{"id":29698,"date":"2019-01-06T00:50:32","date_gmt":"2019-01-06T00:50:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=29698"},"modified":"2025-09-14T00:06:30","modified_gmt":"2025-09-14T04:06:30","slug":"%e6%8a%a4%e5%8f%91%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e7%be%8e%e5%ae%b9%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/%e6%8a%a4%e5%8f%91%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/","title":{"rendered":"\u62a4\u53d1\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u62a4\u53d1\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u62a4\u53d1\u4ea7\u54c1\u662f\u6253\u9020\u7406\u60f3\u9020\u578b\u6216\u53d1\u578b\u7684\u7b2c\u4e00\u6b65\u3002\u8be5\u884c\u4e1a\u751f\u4ea7\u7684\u4e3b\u8981\u4ea7\u54c1\u4e4b\u4e00\u662f\u6d17\u53d1\u6c34\u3002\u6d17\u53d1\u6c34\u6709\u5f88\u591a\u79cd\u7c7b\u578b\uff0c\u4f8b\u5982\u6f84\u6e05\u3001\u4e30\u76c8\u548c\u67d4\u987a\u3002\u62a4\u53d1\u7d20\u662f\u53e6\u4e00\u79cd\u57fa\u7840\u4ea7\u54c1\uff0c\u6709\u591a\u79cd\u5f62\u5f0f\u3002\u4f8b\u5982\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u627e\u5230\u514d\u6d17\u3001\u51b2\u6d17\u548c\u6df1\u5c42\u62a4\u53d1\u7d20\u3002\u5176\u4ed6\u62a4\u53d1\u4ea7\u54c1\u5305\u62ec\u53d1\u6cb9\u3001\u7cbe\u534e\u6db2\u3001\u6da6\u53d1\u6cb9\u548c\u53d1\u8721\u3002\u5b83\u4eec\u8fd8\u5305\u62ec\u6469\u4e1d\u3001\u55b7\u96fe\u548c\u51dd\u80f6\u3002<\/span><\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u5934\u53d1\u62a4\u7406\u5f88\u91cd\u8981<\/span><\/h2>\n\n\n\n

\u5934\u53d1\u662f\u4eba\u4eec\u521d\u6b21\u89c1\u9762\u65f6\u4f1a\u6ce8\u610f\u7684\u4e8b\u60c5\u4e4b\u4e00\u3002\u5934\u53d1\u53ef\u4ee5\u53cd\u6620\u4e00\u4e2a\u4eba\u7684\u5e74\u9f84\u3001\u793e\u4f1a\u5730\u4f4d\uff0c\u751a\u81f3\u536b\u751f\u4e60\u60ef\u3002\u9002\u5f53\u7684\u5934\u53d1\u62a4\u7406\u81f3\u5173\u91cd\u8981\u3002\u95ea\u4eae\u3001\u7f8e\u4e3d\u7684\u53d1\u675f\u6216\u5377\u53d1\u603b\u662f\u7ed9\u4eba\u7559\u4e0b\u597d\u5370\u8c61\u3002\u9002\u5f53\u7684\u62a4\u7406\u5bf9\u4e8e\u62e5\u6709\u5065\u5eb7\u7684\u5934\u53d1\u4e5f\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5b83\u53ef\u4ee5\u9632\u6b62\u5927\u9762\u79ef\u635f\u4f24\uff0c\u4ece\u800c\u5bfc\u81f4\u8131\u53d1\u3002\u5f3a\u97e7\u95ea\u4eae\u7684\u5934\u53d1\u9700\u8981\u65e5\u5e38\u62a4\u7406\u3002<\/span><\/p>\n\n\n\n

