{"id":31437,"date":"2019-04-14T21:33:30","date_gmt":"2019-04-14T21:33:30","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31437"},"modified":"2025-09-13T23:55:52","modified_gmt":"2025-09-14T03:55:52","slug":"%e6%9c%80%e5%b0%8f%e5%8f%af%e8%a1%8c%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/strategy-consulting\/minimum-viable-product-market-research\/","title":{"rendered":"\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1 (MVP) \u662f\u521b\u4e1a\u516c\u53f8\u7684\u6838\u5fc3\u5173\u6ce8\u70b9\u3002\u5b83\u6d89\u53ca\u6f5c\u5728\u5ba2\u6237\u4f7f\u7528\u7684\u4ea7\u54c1\u7684\u5b9a\u6027\u5e02\u573a\u5206\u6790\u3002\u4ece\u771f\u6b63\u610f\u4e49\u4e0a\u8bb2\uff0cMVP \u65e8\u5728\u9632\u6b62\u516c\u53f8\u751f\u4ea7\u5ba2\u6237\u4e0d\u9700\u8981\u7684\u4ea7\u54c1\u3002\u5b83\u5c31\u50cf\u201c\u7cbe\u76ca\u201d\u5546\u4e1a\u6a21\u5f0f\u4e00\u6837\uff0c\u52aa\u529b\u6d88\u9664\u4ea7\u54c1\u548c\u6d41\u7a0b\u4e2d\u7684\u6d6a\u8d39\u3002\u201c\u7cbe\u76ca\u201d\u5728\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u7684\u540c\u65f6\u505a\u5230\u4e86\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n\n\n\n

\u4ec0\u4e48\u662f MVP\uff1f<\/h2>\n\n\n\n

The term describes a version of a new product, which allows a team to collect the maximum amount of validated learning about customers with the least effort.  MVPs are used in innovation approaches that encourage Rapid Experimentation in fast-paced industries. An MVP can be developed and tested with the assistance of Market Research.<\/span><\/p>\n\n\n\n

\u65b0\u7248\u672c\u63d0\u51fa\u4e86\u8bb8\u591a\u62df\u8bae\u5b9a\u4e49\u3002\u8fd9\u4e5f\u4fc3\u4f7f\u5e02\u573a\u7814\u7a76\u4e13\u5bb6\u8bbe\u8ba1\u51fa\u65b0\u7684\u65b9\u6cd5\u3002\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\u8fd9\u4e9b\u65b9\u6cd5\uff0c\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u5e2e\u52a9 MVP \u6210\u957f\u3002<\/span><\/p>\n\n\n\n

\u5982\u4f55\u5f00\u53d1 MVP<\/h2>\n\n\n\n

\u4ee5\u4e0b\u7b80\u5355\u6b65\u9aa4\u53ef\u5e2e\u52a9\u5f00\u53d1\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\uff1a<\/span><\/p>\n\n\n\n

    \n
  • \u8fdb\u884c\u5f7b\u5e95\u7684\u5e02\u573a\u8c03\u67e5\u3002<\/span><\/li>\n\n\n\n
  • \u95ee\u81ea\u5df1\u4e00\u4e9b\u91cd\u8981\u7684\u95ee\u9898\uff0c\u4f8b\u5982\u201c\u4f60\u7684\u4ea7\u54c1\u89e3\u51b3\u4e86\u4ec0\u4e48\u95ee\u9898\uff1f\u201d\u201c\u5b83\u7684\u76ee\u6807\u5e02\u573a\u662f\u4ec0\u4e48\uff1f\u201d\u201c\u6d88\u8d39\u8005\u4e3a\u4ec0\u4e48\u8981\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\uff1f\u201d<\/span><\/li>\n\n\n\n
  • \u8bbe\u8ba1\u7528\u6237\u6d41\u7a0b\u548c\u7528\u6237\u4f53\u9a8c\u2014\u2014\u5b9a\u4e49\u6d41\u7a0b\u9636\u6bb5\u3002<\/span><\/li>\n\n\n\n
  • \u5217\u51fa\u60a8\u60f3\u8981\u7684\u6240\u6709\u529f\u80fd\u3002<\/span><\/li>\n\n\n\n
  • \u7ee7\u7eed\u5f00\u53d1\u4f60\u7684 MVP<\/span><\/li>\n<\/ul>\n\n\n\n

    \u5728\u5f53\u4eca\u5feb\u8282\u594f\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0cMVP \u548c\u7cbe\u76ca\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u521b\u4e1a\u516c\u53f8\u7684\u597d\u5904\u4e4b\u4e00\u662f\u5b83\u4eec\u5411\u4f01\u4e1a\u5bb6\u5c55\u793a\u4e86\u5982\u4f55\u5efa\u7acb\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u4e1a\u52a1\u3002\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u8fdb\u884c\u5404\u79cd\u5b9e\u9a8c\u6765\u79d1\u5b66\u5730\u68c0\u9a8c\u8fd9\u79cd\u5b66\u4e60\u3002MVP \u662f\u4e00\u79cd\u5728\u4e0d\u786e\u5b9a\u7684\u80cc\u666f\u4e0b\u8861\u91cf\u8fdb\u5c55\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n\n\n\n

