{"id":31437,"date":"2019-04-14T21:33:30","date_gmt":"2019-04-14T21:33:30","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31437"},"modified":"2026-01-24T19:00:08","modified_gmt":"2026-01-25T00:00:08","slug":"%e6%9c%80%e5%b0%8f%e5%8f%af%e8%a1%8c%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e6%9c%80%e5%b0%8f%e5%8f%af%e8%a1%8c%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-58638728\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-58638728\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Qualitative-research-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Qualitative research (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Qualitative-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Qualitative-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Qualitative-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Qualitative-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Qualitative-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1 (MVP) \u662f\u521b\u4e1a\u516c\u53f8\u7684\u6838\u5fc3\u5173\u6ce8\u70b9\u3002\u5b83\u6d89\u53ca\u6f5c\u5728\u5ba2\u6237\u4f7f\u7528\u7684\u4ea7\u54c1\u7684\u5b9a\u6027\u5e02\u573a\u5206\u6790\u3002\u4ece\u771f\u6b63\u610f\u4e49\u4e0a\u8bb2\uff0cMVP \u65e8\u5728\u9632\u6b62\u516c\u53f8\u751f\u4ea7\u5ba2\u6237\u4e0d\u9700\u8981\u7684\u4ea7\u54c1\u3002\u5b83\u5c31\u50cf\u201c\u7cbe\u76ca\u201d\u5546\u4e1a\u6a21\u5f0f\u4e00\u6837\uff0c\u52aa\u529b\u6d88\u9664\u4ea7\u54c1\u548c\u6d41\u7a0b\u4e2d\u7684\u6d6a\u8d39\u3002\u201c\u7cbe\u76ca\u201d\u5728\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u7684\u540c\u65f6\u505a\u5230\u4e86\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f MVP\uff1f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The term describes a version of a new product, which allows a team to collect the maximum amount of validated learning about customers with the least effort.&nbsp; MVPs are used in innovation approaches that encourage Rapid Experimentation in fast-paced industries. An MVP can be developed and tested with the assistance of Market Research.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u65b0\u7248\u672c\u63d0\u51fa\u4e86\u8bb8\u591a\u62df\u8bae\u5b9a\u4e49\u3002\u8fd9\u4e5f\u4fc3\u4f7f\u5e02\u573a\u7814\u7a76\u4e13\u5bb6\u8bbe\u8ba1\u51fa\u65b0\u7684\u65b9\u6cd5\u3002\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\u8fd9\u4e9b\u65b9\u6cd5\uff0c\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u5e2e\u52a9 MVP \u6210\u957f\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5f00\u53d1 MVP<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u7b80\u5355\u6b65\u9aa4\u53ef\u5e2e\u52a9\u5f00\u53d1\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u8fdb\u884c\u5f7b\u5e95\u7684\u5e02\u573a\u8c03\u67e5\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u95ee\u81ea\u5df1\u4e00\u4e9b\u91cd\u8981\u7684\u95ee\u9898\uff0c\u4f8b\u5982\u201c\u4f60\u7684\u4ea7\u54c1\u89e3\u51b3\u4e86\u4ec0\u4e48\u95ee\u9898\uff1f\u201d\u201c\u5b83\u7684\u76ee\u6807\u5e02\u573a\u662f\u4ec0\u4e48\uff1f\u201d\u201c\u6d88\u8d39\u8005\u4e3a\u4ec0\u4e48\u8981\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\uff1f\u201d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u8bbe\u8ba1\u7528\u6237\u6d41\u7a0b\u548c\u7528\u6237\u4f53\u9a8c\u2014\u2014\u5b9a\u4e49\u6d41\u7a0b\u9636\u6bb5\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5217\u51fa\u60a8\u60f3\u8981\u7684\u6240\u6709\u529f\u80fd\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7ee7\u7eed\u5f00\u53d1\u4f60\u7684 MVP<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5728\u5f53\u4eca\u5feb\u8282\u594f\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0cMVP \u548c\u7cbe\u76ca\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u521b\u4e1a\u516c\u53f8\u7684\u597d\u5904\u4e4b\u4e00\u662f\u5b83\u4eec\u5411\u4f01\u4e1a\u5bb6\u5c55\u793a\u4e86\u5982\u4f55\u5efa\u7acb\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u4e1a\u52a1\u3002\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u8fdb\u884c\u5404\u79cd\u5b9e\u9a8c\u6765\u79d1\u5b66\u5730\u68c0\u9a8c\u8fd9\u79cd\u5b66\u4e60\u3002MVP \u662f\u4e00\u79cd\u5728\u4e0d\u786e\u5b9a\u7684\u80cc\u666f\u4e0b\u8861\u91cf\u8fdb\u5c55\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u573a\u7814\u7a76\u5982\u4f55\u5e2e\u52a9\u60a8\u5f00\u53d1 MVP\uff1f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4f01\u4e1a\u5bb6\u5e94\u8be5\u9996\u5148\u901a\u8fc7\u5e02\u573a\u7814\u7a76\u548c\u5206\u6790\u6765\u6d4b\u8bd5\u4ed6\u4eec\u7684\u60f3\u6cd5\u548c\u6982\u5ff5\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Researchers look for data about people or competitive on markets and companies. They then analyze it to understand the needs of your potential customers better. They use methods such as market surveys to study the needs of your customers. <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%ba%9a%e6%b4%b2%e8%90%a5%e5%85%bb%e4%ba%a7%e5%93%81%e6%a0%87%e7%ad%be\/\" title=\"\u4e9a\u6d32\u6807\u7b7e\u548c\u8425\u517b\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2489\">Market research ensures that your product<\/a> fulfills customers&#8217; needs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u65b9\u6cd5\u662f\u5bf9\u76ee\u6807\u987e\u5ba2\u8fdb\u884c\u6df1\u5165\u7684\u7814\u7a76\uff0c\u5b83\u4e0d\u53ea\u662f\u5173\u4e8e\u4eba\u4eec\u7684\u9700\u6c42\u6216\u4ed6\u4eec\u7684\u60f3\u6cd5\uff0c\u800c\u66f4\u591a\u7684\u662f\u5173\u4e8e\u201c\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u4e48\u60f3\u201d\u3002 <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5728\u8fdb\u884c\u5e02\u573a\u8c03\u7814\u65f6\uff0c\u5173\u6ce8\u5ba2\u6237\u884c\u4e3a\u80cc\u540e\u7684\u201c\u539f\u56e0\u201d\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u662f\u60a8\u53d7\u5230\u542f\u53d1\u63a8\u51fa\u4ea7\u54c1\u65f6\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u3002\u60a8\u53ef\u4ee5\u4e0e\u4eba\u4eec\u8fdb\u884c\u9762\u5bf9\u9762\u8bbf\u8c08\u548c\u5c0f\u7ec4\u8ba8\u8bba\u3002\u5b83\u4eec\u662f\u83b7\u5f97\u6df1\u5165\u53cd\u9988\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u63d0\u51fa\u4ee5\u4e0b\u95ee\u9898\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u8fd9\u4e2a\u5bb9\u6613\u7528\u5417\uff1f<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u8bbe\u8ba1\u5438\u5f15\u4eba\u5417\uff1f<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u60a8\u5bf9\u4e8e\u5305\u88c5\u6709\u4ec0\u4e48\u770b\u6cd5\uff1f<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4ef7\u683c\u5408\u9002\u5417\uff1f<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u91cf\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5b9a\u91cf\u7814\u7a76\u65b9\u6cd5\u4f7f\u7528\u8c03\u67e5\u548c\u5ba2\u6237\u95ee\u5377\u3002\u5b83\u5bf9\u4e8e\u4ece\u6f5c\u5728\u5ba2\u6237\u90a3\u91cc\u83b7\u5f97\u53cd\u9988\u5f88\u6709\u7528\u3002\u7814\u7a76\u4eba\u5458\u5728\u9009\u62e9\u8c03\u67e5\u95ee\u9898\u65f6\u5fc5\u987b\u5c0f\u5fc3\u8c28\u614e\u3002\u7ed3\u679c\u5fc5\u987b\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u6570\u636e\u3002\u95ee\u8fd9\u6837\u7684\u95ee\u9898\uff1a\u201c\u4f60\u591a\u4e45\u53bb\u4e00\u6b21\u96f6\u552e\u5e97\uff1f\u201d\u201c\u4f60\u4e70\u4ec0\u4e48\u4ea7\u54c1\uff1f\u201d\u201c\u4f60\u4e3a\u4ec0\u4e48\u4e70\u5b83\u4eec\uff1f\u201d\u201c\u4f60\u5728\u54ea\u4e2a\u5730\u65b9\u8d2d\u7269\uff1f\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5b9a\u91cf\u7814\u7a76\u53ef\u4ee5\u66f4\u6e05\u695a\u5730\u63cf\u7ed8\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u65b9\u5f0f\u3002\u6240\u83b7\u5f97\u7684\u6570\u636e\u8fd8\u53ef\u4ee5\u4f5c\u4e3a\u5236\u5b9a\u4e1a\u52a1\u51b3\u7b56\u7684\u6b63\u786e\u6307\u5357\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ade\u4e89\u5bf9\u624b\u7814\u7a76<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e7%ab%9e%e4%ba%89%e5%af%b9%e6%89%8b%e7%a0%94%e7%a9%b6\/\"   