{"id":31157,"date":"2019-03-05T00:34:34","date_gmt":"2019-03-05T00:34:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31157"},"modified":"2025-09-14T00:15:48","modified_gmt":"2025-09-14T04:15:48","slug":"%e6%97%85%e6%b8%b8%e6%8a%80%e6%9c%af%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/travel-technology-market-research\/","title":{"rendered":"\u65c5\u6e38\u6280\u672f\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u65c5\u6e38\u6280\u672f\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u65c5\u6e38\u6280\u672f\u662f\u6307\u4fe1\u606f\u6280\u672f\u5728\u65c5\u884c\u3001\u65c5\u6e38\u548c\u9152\u5e97\u4e1a\u4e2d\u7684\u5e94\u7528\u3002<\/h2>\n\n\n\n

\u5b83\u8fd8\u5305\u62ec\u4ee5\u865a\u62df\u65c5\u6e38\u6280\u672f\u5f62\u5f0f\u51fa\u73b0\u7684\u865a\u62df\u65c5\u6e38\u3002\u8bb8\u591a\u65c5\u6e38\u6280\u672f\u516c\u53f8\u5df2\u7ecf\u6210\u957f\u8d77\u6765\uff0c\u4e3a\u65c5\u884c\u8005\u521b\u9020\u66f4\u597d\u7684\u4f53\u9a8c\u3002\u4f8b\u5982 Expedia\u3001Orbitz \u548c TripAdvisor\u3002\u8f6f\u4ef6\u63d0\u4f9b\u5546\u4e5f\u5728\u5f00\u53d1\u5728\u7ebf\u9884\u8ba2\u822a\u73ed\u548c\u9152\u5e97\u7684\u6280\u672f\u3002<\/p>\n\n\n\n

\u65c5\u6e38\u6280\u672f\u7684\u4f5c\u7528<\/h2>\n\n\n\n

\u65c5\u884c\u6280\u672f\u7684\u65b0\u53d1\u5c55\u6709\u671b\u5e26\u6765\u66f4\u52a0\u523a\u6fc0\u548c\u4e92\u52a8\u7684\u4f53\u9a8c\u3002\u8fd9\u4e9b\u9ad8\u79d1\u6280\u8fdb\u6b65\u6539\u53d8\u4e86\u6211\u4eec\u7684\u65c5\u884c\u65b9\u5f0f\u3002\u5982\u4eca\uff0c\u6ca1\u6709\u4eba\u4f1a\u6000\u7591\u6280\u672f\u5728\u65c5\u6e38\u4e1a\u4e2d\u7684\u91cd\u8981\u6027\u3002\u5b83\u5df2\u7ecf\u5f71\u54cd\u5e76\u5c06\u7ee7\u7eed\u5851\u9020\u6211\u4eec\u7684\u51fa\u884c\u65b9\u5f0f\u3002\u6211\u4eec\u4f7f\u7528\u6280\u672f\u6765\u9009\u62e9\u5ea6\u5047\u76ee\u7684\u5730\u5e76\u8ba1\u5212\u5230\u8fbe\u76ee\u7684\u5730\u540e\u8981\u505a\u4ec0\u4e48\u3002\u6211\u4eec\u751a\u81f3\u7528\u5b83\u6765\u51b3\u5b9a\u5ea6\u5047\u56de\u6765\u540e\u8981\u505a\u4ec0\u4e48\u3002<\/p>\n\n\n\n

\u65c5\u6e38\u6280\u672f\u8d8b\u52bf<\/h2>\n\n\n\n

\u6280\u672f\u5bf9\u65c5\u6e38\u4e1a\u7684\u4f01\u4e1a\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u4ed6\u4eec\u7684\u5ba2\u6237\u4e5f\u53d1\u73b0\u5b83\u975e\u5e38\u6709\u7528\u3002\u5b83\u63d0\u9ad8\u4e86\u4e1a\u52a1\u8fd0\u8425\u6548\u7387\u5e76\u6539\u5584\u4e86\u5ba2\u6237\u4f53\u9a8c\u3002\u4ee5\u4e0b\u662f\u5f53\u4eca\u65c5\u6e38\u4e1a\u4e2d\u4e00\u4e9b\u6700\u91cd\u8981\u7684\u6280\u672f\u8d8b\u52bf\uff1a<\/p>\n\n\n\n