    \u5e02\u573a\u7814\u7a76\u5982\u4f55\u5e2e\u52a9\u60a8\u5f00\u53d1 MVP\uff1f<\/h2>\n\n\n\n

    \u4f01\u4e1a\u5bb6\u5e94\u8be5\u9996\u5148\u901a\u8fc7\u5e02\u573a\u7814\u7a76\u548c\u5206\u6790\u6765\u6d4b\u8bd5\u4ed6\u4eec\u7684\u60f3\u6cd5\u548c\u6982\u5ff5\u3002<\/span><\/p>\n\n\n\n

    \u5e02\u573a\u7814\u7a76\u4eba\u5458\u5bfb\u627e\u6709\u5173\u4eba\u5458\u6216\u5e02\u573a\u548c\u516c\u53f8\u7ade\u4e89\u7684\u6570\u636e\u3002\u7136\u540e\uff0c\u4ed6\u4eec\u5206\u6790\u8fd9\u4e9b\u6570\u636e\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u7684\u9700\u6c42\u3002\u4ed6\u4eec\u4f7f\u7528\u5e02\u573a\u8c03\u67e5\u7b49\u65b9\u6cd5\u6765\u7814\u7a76\u5ba2\u6237\u7684\u9700\u6c42\u3002\u5e02\u573a\u7814\u7a76\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u3002<\/span><\/p>\n\n\n\n

    \u5b9a\u6027\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n

    \u5b9a\u6027\u65b9\u6cd5\u662f\u5bf9\u76ee\u6807\u987e\u5ba2\u8fdb\u884c\u6df1\u5165\u7684\u7814\u7a76\uff0c\u5b83\u4e0d\u53ea\u662f\u5173\u4e8e\u4eba\u4eec\u7684\u9700\u6c42\u6216\u4ed6\u4eec\u7684\u60f3\u6cd5\uff0c\u800c\u66f4\u591a\u7684\u662f\u5173\u4e8e\u201c\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u4e48\u60f3\u201d\u3002 <\/span><\/p>\n\n\n\n

    \u5728\u8fdb\u884c\u5e02\u573a\u8c03\u7814\u65f6\uff0c\u5173\u6ce8\u5ba2\u6237\u884c\u4e3a\u80cc\u540e\u7684\u201c\u539f\u56e0\u201d\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u662f\u60a8\u53d7\u5230\u542f\u53d1\u63a8\u51fa\u4ea7\u54c1\u65f6\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u3002\u60a8\u53ef\u4ee5\u4e0e\u4eba\u4eec\u8fdb\u884c\u9762\u5bf9\u9762\u8bbf\u8c08\u548c\u5c0f\u7ec4\u8ba8\u8bba\u3002\u5b83\u4eec\u662f\u83b7\u5f97\u6df1\u5165\u53cd\u9988\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u63d0\u51fa\u4ee5\u4e0b\u95ee\u9898\uff1a<\/span><\/p>\n\n\n\n

      \n
    • \u8fd9\u4e2a\u5bb9\u6613\u7528\u5417\uff1f<\/span><\/li>\n\n\n\n
    • \u8bbe\u8ba1\u5438\u5f15\u4eba\u5417\uff1f<\/span><\/li>\n\n\n\n
    • \u60a8\u5bf9\u4e8e\u5305\u88c5\u6709\u4ec0\u4e48\u770b\u6cd5\uff1f<\/span><\/li>\n\n\n\n
    • \u4ef7\u683c\u5408\u9002\u5417\uff1f<\/span><\/li>\n<\/ul>\n\n\n\n

      \u5b9a\u91cf\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n

      \u5b9a\u91cf\u7814\u7a76\u65b9\u6cd5\u4f7f\u7528\u8c03\u67e5\u548c\u5ba2\u6237\u95ee\u5377\u3002\u5b83\u5bf9\u4e8e\u4ece\u6f5c\u5728\u5ba2\u6237\u90a3\u91cc\u83b7\u5f97\u53cd\u9988\u5f88\u6709\u7528\u3002\u7814\u7a76\u4eba\u5458\u5728\u9009\u62e9\u8c03\u67e5\u95ee\u9898\u65f6\u5fc5\u987b\u5c0f\u5fc3\u8c28\u614e\u3002\u7ed3\u679c\u5fc5\u987b\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u6570\u636e\u3002\u95ee\u8fd9\u6837\u7684\u95ee\u9898\uff1a\u201c\u4f60\u591a\u4e45\u53bb\u4e00\u6b21\u96f6\u552e\u5e97\uff1f\u201d\u201c\u4f60\u4e70\u4ec0\u4e48\u4ea7\u54c1\uff1f\u201d\u201c\u4f60\u4e3a\u4ec0\u4e48\u4e70\u5b83\u4eec\uff1f\u201d\u201c\u4f60\u5728\u54ea\u4e2a\u5730\u65b9\u8d2d\u7269\uff1f\u201d <\/span><\/p>\n\n\n\n