\u62a4\u53d1\u884c\u4e1a\u7684\u673a\u9047<\/span><\/h2>\n\n\n\n

\u65b0\u5174\u5e02\u573a\uff08\u4f8b\u5982\u84ec\u52c3\u53d1\u5c55\u7684\u5929\u7136\u62a4\u53d1\u8fd0\u52a8\uff09\u6b63\u5728\u63a8\u52a8\u62a4\u53d1\u4ea7\u54c1\u7684\u589e\u957f\u3002\u5df4\u897f\u3001\u4e2d\u56fd\u548c\u5370\u5ea6\u662f\u8be5\u884c\u4e1a\u7684\u91cd\u8981\u8d21\u732e\u8005\u3002\u5370\u5ea6\u5c3c\u897f\u4e9a\u548c\u571f\u8033\u5176\u7b49\u65b0\u5174\u524d\u6cbf\u5e02\u573a\u4e5f\u53d6\u5f97\u4e86\u5f3a\u52b2\u589e\u957f\u3002\u8fd9\u4e9b\u589e\u957f\u662f\u6d17\u53d1\u6c34\u6e17\u900f\u7387\u63d0\u9ad8\u7684\u7ed3\u679c\u3002\u5373\u4f7f\u662f\u5370\u5ea6\u7684\u519c\u6751\u5730\u533a\u4e5f\u5728\u63a8\u52a8\u589e\u957f\u3002\u8fd9\u4e9b\u5730\u533a\u5360\u5370\u5ea6\u4eba\u53e3\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u4e9a\u6d32\u6d88\u8d39\u8005\u6b63\u5728\u9010\u6e10\u63a5\u53d7\u897f\u5f0f\u62a4\u53d1\u4e60\u60ef\u3002\u8bb8\u591a\u4eba\u5df2\u7ecf\u5f00\u59cb\u7528\u6d17\u53d1\u6c34\u4ee3\u66ff\u80a5\u7682\u3002<\/span><\/p>\n\n\n\n

\u5168\u6e20\u9053\u548c\u6570\u5b57\u5316\u98a0\u8986\u7684\u5174\u8d77<\/span><\/h2>\n\n\n\n

Marketers and retailers are implementing omnichannel strategies. These strategies enable a uniform shopping experience for consumers. Marketing and retail channels include social media<\/a>, the Internet, direct mail, and surveys. They also include emails and phone calls. Review and rating sites and in-store experiences are also marketing and retail<\/a> channels. Haircare industry players have to deliver a consistent brand experience across these channels. In that way, consumers can maintain a favorable view of their brand identity.<\/span><\/p>\n\n\n\n

Emerging haircare brands are using new outlets and marketing<\/a> channels. That is how they capitalize on the changes within the industry. With digital disruption comes the rise in influencer marketing. Online magazine readers can watch videos of stylists creating hairdos using certain products. This advertising technique is far more effective than traditional print. It also works better than TV commercials, since it engages the consumer more.<\/span><\/p>\n\n\n\n

\u5b9a\u6027\u7814\u7a76\u5982\u4f55\u63d0\u4f9b\u5e2e\u52a9<\/span><\/h2>\n\n\n\n

Managers have several \u5b9a\u6027\u5e02\u573a\u7814\u7a76<\/a> methods at their disposal. They can use \u7126\u70b9\u5c0f\u7ec4<\/strong>\uff0c\u8fd9\u8ba9\u4ed6\u4eec\u4e86\u89e3\u5b9e\u9645\u4ea7\u54c1\u7528\u6237\u7684\u610f\u89c1\u3002\u4ed6\u4eec\u53ef\u4ee5\u4f7f\u7528\u5ba2\u6237\u8bbf\u8c08\u3002\u8fd9\u4e9b\u8bbf\u8c08\u5438\u5f15\u6d88\u8d39\u8005\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u53e6\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u5de5\u5177\u662f\u4eba\u79cd\u5b66\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e3a\u4f01\u4e1a\u89c4\u5212\u7684\u51e0\u4e2a\u65b9\u9762\u63d0\u4f9b\u4e86\u6218\u7565\u65b9\u5411\u3002<\/span><\/p>\n\n\n\n

SIS conducts Qualitative Research<\/a> including Focus Groups, \u4eb2\u81ea<\/strong> \u548c \u79fb\u52a8\u6c11\u65cf\u5fd7<\/strong>, \u5ba2\u6237\u8bbf\u8c08<\/strong>, \u8d2d\u7269\u8005\u7814\u7a76<\/strong>\uff0c \u548c \u5728\u7ebf\u6d1e\u5bdf\u793e\u533a<\/strong>.  We interview customers as well as Hair Salon professionals, distributors, store purchasing decision makers, Beauty bloggers, Influencers, and Beauty Industry Executives<\/p>\n\n\n\n

