{"id":36637,"date":"2021-02-05T03:04:33","date_gmt":"2021-02-05T03:04:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=36637"},"modified":"2025-09-12T00:47:05","modified_gmt":"2025-09-12T04:47:05","slug":"%e5%b0%bc%e6%97%a5%e5%88%a9%e4%ba%9a%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/coverage\/market-research-africa\/market-research-in-nigeria\/","title":{"rendered":"\u5c3c\u65e5\u5229\u4e9a\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u5c3c\u65e5\u5229\u4e9a\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5c3c\u65e5\u5229\u4e9a\u662f\u975e\u6d32\u4eba\u53e3\u6700\u591a\u7684\u56fd\u5bb6\uff0c\u4e5f\u662f\u7ecf\u6d4e\u5f3a\u56fd\u3002<\/h2>\n\n\n\n

With exports amounting to billions of dollars to countries like India, Spain, France and the US, Nigeria has a lot to offer investors.<\/p>\n\n\n\n

\u5c3c\u65e5\u5229\u4e9a\u7684\u6218\u7565\u4ea7\u4e1a<\/h2>\n\n\n\n

\u4ee5\u4e0b\u662f\u63a8\u52a8\u5c3c\u65e5\u5229\u4e9a\u7ecf\u6d4e\u53d1\u5c55\u7684\u56db\u4e2a\u4e3b\u8981\u884c\u4e1a\u3002<\/p>\n\n\n\n

1. \u77f3\u6cb9\u548c\u5929\u7136\u6c14<\/h3>\n\n\n\n

\u77f3\u6cb9\u548c\u5929\u7136\u6c14\u884c\u4e1a\u662f\u5c3c\u65e5\u5229\u4e9a\u6700\u8457\u540d\u7684\u6536\u5165\u6765\u6e90\u3002\u8be5\u884c\u4e1a\u7684\u6536\u76ca\u63a8\u52a8\u8be5\u56fd\u6210\u4e3a\u975e\u6d32\u7ecf\u6d4e\u7684\u9886\u5934\u7f8a\u3002\u4e3a\u4e86\u6446\u8131\u5bf9\u77f3\u6cb9\u7684\u8fc7\u5ea6\u4f9d\u8d56\uff0c\u8be5\u56fd\u6b63\u5728\u52aa\u529b\u5b9e\u73b0\u7ecf\u6d4e\u6536\u5165\u6765\u6e90\u591a\u5143\u5316\u3002<\/p>\n\n\n\n

2.\u65c5\u6e38\u4e1a<\/h3>\n\n\n\n

\u5c3c\u65e5\u5229\u4e9a\u4ee5\u5176\u91ce\u751f\u52a8\u7269\u548c\u591a\u6837\u5316\u7684\u666f\u89c2\u5438\u5f15\u7740\u6e38\u5ba2\u3002\u5b83\u8fd8\u62e5\u6709\u6c99\u6ee9\u548c\u70ed\u5e26\u4e1b\u6797\u3002\u5f53\u5c3c\u65e5\u5229\u4e9a\u540d\u4eba\u97f3\u4e50\u5bb6\u8868\u6f14\u65f6\uff0c\u5f53\u5730\u7684\u5a31\u4e50\u6d3b\u52a8\u4e5f\u4f1a\u5438\u5f15\u6e38\u5ba2\u3002<\/p>\n\n\n\n

3.\u519c\u4e1a<\/h3>\n\n\n\n

\u519c\u4e1a\u4ea7\u4e1a\u96c7\u7528\u4e86\u8d85\u8fc7\u4e00\u534a\u7684\u52b3\u52a8\u529b\uff0c\u751f\u4ea7\u53ef\u53ef\u3001\u68d5\u6988\u6cb9\u3001\u7389\u7c73\u3001\u5927\u7c73\u3001\u6728\u85af\u3001\u5c71\u836f\u548c\u6a61\u80f6\u7b49\u7ecf\u6d4e\u4f5c\u7269\u3002\u519c\u4e1a\u4e3b\u8981\u5728\u8be5\u56fd\u6c14\u5019\u6761\u4ef6\u9002\u5b9c\u7684\u5357\u90e8\u5730\u533a\u8fdb\u884c\u3002<\/p>\n\n\n\n

