{"id":29698,"date":"2019-01-06T00:50:32","date_gmt":"2019-01-06T00:50:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=29698"},"modified":"2025-09-14T00:06:30","modified_gmt":"2025-09-14T04:06:30","slug":"%e6%8a%a4%e5%8f%91%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/haircare-market-research\/","title":{"rendered":"\u62a4\u53d1\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u62a4\u53d1\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u62a4\u53d1\u4ea7\u54c1\u662f\u6253\u9020\u7406\u60f3\u9020\u578b\u6216\u53d1\u578b\u7684\u7b2c\u4e00\u6b65\u3002\u8be5\u884c\u4e1a\u751f\u4ea7\u7684\u4e3b\u8981\u4ea7\u54c1\u4e4b\u4e00\u662f\u6d17\u53d1\u6c34\u3002\u6d17\u53d1\u6c34\u6709\u5f88\u591a\u79cd\u7c7b\u578b\uff0c\u4f8b\u5982\u6f84\u6e05\u3001\u4e30\u76c8\u548c\u67d4\u987a\u3002\u62a4\u53d1\u7d20\u662f\u53e6\u4e00\u79cd\u57fa\u7840\u4ea7\u54c1\uff0c\u6709\u591a\u79cd\u5f62\u5f0f\u3002\u4f8b\u5982\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u627e\u5230\u514d\u6d17\u3001\u51b2\u6d17\u548c\u6df1\u5c42\u62a4\u53d1\u7d20\u3002\u5176\u4ed6\u62a4\u53d1\u4ea7\u54c1\u5305\u62ec\u53d1\u6cb9\u3001\u7cbe\u534e\u6db2\u3001\u6da6\u53d1\u6cb9\u548c\u53d1\u8721\u3002\u5b83\u4eec\u8fd8\u5305\u62ec\u6469\u4e1d\u3001\u55b7\u96fe\u548c\u51dd\u80f6\u3002<\/span><\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u5934\u53d1\u62a4\u7406\u5f88\u91cd\u8981<\/span><\/h2>\n\n\n\n

\u5934\u53d1\u662f\u4eba\u4eec\u521d\u6b21\u89c1\u9762\u65f6\u4f1a\u6ce8\u610f\u7684\u4e8b\u60c5\u4e4b\u4e00\u3002\u5934\u53d1\u53ef\u4ee5\u53cd\u6620\u4e00\u4e2a\u4eba\u7684\u5e74\u9f84\u3001\u793e\u4f1a\u5730\u4f4d\uff0c\u751a\u81f3\u536b\u751f\u4e60\u60ef\u3002\u9002\u5f53\u7684\u5934\u53d1\u62a4\u7406\u81f3\u5173\u91cd\u8981\u3002\u95ea\u4eae\u3001\u7f8e\u4e3d\u7684\u53d1\u675f\u6216\u5377\u53d1\u603b\u662f\u7ed9\u4eba\u7559\u4e0b\u597d\u5370\u8c61\u3002\u9002\u5f53\u7684\u62a4\u7406\u5bf9\u4e8e\u62e5\u6709\u5065\u5eb7\u7684\u5934\u53d1\u4e5f\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5b83\u53ef\u4ee5\u9632\u6b62\u5927\u9762\u79ef\u635f\u4f24\uff0c\u4ece\u800c\u5bfc\u81f4\u8131\u53d1\u3002\u5f3a\u97e7\u95ea\u4eae\u7684\u5934\u53d1\u9700\u8981\u65e5\u5e38\u62a4\u7406\u3002<\/span><\/p>\n\n\n\n