\u5b9a\u91cf\u7814\u7a76\u5982\u4f55\u63d0\u4f9b\u5e2e\u52a9<\/span><\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

It\u2019s easy to use surveys to conduct quantitative market research<\/a> online. This method helps managers in the haircare industry to access demographic information. With demographics, they can find out about almost anything. They can use \u8c03\u67e5<\/strong> \u8861\u91cf\u5ba2\u6237\u5bf9\u5176\u54c1\u724c\u7684\u559c\u597d\u3002\u8c03\u67e5\u8fd8\u4f1a\u544a\u8bc9\u4ed6\u4eec\u5e02\u573a\u9700\u8981\u4ec0\u4e48\u7c7b\u578b\u7684\u4ea7\u54c1\u3002 \u773c\u52a8\u8ffd\u8e2a\u7814\u7a76<\/strong> \u53ef\u4ee5\u63d0\u4f9b\u6709\u5173\u5305\u88c5\u3001\u54c1\u724c\u548c\u4fe1\u606f\u7684\u6570\u636e\u3002<\/span><\/p>\n\n\n\n

SIS \u8fdb\u884c \u5bb6\u5ead\u4f7f\u7528\u6d4b\u8bd5 (IHUT)<\/strong> \u548c \u4ea7\u54c1\u6d4b\u8bd5<\/strong>.  We have a Focus Group Facility<\/a> in NYC, and have conducted many studies where consumers pick up products and conduct surveys.<\/p>\n\n\n\n

SIS \u8fd8\u8fdb\u884c\u4e86 \u7f8e\u53d1\u6c99\u9f99\u91c7\u8bbf<\/strong> \u4e0e\u7ebd\u7ea6\u7684\u53d1\u578b\u5e08\u548c\u987e\u5ba2\u4e00\u8d77\uff0c\u6d4b\u8bd5\u4e00\u6b3e\u65b0\u7684\u6d17\u53d1\u6c34\uff0c\u7136\u540e\u5bf9\u987e\u5ba2\u548c\u6c99\u9f99\u4e13\u4e1a\u4eba\u5458\u8fdb\u884c\u8c03\u67e5\u3002\u5bf9\u4e8e\u8fd9\u4e2a\u9879\u76ee\uff0c\u6211\u4eec\u5fc5\u987b\u62db\u52df\u4e0d\u540c\u53d1\u8d28\u548c\u79cd\u65cf\u80cc\u666f\u7684\u5973\u6027\uff0c\u4ee5\u786e\u4fdd\u6837\u672c\u5177\u6709\u4ee3\u8868\u6027\u3002<\/p>\n\n\n\n

\u6218\u7565\u7814\u7a76\u7684\u91cd\u8981\u6027<\/span><\/h2>\n\n\n\n

\u7b56\u7565\u7814\u7a76\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u63d0\u4f9b\u5e2e\u52a9\u3002\u4f8b\u5982\uff0c \u5e02\u573a\u673a\u4f1a\u8bc4\u4f30<\/a><\/strong> identify favorable circumstances and risks. Haircare businesses can understand the market before building or expanding an offering.  They can also use \u7ade\u4e89\u5206\u6790<\/strong>. This analysis helps them determine what makes their products and services unique.  They will learn what attributes they should play up to attract their target market.<\/span><\/p>\n\n\n\n

\u53e6\u4e00\u4e2a\u5de5\u5177\u662f \u5e02\u573a\u89c4\u6a21<\/strong>\uff0c\u8fd9\u6709\u52a9\u4e8e\u7ba1\u7406\u8005\u4f30\u8ba1\u5e02\u573a\u7684\u6f5c\u529b\u3002\u6700\u540e\uff0c\u7ba1\u7406\u8005\u53ef\u4ee5\u4f7f\u7528 \u884c\u4e1a\u8ffd\u8e2a<\/strong> \u548c \u8d8b\u52bf\u5206\u6790<\/strong>. Trend Analysis identifies the drivers of rising trends, and recommends ways to capitalize on them. It tells companies the direction in which the market is moving. Trend analysis goes deeper than just identifying where the market is moving. It shows managers whether the market is trending up or down, or what it means for your business. This information is vital for strategic and marketing decision-making.<\/span><\/p>\n\n\n\n

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