{"id":35345,"date":"2020-05-16T04:40:58","date_gmt":"2020-05-16T04:40:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35345"},"modified":"2025-09-12T02:08:23","modified_gmt":"2025-09-12T06:08:23","slug":"%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a98dfaa\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0a98dfaa\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u7535\u5b50\u5546\u52a1\u662f\u5546\u54c1\u548c\u670d\u52a1\u7684\u5728\u7ebf\u9500\u552e\u548c\u5206\u914d\u3002<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With Amazon, Alibaba, JD.com and Wayfair &#8230; online shopping is booming. More than ever, consumers are comfortable and empowered to buy products online.&nbsp; Prices are and barriers to purchase are low, making E-Commerce a <a href=\"https:\/\/www.sisinternational.com\/zh\/73903-2\/\" title=\"Turn Consumer Flavor Preferences Into Winning Products\"  data-wpil-monitor-id=\"8437\">preferred buying experience for many consumers<\/a>.&nbsp; The COVID19 outbreak accelerated this trend and educated consumers on experimenting with different e-Commerce sites.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span style=\"color: #993300;\"><strong><span class=\"s1\">\u8003\u8651\u4ee5\u4e0b\uff1a<\/span><\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u7535\u5b50\u5546\u52a1\u6b63\u5728\u63a5\u7ba1\u5f53\u5730\u96f6\u552e\u5e97\u3002 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u96f6\u552e\u516c\u53f8\u6b63\u5728\u5411\u7535\u5b50\u5546\u52a1\u516c\u53f8\u8f6c\u578b<\/span><\/li>\n\n\n\n<li><span class=\"s1\">E-Commerce <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e9%9b%b6%e5%94%ae%e8%a1%8c%e4%b8%9a%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/\" title=\"\u96f6\u552e\u5e02\u573a\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"8434\">companies are evolving into Retail<\/a> operations<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u672a\u6765\u7684\u6a21\u5f0f\u662f\u96f6\u552e\u548c\u7535\u5b50\u5546\u52a1\u9886\u57df\u90fd\u8868\u73b0\u4f18\u79c0\u7684\u516c\u53f8<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u673a\u9047\u4e0e\u6311\u6218<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Opportunities exist in creating premium experiences.&nbsp; Boosting the customer experience with chat bots and creating personalized video content \/ ads or the rise of AI to analyze data are just a few examples of ways E-Commerce <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%a1%b6%e7%ba%a7-b2b-%e9%9c%80%e6%b1%82%e7%94%9f%e6%88%90%e5%85%ac%e5%8f%b8\/\" title=\"\u9876\u7ea7 B2B \u9700\u6c42\u751f\u6210\u516c\u53f8\"  data-wpil-monitor-id=\"8436\">companies are keeping up with rising demand<\/a>.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">App developers have to address multiple challenges such as decreasing return rates and keeping up with the pace of the industry.&nbsp; Companies need to keep up with new technological innovation.&nbsp; Customers increasingly want personalization and an optimized user experience. Apps need to turn immense volumes of data into actionable insights.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7535\u5b50\u5546\u52a1\u521b\u65b0\u8d8b\u52bf<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u589e\u5f3a\u73b0\u5b9e (AR)<\/li>\n\n\n\n<li>\u4eba\u5de5\u667a\u80fd\uff08AI\uff09<\/li>\n\n\n\n<li>\u81ea\u52a8\u8865\u8d27<\/li>\n\n\n\n<li>\u804a\u5929\u673a\u5668\u4eba<\/li>\n\n\n\n<li><span class=\"s1\">CX \u548c\u5e97\u5185\u4f53\u9a8c\u6a21\u62df\u00a0<\/span><\/li>\n\n\n\n<li>\u6570\u636e\u79d1\u5b66<\/li>\n\n\n\n<li>\u5dee\u5f02\u5316<\/li>\n\n\n\n<li>\u9884\u9632\u635f\u5931<\/li>\n\n\n\n<li>\u624b\u673a\u94b1\u5305<\/li>\n\n\n\n<li>\u9ad8\u7ea7\u4f1a\u5458<\/li>\n\n\n\n<li>\u5f53\u5929\u9001\u8fbe<\/li>\n\n\n\n<li>\u5b63\u8282\u6027\u8d2d\u7269\u6d3b\u52a8\uff08\u4f8b\u5982\u4e9a\u9a6c\u900a Prime Day\uff09<\/li>\n\n\n\n<li>\u611f\u5b98\u8425\u9500<\/li>\n\n\n\n<li>UX \u548c\u7528\u6237\u4f53\u9a8c\u4f18\u5316<\/li>\n\n\n\n<li>\u89c6\u9891\u8425\u9500<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5927\u6570\u636e<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e6%ac%a7%e6%b4%b2\/%e8%8b%b1%e5%9b%bd%e5%88%a9%e7%89%a9%e6%b5%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5229\u7269\u6d66\u5e02\u573a\u7814\u7a76 | \u82f1\u56fd\u7126\u70b9\u5c0f\u7ec4\u548c\u6570\u636e\u6536\u96c6\"  data-wpil-monitor-id=\"8431\">Data can be collected<\/a> through various channels and in high quantities. The main challenge is to analyze this data and make it accessible for the company to <a href=\"https:\/\/www.sisinternational.com\/zh\/%e6%94%b9%e5%96%84%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb\/\" title=\"\u5982\u4f55\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5e76\u53d6\u60a6\u4e0d\u6ee1\u610f\u7684\u5ba2\u6237\"  data-wpil-monitor-id=\"8433\">improve the Customer<\/a> Experience. