{"id":29366,"date":"2018-12-24T21:50:23","date_gmt":"2018-12-24T21:50:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=29366"},"modified":"2026-03-24T18:21:42","modified_gmt":"2026-03-24T22:21:42","slug":"%e8%a7%86%e9%a2%91%e5%92%8c%e9%9f%b3%e4%b9%90%e6%b5%81%e5%aa%92%e4%bd%93%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a7%86%e9%a2%91%e5%92%8c%e9%9f%b3%e4%b9%90%e6%b5%81%e5%aa%92%e4%bd%93%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u89c6\u9891\u548c\u97f3\u4e50\u6d41\u5a92\u4f53\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

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\"SIS<\/figure>\n\n\n\n

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Industry analysts have written a lot about the rise in online streaming services. One point of contention is their possible effects on traditional TV and radio. Researchers are finding two distinct groups of content streamers. The first group streams movies and music<\/a> to supplement what\u2019s on cable or the radio. The second group has canceled their cable subscription (cord cutters). Alternatively, they may have never had a subscription (cord nevers). Online streaming is growing, and it\u2019s changing the way people view and listen to content.<\/span><\/p>\n\n\n\n

Netflix \u548c iTunes \u7b49\u4e00\u4e9b\u5185\u5bb9\u63d0\u4f9b\u5546\u5df2\u7ecf\u8d70\u5411\u5168\u7403\u3002Netflix \u89c2\u4f17\u53ea\u9700\u652f\u4ed8\u5c11\u91cf\u6708\u8d39\u5373\u53ef\u65e0\u9650\u5236\u8bbf\u95ee\u5176\u7535\u89c6\u8282\u76ee\u548c\u7535\u5f71\u5e93\u3002Netflix \u5728\u5168\u7403 190 \u4e2a\u56fd\u5bb6\/\u5730\u533a\u63d0\u4f9b\u670d\u52a1\u3002iTunes \u5728\u5927\u591a\u6570\u56fd\u5bb6\/\u5730\u533a\u4e5f\u53ef\u7528\uff0c\u4ef7\u683c\u4e0e Netflix \u5927\u81f4\u76f8\u540c\u3002\u4e0e Netflix \u4e00\u6837\uff0c\u8be5\u670d\u52a1\u5141\u8bb8\u7528\u6237\u65e0\u9650\u5236\u8bbf\u95ee iTunes \u7684\u97f3\u4e50\u5e93\u3002<\/span><\/p>\n\n\n\n

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Established content providers are not the only ones producing videos as audio recordings. Houses of worship are already live-streaming their services on social media. Analysts expect this trend to continue. Another trend is brands using live video as an essential marketing<\/a> tool. The third trend is companies using live video in business relations. These videos help reinforce their corporate culture and build stable relationships among employees.<\/span><\/p>\n\n\n\n

\u7535\u5f71\u548c\u97f3\u4e50\u6d41\u5a92\u4f53\u9762\u4e34\u7684\u6311\u6218  <\/span><\/h2>\n\n\n\n

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Movie and music<\/a> streaming will continue to grow and change. The two will also merge, as is evident with Spotify. The music content provider partnered with Hulu to offer TV and movies along with its music. Focus groups can test opportunities such as these before they reach the end consumer. Usability and Product Testing can strengthen brands\u2019 offerings so consumers can have a better user experience.<\/span><\/p>\n\n\n\n

SIS Market Research provides Qualitative, Quantitative, and Strategy Research to Online Streaming providers.<\/strong>\u00a0 \u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u5305\u62ec\uff1a<\/p>\n\n\n\n