{"id":27515,"date":"2018-07-24T04:42:00","date_gmt":"2018-07-24T04:42:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27515"},"modified":"2025-09-14T00:21:39","modified_gmt":"2025-09-14T04:21:39","slug":"%e5%8d%83%e7%a6%a7%e4%b8%80%e4%bb%a3%e7%be%8e%e5%ae%b9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/millennial-beauty-market-research\/","title":{"rendered":"\u5343\u79a7\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u5343\u79a7\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5343\u79a7\u4e00\u4ee3\u662f\u6307 1982 \u5e74\u81f3 2000 \u5e74\u4e4b\u95f4\u51fa\u751f\u7684\u4e00\u4ee3\u4eba\u3002 <\/span><\/h2>\n\n\n\n

After Baby Boomers, they represent the second largest spending segment of the U.S. population.  Millennial Beauty Market Research provides insight to this generation’s customer needs and market opportunity.<\/span><\/p>\n\n\n\n

<\/p>\n\n\n\n

\u7531\u4e8e\u8be5\u5e74\u9f84\u6bb5\u4eba\u7fa4\u7684\u884c\u4e3a\u548c\u4e60\u60ef\uff0c\u7f8e\u5bb9\u5e02\u573a\u5df2\u7ecf\u589e\u957f\uff0c\u5e76\u5c06\u7ee7\u7eed\u5927\u5e45\u589e\u957f\u3002  <\/span>\u5f53\u4ed6\u4eec\u505a\u51fa\u4ee5\u4e0b\u884c\u4e3a\u65f6\uff0c\u4ed6\u4eec\u4f1a\u66f4\u52a0\u5173\u6ce8\u548c\u5173\u5fc3\u81ea\u5df1\u7684\u5916\u8868\uff1a <\/span>\u201c\u81ea\u62cd\u201d<\/span> \u4e00\u4e2a\u5bb6\u55bb\u6237\u6653\u7684\u8bcd\uff0c\u8ba9 Instagram \u7b49\u7f51\u7ad9\u6210\u4e3a\u4f17\u4eba\u77a9\u76ee\u7684\u7126\u70b9\u3002\u7528\u667a\u80fd\u624b\u673a\u76f8\u673a\u81ea\u62cd\uff0c\u7136\u540e\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5206\u4eab\uff0c\u662f\u4e00\u79cd\u6bd4\u7535\u8bdd\u4ea4\u8c08\u66f4\u5e38\u89c1\u7684\u4ea4\u6d41\u65b9\u5f0f\u3002<\/span><\/p>\n\n\n\n

\u63a8\u52a8\u8fd9\u4e00\u589e\u957f\u7684\u53e6\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\u662f <\/span>\u7537\u6027<\/span> \u4ed6\u4eec\u5bf9\u6574\u4f53\u5916\u8868\u7684\u5174\u8da3\u4e0e\u8001\u4e00\u8f88\u622a\u7136\u4e0d\u540c\u3002<\/span><\/p>\n\n\n\n

\u5343\u79a7\u7f8e\u5bb9\u4ea7\u54c1<\/span><\/h2>\n\n\n\n

\u867d\u7136\u8bb8\u591a\u4ea7\u54c1\u5df2\u4e3a\u4eba\u6240\u719f\u77e5\u4e14\u5df2\u5b58\u5728\u6570\u5341\u5e74\uff0c\u4f46\u5343\u79a7\u4e00\u4ee3\u7684\u7f8e\u5bb9\u5e02\u573a\u4e2d\u4e5f\u51fa\u73b0\u4e86\u8bb8\u591a\u65b0\u4ea7\u54c1\u3002\u8fd9\u4e9b\u4ea7\u54c1\u53ef\u4ee5\u6d82\u62b9\u5728\u8eab\u4f53\u7684\u5404\u4e2a\u90e8\u4f4d\uff0c\u4ece\u5934\u53d1\u5230\u773c\u775b\u3001\u5634\u5df4\u3001\u624b\u548c\u811a\u8dbe\uff0c\u4e5f\u53ef\u4ee5\u5185\u670d\uff0c\u4ee5\u201c\u7531\u5185\u800c\u5916\u201d\u5730\u7f8e\u5bb9\u3002 <\/span><\/p>\n\n\n\n

\u5728\u65e9\u6668<\/strong> <\/span>\u5728\u6dcb\u6d74\u65f6\uff0c\u5343\u79a7\u4e00\u4ee3\u53ef\u80fd\u4f1a\u4f7f\u7528\uff1a<\/span><\/strong><\/p>\n\n\n\n

    \n
  • \u6d17\u53d1\u6c34\u3001\u62a4\u53d1\u7d20\u3001\u80a5\u7682\u548c\u6c90\u6d74\u9732 <\/span><\/li>\n<\/ul>\n\n\n\n

    \u2026\u5728\u6dcb\u6d74\u540e\uff0c\u4ed6\u4eec\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u4ea7\u54c1\uff1a<\/span><\/strong><\/p>\n\n\n\n