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u96f6\u552e\u5546\u6b63\u5728\u5bfb\u627e\u80fd\u591f\u4ece\u4e2d\u63a8\u65ad\u51fa\u771f\u5b9e\u5ba2\u6237\u4e60\u60ef\u7684\u6570\u636e\u3002\u4e00\u4e9b\u96f6\u552e\u5546\u5e0c\u671b\u6570\u636e\u9884\u6d4b\u80fd\u591f\u9884\u6d4b\u4e70\u5bb6\u4e0b\u6b21\u8d2d\u4e70\u7684\u989c\u8272\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9000\u8d27\u548c\u9000\u6b3e<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Decreasing high return rates is an important opportunity.&nbsp; Refunds and returns cause disruption to businesses.&nbsp; Transportation costs remain high. Addressing these costs can boost profitability.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u96c6\u6210\u6444\u50cf\u5934\u3001\u9ea6\u514b\u98ce\u548c\u4f20\u611f\u5668\u53ef\u80fd\u662f\u6700\u7ec8\u964d\u4f4e\u8fd9\u4e9b\u6bd4\u7387\u7684\u89e3\u51b3\u65b9\u6848\u3002 <\/span><span class=\"s1\">\u4f7f\u7528 3D \u8bc6\u522b\u548c\u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09\u53ef\u4ee5\u5e2e\u52a9\u5ba2\u6237\u627e\u5230\u4ed6\u4eec\u559c\u6b22\u4e14\u53ef\u80fd\u4fdd\u7559\u7684\u4ea7\u54c1\u3002&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u987e\u5ba2\u9700\u6c42\u4e0e\u4ef7\u503c\u8bc4\u4f30<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u6218\u7565\u5dee\u5f02\u5316<\/span><\/li>\n\n\n\n<li>\u4e2a\u6027\u5316<\/li>\n\n\n\n<li><span class=\"s1\">\u6570\u636e\u91c7\u96c6<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5229\u7528\u667a\u80fd\u624b\u673a\u529f\u80fd\u7684\u989d\u5916\u529f\u80fd\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Unique shopping <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e6%95%b0%e5%ad%97%e5%ae%a2%e6%88%b7%e4%bd%93%e9%aa%8c-cx-%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u6570\u5b57\u5ba2\u6237\u4f53\u9a8c (CX) \u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8432\">experience for the existing customer<\/a> (differentiation from website)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u4f7f\u7528\u624b\u673a\u529f\u80fd\uff08\u4f8b\u5982\u6444\u50cf\u5934\u3001\u9ea6\u514b\u98ce\u548c GPS\uff09\u6536\u96c6\u6570\u636e<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u8fd9 <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6\/\" title=\"\u54c1\u724c\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"8435\">company is the expert of their brand<\/a> not the developer.<\/span><\/li>\n\n\n\n<li>\u5ba2\u6237\u670d\u52a1<\/li>\n\n\n\n<li>\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/li>\n\n\n\n<li>\u70b9\u51fb\u548c\u52a0\u8f7d\u65f6\u95f4<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers.&nbsp; Traditional retailers are evolving to embrace E-Commerce.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848\u5305\u62ec\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ba2\u6237\u6d1e\u5bdf<\/li>\n\n\n\n<li>\u5ba2\u6237\u89c6\u9891\u91c7\u8bbf<\/li>\n\n\n\n<li>\u5206\u5272<\/li>\n\n\n\n<li>\u7528\u6237\u4f53\u9a8c\u7814\u7a76<\/li>\n\n\n\n<li>\u65b0\u6982\u5ff5\u7814\u7a76<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e5%b8%82%e5%9c%ba%e8%bf%9b%e5%85%a5%e6%9c%ba%e4%bc%9a%e7%a0%94%e7%a9%b6\/\" title=\"\u5e02\u573a\u8fdb\u5165\u548c\u673a\u4f1a\u7814\u7a76\"  data-wpil-monitor-id=\"8430\">\u5e02\u573a\u673a\u4f1a\u4e0e\u8fdb\u5165<\/a><\/li>\n\n\n\n<li>\u5728\u7ebf\u793e\u533a<\/li>\n\n\n\n<li>\u79fb\u52a8\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>\u79fb\u52a8\u8c03\u67e5<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS \u662f\u4e00\u5bb6\u5168\u7403\u5e02\u573a\u7814\u7a76\u548c\u6218\u7565\u54a8\u8be2\u516c\u53f8\u3002\u5229\u7528\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76\u63a2\u7d22\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u7684\u65b9\u6cd5\u3002<\/p>","protected":false},"author":1,"featured_media":64699,"parent":14514,"menu_order":64,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/35345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=35345"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/35345\/revisions"}],"predecessor-version":[{"id":81414,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/35345\/revisions\/81414"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64699"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=35345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}