4. \u4fe1\u606f\u901a\u4fe1\u548c\u6280\u672f\uff08ICT\uff09<\/h3>\n\n\n\n

\u968f\u7740\u521b\u5efa\u548c\u652f\u6301\u4fe1\u606f\u7cfb\u7edf\u7684 ICT \u4e13\u4e1a\u4eba\u5458\u6570\u91cf\u4e0d\u65ad\u589e\u52a0\uff0c\u8be5\u884c\u4e1a\u5df2\u6210\u4e3a\u5c3c\u65e5\u5229\u4e9a\u589e\u957f\u6700\u5feb\u7684\u884c\u4e1a\u4e4b\u4e00\u3002\u8be5\u56fd\u8fd8\u81f4\u529b\u4e8e\u63d0\u9ad8\u4e92\u8054\u7f51\u8fde\u63a5\uff0c\u4ee5\u8fdb\u4e00\u6b65\u63d0\u9ad8\u8be5\u884c\u4e1a\u5bf9\u7ecf\u6d4e\u7684\u8d21\u732e\u3002<\/p>\n\n\n\n

\u5c3c\u65e5\u5229\u4e9a\u7684\u5546\u4e1a\u673a\u4f1a<\/h2>\n\n\n\n

\u5bf9\u4e8e\u5546\u4e1a\u6295\u8d44\u8005\u6765\u8bf4\u54ea\u4e9b\u884c\u4e1a\u6700\u6709\u524d\u666f\uff1f<\/p>\n\n\n\n

1.\u519c\u4e1a<\/h3>\n\n\n\n

\u5c3d\u7ba1\u591a\u5e74\u6765\u519c\u4e1a\u884c\u4e1a\u4e00\u76f4\u5e26\u6765\u6536\u76ca\uff0c\u4f46\u52b3\u52a8\u529b\u4ecd\u4ee5\u4f53\u529b\u52b3\u52a8\u4e3a\u4e3b\u3002\u8fd9\u5f71\u54cd\u4e86\u751f\u4ea7\u529b\uff0c\u8feb\u5207\u9700\u8981\u673a\u68b0\u5316\u3002\u4e3a\u53d1\u5c55\u8be5\u884c\u4e1a\uff0c\u653f\u5e9c\u5df2\u6388\u6743\u548c\u8d44\u52a9\u519c\u4e1a\u94f6\u884c\uff0c\u4ee5\u63d0\u9ad8\u4fe1\u8d37\u53ef\u7528\u6027\u3002<\/p>\n\n\n\n

2. \u80fd\u6e90<\/h3>\n\n\n\n

\u5c3c\u65e5\u5229\u4e9a\u7f3a\u4e4f\u70bc\u6cb9\u80fd\u529b\uff0c\u5927\u90e8\u5206\u77f3\u6cb9\u4ee5\u539f\u6cb9\u5f62\u5f0f\u51fa\u53e3\u3002\u8fd9\u5bfc\u81f4\u6f5c\u5728\u6536\u5165\u635f\u5931\u3002\u8be5\u9886\u57df\u7684\u6295\u8d44\u673a\u4f1a\u5305\u62ec\u5efa\u7acb\u70bc\u6cb9\u5382\u3001\u6cb9\u6c14\u8fd0\u8f93\u751a\u81f3\u52a0\u6cb9\u7ad9\u3002<\/p>\n\n\n\n