\u62a4\u53d1\u884c\u4e1a\u7684\u673a\u9047<\/span><\/h2>\n\n\n\n

\u65b0\u5174\u5e02\u573a\uff08\u4f8b\u5982\u84ec\u52c3\u53d1\u5c55\u7684\u5929\u7136\u62a4\u53d1\u8fd0\u52a8\uff09\u6b63\u5728\u63a8\u52a8\u62a4\u53d1\u4ea7\u54c1\u7684\u589e\u957f\u3002\u5df4\u897f\u3001\u4e2d\u56fd\u548c\u5370\u5ea6\u662f\u8be5\u884c\u4e1a\u7684\u91cd\u8981\u8d21\u732e\u8005\u3002\u5370\u5ea6\u5c3c\u897f\u4e9a\u548c\u571f\u8033\u5176\u7b49\u65b0\u5174\u524d\u6cbf\u5e02\u573a\u4e5f\u53d6\u5f97\u4e86\u5f3a\u52b2\u589e\u957f\u3002\u8fd9\u4e9b\u589e\u957f\u662f\u6d17\u53d1\u6c34\u6e17\u900f\u7387\u63d0\u9ad8\u7684\u7ed3\u679c\u3002\u5373\u4f7f\u662f\u5370\u5ea6\u7684\u519c\u6751\u5730\u533a\u4e5f\u5728\u63a8\u52a8\u589e\u957f\u3002\u8fd9\u4e9b\u5730\u533a\u5360\u5370\u5ea6\u4eba\u53e3\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u4e9a\u6d32\u6d88\u8d39\u8005\u6b63\u5728\u9010\u6e10\u63a5\u53d7\u897f\u5f0f\u62a4\u53d1\u4e60\u60ef\u3002\u8bb8\u591a\u4eba\u5df2\u7ecf\u5f00\u59cb\u7528\u6d17\u53d1\u6c34\u4ee3\u66ff\u80a5\u7682\u3002<\/span><\/p>\n\n\n\n

\u5168\u6e20\u9053\u548c\u6570\u5b57\u5316\u98a0\u8986\u7684\u5174\u8d77<\/span><\/h2>\n\n\n\n

\u8425\u9500\u4eba\u5458\u548c\u96f6\u552e\u5546\u6b63\u5728\u5b9e\u65bd\u5168\u6e20\u9053\u6218\u7565\u3002\u8fd9\u4e9b\u6218\u7565\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u7edf\u4e00\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u8425\u9500\u548c\u96f6\u552e\u6e20\u9053\u5305\u62ec\u793e\u4ea4\u5a92\u4f53\u3001\u4e92\u8054\u7f51\u3001\u76f4\u90ae\u548c\u8c03\u67e5\u3002\u5b83\u4eec\u8fd8\u5305\u62ec\u7535\u5b50\u90ae\u4ef6\u548c\u7535\u8bdd\u3002\u8bc4\u8bba\u548c\u8bc4\u7ea7\u7f51\u7ad9\u4ee5\u53ca\u5e97\u5185\u4f53\u9a8c\u4e5f\u662f\u8425\u9500\u548c\u96f6\u552e\u6e20\u9053\u3002\u62a4\u53d1\u884c\u4e1a\u53c2\u4e0e\u8005\u5fc5\u987b\u5728\u8fd9\u4e9b\u6e20\u9053\u4e0a\u63d0\u4f9b\u4e00\u81f4\u7684\u54c1\u724c\u4f53\u9a8c\u3002\u8fd9\u6837\uff0c\u6d88\u8d39\u8005\u5c31\u53ef\u4ee5\u4fdd\u6301\u5bf9\u5176\u54c1\u724c\u5f62\u8c61\u7684\u826f\u597d\u5370\u8c61\u3002<\/span><\/p>\n\n\n\n

