{"id":27585,"date":"2018-08-01T06:41:44","date_gmt":"2018-08-01T06:41:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27585"},"modified":"2026-01-24T14:08:41","modified_gmt":"2026-01-24T19:08:41","slug":"%e7%94%b7%e5%a3%ab%e6%8a%a4%e8%82%a4%e5%93%81%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e7%be%8e%e5%ae%b9%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/%e7%94%b7%e5%a3%ab%e6%8a%a4%e8%82%a4%e5%93%81%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading p2\">\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-22af7b28\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-22af7b28\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Personal care (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s2\">It was not too long ago that shampoo,&nbsp;deodorant, razors, shaving cream, and after-shave lotion were the primary grooming products purchased by men. <\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s1\">\u54e6<\/span><span class=\"s1\">\u5728\u8fc7\u53bb\u7684\u5341\u51e0\u4e8c\u5341\u5e74\u91cc\uff0c\u7537\u6027\u8d8a\u6765\u8d8a\u5173\u6ce8\u81ea\u5df1\u6574\u4e2a\u8eab\u4f53\u7684\u5065\u5eb7\u3001\u5e78\u798f\u548c\u5916\u8868\uff0c\u5176\u4e2d\u6700\u5927\u7684\u90e8\u5206\u662f <\/span><span class=\"s4\">\u4ed6\u4eec\u7684\u76ae\u80a4<\/span><span class=\"s1\">.<\/span><\/h3>\n\n\n\n<p class=\"p2\"><span class=\"s5\">\u4eca\u5929\uff0c\u65b0p<\/span><span class=\"s1\">\u9488\u5bf9\u5934\u76ae\u3001\u9762\u90e8\u3001\u8db3\u90e8\u4ee5\u53ca\u5176\u95f4\u6240\u6709\u90e8\u4f4d\u7684\u4ea7\u54c1\u6b63\u5728\u5f00\u53d1\u548c\u63a8\u5e7f\uff0c\u4ee5\u89e3\u51b3 <\/span><span class=\"s4\">\u6362\u4e2a\u751f\u6d3b\u65b9\u5f0f<\/span><span class=\"s1\"> \u5728\u7537\u4eba\u4e2d\u3002&nbsp;&nbsp;<\/span><span class=\"s1\">\u4e0e\u6b64\u540c\u65f6\uff0c\u7537\u6027\u62a4\u80a4\u5e02\u573a\u4e5f\u65e5\u76ca\u7ec6\u5206\u5316\uff0c\u4e0d\u4ec5\u6309\u5e74\u9f84\u6216\u6536\u5165\u5212\u5206\uff0c\u8fd8\u6309\u6027\u504f\u597d\u548c\u81ea\u6211\u8ba4\u540c\u5212\u5206\u3002&nbsp;&nbsp;<\/span><span class=\"s1\">\u5728\u51e0\u4e4e\u6240\u6709\u60c5\u51b5\u4e0b\uff0c <\/span><span class=\"s4\">\u66f4\u591a\u65f6\u95f4<\/span><span class=\"s1\"> \u5728\u955c\u5b50\u524d\u5ea6\u8fc7\u7684\u65f6\u5149\u662f\u7537\u4eba\u65e5\u5e38\u751f\u6d3b\u7684\u4e00\u90e8\u5206\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u673a\u9047<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\">The multi-billion-dollar<\/span> <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-personal-care\/\" target=\"_blank\" rel=\"noopener\">\u4e2a\u4eba\u62a4\u7406\u5e02\u573a<\/a> for men contains only a few major groups of products. Besides hair care, shaving, and oral care products, skin care is the largest<span class=\"s4\"> and growing segment. The products most used are<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u4e2a\u4eba\u7684 <\/span><span class=\"s4\">\u6e05\u6d01\u5ea6<\/span><span class=\"s1\"> \u6b62\u6c57\u5242\u3001\u9664\u81ed\u5242\u3001\u9999\u6c34\u3001\u80a5\u7682\u548c\u723d\u8eab\u7c89\u7b49\u4ea7\u54c1\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Shaving-related products, including shaving soaps, shaving creams, after-shave<\/span> lotions, and pre-shave lotions, that are used before, during,<span class=\"s1\"> and after shaving to smooth, soothe and nourish skin.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">\u76ae\u80a4\u62a4\u7406<\/span><span class=\"s1\"> \u4fdd\u6e7f\u971c\u3001\u9762\u971c\u548c\u9888\u971c\/\u4e73\u6db2\u3001\u8eab\u4f53\u971c\u548c\u624b\u971c\/\u4e73\u6db2\u3001\u6d17\u9762\u5976\u548c\u6e7f\u5dfe\u7b49\u4ea7\u54c1\uff0c <\/span><span class=\"s7\">\u9762\u90e8\u53bb\u89d2\u8d28\u5242\u6216\u78e8\u7802\u818f\uff0c <\/span><span class=\"s1\">\u6ce5\u6577\u819c\u548c\u6da6\u5507\u818f\u3002 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In addition to products, there are spas, natural mineral baths, tanning\/bronzing facilities, salt caves and other new services geared towards healthier, younger-looking skin.