{"id":35345,"date":"2020-05-16T04:40:58","date_gmt":"2020-05-16T04:40:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35345"},"modified":"2025-09-12T02:08:23","modified_gmt":"2025-09-12T06:08:23","slug":"%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/ecommerce-market-research\/","title":{"rendered":"\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u7535\u5b50\u5546\u52a1\u662f\u5546\u54c1\u548c\u670d\u52a1\u7684\u5728\u7ebf\u9500\u552e\u548c\u5206\u914d\u3002<\/span><\/h2>\n\n\n\n

With Amazon, Alibaba, JD.com and Wayfair … online shopping is booming. More than ever, consumers are comfortable and empowered to buy products online.  Prices are and barriers to purchase are low, making E-Commerce a preferred buying experience for many consumers.  The COVID19 outbreak accelerated this trend and educated consumers on experimenting with different e-Commerce sites. <\/span><\/p>\n\n\n\n

\u8003\u8651\u4ee5\u4e0b\uff1a<\/span><\/strong><\/span><\/p>\n\n\n\n

    \n
  • \u7535\u5b50\u5546\u52a1\u6b63\u5728\u63a5\u7ba1\u5f53\u5730\u96f6\u552e\u5e97\u3002 <\/span><\/li>\n\n\n\n
  • \u96f6\u552e\u516c\u53f8\u6b63\u5728\u5411\u7535\u5b50\u5546\u52a1\u516c\u53f8\u8f6c\u578b<\/span><\/li>\n\n\n\n
  • \u7535\u5b50\u5546\u52a1\u516c\u53f8\u6b63\u5728\u5411\u96f6\u552e\u4e1a\u52a1\u8f6c\u578b<\/span><\/li>\n\n\n\n
  • \u672a\u6765\u7684\u6a21\u5f0f\u662f\u96f6\u552e\u548c\u7535\u5b50\u5546\u52a1\u9886\u57df\u90fd\u8868\u73b0\u4f18\u79c0\u7684\u516c\u53f8<\/span><\/li>\n<\/ul>\n\n\n\n

    \u673a\u9047\u4e0e\u6311\u6218<\/h2>\n\n\n\n

    Opportunities exist in creating premium experiences.  Boosting the customer experience with chat bots and creating personalized video content \/ ads or the rise of AI to analyze data are just a few examples of ways E-Commerce companies are keeping up with rising demand.<\/span><\/p>\n\n\n\n

    App developers have to address multiple challenges such as decreasing return rates and keeping up with the pace of the industry.  Companies need to keep up with new technological innovation.  Customers increasingly want personalization and an optimized user experience. Apps need to turn immense volumes of data into actionable insights. <\/span><\/p>\n\n\n\n

    \u7535\u5b50\u5546\u52a1\u521b\u65b0\u8d8b\u52bf<\/h2>\n\n\n\n
      \n
    • \u589e\u5f3a\u73b0\u5b9e (AR)<\/li>\n\n\n\n
    • \u4eba\u5de5\u667a\u80fd\uff08AI\uff09<\/li>\n\n\n\n
    • \u81ea\u52a8\u8865\u8d27<\/li>\n\n\n\n
    • \u804a\u5929\u673a\u5668\u4eba<\/li>\n\n\n\n
    • CX \u548c\u5e97\u5185\u4f53\u9a8c\u6a21\u62df\u00a0<\/span><\/li>\n\n\n\n
    • \u6570\u636e\u79d1\u5b66<\/li>\n\n\n\n
    • \u5dee\u5f02\u5316<\/li>\n\n\n\n
    • \u9884\u9632\u635f\u5931<\/li>\n\n\n\n
    • \u624b\u673a\u94b1\u5305<\/li>\n\n\n\n
    • \u9ad8\u7ea7\u4f1a\u5458<\/li>\n\n\n\n
    • \u5f53\u5929\u9001\u8fbe<\/li>\n\n\n\n
    • \u5b63\u8282\u6027\u8d2d\u7269\u6d3b\u52a8\uff08\u4f8b\u5982\u4e9a\u9a6c\u900a Prime Day\uff09<\/li>\n\n\n\n
    • \u611f\u5b98\u8425\u9500<\/li>\n\n\n\n
    • UX \u548c\u7528\u6237\u4f53\u9a8c\u4f18\u5316<\/li>\n\n\n\n
    • \u89c6\u9891\u8425\u9500<\/li>\n<\/ul>\n\n\n\n

      \u5927\u6570\u636e<\/h2>\n\n\n\n

      \u6570\u636e\u53ef\u4ee5\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u6536\u96c6\uff0c\u800c\u4e14\u6570\u91cf\u5de8\u5927\u3002\u4e3b\u8981\u7684\u6311\u6218\u662f\u5206\u6790\u8fd9\u4e9b\u6570\u636e\uff0c\u5e76\u8ba9\u516c\u53f8\u80fd\u591f\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002 <\/span><\/p>\n\n\n\n

