{"id":28220,"date":"2018-10-27T18:21:35","date_gmt":"2018-10-27T18:21:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=28220"},"modified":"2026-03-12T22:43:20","modified_gmt":"2026-03-13T02:43:20","slug":"%e5%bb%ba%e7%ad%91%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/construction-market-research-solutions\/%e5%bb%ba%e7%ad%91%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u5efa\u7b51\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u5efa\u7b51\u5e02\u573a\u7814\u7a76<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d1d1ba9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d1d1ba9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Construction (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5e02\u573a\u7814\u7a76\u5728\u5efa\u7b51\u884c\u4e1a\u4e2d\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002&nbsp; <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sisaisolutions.com\/ai-in-construction\/\" target=\"_blank\" rel=\"noopener\">\u5efa\u7b51\u5e02\u573a\u7814\u7a76<\/a> uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes, and changing regulations. Construction projects can be large, so research-based planning and strategies are important to minimize cost and maximize returns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers, as a result, we often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies, and Contractors. There can be different levels of decision-makers and stakeholder influence in Construction, therefore, research uncovers the stakeholders to speak to meet your strategic priorities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Research solutions in the Construction Industry include Price Testing, Location Research, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%a2%e6%88%b7%e6%97%85%e7%a8%8b%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5ba2\u6237\u65c5\u7a0b\u5e02\u573a\u7814\u7a76\" data-wpil-monitor-id=\"9381\">Customer Journey Research<\/a>, Usability Testing, including Strategic Analysis of Markets, also Distribution Channels.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Research examines attitudes, opinions, and behavior and consequently explores the &#8220;why&#8221; and &#8220;how&#8221; behind behavior and attitudes. It uncovers preferences, likes, customer needs, product substitutes, and competitors for your product, so it is vital for understanding the fundamental reasons behind consumer decisions. Market analysts conduct <a href=\"https:\/\/www.sisinternational.com\/zh\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\" data-wpil-monitor-id=\"9375\">\u5b9a\u6027\u5e02\u573a\u7814\u7a76<\/a> using observation and open-ended questions, so the common methodologies we use include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6df1\u5ea6\u8bbf\u8c08<\/li>\n\n\n\n<li>\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%9c%a8%e7%ba%bf%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/\" title=\"\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4\" data-wpil-monitor-id=\"9379\">\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4<\/a><\/li>\n\n\n\n<li>\u6570\u5b57\u793e\u533a<\/li>\n\n\n\n<li>\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>\u53ef\u7528\u6027\u7814\u7a76<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u8fdb\u884c\u9762\u5bf9\u9762\u7684\u8be6\u7ec6\u9ad8\u7ba1\u8bbf\u8c08\uff0c\u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u5229\u7528\u5728\u7ebf\u5b9a\u6027\u65b9\u6cd5\u548c\u9762\u5bf9\u9762\u7126\u70b9\u5c0f\u7ec4\u548c\u5728\u7ebf\u793e\u533a\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5b9a\u91cf\u7814\u7a76<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5efa\u7b51\u516c\u53f8\u53ef\u4ee5\u4ece\u8c03\u67e5\u4ee5\u53ca\u8c03\u67e5\u63d0\u4f9b\u7684\u6570\u636e\u548c\u5206\u6790\u4e2d\u53d7\u76ca\u3002\u5b9a\u91cf\u6570\u636e\u53ef\u7528\u4e8e\u4e86\u89e3\u5229\u76ca\u76f8\u5173