3. \u4fe1\u606f\u548c\u901a\u4fe1\u6280\u672f<\/h3>\n\n\n\n

\u5c3c\u65e5\u5229\u4e9a\u7684\u7535\u5b50\u5546\u52a1\u3001\u8fdc\u7a0b\u5de5\u4f5c\u3001\u534f\u4f5c\u5de5\u5177\u7684\u4f7f\u7528\u548c\u4eba\u5de5\u667a\u80fd\u7684\u4f7f\u7528\u90fd\u5728\u589e\u957f\u3002\u8fd9\u4e9b\u6d3b\u52a8\u7ed9\u5f53\u524d\u7684 IT \u57fa\u7840\u8bbe\u65bd\u5e26\u6765\u4e86\u538b\u529b\u3002\u968f\u7740\u653f\u5e9c\u63a8\u52a8\u8fdb\u4e00\u6b65\u589e\u957f\uff0c\u7cbe\u660e\u7684\u6295\u8d44\u8005\u53ef\u4ee5\u4ece\u6fc0\u52b1\u63aa\u65bd\u4e2d\u53d7\u76ca\u3002<\/p>\n\n\n\n

4. \u5a31\u4e50<\/h3>\n\n\n\n

With many internet users looking for entertainment content, the Nigerian market provides a huge opportunity for content creators and distributors. Movie production and video-on-demand services will be a welcome addition to the local entertainment offering.<\/p>\n\n\n\n

\u5c3c\u65e5\u5229\u4e9a\u7ecf\u6d4e\u9762\u4e34\u7684\u6311\u6218<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5c3d\u7ba1\u5c3c\u65e5\u5229\u4e9a\u62e5\u6709\u8bf8\u591a\u4f18\u52bf\uff0c\u4f46\u4e5f\u5b58\u5728\u4e00\u4e9b\u6311\u6218\u963b\u788d\u5176\u53d1\u5c55\uff0c\u5e76\u53ef\u80fd\u963b\u788d\u5916\u56fd\u6295\u8d44\u3002<\/p>\n\n\n\n

1. \u8150\u8d25<\/h3>\n\n\n\n

\u8150\u8d25\u662f\u5c3c\u65e5\u5229\u4e9a\u7684\u4e00\u4e2a\u5927\u95ee\u9898\u3002\u65e0\u8bba\u662f\u5f53\u5730\u4eba\u8fd8\u662f\u5916\u56fd\u4eba\u90fd\u547c\u5401\u653f\u5e9c\u91c7\u53d6\u66f4\u5927\u80c6\u7684\u63aa\u65bd\u6253\u51fb\u8150\u8d25\u3002\u5c3d\u7ba1\u653f\u5e9c\u505a\u51fa\u4e86\u52aa\u529b\uff0c\u4f46\u8fdb\u5c55\u7f13\u6162\u3002\u5c3c\u65e5\u5229\u4e9a\u7ecf\u6d4e\u7684\u51e0\u4e4e\u6bcf\u4e2a\u9886\u57df\uff0c\u4ece\u653f\u6cbb\u3001\u4f53\u80b2\u5230\u6559\u80b2\uff0c\u90fd\u53d7\u5230\u8150\u8d25\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n

2. \u4e0d\u65ad\u53d8\u5316\u7684\u653f\u5e9c\u653f\u7b56<\/h3>\n\n\n\n

\u6bcf\u5c4a\u65b0\u653f\u5e9c\u90fd\u4f1a\u51fa\u53f0\u4e0d\u540c\u7684\u7ecf\u6d4e\u6539\u5584\u653f\u7b56\u3002\u8fd9\u9020\u6210\u4e86\u6df7\u4e71\uff0c\u963b\u788d\u4e86\u7ecf\u6d4e\u53d1\u5c55\u3002\u4f01\u4e1a\u65e0\u6cd5\u77e5\u9053\u6bcf\u6b21\u9009\u4e3e\u540e\u4f1a\u53d1\u751f\u4ec0\u4e48\uff0c\u56e0\u6b64\u5f88\u96be\u5236\u5b9a\u957f\u671f\u8ba1\u5212\u3002<\/p>\n\n\n\n