    \n
  1. \u7269\u8054\u7f51 (IoT)\uff1a\u9152\u5e97\u5ba2\u623f\u6b63\u5728\u4f7f\u7528\u7269\u8054\u7f51\u3002\u9152\u5e97\u5728\u5ba2\u4eba\u5165\u4f4f\u65f6\u4f1a\u5411\u5176\u63d0\u4f9b\u8054\u7f51\u8bbe\u5907\u3002\u5ba2\u6237\u53ef\u4ee5\u5c06\u5176\u7528\u4e8e\u4efb\u4f55\u7528\u9014\uff0c\u4ece\u7a7a\u8c03\u3001\u6696\u6c14\u5230\u706f\u5149\u3002\u5ba2\u6237\u53ef\u4ee5\u4ece\u4e00\u4e2a\u5730\u65b9\u63a7\u5236\u4e00\u5207\u3002<\/li>\n\n\n\n
  2. \u751f\u7269\u8bc6\u522b\u6280\u672f\uff1a\u4e00\u4e9b\u9152\u5e97\u5df2\u91c7\u7528\u751f\u7269\u8bc6\u522b\u6280\u672f\u3002\u8be5\u6280\u672f\u5141\u8bb8\u901a\u8fc7\u6307\u7eb9\u8fdb\u5165\u623f\u95f4\u5e76\u7b80\u5316\u534a\u975e\u63a5\u89e6\u5f0f\u7ed3\u8d26\u3002\u5b83\u8fd8\u5141\u8bb8\u9152\u5e97\u4f7f\u7528\u5176\u4ed6\u751f\u7269\u8bc6\u522b\u6807\u8bb0\uff0c\u4f8b\u5982\u9762\u90e8\u8bc6\u522b\u548c\u89c6\u7f51\u819c\u626b\u63cf\u3002<\/li>\n\n\n\n
  3. \u673a\u5668\u4eba\uff1a\u673a\u5668\u4eba\u5728\u673a\u573a\u7b49\u5730\u65b9\u975e\u5e38\u6709\u7528\u3002\u5b83\u4eec\u6709\u52a9\u4e8e\u68c0\u6d4b\u9690\u85cf\u7684\u6b66\u5668\u3002\u65c5\u884c\u793e\u4e5f\u4f7f\u7528\u5b83\u4eec\u8fdb\u884c\u9884\u68c0\u3002\u8fde\u9501\u9152\u5e97\u6b63\u5728\u5404\u79cd\u4fe1\u606f\u70b9\u90e8\u7f72\u673a\u5668\u4eba\u3002<\/li>\n<\/ol>\n\n\n\n

    \u65c5\u884c\u79d1\u6280\u5c0f\u5de5\u5177<\/h2>\n\n\n\n

    \u65c5\u884c\u79d1\u6280\u5c0f\u5de5\u5177\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u4f53\u9a8c\u4e16\u754c\u7684\u65b9\u5f0f\u3002\u5b83\u4eec\u662f\u5f53\u4eca\u65c5\u884c\u8005\u7684\u6551\u661f\u3002\u8fd9\u4e9b\u5c0f\u5de5\u5177\u5305\u62ec\uff1a<\/p>\n\n\n\n