title=\"\u7ade\u4e89\u5bf9\u624b\u7814\u7a76\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"454\">Competitor research<\/a> analyzes the strengths and weaknesses of your existing and prospective competitors. Additionally, it provides strategies to identify potential opportunities and threats. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e4b\u540e\uff0c\u60a8\u53ea\u9700\u8981\u521b\u5efa\u53ef\u884c\u7684\u65b0\u529f\u80fd\u548c\u7b56\u7565\u3002\u786e\u4fdd\u5b83\u4eec\u80fd\u591f\u6bd4\u7ade\u4e89\u5bf9\u624b\u66f4\u5feb\u5730\u5438\u5f15\u5ba2\u6237\u3002\u662f\u7684\uff0c\u8fd9\u662f\u53ef\u80fd\u7684\uff01\u6211\u4eec\u5efa\u8bae\u60a8\u90e8\u7f72 SWOT \u5206\u6790 - \u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\u5206\u6790\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u7684\u597d\u5904<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u521b\u5efa MVP \u8fd8\u6709\u5176\u4ed6\u4e00\u4e9b\u597d\u5904\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u5b83\u5728\u771f\u5b9e\u7684\u5e02\u573a\u6761\u4ef6\u4e0b\u6d4b\u8bd5\u4ea7\u54c1\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u4e13\u6ce8\u4e8e\u4ea7\u54c1\u7684\u4e3b\u8981\u529f\u80fd\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5b83\u964d\u4f4e\u4e86\u4ea7\u54c1\u548c\u65f6\u95f4\u7684\u6210\u672c\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5b83\u52a0\u5feb\u4e86\u56e2\u961f\u7684\u5b66\u4e60\u66f2\u7ebf\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5b83\u521b\u5efa\u4e86\u4e00\u4e2a\u654f\u6377\u4e14\u8fed\u4ee3\u7684\u8fc7\u7a0b\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5b83\u53ef\u4ee5\u907f\u514d\u4f01\u4e1a\u5931\u8d25\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p>SIS is a leading <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/\"   title=\"\u5e02\u573a\u7814\u7a76\u8303\u56f4\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"455\">\u5168\u7403\u5e02\u573a\u7814\u7a76<\/a> and Strategy Consulting company.&nbsp; We provide research, data, analysis and strategy to enhance your product development process.&nbsp; Key tools we use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7126\u70b9\u5c0f\u7ec4\u548c\u5ba2\u6237\u8bbf\u8c08<\/li>\n\n\n\n<li>\u5171\u540c\u521b\u9020<\/li>\n\n\n\n<li>\u8c03\u67e5<\/li>\n\n\n\n<li>\u654f\u6377\u4ea7\u54c1\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u654f\u6377\u51b2\u523a<\/li>\n\n\n\n<li>\u5728\u7ebf\u6d1e\u5bdf\u793e\u533a<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u63d0\u4f9b\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\u548c\u7b56\u7565\u3002<\/p>","protected":false},"author":1,"featured_media":65095,"parent":14567,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31437","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/31437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=31437"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/31437\/revisions"}],"predecessor-version":[{"id":76833,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/31437\/revisions\/76833"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/65095"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=31437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}