{"id":35169,"date":"2020-04-30T03:42:38","date_gmt":"2020-04-30T03:42:38","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35169"},"modified":"2025-09-12T20:43:02","modified_gmt":"2025-09-13T00:43:02","slug":"%e7%83%98%e7%84%99%e9%a3%9f%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%83%98%e7%84%99%e9%a3%9f%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/","title":{"rendered":"\u70d8\u7119\u98df\u54c1\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u70d8\u7119\u98df\u54c1\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ea25fa11\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ea25fa11\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Bakery baked ff\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Bakery-baked-ff-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s2\">\u70d8\u7119\u98df\u54c1\u5e02\u573a\u7814\u7a76<\/span><\/h2>\n\n\n\n<p><span class=\"s2\">\u5728\u70d8\u7119\u98df\u54c1\u5e02\u573a\u7814\u7a76\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u5b9e\u73b0\u4ee5\u4e0b\u6218\u7565\u91cd\u70b9\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">\u589e\u5f3a\u4ea7\u54c1\u7ec4\u5408<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\u6d4b\u8bd5\u65b0\u53e3\u5473<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\u4e86\u89e3\u5f53\u5730\u53e3\u5473<\/span><\/li>\n\n\n\n<li><span class=\"s2\">\u521b\u5efa\u65b0\u6d88\u606f\u00a0<\/span><\/li>\n\n\n\n<li>\u8bc4\u4f30\u65b0\u4ea7\u54c1\u6982\u5ff5<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e4%ba%94%e9%87%91%e5%ba%97%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u4e94\u91d1\u5e97\u548c\u5bb6\u88c5\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"10938\">Improve a marketing<\/a> campaign<\/li>\n\n\n\n<li><span class=\"s2\"><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e9%a4%90%e5%8e%85%e9%a3%9f%e5%93%81%e8%8f%9c%e5%8d%95%e4%bc%98%e5%8c%96%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u9910\u5385\u548c\u98df\u54c1\u83dc\u5355\u4f18\u5316\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"10942\">Optimize the marketing<\/a> mix<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u70d8\u7119\u98df\u54c1\uff1f<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #993300;\"><strong>\u725b\u89d2\u5305<\/strong><\/span> \u7528\u70e4\u7bb1\u70e4\u5236\uff0c\u91cc\u9762\u586b\u6ee1\u7f8e\u5473\u7684\u5976\u6cb9\u3002\u8ff7\u4f60\u7f8a\u89d2\u9762\u5305\u662f\u5373\u98df\u7684\uff0c\u6709\u67d4\u8f6f\u7684\u53d1\u9175\u9762\u56e2\u3002 <\/span><span class=\"s1\">\u6807\u51c6\u5c3a\u5bf8\u7684\u7f8a\u89d2\u9762\u5305\u662f\u4f20\u7edf\u6b27\u6d32\u7f8a\u89d2\u9762\u5305\u7684\u67d4\u8f6f\u4e14\u5145\u6ee1\u9985\u6599\u7684\u7248\u672c\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>\u7531\u4e8e\u9762\u56e2\u81ea\u7136\u53d1\u9175\u5e76\u7ecf\u8fc7\u70e4\u7bb1\u70d8\u70e4\uff0c\u5b83\u4eec\u975e\u5e38\u67d4\u8f6f\u5e76\u4e14\u53ef\u4ee5\u957f\u65f6\u95f4\u4fdd\u6301\u65b0\u9c9c\u3002&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #993300;\"><strong>\u9762\u5305\u86cb\u7cd5<\/strong><\/span> \u662f\u81ea\u7136\u53d1\u9175\u7684\u8f6f\u86cb\u7cd5\uff0c\u5728\u70e4\u7bb1\u4e2d\u70d8\u70e4\u800c\u6210\uff0c\u5c06\u677e\u8f6f\u7684\u9ec4\u6cb9\u8d28\u5730\u4e0e\u9999\u8106\u53ef\u53e3\u7684\u5757\u72b6\u7269\u76f8\u7ed3\u5408\uff0c\u5f62\u6210\u4e0d\u540c\u8d28\u5730\u548c\u98ce\u5473\u7684\u8bf1\u4eba\u878d\u5408\u3002\u666e\u901a\u7248\u672c\u975e\u5e38\u9002\u5408\u65e9\u9910\uff0c\u5207\u7247\u540e\u53ef\u505a\u6cd5\u5f0f\u5410\u53f8\uff0c\u6216\u76f4\u63a5\u6d82\u62b9\u679c\u9171\u6216\u60a8\u559c\u6b22\u7684\u5976\u6cb9\u3002<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #993300;\"><strong>\u9ec4\u91d1\u9762\u5305<\/strong><\/span> \u662f\u661f\u5f62\u7684\u91d1\u9ec4\u8272\u86cb\u7cd5\uff0c\u5bcc\u542b\u9ec4\u6cb9\u548c\u9e21\u86cb\uff0c\u53e3\u611f\u82b3\u9999\u67d4\u8f6f<span