\u8005\u7684\u9700\u6c42\u3001\u6001\u5ea6\u3001\u8d2d\u4e70\u504f\u597d\u4ee5\u53ca\u652f\u4ed8\u610f\u613f\u548c\u4ef7\u683c\u654f\u611f\u5ea6\u3002\u5176\u4e2d\u4e00\u4e2a\u597d\u5904\u662f\uff0c\u66f4\u5bb9\u6613\u8861\u91cf\u67d0\u79cd\u884c\u4e3a\u5728\u66f4\u5927\u6837\u672c\u4e2d\u7684\u9002\u7528\u7a0b\u5ea6\uff0c\u56e0\u6b64\uff0c\u6570\u636e\u53ef\u4ee5\u8ba9\u5206\u6790\u5e08\u66f4\u51c6\u786e\u5730\u4e86\u89e3\u5e02\u573a\u3002<\/span><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">\u5b9a\u91cf\u65b9\u6cd5\u5305\u62ec\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7535\u8bdd\u8c03\u67e5<\/li>\n\n\n\n<li>\u5728\u7ebf\u8c03\u67e5<\/li>\n\n\n\n<li>\u5b9a\u4ef7\u7814\u7a76<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A common data collection method is <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e8%ae%a1%e7%ae%97%e6%9c%ba%e8%be%85%e5%8a%a9%e7%94%b5%e8%af%9d%e8%ae%bf%e9%97%ae%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u8ba1\u7b97\u673a\u8f85\u52a9\u7535\u8bdd\u8bbf\u95ee\u5e02\u573a\u7814\u7a76\" data-wpil-monitor-id=\"9377\">Computer Assisted Telephone Interviewing<\/a> (CATI), moreover, Researchers can also conduct web-based data collection, often via email link to a URL.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5efa\u7b51\u5e02\u573a\u6218\u7565\u7814\u7a76<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The construction industry can have complex decision-making processes; for this reason, developing <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/sis-%e5%85%a8%e7%90%83%e5%a2%9e%e9%95%bf\/%e6%96%b0%e5%85%b4%e5%b8%82%e5%9c%ba%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/\" title=\"\u65b0\u5174\u5e02\u573a\u6218\u7565\u54a8\u8be2\" data-wpil-monitor-id=\"9387\">strategies in construction markets<\/a> can be a challenge. <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%97%85%e8%a1%8c-%e6%97%85%e6%b8%b8-%e9%85%92%e5%ba%97-%e5%92%a8%e8%af%a2\/%e9%85%92%e5%ba%97%e7%ae%a1%e7%90%86%e5%85%ac%e5%8f%b8%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/\" title=\"\u9152\u5e97\u7ba1\u7406\u516c\u53f8\u5e02\u573a\u7814\u7a76\u53ca\u6218\u7565\u54a8\u8be2\" data-wpil-monitor-id=\"9383\">Strategy Research also examines a company&#8217;s<\/a> position relative to Competitors, Industries, Supply Chains, and Distribution Channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u7b56\u7565\u7814\u7a76\u63a2\u7d22\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u5e02\u573a\u673a\u4f1a<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5e02\u573a\u8fdb\u5165\u3001\u53ef\u884c\u6027\u548c\u89c4\u6a21<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7ade\u4e89\u5bf9\u624b\u7684\u89c1\u89e3\u548c\u53cd\u5e94<\/span><\/li>\n\n\n\n<li>\u6700\u4f73\u5b9e\u8df5<\/li>\n\n\n\n<li>\u521b\u65b0<\/li>\n\n\n\n<li>\u5e02\u573a\u683c\u5c40\u6d1e\u5bdf<\/li>\n\n\n\n<li>\u8fdb\u5165\u5e02\u573a\u7b56\u7565<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategy Researchers use Qualitative and Quantitative insights in addition to detailed <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/how-to-conduct-effective-desk-research\/\" title=\"How to Conduct Effective Desk Research\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"764\">\u7406\u8bba\u7814\u7a76\uff08\u5e76\u975e\u5b9e\u8df5<\/a> and other proprietary sources to prepare comprehensive strategic reports. Likewise, Secondary Research or <a href=\"https:\/\/www.sisinternational.com\/zh\/the-impact-of-desk-research-on-strategic-decision-making\/\" title=\"The Impact of Desk Research on Strategic Decision-Making\" data-wpil-monitor-id=\"9376\">Desk<\/a> Research sources include government statistics, company websites, trade publications, and published reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u673a\u9047\u3001\u8d8b\u52bf\u548c\u65b0\u6280\u672f<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8fd9 <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005587\/en\/Global-Construction-Industry-Report-2021-10.5-Trillion-Growth-Opportunities-by-2023---ResearchAndMarkets.com#:~:text=The%20global%20construction%20industry%20is,non%2Dresidential%2C%20and%20infrastructure.