{"id":35277,"date":"2020-05-09T06:00:18","date_gmt":"2020-05-09T06:00:18","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35277"},"modified":"2025-09-12T20:54:43","modified_gmt":"2025-09-13T00:54:43","slug":"%e9%a3%9f%e5%93%81%e9%a5%ae%e6%96%99%e5%88%b6%e9%80%a0%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/food-beverage-manufacturing-market-research\/","title":{"rendered":"\u98df\u54c1\u548c\u996e\u6599\u5236\u9020\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u98df\u54c1\u548c\u996e\u6599\u5236\u9020\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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Food Manufacturing is the industry that supplies meat to people worldwide.  One of the world’s largest industries, Food and Beverage Manufacturing is a large industry with millions of people employed to ensure efficient production of goods.  Millions of lives depend on the efficient functioning of the industry.  Food and Beverage Manufacturing Market Research helps companies to be more efficient, to become more profitable and to serve customer needs.<\/p>\n\n\n\n

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    \n
  • \u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u53e3\u5473\u548c\u884c\u4e3a\u3002\u98df\u54c1\u548c\u996e\u6599\u5236\u9020\u5e02\u573a\u3002\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\u6709\u5173\u5373\u5c06\u5230\u6765\u7684\u5e02\u573a\u8d8b\u52bf\u7684\u91cd\u8981\u4fe1\u606f\uff0c\u5e76\u5e2e\u52a9\u516c\u53f8\u5f00\u53d1\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u7684\u4ea7\u54c1\u3002<\/li>\n\n\n\n
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  • \u5411\u516c\u53f8\u63d0\u4f9b\u98df\u54c1\u5b89\u5168\u6cd5\u89c4\u3001\u6807\u7b7e\u534f\u8bae\u548c\u73af\u5883\u6cd5\u89c4\u4fee\u6539\u7684\u77e5\u8bc6\u3002<\/li>\n<\/ul>\n\n\n\n

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    In Qualitative Market Research, we conduct exploratory research to understand why consumers buy certain food products and why business executives make decisions.  We uncover preferences, habits, decision-making, and ways for companies to gain new customers.  Examples of projects include openness to new food technologies and concepts.<\/p>\n\n\n\n

    In Quantitative Market Research, we measure the extent to which consumers prefer certain products or how business people perceive food brands.  We can uncover new opportunities with this data and can help our clients make decisions more confidently.  We also conduct Taste Testing to examine consumer reactions to different tastes, ingredients, and flavors.<\/p>\n\n\n\n

    In Strategy Research, we examine the competitive dynamics, industry movements, and new opportunities in the market.  Our solutions include Go To Market Strategy, Market Opportunity and Market Sizing Assessments.<\/p>\n\n\n\n

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    \"SIS<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

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    • \u98df\u54c1\u5236\u9020\u4e1a\u7684\u5c16\u7aef\u6280\u672f\u8fdb\u6b65\uff0c\u5982\u673a\u5668\u4eba\u6280\u672f\u3001\u4eba\u5de5\u667a\u80fd (AI) \u548c\u7269\u8054\u7f51 (IoT)\uff0c\u5bf9\u4e8e\u5f00\u5c55\u98df\u54c1\u5236\u9020\u5e02\u573a\u7814\u7a76\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u516c\u53f8\u5fc5\u987b\u7406\u89e3\u8fd9\u4e9b\u6280\u672f\u7684\u5f71\u54cd\u4ee5\u53ca\u5982\u4f55\u5229\u7528\u5b83\u4eec\u6765\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u751f\u4ea7\u529b\u5e76\u63d0\u9ad8\u6574\u4f53\u6548\u7387\u3002<\/li>\n\n\n\n
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                • \u8c37\u7269\u3001\u6c34\u679c\u548c\u852c\u83dc\u7b49\u98df\u54c1\u5236\u9020\u5fc5\u9700\u6750\u6599\u7684\u4ef7\u683c\u53d8\u5316\u5f88\u5927\u3002\u8fd9\u79cd\u6210\u672c\u4e0d\u7a33\u5b9a\u7ed9\u7ec4\u7ec7\u51c6\u786e\u9884\u6d4b\u8d39\u7528\u548c\u6709\u6548\u7ec4\u7ec7\u751f\u4ea7\u5e26\u6765\u4e86\u6311\u6218\u3002<\/li>\n\n\n\n
                • \u98df\u54c1\u5236\u9020\u4e1a\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\uff0c\u8bb8\u591a\u4f01\u4e1a\u90fd\u5728\u52aa\u529b\u4e89\u53d6\u5e02\u573a\u4efd\u989d\u3002\u5305\u62ec\u521d\u521b\u4f01\u4e1a\u548c\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u54c1\u724c\u5728\u5185\u7684\u65b0\u53c2\u4e0e\u8005\u7684\u52a0\u5165\u8fdb\u4e00\u6b65\u52a0\u5267\u4e86\u7ade\u4e89\u6c34\u5e73\u3002<\/li>\n\n\n\n
                • \u968f\u7740\u6d88\u8d39\u8005\u53e3\u5473\u7684\u4e0d\u65ad\u53d8\u5316\uff0c\u4f01\u4e1a\u5fc5\u987b\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u4ee5\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u3002\u505a\u4e0d\u5230\u8fd9\u4e00\u70b9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u5e02\u573a\u4efd\u989d\u548c\u6536\u5165\u7684\u635f\u5931\u3002<\/li>\n<\/ul>\n\n\n\n