\u65b0\u5174\u62a4\u53d1\u54c1\u724c\u6b63\u5728\u5229\u7528\u65b0\u7684\u9500\u552e\u6e20\u9053\u548c\u8425\u9500\u6e20\u9053\u3002\u8fd9\u5c31\u662f\u4ed6\u4eec\u5229\u7528\u884c\u4e1a\u53d8\u5316\u7684\u65b9\u5f0f\u3002\u968f\u7740\u6570\u5b57\u98a0\u8986\u7684\u51fa\u73b0\uff0c\u7f51\u7ea2\u8425\u9500\u4e5f\u5f00\u59cb\u5174\u8d77\u3002\u5728\u7ebf\u6742\u5fd7\u8bfb\u8005\u53ef\u4ee5\u89c2\u770b\u53d1\u578b\u5e08\u4f7f\u7528\u67d0\u4e9b\u4ea7\u54c1\u505a\u53d1\u578b\u7684\u89c6\u9891\u3002\u8fd9\u79cd\u5e7f\u544a\u6280\u5de7\u6bd4\u4f20\u7edf\u5370\u5237\u54c1\u6709\u6548\u5f97\u591a\u3002\u5b83\u4e5f\u6bd4\u7535\u89c6\u5e7f\u544a\u66f4\u6709\u6548\uff0c\u56e0\u4e3a\u5b83\u66f4\u80fd\u5438\u5f15\u6d88\u8d39\u8005\u3002<\/span><\/p>\n\n\n\n

\u5b9a\u6027\u7814\u7a76\u5982\u4f55\u63d0\u4f9b\u5e2e\u52a9<\/span><\/h2>\n\n\n\n

\u7ba1\u7406\u8005\u53ef\u4ee5\u4f7f\u7528\u591a\u79cd\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u3002\u4ed6\u4eec\u53ef\u4ee5\u4f7f\u7528 \u7126\u70b9\u5c0f\u7ec4<\/strong>\uff0c\u8fd9\u8ba9\u4ed6\u4eec\u4e86\u89e3\u5b9e\u9645\u4ea7\u54c1\u7528\u6237\u7684\u610f\u89c1\u3002\u4ed6\u4eec\u53ef\u4ee5\u4f7f\u7528\u5ba2\u6237\u8bbf\u8c08\u3002\u8fd9\u4e9b\u8bbf\u8c08\u5438\u5f15\u6d88\u8d39\u8005\u5e76\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u53e6\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u5de5\u5177\u662f\u4eba\u79cd\u5b66\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e3a\u4f01\u4e1a\u89c4\u5212\u7684\u51e0\u4e2a\u65b9\u9762\u63d0\u4f9b\u4e86\u6218\u7565\u65b9\u5411\u3002<\/span><\/p>\n\n\n\n

SIS \u8fdb\u884c\u5b9a\u6027\u7814\u7a76\uff0c\u5305\u62ec\u7126\u70b9\u5c0f\u7ec4\uff0c \u4eb2\u81ea<\/strong> \u548c \u79fb\u52a8\u6c11\u65cf\u5fd7<\/strong>, \u5ba2\u6237\u8bbf\u8c08<\/strong>, \u8d2d\u7269\u8005\u7814\u7a76<\/strong>\uff0c \u548c \u5728\u7ebf\u6d1e\u5bdf\u793e\u533a<\/strong>.  We interview customers as well as Hair Salon professionals, distributors, store purchasing decision makers, Beauty bloggers, Influencers, and Beauty Industry Executives<\/p>\n\n\n\n