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p5\"><span class=\"s1\">\u8fd9\u4e2a\u5e02\u573a\u7684\u7126\u70b9\u662f <\/span><span class=\"s4\">\u4e24\u4e2a\u6700\u5927\u7684\u7537\u6027\u4eba\u53e3\u7fa4\u4f53<\/span><span class=\"s1\">\u5176\u4e2d\uff0c\u5e74\u9f84\u5927\u7ea6\u5728 50 \u591a\u5c81\u5230 70 \u5c81\u51fa\u5934\uff08\u5a74\u513f\u6f6e\u4e00\u4ee3\uff09\u4e4b\u95f4\uff0c\u800c\u5e74\u9f84\u5728 20 \u591a\u5c81\u5230 30 \u591a\u5c81\u4e4b\u95f4\uff08\u5343\u79a7\u4e00\u4ee3\uff09\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">\u4e86\u89e3\u5ba2\u6237\u9700\u6c42<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bd437ca9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bd437ca9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Personal care (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p8\">It is not simple to know which products will appeal to men and solve their unique skin issues. Often they don\u2019t even know <span class=\"s1\">that a problem exists. <\/span><\/p>\n\n\n\n<p class=\"p8\"><span class=\"s1\">\u6240\u4ee5\uff0c <\/span><span class=\"s4\">\u8bc6\u522b\u95ee\u9898<\/span><span class=\"s1\"> \u5e76\u5411\u7537\u6027\u8bb2\u89e3\u76ae\u80a4\u62a4\u7406\u77e5\u8bc6\u5c06\u8fdb\u4e00\u6b65\u4e3a\u8be5\u5e02\u573a\u5f00\u53d1\u548c\u9500\u552e\u65b0\u4ea7\u54c1\u63d0\u4f9b\u6f5c\u529b\u3002 <\/span><\/p>\n\n\n\n<p class=\"p8\"><strong><span class=\"s1\">Examples of skin-related problems for men include:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u6591\u70b9\u548c\u53d8\u8272\u662f\u8bb8\u591a\u7537\u6027\u6700\u5173\u5fc3\u7684\u95ee\u9898<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5e72\u6027\u76ae\u80a4, \u6cb9\u6027\u76ae\u80a4, \u654f\u611f\u6027\u76ae\u80a4&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u7c89\u523a<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u9ed1\u5934\u3001\u6bdb\u5b54\u660e\u663e<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u80a4\u8272\u4e0d\u5747<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wrinkles and lines (i.e. aging-related)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5176\u4ed6\u8870\u8001\u8ff9\u8c61<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8\"><strong>\u7537\u6027\u8d8a\u6765\u8d8a\u9700\u8981\u62a4\u80a4\u89e3\u51b3\u65b9\u6848\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u6613\u4e8e\u4f7f\u7528\u4e14\u65e0\u9700\u592a\u591a\u9ebb\u70e6\u5373\u53ef\u5b8c\u6210\u5de5\u4f5c\u7684\u4ea7\u54c1\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u4ea7\u54c1\u6d88\u5931\u4e8e\u76ae\u80a4\u4e2d\uff0c\u4e0d\u4f1a\u7559\u4e0b\u4efb\u4f55\u6b8b\u7559\u7269\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u4ed6\u4eec\u7684 <\/span><span class=\"s4\">\u81ea\u5df1\u7684<\/span><span class=\"s1\"> \u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u5973\u6027\u4f7f\u7528\u7684\u4ea7\u54c1\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u4ed6\u4eec\u901a\u5e38\u4e0d\u559c\u6b22\u6d53\u70c8\u7684\u6c14\u5473\uff0c <i>\u6216\u4efb\u4f55<\/i>! <\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8\"><span class=\"s1\">If men are already using a product, the challenge (or opportunity) is to show how an alternative one offers better benefits, features or price.&nbsp;For example, products with a variety of non-overwhelming, subtle scents may be developed, combined, tested, and introduced into this market. Some popular examples in some countries include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u67d1\u6a58<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u6930\u5b50<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u677e\u6811\/\u5e38\u7eff\u6811<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u9999\u8349&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u9999\u6599 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u8584\u8377<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u6d0b\u7518\u83ca<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u5c31\u7537\u6027\u7684\u6210\u957f\u548c\u8868\u73b0\u800c\u8a00 <\/span><span class=\"s4\">\u80e1\u987b\u548c\u80e1\u5b50<\/span><span class=\"s1\">\uff0c\u9700\u8981\u62a4\u7406\u7684\u66b4\u9732\u9762\u90e8\u76ae\u80a4\u8f83\u5c11\u3002\u4f46\u53e6\u4e00\u65b9\u9762\uff0c\u65b0\u4ea7\u54c1\u4e5f\u6709\u7a7a\u95f4\u6765\u62a4\u7406\u9762\u90e8\u6bdb\u53d1\uff01\u4f8b\u5982 <\/span><span