      \u96f6\u552e\u5546\u6b63\u5728\u5bfb\u627e\u80fd\u591f\u4ece\u4e2d\u63a8\u65ad\u51fa\u771f\u5b9e\u5ba2\u6237\u4e60\u60ef\u7684\u6570\u636e\u3002\u4e00\u4e9b\u96f6\u552e\u5546\u5e0c\u671b\u6570\u636e\u9884\u6d4b\u80fd\u591f\u9884\u6d4b\u4e70\u5bb6\u4e0b\u6b21\u8d2d\u4e70\u7684\u989c\u8272\u3002<\/span><\/p>\n\n\n\n

      \u9000\u8d27\u548c\u9000\u6b3e<\/h2>\n\n\n\n

      Decreasing high return rates is an important opportunity.  Refunds and returns cause disruption to businesses.  Transportation costs remain high. Addressing these costs can boost profitability.<\/span><\/p>\n\n\n\n

      \u96c6\u6210\u6444\u50cf\u5934\u3001\u9ea6\u514b\u98ce\u548c\u4f20\u611f\u5668\u53ef\u80fd\u662f\u6700\u7ec8\u964d\u4f4e\u8fd9\u4e9b\u6bd4\u7387\u7684\u89e3\u51b3\u65b9\u6848\u3002 <\/span>\u4f7f\u7528 3D \u8bc6\u522b\u548c\u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09\u53ef\u4ee5\u5e2e\u52a9\u5ba2\u6237\u627e\u5230\u4ed6\u4eec\u559c\u6b22\u4e14\u53ef\u80fd\u4fdd\u7559\u7684\u4ea7\u54c1\u3002 <\/span><\/p>\n\n\n\n

      \u987e\u5ba2\u9700\u6c42\u4e0e\u4ef7\u503c\u8bc4\u4f30<\/h2>\n\n\n\n
        \n
      • \u6218\u7565\u5dee\u5f02\u5316<\/span><\/li>\n\n\n\n
      • \u4e2a\u6027\u5316<\/li>\n\n\n\n
      • \u6570\u636e\u91c7\u96c6<\/span><\/li>\n\n\n\n
      • \u5229\u7528\u667a\u80fd\u624b\u673a\u529f\u80fd\u7684\u989d\u5916\u529f\u80fd\u3002<\/span><\/li>\n\n\n\n
      • \u4e3a\u73b0\u6709\u5ba2\u6237\u63d0\u4f9b\u72ec\u7279\u7684\u8d2d\u7269\u4f53\u9a8c\uff08\u4e0e\u7f51\u7ad9\u6709\u6240\u533a\u522b\uff09<\/span><\/li>\n\n\n\n
      • \u4f7f\u7528\u624b\u673a\u529f\u80fd\uff08\u4f8b\u5982\u6444\u50cf\u5934\u3001\u9ea6\u514b\u98ce\u548c GPS\uff09\u6536\u96c6\u6570\u636e<\/span><\/li>\n\n\n\n
      • \u8be5\u516c\u53f8\u662f\u5176\u54c1\u724c\u7684\u4e13\u5bb6\uff0c\u800c\u4e0d\u662f\u5f00\u53d1\u5546\u3002<\/span><\/li>\n\n\n\n
      • \u5ba2\u6237\u670d\u52a1<\/li>\n\n\n\n
      • \u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/li>\n\n\n\n
      • \u70b9\u51fb\u548c\u52a0\u8f7d\u65f6\u95f4<\/li>\n<\/ul>\n\n\n\n

        \u5173\u4e8e\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

        E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers.  Traditional retailers are evolving to embrace E-Commerce. <\/span><\/p>\n\n\n\n

        \u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848\u5305\u62ec\uff1a<\/strong><\/p>\n\n\n\n

          \n
        • \u5ba2\u6237\u6d1e\u5bdf<\/li>\n\n\n\n
        • \u5ba2\u6237\u89c6\u9891\u91c7\u8bbf<\/li>\n\n\n\n
        • \u5206\u5272<\/li>\n\n\n\n
        • \u7528\u6237\u4f53\u9a8c\u7814\u7a76<\/li>\n\n\n\n
        • \u65b0\u6982\u5ff5\u7814\u7a76<\/li>\n\n\n\n
        • \u5e02\u573a\u673a\u4f1a\u4e0e\u8fdb\u5165<\/li>\n\n\n\n
        • \u5728\u7ebf\u793e\u533a<\/li>\n\n\n\n
        • \u79fb\u52a8\u6c11\u65cf\u5fd7<\/li>\n\n\n\n
        • \u79fb\u52a8\u8c03\u67e5<\/li>\n<\/ul>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          SIS \u662f\u4e00\u5bb6\u5168\u7403\u5e02\u573a\u7814\u7a76\u548c\u6218\u7565\u54a8\u8be2\u516c\u53f8\u3002\u5229\u7528\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76\u63a2\u7d22\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u7684\u65b9\u6cd5\u3002<\/p>","protected":false},"author":1,"featured_media":64699,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/35345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=35345"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/35345\/revisions"}],"predecessor-version":[{"id":68029,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/35345\/revisions\/68029"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64699"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=35345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}