{"id":29366,"date":"2018-12-24T21:50:23","date_gmt":"2018-12-24T21:50:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=29366"},"modified":"2025-09-14T00:03:24","modified_gmt":"2025-09-14T04:03:24","slug":"%e8%a7%86%e9%a2%91%e5%92%8c%e9%9f%b3%e4%b9%90%e6%b5%81%e5%aa%92%e4%bd%93%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/video-and-music-streaming-market-research\/","title":{"rendered":"\u89c6\u9891\u548c\u97f3\u4e50\u6d41\u5a92\u4f53\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u89c6\u9891\u548c\u97f3\u4e50\u6d41\u5a92\u4f53\u5e02\u573a\u7814\u7a76<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5780a4d0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5780a4d0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Video and Music Streaming (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u89c6\u9891\u6d41\u662f\u901a\u8fc7\u4e92\u8054\u7f51\u5c55\u793a\u4ee5\u4f9b\u5b9e\u65f6\u89c2\u770b\u7684\u538b\u7f29\u89c6\u9891\u7247\u6bb5\u3002 <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u7528\u6237\u65e0\u9700\u4e0b\u8f7d\u6d41\u5a92\u4f53\u5185\u5bb9\u5373\u53ef\u89c2\u770b\u3002\u76f8\u53cd\uff0c\u5185\u5bb9\u63d0\u4f9b\u5546\u4f1a\u53d1\u9001\u8fde\u7eed\u7684\u6570\u636e\u6d41\u3002\u89c2\u770b\u8005\u53ef\u4ee5\u7acb\u5373\u89c2\u770b\u6d41\u5a92\u4f53\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u97f3\u4e50\u6d41\u5a92\u4f53\u901a\u8fc7\u4e92\u8054\u7f51\u5c55\u793a\u97f3\u9891\u3001\u58f0\u97f3\u548c\u97f3\u4e50\u3002\u7528\u6237\u65e0\u9700\u4e0b\u8f7d\u6587\u4ef6\u5373\u53ef\u6536\u542c\u8fd9\u4e9b\u5185\u5bb9\u3002\u7528\u6237\u65e0\u9700\u5c06\u97f3\u4e50\u526f\u672c\u4fdd\u5b58\u5230\u786c\u76d8\u4e0a\u3002\u5927\u591a\u6570\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u7f51\u7ad9\u3001\u8ba2\u9605\u6216\u5e94\u7528\u7a0b\u5e8f\u8bbf\u95ee\u8fd9\u4e9b\u670d\u52a1\u3002\u8fd9\u4e9b\u5e94\u7528\u7a0b\u5e8f\u4f7f\u5ba2\u6237\u80fd\u591f\u5728\u65c5\u9014\u4e2d\u901a\u8fc7\u667a\u80fd\u624b\u673a\u6216\u5e73\u677f\u7535\u8111\u4eab\u53d7\u6d41\u5a92\u4f53\u5185\u5bb9\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5728\u7ebf\u6d41\u5a92\u4f53\u7684\u65b0\u673a\u9047<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u884c\u4e1a\u5206\u6790\u5e08\u5df2\u7ecf\u64b0\u5199\u4e86\u5927\u91cf\u6709\u5173\u5728\u7ebf\u6d41\u5a92\u4f53\u670d\u52a1\u5174\u8d77\u7684\u6587\u7ae0\u3002\u4e89\u8bba\u7684\u7126\u70b9\u4e4b\u4e00\u662f\u5b83\u4eec\u53ef\u80fd\u5bf9\u4f20\u7edf\u7535\u89c6\u548c\u5e7f\u64ad\u4ea7\u751f\u7684\u5f71\u54cd\u3002\u7814\u7a76\u4eba\u5458\u53d1\u73b0\u4e86\u4e24\u7ec4\u622a\u7136\u4e0d\u540c\u7684\u5185\u5bb9\u6d41\u5a92\u4f53\u7528\u6237\u3002\u7b2c\u4e00\u7ec4\u7528\u6237\u901a\u8fc7\u6d41\u5a92\u4f53\u89c2\u770b\u7535\u5f71\u548c\u97f3\u4e50\u6765\u8865\u5145\u6709\u7ebf\u7535\u89c6\u6216\u5e7f\u64ad\u7684\u5185\u5bb9\u3002\u7b2c\u4e8c\u7ec4\u7528\u6237\u53d6\u6d88\u4e86\u6709\u7ebf\u7535\u89c6\u8ba2\u9605\uff08\u6390\u7ebf\u65cf\uff09\u3002\u6216\u8005\uff0c\u4ed6\u4eec\u53ef\u80fd\u4ece\u672a\u8ba2\u9605\u8fc7\u6709\u7ebf\u7535\u89c6\uff08\u6c38\u4e0d\u8ba2\u9605\u6709\u7ebf\u7535\u89c6\uff09\u3002\u5728\u7ebf\u6d41\u5a92\u4f53\u6b63\u5728\u53d1\u5c55\uff0c\u5b83\u6b63\u5728\u6539\u53d8\u4eba\u4eec\u89c2\u770b\u548c\u6536\u542c\u5185\u5bb9\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Netflix \u548c iTunes \u7b49\u4e00\u4e9b\u5185\u5bb9\u63d0\u4f9b\u5546\u5df2\u7ecf\u8d70\u5411\u5168\u7403\u3002Netflix \u89c2\u4f17\u53ea\u9700\u652f\u4ed8\u5c11\u91cf\u6708\u8d39\u5373\u53ef\u65e0\u9650\u5236\u8bbf\u95ee\u5176\u7535\u89c6\u8282\u76ee\u548c\u7535\u5f71\u5e93\u3002Netflix \u5728\u5168\u7403 190 \u4e2a\u56fd\u5bb6\/\u5730\u533a\u63d0\u4f9b\u670d\u52a1\u3002iTunes \u5728\u5927\u591a\u6570\u56fd\u5bb6\/\u5730\u533a\u4e5f\u53ef\u7528\uff0c\u4ef7\u683c\u4e0e Netflix \u5927\u81f4\u76f8\u540c\u3002\u4e0e Netflix \u4e00\u6837\uff0c\u8be5\u670d\u52a1\u5141\u8bb8\u7528\u6237\u65e0\u9650\u5236\u8bbf\u95ee iTunes \u7684\u97f3\u4e50\u5e93\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u5185\u5bb9\u6d41\u4e3a\u76f4\u64ad\u7535\u89c6\u548c\u5e7f\u64ad\u63d0\u4f9b\u4e86\u7edd\u4f73\u7684\u673a\u4f1a\u3002\u8fd9\u4e9b\u4f20\u7edf\u5a92\u4f53\u5f62\u5f0f\u73b0\u5728\u5fc5\u987b\u8f6c\u5411\u8054\u7f51\u8bbe\u5907\u3002\u89c2\u4f17\u73b0\u5728\u53ef\u4ee5\u8bbf\u95ee YouTube \u6216 Facebook \u89c2\u770b\u4ed6\u4eec\u559c\u6b22\u7684\u7535\u89c6\u8282\u76ee\u3002\u540c\u6837\uff0c\u5e7f\u64ad\u7535\u53f0\u73b0\u5728\u4e5f\u9f13\u52b1\u542c\u4f17\u4e0b\u8f7d\u514d\u8d39\u5e94\u7528\u7a0b\u5e8f\u3002\u542c\u4f17\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u5e94\u7528\u7a0b\u5e8f\u5c06\u5185\u5bb9\u6d41\u5f0f\u4f20\u8f93\u5230\u4ed6\u4eec\u7684\u79fb\u52a8\u8bbe\u5907\u3002\u8fd9\u5bf9\u89c2\u4f17\u548c\u542c\u4f17\u6765\u8bf4\u4e5f\u662f\u4e00\u4e2a\u673a\u4f1a\uff0c\u4ed6\u4eec\u73b0\u5728\u53ef\u4ee5\u8981\u6c42\u65b0\u7684\u3001\u591a\u6837\u5316\u7684\u5185\u5bb9\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Established content providers are not the only ones producing videos as audio recordings. Houses of worship are already live-streaming their services on social media. Analysts expect this trend to continue. Another trend is brands using live video as an essential marketing tool. The third trend is companies using live video in business relations. These videos help reinforce their corporate culture and build stable relationships among employees.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u7535\u5f71\u548c\u97f3\u4e50\u6d41\u5a92\u4f53\u9762\u4e34\u7684\u6311\u6218&nbsp;&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Netflix \u548c iTunes \u7b49\u6570\u5b57\u98a0\u8986\u8005\u9762\u4e34\u8d8a\u6765\u8d8a\u5927\u7684\u538b\u529b\u3002\u7ade\u4e89\u73af\u5883\u53d8\u5f97\u8d8a\u6765\u8d8a\u62e5\u6324\u3002\u6709\u7ebf\u7535\u89c6\u63d0\u4f9b\u5546\u4e5f\u63d0\u4f9b\u5305\u542b\u66f4\u5c11\u9891\u9053\u7684\u5c0f\u578b\u5957\u9910\u3002\u8fd9\u4e9b\u201c\u7cbe\u7b80\u201d\u5957\u9910\u6bd4\u5e38\u89c4\u5957\u9910\u4fbf\u5b9c\u3002\u6d88\u8d39\u8005\u6700\u7ec8\u5c06\u9762\u4e34\u8fc7\u591a\u7684\u9009\u62e9\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5e26\u6765\u8d1f\u62c5\u3002\u5b83\u8fd8\u53ef\u80fd\u8ba9\u6d88\u8d39\u8005\u91cd\u65b0\u8f6c\u5411\u4ed8\u8d39\u7535\u89c6\uff0c\u4ed8\u8d39\u7535\u89c6\u5728\u4e00\u4e2a\u7528\u6237\u53cb\u597d\u3001\u65b9\u4fbf\u7684\u5730\u65b9\u63d0\u4f9b\u5404\u79cd\u5185\u5bb9\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5728\u7ebf\u6d41\u5a92\u4f53\u5e02\u573a\u7814\u7a76<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u7535\u5f71\u548c\u97f3\u4e50\u6d41\u5a92\u4f53\u5c06\u7ee7\u7eed\u53d1\u5c55\u548c\u53d8\u5316\u3002\u4e24\u8005\u4e5f\u5c06\u5408\u5e76\uff0cSpotify \u5c31\u662f\u660e\u8bc1\u3002\u8fd9\u5bb6\u97f3\u4e50\u5185\u5bb9\u63d0\u4f9b\u5546\u4e0e Hulu \u5408\u4f5c\uff0c\u63d0\u4f9b\u7535\u89c6\u548c\u7535\u5f71\u4ee5\u53ca\u97f3\u4e50\u3002\u7126\u70b9\u5c0f\u7ec4\u53ef\u4ee5\u5728\u8fd9\u4e9b\u673a\u4f1a\u5230\u8fbe\u6700\u7ec8\u6d88\u8d39\u8005\u4e4b\u524d\u5bf9\u5176\u8fdb\u884c\u6d4b\u8bd5\u3002\u53ef\u7528\u6027\u548c\u4ea7\u54c1\u6d4b\u8bd5\u53ef\u4ee5\u589e\u5f3a\u54c1\u724c\u7684\u4ea7\u54c1\uff0c\u8ba9\u6d88\u8d39\u8005\u83b7\u5f97\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SIS Market Research provides Qualitative, Quantitative, and Strategy Research to Online Streaming providers.<\/strong>\u00a0 \u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u53ef\u7528\u6027\u6d4b\u8bd5\uff1a&nbsp;<\/b><span style=\"font-weight: 400;\">\u6d41\u5a92\u4f53\u63d0\u4f9b\u5546\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5728\u7ebf\u6d41\u5a92\u4f53\u5e73\u53f0\u7684\u53ef\u7528\u6027\u548c\u7528\u6237\u53cb\u597d\u6027\u3002<\/span><\/li>\n\n\n\n<li><b>\u6d88\u8d39\u8005\u6d1e\u5bdf\uff1a<\/b><span style=\"font-weight: 400;\">\u00a0Focus Groups can give valuable insight into content and programming. We can also test new programming and TV show concepts.<\/span><\/li>\n\n\n\n<li><b>\u7ade\u4e89\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\">\u00a0Streaming providers can use Focus Groups to test their competitors\u2019 strategies. These insights will enable them to come up with counter-strategies.<\/span><\/li>\n\n\n\n<li><b>\u5e02\u573a\u673a\u4f1a\u6d1e\u5bdf\uff1a&nbsp;<\/b><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u53ef\u4ee5\u5e2e\u52a9\u63d0\u4f9b\u5546\u53d1\u73b0\u673a\u4f1a\u9886\u57df\u3002\u5e02\u573a\u673a\u4f1a\u7814\u7a76\u65e0\u7ade\u4e89\u5e02\u573a\u7a7a\u95f4\u7684\u6f5c\u5728\u9886\u57df\u3002\u8fd9\u4e00\u53d1\u73b0\u5c06\u5e2e\u52a9\u4ed6\u4eec\u5efa\u7acb\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u548c\u65b0\u7684\u5185\u5bb9\u673a\u4f1a\u3002<\/span><\/li>\n\n\n\n<li><strong>\u5728\u7ebf\u793e\u533a\u53d1\u5c55\uff1a<\/strong> SIS can build an active Online Insight Community where engaged customers can give feedback on new concepts and test products.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh\/about-sis\/contact-sis-international-market-research\/\">\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u4e2a\u6d41\u5a92\u4f53\u5e02\u573a\u7814\u7a76\u9879\u76ee\u3002<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u6211\u4eec\u7684\u7814\u7a76\u548c\u7b56\u7565\u5982\u4f55\u4e3a\u6d41\u5a92\u4f53\u516c\u53f8\u521b\u9020\u4f18\u52bf\u3002<\/p>","protected":false},"author":1,"featured_media":63640,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29366","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/29366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=29366"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/29366\/revisions"}],"predecessor-version":[{"id":68414,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/29366\/revisions\/68414"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63640"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=29366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}