3.\u6c61\u67d3<\/h3>\n\n\n\n

\u8be5\u56fd\u6700\u5927\u7684\u5916\u6c47\u6536\u5165\u6765\u6e90\u7684\u5904\u7406\u9020\u6210\u4e86\u4e25\u91cd\u7684\u6c61\u67d3\u3002\u5c3c\u65e5\u5c14\u4e09\u89d2\u6d32\u7684\u77f3\u6cb9\u6cc4\u6f0f\u5df2\u7ecf\u7834\u574f\u4e86\u690d\u88ab\u548c\u519c\u7530\uff0c\u800c\u653f\u5e9c\u6216\u77f3\u6cb9\u884c\u4e1a\u5229\u76ca\u76f8\u5173\u8005\u5374\u6ca1\u6709\u91c7\u53d6\u6709\u6548\u63aa\u65bd\u6765\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n

4. \u6050\u6016\u4e3b\u4e49<\/h3>\n\n\n\n

\u5c3c\u65e5\u5229\u4e9a\u7684\u7ecf\u6d4e\u53d7\u5230\u6050\u6016\u7ec4\u7ec7\u535a\u79d1\u5723\u5730\u6d3b\u52a8\u7684\u5f71\u54cd\u3002\u8fd9\u4e2a\u4e0e ISIS \u6709\u5173\u8054\u7684\u7ec4\u7ec7\u4e3a\u4e86\u63a7\u5236\u6574\u4e2a\u56fd\u5bb6\uff0c\u53d1\u52a8\u4e86\u591a\u8d77\u7ed1\u67b6\u548c\u8c0b\u6740\u4e8b\u4ef6\u3002\u8fd9\u5bfc\u81f4\u8be5\u56fd\u88ab\u89c6\u4e3a\u4e0d\u5b89\u5168\u7684\u56fd\u5bb6\uff0c\u5c24\u5176\u662f\u5bf9\u5916\u56fd\u4eba\u800c\u8a00\u3002<\/p>\n\n\n\n

5. \u505c\u7535<\/h3>\n\n\n\n

Doing business can be expensive in Nigeria due to frequent power outages. These reduce the profits of small businesses as they seek expensive alternative energy sources. Big corporations also register high operating costs as they have to invest in power generators.<\/p>\n\n\n\n

\u5c3c\u65e5\u5229\u4e9a\u7684\u5546\u4e1a\u9009\u5740\u4e2d\u5fc3<\/h2>\n\n\n\n

\u62c9\u5404\u65af\u4f4d\u5217\u5c3c\u65e5\u5229\u4e9a\u6700\u9002\u5408\u521b\u4e1a\u548c\u7ecf\u8425\u4f01\u4e1a\u7684\u57ce\u5e02\u699c\u9996\u3002\u4f5c\u4e3a\u5c3c\u65e5\u5229\u4e9a\u7684\u5546\u4e1a\u4e2d\u5fc3\uff0c\u62c9\u5404\u65af\u62e5\u6709\u4e30\u5bcc\u7684\u81ea\u7136\u8d44\u6e90\u548c\u57fa\u7840\u8bbe\u65bd\uff0c\u53ef\u652f\u6301\u4f01\u4e1a\u53d1\u5c55\u3002<\/p>\n\n\n\n

As the federal capital of Nigeria, Abuja boasts of modern amenities, a growing population, and a high per-capita income. Other cities investors choose for business include Kano and Port Harcourt, a port town and capital of Rivers state.<\/p>\n\n\n\n

\u5173\u4e8e\u5c3c\u65e5\u5229\u4e9a\u7684\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

The importance of market research cannot be overemphasized. Both investors and marketers understand this, and it\u2019s the primary reason SIS International Research exists. With expertise in business and market research through various methods, we help businesses make the right decisions about markets and develop a winning strategy.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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