\" target=\"_blank\" rel=\"noopener\">\u5168\u7403\u5efa\u7b51\u4e1a<\/a> \u7ee7\u7eed\u5bfb\u627e\u5229\u7528\u6280\u672f\u7684\u65b9\u6cd5\u3002\u5206\u6790\u5e08\u5e0c\u671b\u5229\u7528\u6280\u672f\u89e3\u51b3\u8be5\u884c\u4e1a\u957f\u671f\u5b58\u5728\u7684\u751f\u4ea7\u529b\u6311\u6218\uff0c\u56e0\u4e3a\u5efa\u7b51\u4e1a\u98ce\u9669\u9ad8\u3001\u5de5\u4f5c\u91cf\u5927\uff0c\u800c\u751f\u4ea7\u529b\u548c\u5229\u6da6\u7387\u4f4e\u3002 <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many industry analysts believe that the <a href=\"https:\/\/www.sisinternational.com\/zh\/industry-forecast\/construction-industry-forecast\/\" title=\"Construction Industry Forecast\" data-wpil-monitor-id=\"9385\">\u5efa\u9020<\/a> industry is ripe for positive disruption, as a result, they expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, 4D, and 5D building information modeling. Additionally, construction may also see benefits from the Internet of Things (IoT).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5efa\u7b51\u51b3\u7b56\u8005\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p>\u6211\u4eec\u8c03\u67e5\u4e86\u5404\u79cd\u5404\u6837\u7684\u5efa\u7b51\u51b3\u7b56\u8005\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6728\u5320<\/li>\n\n\n\n<li>\u65bd\u5de5\u7ecf\u7406<\/li>\n\n\n\n<li>\u603b\u627f\u5305\u4eba<\/li>\n\n\n\n<li>\u6ce8\u518c\u4e13\u4e1a\u5de5\u7a0b\u5e08<\/li>\n\n\n\n<li>\u5efa\u7b51\u5de5\u4eba\u548c\u52b3\u5de5<\/li>\n\n\n\n<li>\u9886\u73ed<\/li>\n\n\n\n<li>\u8bbe\u5907\u64cd\u4f5c\u5458<\/li>\n\n\n\n<li>\u5de5\u4f1a\u9886\u8896<\/li>\n\n\n\n<li>\u5b89\u88c5\u7a0b\u5e8f<\/li>\n\n\n\n<li>\u5efa\u7b51\u987e\u95ee<\/li>\n\n\n\n<li>\u5c4b\u9876\u5de5<\/li>\n\n\n\n<li>\u6ce5\u74e6\u5320\u548c\u780c\u7816\u5de5\u4eba<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5efa\u7b51\u5e02\u573a\u7814\u7a76\u7684\u597d\u5904<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Research provides focus and direction; in addition, it helps companies to identify customer needs, new opportunities, and potential challenges they can address. The market analysis allows firms to deliver against their business objectives, therefore, enabling them to measure and direct their progress toward their end goals.&nbsp;<\/span><\/p>\n\n\n\n<p>\u5efa\u7b51\u5e02\u573a\u7814\u7a76\u548c\u6218\u7565\u54a8\u8be2\u5177\u6709\u4ee5\u4e0b\u4f18\u52bf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u9ad8\u5ba2\u6237\u76c8\u5229\u80fd\u529b<\/li>\n\n\n\n<li>\u65b0\u4ea7\u54c1\u53d1\u5e03\u65b9\u5411<\/li>\n\n\n\n<li>\u5ba2\u6237\u65c5\u7a0b\u6d1e\u5bdf<\/li>\n\n\n\n<li>\u5b9e\u73b0\u5229\u6da6\u6700\u5927\u5316\u7684\u5b9a\u4ef7\u89c1\u89e3<\/li>\n\n\n\n<li>\u963b\u6b62\u7ade\u4e89\u5bf9\u624b\u5a01\u80c1\u7684\u7ade\u4e89\u6d1e\u5bdf\u529b<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8fdb\u4e00\u6b65\u4e86\u89e3\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u60a8\u5b9e\u73b0\u6218\u7565\u76ee\u6807\u3002<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS \u56fd\u9645\u7814\u7a76\u516c\u53f8\u5f00\u5c55\u5efa\u7b51\u5e02\u573a\u7814\u7a76\u548c\u6218\u7565\u54a8\u8be2\uff0c\u4e3a\u51b3\u7b56\u8005\u63d0\u4f9b\u53ef\u884c\u7684\u89c1\u89e3\u3002<\/p>","protected":false},"author":1,"featured_media":62974,"parent":84498,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28220","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/28220\/revisions"}],"predecessor-version":[{"id":84497,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/28220\/revisions\/84497"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/84498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}