      \u5b9a\u91cf\u7814\u7a76\u53ef\u4ee5\u66f4\u6e05\u695a\u5730\u63cf\u7ed8\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u65b9\u5f0f\u3002\u6240\u83b7\u5f97\u7684\u6570\u636e\u8fd8\u53ef\u4ee5\u4f5c\u4e3a\u5236\u5b9a\u4e1a\u52a1\u51b3\u7b56\u7684\u6b63\u786e\u6307\u5357\u3002<\/span><\/p>\n\n\n\n

      \u7ade\u4e89\u5bf9\u624b\u7814\u7a76<\/h2>\n\n\n\n

      \u7ade\u4e89\u5bf9\u624b\u7814\u7a76\u5206\u6790\u73b0\u6709\u548c\u6f5c\u5728\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u63d0\u4f9b\u8bc6\u522b\u6f5c\u5728\u673a\u4f1a\u548c\u5a01\u80c1\u7684\u7b56\u7565\u3002 <\/span><\/p>\n\n\n\n

      \u4e4b\u540e\uff0c\u60a8\u53ea\u9700\u8981\u521b\u5efa\u53ef\u884c\u7684\u65b0\u529f\u80fd\u548c\u7b56\u7565\u3002\u786e\u4fdd\u5b83\u4eec\u80fd\u591f\u6bd4\u7ade\u4e89\u5bf9\u624b\u66f4\u5feb\u5730\u5438\u5f15\u5ba2\u6237\u3002\u662f\u7684\uff0c\u8fd9\u662f\u53ef\u80fd\u7684\uff01\u6211\u4eec\u5efa\u8bae\u60a8\u90e8\u7f72 SWOT \u5206\u6790 - \u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\u5206\u6790\u3002<\/span><\/p>\n\n\n\n

      \u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u7684\u597d\u5904<\/h2>\n\n\n\n

      \u521b\u5efa MVP \u8fd8\u6709\u5176\u4ed6\u4e00\u4e9b\u597d\u5904\uff1a<\/span><\/p>\n\n\n\n

        \n
      • \u5b83\u5728\u771f\u5b9e\u7684\u5e02\u573a\u6761\u4ef6\u4e0b\u6d4b\u8bd5\u4ea7\u54c1\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u4e13\u6ce8\u4e8e\u4ea7\u54c1\u7684\u4e3b\u8981\u529f\u80fd\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u964d\u4f4e\u4e86\u4ea7\u54c1\u548c\u65f6\u95f4\u7684\u6210\u672c\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u52a0\u5feb\u4e86\u56e2\u961f\u7684\u5b66\u4e60\u66f2\u7ebf\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u521b\u5efa\u4e86\u4e00\u4e2a\u654f\u6377\u4e14\u8fed\u4ee3\u7684\u8fc7\u7a0b\u3002<\/span><\/li>\n\n\n\n
      • \u5b83\u53ef\u4ee5\u907f\u514d\u4f01\u4e1a\u5931\u8d25\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

        \u5173\u4e8e\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

        SIS is a leading Global Market Research and Strategy Consulting company.  We provide research, data, analysis and strategy to enhance your product development process.  Key tools we use:<\/p>\n\n\n\n

          \n
        • \u7126\u70b9\u5c0f\u7ec4\u548c\u5ba2\u6237\u8bbf\u8c08<\/li>\n\n\n\n
        • \u5171\u540c\u521b\u9020<\/li>\n\n\n\n
        • \u8c03\u67e5<\/li>\n\n\n\n
        • \u654f\u6377\u4ea7\u54c1\u6d4b\u8bd5<\/li>\n\n\n\n
        • \u654f\u6377\u51b2\u523a<\/li>\n\n\n\n
        • \u5728\u7ebf\u6d1e\u5bdf\u793e\u533a<\/li>\n<\/ul>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          \u6211\u4eec\u63d0\u4f9b\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\u548c\u7b56\u7565\u3002<\/p>","protected":false},"author":1,"featured_media":65095,"parent":14567,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31437","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/31437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=31437"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/31437\/revisions"}],"predecessor-version":[{"id":68405,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/31437\/revisions\/68405"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/65095"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=31437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}