"><img decoding=\"async\" class=\"gb-image gb-image-32fd6c99\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/07\/Quantitative-Market-Research-Methods-2.jpg\" alt=\"\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\" title=\"Quantitative Market Research Methods 2\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Businesses of all kinds can <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e9%87%91%e8%9e%8d%e7%a7%91%e6%8a%80%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2%e7%a0%94%e7%a9%b6\/%e6%88%90%e6%9c%ac%e6%95%88%e7%9b%8a%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u6210\u672c\u6548\u76ca\u5206\u6790\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8651\">benefit Conjoint Analysis<\/a>, including grocery stores, restaurants, and large corporations. It helps them to understand which products or <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e9%87%91%e8%9e%8d%e7%a7%91%e6%8a%80%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2%e7%a0%94%e7%a9%b6\/%e9%87%91%e8%9e%8d%e6%9c%8d%e5%8a%a1%e5%ae%a2%e6%88%b7%e8%8e%b7%e5%8f%96%e5%92%a8%e8%af%a2\/\" title=\"\u91d1\u878d\u670d\u52a1\u5ba2\u6237\u83b7\u53d6\u54a8\u8be2\"  data-wpil-monitor-id=\"8652\">services their customers<\/a> value over others. For example, the data gained from a study may show that screen resolution is an essential feature to people. Afterward, a consumer research analyst may decide that making more high-resolution TVs enables the <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6\/\" title=\"\u54c1\u724c\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"8655\">company<\/a> to make more money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5173\u952e\u6210\u529f\u56e0\u7d20<\/h3>\n\n\n\n<p>\u8054\u5408\u5206\u6790\u5e94\u8be5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f71\u54cd\u504f\u597d<\/li>\n\n\n\n<li>\u5b9a\u4e49\u6e05\u6670\uff0c\u6613\u4e8e\u7406\u89e3<\/li>\n\n\n\n<li>\u5305\u542b\u4e24\u4e2a\u5c42\u6b21<\/li>\n\n\n\n<li>\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u6709\u4e0d\u540c\u7a0b\u5ea6<\/li>\n<\/ul>\n\n\n\n<p>\u5c5e\u6027\u53ef\u4ee5\u6709\u4e0d\u540c\u7684\u7ea7\u522b\uff0c\u8fd9\u6307\u7684\u662f\u5c5e\u6027\u7684\u5177\u4f53\u7a0b\u5ea6\u3002\u56e0\u6b64\uff0c\u5728\u8c08\u8bba\u5c5e\u6027\u7ea7\u522b\u65f6\uff0c\u5fc5\u987b\u660e\u786e\u3001\u76f8\u4e92\u6392\u65a5\u4e14\u5207\u5408\u5b9e\u9645\u3002\u4f8b\u5982\uff0c\u5728\u8c08\u8bba\u8ba1\u7b97\u673a\u952e\u76d8\u65f6\uff0c\u6211\u4eec\u77e5\u9053\u952e\u76d8\u53ef\u80fd\u662f\u673a\u68b0\u7684\u6216\u975e\u673a\u68b0\u7684\u3002\u56e0\u6b64\uff0c\u5b83\u4eec\u5904\u4e8e\u540c\u4e00\u7ea7\u522b\u3002\u673a\u68b0\u952e\u76d8\u4e4b\u4e0a\u7684\u4e00\u7ea7\u53ef\u80fd\u662f\u6309\u952e\u662f\u7ebf\u6027\u7684\u3001\u5494\u55d2\u58f0\u7684\u6216\u89e6\u89c9\u7684\u3002\u540c\u6837\uff0c\u975e\u673a\u68b0\u952e\u76d8\u4e4b\u4e0a\u7684\u4e00\u7ea7\u53ef\u80fd\u662f\u952e\u76d8\u662f\u53ef\u5377\u66f2\u7684\u3002<\/p>\n\n\n\n<p>Businesses must use conjoint analysis to be <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%b0%bc%e6%97%a5%e5%88%a9%e4%ba%9a%e5%b8%82%e5%9c%ba%e6%96%87%e5%8c%96%e5%af%b9%e5%95%86%e4%b8%9a%e7%9a%84%e5%bd%b1%e5%93%8d\/\" title=\"\u5c3c\u65e5\u5229\u4e9a\u5e02\u573a\uff1a\u6587\u5316\u5bf9\u5546\u4e1a\u7684\u5f71\u54cd\"  data-wpil-monitor-id=\"8656\">effective<\/a>. But it is essential not to wear out the respondent with too many questions. They must give informative answers. Also, there are some guidelines when constructing surveys to find out the attributes that have the most effect on demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e\u8054\u5408\u5206\u6790\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p>Conjoint Analysis, at its core, is a quantitative form of analysis. However, the use of other techniques together with Conjoint <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/mastering-conjoint-analysis-research-strategies-for-market-success\/\" title=\"Conjoint Analysis Research\"  data-wpil-monitor-id=\"1016\">Analysis<\/a> is also helpful for qualitative and strategy research. In conclusion, good Conjoint Analysis uses focus groups, interviews, and surveys to get the best information.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u8fdb\u4e00\u6b65\u4e86\u89e3\u4ec0\u4e48\u662f\u8054\u5408\u5206\u6790\u5e02\u573a\u7814\u7a76\u3002<\/p>","protected":false},"author":1,"featured_media":66985,"parent":14660,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39111","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=39111"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39111\/revisions"}],"predecessor-version":[{"id":81452,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39111\/revisions\/81452"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/66985"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=39111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}