      \n
    1. \u53e3\u888b\u578b\u6d17\u8863\u673a\uff1a\u8fd9\u6b3e\u8f7b\u5de7\u7684\u53e3\u888b\u578b\u6d17\u8863\u888b\u914d\u6709\u7075\u6d3b\u7684\u6d17\u8863\u677f\u3002\u5b83\u53ea\u9700\u8981 2-4 \u5347\u6c34\u548c\u4e00\u4e9b\u6db2\u4f53\u6d17\u6da4\u5242\uff0c\u5c31\u80fd\u5728\u4e09\u5206\u949f\u5185\u6d17\u51c0\u8863\u670d\u3002<\/li>\n\n\n\n
    2. \u4fbf\u643a\u5f0f Wi-Fi \u70ed\u70b9\u548c\u79fb\u52a8\u7535\u6e90\uff1a\u8fd9\u6b3e\u8fde\u63a5\u8bbe\u5907\u63d0\u4f9b\u65e0\u9650\u91cf\u7684 4G LTE \u670d\u52a1\u3002\u60a8\u53ef\u4ee5\u5728\u5168\u7403 130 \u591a\u4e2a\u56fd\u5bb6\/\u5730\u533a\u4f7f\u7528\u5b83\u3002\u6280\u672f\u4eba\u5458\u8ba4\u4e3a\u5b83\u662f\u5e02\u573a\u4e0a\u6700\u597d\u7684\u79fb\u52a8 Wi-Fi \u70ed\u70b9\u4e4b\u4e00\u3002<\/li>\n\n\n\n
    3. \u65c5\u884c\u65e0\u4eba\u673a\uff1a\u8fd9\u6b3e\u53ef\u6298\u53e0\u7684\u7d27\u51d1\u578b\u8bbe\u5907\u53ef\u8ba9\u65c5\u884c\u8005\u6355\u6349\u5468\u56f4\u73af\u5883\u7684\u7f8e\u666f\u3002\u5176\u6709\u6548\u8303\u56f4\u53ef\u8fbe 4.1 \u82f1\u91cc\u3002<\/li>\n<\/ol>\n\n\n\n

      \u6b27\u6d32\u7684\u65c5\u6e38\u6280\u672f<\/h2>\n\n\n\n

      \u65c5\u6e38\u6280\u672f\u5982\u4eca\u5df2\u53d8\u5f97\u5982\u6b64\u91cd\u8981\uff0c\u4ee5\u81f3\u4e8e\u5b83\u6709\u4e00\u4e2a\u56fd\u9645\u8d38\u6613\u5c55\u89c8\u4f1a\u3002\u8fd9\u4e2a\u5c55\u89c8\u4f1a\u9762\u5411\u5168\u7403\u6240\u6709\u65c5\u884c\u548c\u65c5\u6e38\u673a\u6784\u3002\u8fd9\u4e2a\u8bba\u575b\uff0c\u5373\u6b27\u6d32\u65c5\u6e38\u6280\u672f\u8bba\u575b\uff0c\u662f\u4e00\u4e2a\u5c55\u793a\u8be5\u884c\u4e1a\u8bb8\u591a\u57fa\u672c\u5546\u54c1\u7684\u5a92\u4ecb\u3002\u65c5\u6e38\u3001\u9152\u5e97\u3001\u65c5\u6e38\u3001\u5ea6\u5047\u548c\u652f\u4ed8\u7cfb\u7edf\u90fd\u5728\u5c55\u89c8\u4e2d\u3002\u4e0e\u4f1a\u8005\u8fd8\u53ef\u4ee5\u4e86\u89e3\u7535\u5b50\u5546\u52a1\u3001\u4fe1\u606f\u6280\u672f\u3001\u9884\u8ba2\u548c\u9884\u7ea6\u7cfb\u7edf\u3002\u5f53\u7136\uff0c\u65c5\u6e38\u6280\u672f\u4e5f\u662f\u6b64\u6b21\u5c55\u89c8\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n