class=\"Apple-converted-space\">&nbsp;<\/span>\u9762\u56e2\u3002\u7531\u4e8e\u5176\u5f62\u72b6\u548c\u8d28\u5730\uff0c\u5b83\u975e\u5e38\u9002\u5408\u4f5c\u4e3a\u521b\u610f\u98df\u8c31\u7684\u57fa\u7840\u6216\u7b80\u5355\u5730\u642d\u914d\u751f\u5976\u6cb9\u6216\u51b0\u6dc7\u6dcb\u3002<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><strong><span style=\"color: #993300;\">\u7eb8\u676f\u86cb\u7cd5\u3002&nbsp;<\/span><\/strong> \u8fd9\u79cd\u5c0f\u5403\u53ef\u80fd\u6709\u8272\u5f69\u7f24\u7eb7\u7684\u5de7\u514b\u529b\u914d\u6599\u548c\u9690\u85cf\u7684\u7f8e\u5473\u5976\u6cb9\u6838\u5fc3\u3002&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #993300;\"><strong>\u8282\u65e5\u7cd5\u70b9<\/strong><\/span> \u4ee5\u54b8\u5473\u65b9\u5f0f\u878d\u5408\u4e86\u4f20\u7edf\u610f\u5927\u5229\u98df\u8c31\u7684\u6240\u6709\u7279\u70b9\u3002\u5176\u67d4\u8f6f\u7684\u9ec4\u6cb9\u9762\u56e2\u662f\u5236\u4f5c\u7f8e\u5f0f\u4e09\u660e\u6cbb\u7684\u7406\u60f3\u57fa\u7840\uff0c\u53ea\u9700\u5c06\u5176\u5207\u7247\u5e76\u586b\u5165\u6240\u9700\u7684\u914d\u6599\u5373\u53ef\u3002 <span class=\"Apple-converted-space\">&nbsp; <\/span>\u7ecf\u8fc7\u81ea\u7136\u53d1\u9175\u548c\u70e4\u7bb1\u70d8\u70e4\uff0c\u5b83\u6bd4\u9762\u5305\u80fd\u66f4\u957f\u65f6\u95f4\u5730\u4fdd\u6301\u67d4\u8f6f\u548c\u65b0\u9c9c\u3002<\/span><\/p>\n\n\n\n<p><span style=\"color: #993300;\"><strong>\u5176\u4ed6\u54c1\u79cd\uff1a<\/strong> <\/span>\u78c5\u86cb\u7cd5\u3001\u590f\u5a01\u5937\u9762\u5305\u3001\u751c\u9762\u5305\u3001\u7ea2\u85af\u9762\u5305\u3001\u9178\u9762\u5305\u3001\u5c0f\u5706\u9762\u5305\u3001\u65e9\u9910\u9762\u5305\u548c\u665a\u9910\u9762\u5305<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70d8\u7119\u98df\u54c1\u5e02\u573a\u7814\u7a76\u53d1\u73b0\u4e86\u4ec0\u4e48<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u96f6\u98df\u504f\u597d<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5bf9\u70d8\u7119\u98df\u54c1\u7684\u770b\u6cd5<\/span><\/li>\n\n\n\n<li>\u573a\u5408\u548c\u5b63\u8282\u6027<\/li>\n\n\n\n<li>\u53e3\u5473\u6392\u540d<\/li>\n\n\n\n<li>\u7d22\u8d54\u6392\u540d<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%b9%b0%e6%96%b9%e8%a7%92%e8%89%b2%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u4e70\u65b9\u89d2\u8272\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848\u548c\u65b9\u6cd5\"  data-wpil-monitor-id=\"10939\">\u4e70\u5bb6\u8d44\u6599\u548c\u89d2\u8272<\/a><\/li>\n\n\n\n<li>\u5b9a\u4ef7\u89c2\u5ff5<\/li>\n\n\n\n<li>\u8d27\u67b6\u6446\u653e\u6d1e\u5bdf<\/li>\n\n\n\n<li>\u5ba2\u6237\u7ec6\u5206\u6570\u636e<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6982\u5ff5\u6d4b\u8bd5<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">We uncover the new concept&nbsp;likes and dislikes,&nbsp;Reactions to&nbsp;the product,&nbsp;Consumption occasions,&nbsp;Buying occasions, ideal <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e9%9b%b6%e5%94%ae%e5%ae%9a%e4%bb%b7%e4%b8%8e%e7%ab%9e%e4%ba%89%e5%88%86%e6%9e%90\/\" title=\"\u96f6\u552e\u5b9a\u4ef7\u548c\u7ade\u4e89\u5206\u6790\"  data-wpil-monitor-id=\"10937\">Retail location and price<\/a> perceptions.&nbsp; The <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%91%b3%e8%a7%89%e6%b5%8b%e8%af%95\/%e4%ba%a7%e5%93%81%e5%8f%a3%e5%91%b3%e6%b5%8b%e8%af%95\/\" title=\"\u4ea7\u54c1\u53e3\u5473\u6d4b\u8bd5\"  data-wpil-monitor-id=\"10940\">testing can include exercises that evaluate tastes<\/a>, likes and dislikes.