{"id":31498,"date":"2019-04-20T21:44:07","date_gmt":"2019-04-20T21:44:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31498"},"modified":"2025-09-13T23:26:55","modified_gmt":"2025-09-14T03:26:55","slug":"%e6%95%8f%e6%8d%b7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/innovation\/agile-market-research\/","title":{"rendered":"\u654f\u6377\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u654f\u6377\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Agile is an approach to carrying out projects with speed and flexibility. <\/span><\/h2>\n\n\n\n

It adapts to changes in market and sector conditions. It turns these changes into a competitive advantage. How can it do that? By chopping the project into small parts to deliver them little by little in a defined time. All companies increasingly need to be flexible since they are in a constant state of uncertainty. A global economy, digital disruption,<\/span> and new technologies are constantly changing the business landscape.\u00a0 Companies must be able to react and adapt to an unexpected change quickly and efficiently. \u00a0<\/span><\/p>\n\n\n\n

\u8ba9\u60a8\u7684\u4e1a\u52a1\u66f4\u52a0\u654f\u6377<\/strong><\/span><\/h2>\n\n\n\n

Companies are now taking a comprehensive Agile approach. They are implementing their principles and techniques throughout their organizations. They are also employing business agility in groups outside of information technology (IT). Many companies are currently expanding Agile into three main areas. These areas are product development, human resources, and portfolio management. <\/span><\/p>\n\n\n\n

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\u5982\u4f55\u53d8\u5f97\u66f4\u52a0\u654f\u6377<\/h2>\n\n\n\n

The Agile approach is flexible and easier to learn. A unique feature is that it uses multidisciplinary teams. It brings together marketing people and designers. It also includes those involved in the development and the business side of the company. Together, they provide the most realistic vision possible for the end user.<\/span><\/p>\n\n\n\n

\u654f\u6377\u8425\u9500\u7406\u5ff5\u5177\u6709\u521b\u65b0\u6027\u3002\u5b83\u5bf9\u90a3\u4e9b\u4f7f\u7528\u5728\u7ebf\u5e94\u7528\u7a0b\u5e8f\u7684\u4eba\u7279\u522b\u6709\u5438\u5f15\u529b\uff0c\u56e0\u4e3a\u516c\u53f8\u9700\u8981\u5728\u6570\u5b57\u73af\u5883\u4e2d\u66f4\u5feb\u5730\u54cd\u5e94\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u3002 <\/span><\/p>\n\n\n\n

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\u5173\u4e8e Agile Market Research<\/h2>\n\n\n\n

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\u654f\u6377\u51b2\u523a\u5e02\u573a\u7814\u7a76<\/strong><\/span><\/h2>\n\n\n\n

Scrum \u662f\u4e00\u79cd\u7279\u5b9a\u7684\u654f\u6377\u65b9\u6cd5\u548c\u589e\u91cf\u5f00\u53d1\u8fc7\u7a0b\u3002Sprint \u662f\u5f00\u53d1\u4eba\u5458\u5fc5\u987b\u5b8c\u6210\u5de5\u4f5c\u5e76\u63d0\u4ea4\u5ba1\u67e5\u7684\u4e00\u6bb5\u56fa\u5b9a\u65f6\u95f4\u3002Sprint \u89c4\u5212\u662f\u6307\u7531 Scrum Master \u4e3b\u6301\u4f1a\u8bae\u7684\u534f\u4f5c\u8fc7\u7a0b\u3002\u5b83\u8fd8\u5305\u62ec\u4ea7\u54c1\u6240\u6709\u8005\u3002\u7ecf\u7406\u53ef\u4ee5\u9610\u660e\u4ea7\u54c1\u5f85\u529e\u4e8b\u9879\u7684\u8be6\u7ec6\u4fe1\u606f\u53ca\u5176\u9a8c\u6536\u6807\u51c6\u3002\u5b83\u540c\u6837\u6d89\u53ca\u654f\u6377\u56e2\u961f\u3002\u56e2\u961f\u5fc5\u987b\u5b9a\u4e49\u5c65\u884c Sprint \u627f\u8bfa\u6240\u5fc5\u9700\u7684\u5de5\u4f5c\u548c\u52aa\u529b\u3002<\/span><\/p>\n\n\n\n

Agile Sprints are helpful in IT product and advertising testing.  Companies can test a Minimum Viable Product or prototype with a small number of interviews, make changes, and then test again in several phases.  This allows a better, cheaper and faster product development process.<\/p>\n\n\n\n

\u654f\u6377\u5e02\u573a\u7814\u7a76\u7684\u597d\u5904<\/h2>\n\n\n\n

\u654f\u6377\u7684\u5e02\u573a\u7814\u7a76\u662f\u5fc5\u8981\u7684\uff0c\u56e0\u4e3a\u5b83\u4f7f\u516c\u53f8\u80fd\u591f\uff1a<\/span><\/p>\n\n\n\n

    \n
  • \u89c4\u5212\u4ed6\u4eec\u7684\u8425\u9500\u5de5\u4f5c\u3002<\/span><\/li>\n\n\n\n
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  • \u66f4\u597d\u5730\u5e94\u5bf9\u51fa\u73b0\u7684\u673a\u4f1a\u3002<\/span><\/li>\n\n\n\n
  • \u63d0\u9ad8\u5458\u5de5\u5de5\u4f5c\u6ee1\u610f\u5ea6\u3002<\/span><\/li>\n\n\n\n
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  • \u62e5\u6709\u66f4\u5feb\u7684\u4ea7\u54c1\u5f00\u53d1\u5468\u671f\u3002<\/span><\/li>\n\n\n\n
  • \u6539\u5584\u6c9f\u901a\u5e76\u589e\u52a0\u601d\u60f3\u548c\u4fe1\u606f\u7684\u6d41\u52a8\u3002<\/span><\/li>\n\n\n\n
  • \u5c06\u56e2\u961f\u4e0e\u9500\u552e\u6d41\u7a0b\u6574\u5408\u5728\u4e00\u8d77\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

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