class=\"s7\">\u9632\u6b62\u6bdb\u53d1\u5411\u5185\u751f\u957f\u3002<\/span><\/p>\n\n\n\n<p class=\"p13\"><span class=\"s4\">\u53ef\u6444\u5165\u4ea7\u54c1<\/span><span class=\"s1\">\uff0c\u4f8b\u5982\u7279\u5b9a\u7ef4\u751f\u7d20\u3001\u8865\u5145\u5242\uff0c <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e7%be%8e%e5%ae%b9%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/%e8%b6%85%e7%ba%a7%e9%a3%9f%e5%93%81%e6%8a%a4%e8%82%a4%e5%93%81%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\">\u98df\u7269<\/a> \u6709\u4e9b\u996e\u6599\u88ab\u63a8\u51fa\u5e76\u88ab\u5439\u6367\u4e3a\u80fd\u591f\u201c\u4ece\u5185\u5230\u5916\u201d\u6539\u5584\u80a4\u8272\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">\u5a74\u513f\u6f6e\u4e00\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u7684\u7537\u6027<\/span><\/h2>\n\n\n\n<p class=\"p14\"><span class=\"s14\">\u51e0\u4e4e\u6240\u6709\u7684 m<\/span><span class=\"s1\">\u5e76\u4e14\u60f3\u8981\u770b\u8d77\u6765\u66f4\u7f8e\u4e3d\u3001\u611f\u89c9\u66f4\u5e74\u8f7b\uff01&nbsp;&nbsp;<\/span><span class=\"s14\">\u5c3d\u7ba1\u5343\u79a7\u4e00\u4ee3\uff08\u76ee\u524d\uff09\u8fd8\u6ca1\u6709\u610f\u8bc6\u5230\u9700\u8981\u89e3\u51b3\u67d0\u4e9b\u6297\u8870\u8001\u76ae\u80a4\u95ee\u9898\uff0c\u4f8b\u5982 <\/span><span class=\"s1\">\u76b1\u7eb9\u6216\u767d\u53d1\uff0c\u4f46\u4ed6\u4eec\u4ecd\u7136\u5173\u5fc3\u81ea\u5df1\u7684\u5916\u8868\uff0c\u5c31\u50cf\u5a74\u513f\u6f6e\u4e00\u4ee3\u4e00\u6837\uff0c\u4ed6\u4eec\u82b1\u8d8a\u6765\u8d8a\u591a\u7684\u65f6\u95f4\u5728 <\/span><span class=\"s15\">\u53ef\u652f\u914d\u6536\u5165<\/span><span class=\"s2\"> \u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1<\/span><span class=\"s1\">.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Even if most men do not think they need skincare products, the male skincare market is expanding as they become more exposed to and educated about the subject.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The attitudes and behaviors toward the care of their skin provide opportunities for companies in this market to expand their product lines and market share.&nbsp;&nbsp;One can expect to see the development of new product launches by established as well as startup companies to address these needs. <\/span><\/p>\n\n\n\n<p class=\"p12\"><span class=\"s1\">\u968f\u7740\u5927\u91cf\u9ad8\u7aef\/\u8bbe\u8ba1\u5e08\u9999\u6c34\u7684\u6210\u529f\uff0c\u9884\u8ba1\u672a\u6765\u51e0\u5e74\u5176\u4ed6\u9ad8\u7aef\u62a4\u80a4\u4ea7\u54c1\u4e5f\u5c06\u8d70\u4e0a\u7c7b\u4f3c\u7684\u9053\u8def\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e SIS \u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2<\/h2>\n\n\n\n<p>SIS provides Research and Strategy solutions for beauty companies considering the <a href=\"https:\/\/www.sisinternational.com\/zh\/beauty-market-research-in-the-us\/\" title=\"Beauty Market Research in the US\" data-wpil-monitor-id=\"897\">men&#8217;s skincare<\/a> market.&nbsp; We provide <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0\/\" title=\"SIS Technology &amp; Innovation Solutions\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"465\">Innovation solutions<\/a> for new products, Product Testing and Go To Market Strategy.&nbsp; Our key methods include ideation sessions, Focus Groups, In-Home Product Testing, Online Research Communities, Surveys, and Strategic Market Assessments.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u6b63\u5728\u84ec\u52c3\u53d1\u5c55\u3002\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76\u63a8\u51fa\u65b0\u4ea7\u54c1\u5e76\u5438\u5f15\u65b0\u5ba2\u6237\u3002<\/p>","protected":false},"author":1,"featured_media":62475,"parent":27176,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27585","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/27585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=27585"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/27585\/revisions"}],"predecessor-version":[{"id":75307,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/27585\/revisions\/75307"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62475"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=27585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}