&nbsp; What emerges is a comprehensive report,&nbsp; recommendations and areas of improvement.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70d8\u7119\u98df\u54c1\u5e02\u573a\u7814\u7a76\u80fd\u5b9e\u73b0\u4ec0\u4e48<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8bc4\u4f30\u662f\u5426\u9700\u8981\u91cd\u65b0\u5236\u5b9a<\/li>\n\n\n\n<li>\u8bc4\u4f30\u53e3\u5473\u7ec4\u5408<\/li>\n\n\n\n<li>Gain recommendations on how and where to <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e6%96%b0%e4%ba%a7%e5%93%81%e5%8f%91%e5%b8%83%e5%b8%82%e5%9c%ba%e8%b0%83%e7%a0%94\/\" title=\"\u65b0\u4ea7\u54c1\u4e0a\u5e02\u7814\u7a76\"  data-wpil-monitor-id=\"10941\">launch new products<\/a><\/li>\n\n\n\n<li>\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b<\/li>\n\n\n\n<li>\u6d4b\u8bd5\u9762\u5305\u7684\u8d28\u5730\u3001\u9985\u6599\u7684\u5473\u9053\u3001\u914d\u6599\u548c\u6c14\u5473\u7b49\u53d8\u91cf<\/li>\n\n\n\n<li>\u5bf9\u53e3\u5473\u548c\u6210\u5206\u8fdb\u884c\u6392\u5e8f<\/li>\n\n\n\n<li>\u6536\u96c6\u7c7b\u522b\u89c1\u89e3<\/li>\n\n\n\n<li>\u5236\u5b9a\u65b0\u7684\u6218\u7565\u5b9a\u4f4d<\/li>\n\n\n\n<li>\u6df1\u5165\u4e86\u89e3\u6bd4\u8d5b<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u53ef\u4ee5\u505a\u51fa\u54ea\u4e9b\u51b3\u5b9a<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ef7\u94b1<\/li>\n\n\n\n<li>\u664b\u5347<\/li>\n\n\n\n<li>\u653e\u7f6e<\/li>\n\n\n\n<li>\u4ea7\u54c1<\/li>\n\n\n\n<li>\u8fdb\u5165\u5e02\u573a\u7b56\u7565<\/li>\n\n\n\n<li>\u597d\u591a\u5176\u5b83\u7684<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u70d8\u7119\u98df\u54c1\u5e02\u573a\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%9c%a8%e7%ba%bf%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/\" title=\"\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4\"  data-wpil-monitor-id=\"10936\">\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4<\/a><\/li>\n\n\n\n<li>\u5473\u89c9\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u5728\u7ebf\u793e\u533a<\/li>\n\n\n\n<li>\u8c03\u67e5<\/li>\n\n\n\n<li>\u89c6\u9891\u91c7\u8bbf<\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e6%84%9f%e5%ae%98%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\"   title=\"\u611f\u5b98\u5e02\u573a\u7814\u7a76\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"439\">\u611f\u5b98\u5e02\u573a\u7814\u7a76<\/a> (e.g. EEG, Eye Tracking)<\/li>\n\n\n\n<li>\u79fb\u52a8\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>Secondary <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e6%a1%88%e5%a4%b4%e7%a0%94%e7%a9%b6%e5%9c%a8%e5%b8%82%e5%9c%ba%e5%88%86%e6%9e%90%e4%b8%ad%e7%9a%84%e5%a5%bd%e5%a4%84\/\"   title=\"\u5e02\u573a\u5206\u6790\u4e2d\u6848\u5934\u7814\u7a76\u7684\u597d\u5904\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"753\">\u7406\u8bba\u7814\u7a76\uff08\u5e76\u975e\u5b9e\u8df5<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u70d8\u7119\u98df\u54c1\u5e02\u573a\u7814\u7a76\u5982\u4f55\u63d0\u4f9b\u4f18\u52bf\u89c1\u89e3\u3002<\/p>","protected":false},"author":1,"featured_media":63357,"parent":14514,"menu_order":59,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35169","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/35169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=35169"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/35169\/revisions"}],"predecessor-version":[{"id":81787,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/35169\/revisions\/81787"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63357"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=35169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}