                  \u4e3b\u8981\u5e02\u573a\u8d8b\u52bf\u548c\u672a\u6765\u5c55\u671b<\/h2>\n\n\n\n
                    \n
                  • \u968f\u7740\u6d88\u8d39\u8005\u60c5\u7eea\u8f6c\u5411\u66f4\u52a0\u73af\u4fdd\u7684\u98df\u54c1\u9009\u62e9\uff0c\u4f01\u4e1a\u6709\u671b\u91c7\u53d6\u51cf\u5c11\u6d6a\u8d39\u3001\u4f7f\u7528\u53ef\u6301\u7eed\u5305\u88c5\u548c\u91c7\u7528\u5176\u4ed6\u53ef\u6301\u7eed\u505a\u6cd5\u7b49\u884c\u52a8\u3002<\/li>\n\n\n\n
                  • \u9884\u8ba1\u7535\u5b50\u5546\u52a1\u8d8b\u52bf\u5c06\u6301\u7eed\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5ba2\u6237\u9009\u62e9\u5728\u7ebf\u8d2d\u4e70\u98df\u54c1\u6742\u8d27\u3002\u901a\u8fc7\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6570\u5b57\u5316\u8d2d\u4e70\u548c\u63a5\u6536\u8ba2\u5355\u7684\u80fd\u529b\u6765\u9002\u5e94\u8fd9\u4e00\u8d8b\u52bf\u7684\u516c\u53f8\u53ef\u80fd\u4f1a\u83b7\u5f97\u66f4\u5927\u7684\u5e02\u573a\u4efd\u989d\u3002<\/li>\n\n\n\n
                  • \u98df\u54c1\u5236\u9020\u4e1a\u6b63\u65e5\u76ca\u62e5\u62b1\u5168\u7403\u5316\uff0c\u5404\u7ec4\u7ec7\u7eb7\u7eb7\u8fdb\u519b\u65b0\u5730\u533a\uff0c\u4ee5\u8fdb\u5165\u65b0\u5e02\u573a\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u5bfb\u6c42\u8fdb\u519b\u53d1\u5c55\u4e2d\u7ecf\u6d4e\u4f53\uff0c\u9884\u8ba1\u8fd9\u4e00\u8d8b\u52bf\u5c06\u6301\u7eed\u4e0b\u53bb\u3002<\/li>\n<\/ul>\n\n\n\n

                    \u98df\u54c1\u5236\u9020\u5e02\u573a\u7814\u7a76\u7684\u597d\u5904<\/h2>\n\n\n\n
                      \n
                    • \u6709\u6548\u63a8\u51fa\u65b0\u4ea7\u54c1<\/li>\n\n\n\n
                    • \u63d0\u9ad8\u5229\u6da6<\/li>\n\n\n\n
                    • \u5438\u5f15\u65b0\u5ba2\u6237<\/li>\n\n\n\n
                    • \u4fdd\u7559\u73b0\u6709\u5ba2\u6237<\/li>\n\n\n\n
                    • \u5168\u7403\u6269\u5f20<\/li>\n\n\n\n
                    • \u964d\u4f4e\u98ce\u9669<\/li>\n<\/ul>\n\n\n\n

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