{"id":35478,"date":"2020-06-07T02:36:30","date_gmt":"2020-06-07T02:36:30","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35478"},"modified":"2026-03-12T12:46:44","modified_gmt":"2026-03-12T16:46:44","slug":"%e6%82%a3%e8%80%85%e6%97%85%e7%a8%8b%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%8c%bb%e7%96%97%e4%bf%9d%e5%81%a5%e7%94%9f%e7%89%a9%e6%8a%80%e6%9c%af%e5%92%8c%e5%88%b6%e8%8d%af%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/%e6%82%a3%e8%80%85%e6%97%85%e7%a8%8b%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u60a3\u8005\u65c5\u7a0b\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u60a3\u8005\u65c5\u7a0b\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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Patients more than ever have information and options at their fingertips.  With access to knowledge and alternatives, it’s important for Pharmaceutical and healthcare companies to understand patients. <\/span><\/p>\n\n\n\n

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It\u2019s not enough that pharmaceutical companies conduct patient journey market research<\/a>. They need to incorporate all elements of the marketing process into that research<\/a>. They must develop methods that can create a real competitive advantage.<\/span><\/p>\n\n\n\n

\u60a3\u8005\u65c5\u7a0b\u5730\u56fe<\/span><\/h2>\n\n\n\n

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\u521b\u65b0\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

\u5e02\u573a \u7814\u7a76<\/a> is of tremendous benefit to innovators at pharmaceutical companies. A patient journey map lays out these benefits in a visual format, describing the typical routes consumers take from the start. It shows how they seek to improve their health outcomes as they do the tasks that denote the significant steps in the journey. It describes the different phases of care, starting with the onset of symptoms. It then goes to when the doctor diagnoses the patient, then to therapy, and it ends with either full recovery or adapting to a new way of living.<\/span><\/p>\n\n\n\n

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\u4ee5\u60a3\u8005\u4e3a\u4e2d\u5fc3<\/h2>\n\n\n\n

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\u4e86\u89e3\u60a3\u8005\u65c5\u7a0b<\/span><\/h2>\n\n\n\n

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\u7ba1\u7406\u60a3\u8005\u65c5\u7a0b<\/span><\/h2>\n\n\n\n

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\u5173\u4e8e\u60a3\u8005\u65c5\u7a0b\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

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