      \u65c5\u6e38\u79d1\u6280\u65b0\u95fb<\/h2>\n\n\n\n

      \u4e16\u754c\u65c5\u884c\u4e0e\u65c5\u6e38\u7406\u4e8b\u4f1a (WTTC) \u5df2\u542f\u52a8\u4e00\u9879\u65b0\u4e1a\u52a1\uff0c\u65e8\u5728\u901a\u8fc7\u66f4\u591a\u5730\u4f7f\u7528\u751f\u7269\u8bc6\u522b\u6280\u672f\u6765\u4fc3\u8fdb\u66f4\u5b89\u5168\u7684\u5168\u7403\u65c5\u884c\u3002\u56fd\u9645\u8fb9\u5883\u7ba1\u7406\u4e0e\u6280\u672f\u534f\u4f1a\u6b63\u4e0e WTTC \u5408\u4f5c\uff0c\u4ee5\u589e\u5f3a\u540e\u8005\u7684\u65e0\u7f1d\u65c5\u884c\u65c5\u7a0b\u8ba1\u5212\u3002\u8be5\u8ba1\u5212\u5c06\u4f7f\u7528\u751f\u7269\u8bc6\u522b\u6280\u672f\u3002\u65c5\u884c\u8005\u65e0\u9700\u591a\u6b21\u63d0\u4f9b\u76f8\u540c\u7684\u62a4\u7167\u6216\u4fe1\u606f\u3002<\/p>\n\n\n\n

      \u65c5\u6e38\u6280\u672f\u4e2d\u7684\u5ba2\u6237\u4e2d\u5fc3\u4e3b\u4e49<\/h2>\n\n\n\n

      Optimizing apps, websites and travel services for customers is a major priority.  Showing up on Search Engines and enhancing ease of use are ways to boost revenues and profitability.  UX Research and Qualitative Research provides insights for boosting satisfaction and creating customer value.<\/p>\n\n\n\n

      \u4e3a\u4ec0\u4e48\u65c5\u6e38\u79d1\u6280\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n

      \u65c5\u6e38\u4e1a\u5df2\u7ecf\u8f6c\u5411\u7ebf\u4e0a\u3002\u56e0\u6b64\uff0c\u5efa\u7acb\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u7684\u95e8\u6237\u7f51\u7ad9\u81f3\u5173\u91cd\u8981\u3002\u968f\u7740\u65c5\u884c\u8005\u8d8a\u6765\u8d8a\u4f9d\u8d56\u667a\u80fd\u624b\u673a\u9884\u8ba2\u822a\u73ed\u548c\u9152\u5e97\uff0c\u65c5\u884c\u793e\u6b63\u5728\u5931\u53bb\u4f18\u52bf\u3002\u4ed6\u4eec\u8fd8\u4f7f\u7528\u667a\u80fd\u624b\u673a\u63a8\u8350\u9910\u5385\u548c\u63d0\u4f9b\u8def\u7ebf\u3002\u5728\u65c5\u6e38\u4e1a\uff0c\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u6280\u672f\u8fdb\u6b65\u4f7f\u884c\u4e1a\u53c2\u4e0e\u8005\u80fd\u591f\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n

      \u5173\u4e8e\u65c5\u6e38\u6280\u672f\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

      SIS conducts Qualitative, Quantitative and Strategy Research.  Qualitative Research is exploratory research examining the “why” and motivations behind purchasing behavior.  Qualitative Methods include Focus Groups, Ethnography, Customer Interviews and Digital Online Communities.  Quantitative Research in the form of surveys provides measurement data to understand the extent to which customers agree or disagree with advertisements and stimuli.  Strategy Research uncovers areas of opportunity and competitive threats to your product launches.<\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      SIS \u662f\u4e00\u5bb6\u9886\u5148\u7684\u5168\u7403\u5e02\u573a\u7814\u7a76\u516c\u53f8\u3002\u4e86\u89e3\u65c5\u6e38\u6280\u672f\u5e02\u573a\u7814\u7a76\u5982\u4f55\u63d0\u9ad8\u60a8\u7684\u6536\u5165\u548c\u4e1a\u7ee9\u3002<\/p>","protected":false},"author":1,"featured_media":62583,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31157","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/31157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=31157"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/31157\/revisions"}],"predecessor-version":[{"id":68437,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/31157\/revisions\/68437"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62583"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=31157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}