\u5b9a\u91cf\u7814\u7a76\u5982\u4f55\u63d0\u4f9b\u5e2e\u52a9<\/span><\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u4f7f\u7528\u8c03\u67e5\u5728\u7f51\u4e0a\u8fdb\u884c\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u5f88\u5bb9\u6613\u3002\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u62a4\u53d1\u884c\u4e1a\u7684\u7ecf\u7406\u83b7\u53d6\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u3002\u901a\u8fc7\u4eba\u53e3\u7edf\u8ba1\uff0c\u4ed6\u4eec\u53ef\u4ee5\u4e86\u89e3\u51e0\u4e4e\u6240\u6709\u4e8b\u60c5\u3002\u4ed6\u4eec\u53ef\u4ee5\u4f7f\u7528 \u8c03\u67e5<\/strong> \u8861\u91cf\u5ba2\u6237\u5bf9\u5176\u54c1\u724c\u7684\u559c\u597d\u3002\u8c03\u67e5\u8fd8\u4f1a\u544a\u8bc9\u4ed6\u4eec\u5e02\u573a\u9700\u8981\u4ec0\u4e48\u7c7b\u578b\u7684\u4ea7\u54c1\u3002 \u773c\u52a8\u8ffd\u8e2a\u7814\u7a76<\/strong> \u53ef\u4ee5\u63d0\u4f9b\u6709\u5173\u5305\u88c5\u3001\u54c1\u724c\u548c\u4fe1\u606f\u7684\u6570\u636e\u3002<\/span><\/p>\n\n\n\n

SIS \u8fdb\u884c \u5bb6\u5ead\u4f7f\u7528\u6d4b\u8bd5 (IHUT)<\/strong> \u548c \u4ea7\u54c1\u6d4b\u8bd5<\/strong>.  We have a Focus Group Facility in NYC, and have conducted many studies where consumers pick up products and conduct surveys.<\/p>\n\n\n\n

SIS \u8fd8\u8fdb\u884c\u4e86 \u7f8e\u53d1\u6c99\u9f99\u91c7\u8bbf<\/strong> \u4e0e\u7ebd\u7ea6\u7684\u53d1\u578b\u5e08\u548c\u987e\u5ba2\u4e00\u8d77\uff0c\u6d4b\u8bd5\u4e00\u6b3e\u65b0\u7684\u6d17\u53d1\u6c34\uff0c\u7136\u540e\u5bf9\u987e\u5ba2\u548c\u6c99\u9f99\u4e13\u4e1a\u4eba\u5458\u8fdb\u884c\u8c03\u67e5\u3002\u5bf9\u4e8e\u8fd9\u4e2a\u9879\u76ee\uff0c\u6211\u4eec\u5fc5\u987b\u62db\u52df\u4e0d\u540c\u53d1\u8d28\u548c\u79cd\u65cf\u80cc\u666f\u7684\u5973\u6027\uff0c\u4ee5\u786e\u4fdd\u6837\u672c\u5177\u6709\u4ee3\u8868\u6027\u3002<\/p>\n\n\n\n

\u6218\u7565\u7814\u7a76\u7684\u91cd\u8981\u6027<\/span><\/h2>\n\n\n\n

\u7b56\u7565\u7814\u7a76\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u63d0\u4f9b\u5e2e\u52a9\u3002\u4f8b\u5982\uff0c \u5e02\u573a\u673a\u4f1a\u8bc4\u4f30<\/strong> identify favorable circumstances and risks. Haircare businesses can understand the market before building or expanding an offering.  They can also use \u7ade\u4e89\u5206\u6790<\/strong>. This analysis helps them determine what makes their products and services unique.  They will learn what attributes they should play up to attract their target market.<\/span><\/p>\n\n\n\n

\u53e6\u4e00\u4e2a\u5de5\u5177\u662f \u5e02\u573a\u89c4\u6a21<\/strong>\uff0c\u8fd9\u6709\u52a9\u4e8e\u7ba1\u7406\u8005\u4f30\u8ba1\u5e02\u573a\u7684\u6f5c\u529b\u3002\u6700\u540e\uff0c\u7ba1\u7406\u8005\u53ef\u4ee5\u4f7f\u7528 \u884c\u4e1a\u8ffd\u8e2a<\/strong> \u548c \u8d8b\u52bf\u5206\u6790<\/strong>. Trend Analysis identifies the drivers of rising trends, and recommends ways to capitalize on them. It tells companies the direction in which the market is moving. Trend analysis goes deeper than just identifying where the market is moving. It shows managers whether the market is trending up or down, or what it means for your business. This information is vital for strategic and marketing decision-making.<\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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