      \n
    • \u53e3\u8154\u536b\u751f\u4ea7\u54c1\uff0c\u5305\u62ec\u7259\u9f7f\u7f8e\u767d\u3001\u63a7\u5236\u7259\u57a2\u7684\u7259\u818f\u3001\u4e13\u95e8\u8bbe\u8ba1\u7684\u7259\u5237\u3001\u6f31\u53e3\u6c34\u3001\u6f31\u53e3\u6c34\u548c\u6e05\u65b0\u5242<\/span><\/li>\n\n\n\n
    • \u6307\u7532\u62a4\u7406\u4ea7\u54c1\uff08\u548c\u670d\u52a1\uff09<\/span><\/li>\n\n\n\n
    • \u5243\u987b\u5200\u3001\u5200\u7247\u3001\u5176\u4ed6\u5243\u987b\u548c\u8eab\u4f53\u7f8e\u5bb9\u8bbe\u5907<\/span><\/li>\n\n\n\n
    • \u7528\u4e8e\u6d82\u62b9\u51dd\u80f6\u3001\u9762\u971c\u3001\u4e73\u6db2\u3001\u7c89\u672b\u548c\u62a4\u80a4\u54c1\u7684\u4ea7\u54c1 <\/span><\/li>\n\n\n\n
    • \u770b\u8d77\u6765\u4e0d\u9519\/\u5916\u89c2\u589e\u5f3a\u5242\u5305\u62ec\u5316\u5986\u54c1\u548c\u5316\u5986\u54c1<\/span><\/li>\n\n\n\n
    • \u9664\u81ed\u5242\u3001\u9999\u6c34\u7b49\u9999\u5473\u826f\u597d\u7684\u4ea7\u54c1<\/span><\/li>\n\n\n\n
    • \u6444\u5165\u4e0e\u5065\u5eb7\u76f8\u5173\u7684\u7ef4\u751f\u7d20\u3001\u8865\u5145\u5242\u548c\u542b\u6709\u7ea4\u7ef4\u6216\u76ca\u751f\u83cc\u7684\u98df\u7269\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

      \u767d\u5929\u548c\u665a\u4e0a<\/strong>\u2026\u5343\u79a7\u4e00\u4ee3\u53ef\u4ee5\u5229\u7528\u5065\u8eab\u3001\u4fdd\u5065\u3001\u8425\u517b\u548c\u7761\u7720\u6765\u4fdd\u6301\u5065\u5eb7\u548c\u7f8e\u4e3d\u3002\u5343\u79a7\u4e00\u4ee3\u5df2\u7ecf\u5c06\u79d1\u6280\u4f5c\u4e3a\u63a7\u5236\u548c\u6539\u5584\u751f\u6d3b\u7684\u53e6\u4e00\u79cd\u65b9\u5f0f\u3002 <\/span><\/p>\n\n\n\n

        \n
      • \u53ef\u7a7f\u6234\u670d\u88c5\u548c\u8bbe\u5907\u4ee5\u53ca\u76f8\u5173\u5e94\u7528\u7684\u6570\u91cf\u5728\u76f8\u5f53\u77ed\u7684\u65f6\u95f4\u5185\u5448\u51e0\u4f55\u7ea7\u6570\u589e\u957f\u3002\u82f9\u679c\u4e0d\u4ec5\u51ed\u501f\u5176\u624b\u673a\u548c iTunes \u53d6\u5f97\u4e86\u7a81\u7834\uff0c\u8fd8\u5f7b\u5e95\u6539\u53d8\u4e86\u6d88\u8d39\u8005\u76d1\u63a7\u65e5\u5e38\u6d3b\u52a8\u51e0\u4e4e\u6bcf\u4e2a\u65b9\u9762\u7684\u65b9\u5f0f\uff0c\u4ece\u9192\u6765\u5230\u665a\u4e0a\u7761\u89c9\u3002 <\/span><\/li>\n\n\n\n
      • \u5e8a\u57ab\u548c\u6795\u5934\u5236\u9020\u5546\u90fd\u5728\u63a8\u5e7f\u5e2e\u52a9\u4eba\u4eec\u6539\u5584\u201c\u7f8e\u5bb9\u89c9\u201d\u7684\u65b9\u6cd5\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

        \u5e02\u573a\u7814\u7a76\u80fd\u63d0\u4f9b\u4ec0\u4e48\u5e2e\u52a9\uff1f<\/span><\/h2>\n\n\n\n
        \"SIS<\/figure>\n\n\n\n

        <\/p>\n\n\n\n

        \u5c3d\u7ba1\u88ab\u5f52\u4e3a\u5343\u79a7\u4e00\u4ee3\uff0c\u4f46 18 \u5c81\u7684\u4eba\u7684\u884c\u4e3a\u4e3e\u6b62\u7edd\u4e0d\u50cf 36 \u5c81\u7684\u4eba\u3002\u60f3\u60f3\u90a3\u4e9b\u5e74\u9f84\u662f\u4f60\u4e24\u500d\u7684\u4eba\u5427\uff01<\/span><\/p>\n\n\n\n

        \u7531\u4e8e\u8be5\u7ec6\u5206\u5e02\u573a\u4e4b\u95f4\u5b58\u5728\u5982\u6b64\u5927\u7684\u5dee\u5f02\uff0c\u5c24\u5176\u662f\u4e0e\u5176\u4ed6\u8f83\u8001\u7684\u7ec6\u5206\u5e02\u573a\u76f8\u6bd4\uff0c\u5236\u5b9a\u884c\u52a8\u8ba1\u5212\u6765\u7814\u7a76\u548c\u8bc4\u4f30\u4ed6\u4eec\u5bf9\u7f8e\u5bb9\u4ea7\u54c1\u7684\u611f\u77e5\u3001\u8bc4\u4ef7\u3001\u8d2d\u4e70\u548c\u4f7f\u7528\u65b9\u5f0f\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n

          \n
        • \u53ef\u4ee5\u901a\u8fc7\u5bf9\u793e\u4ea4\u5a92\u4f53\u6d41\u91cf\u7684\u4e8c\u6b21\u7814\u7a76\u548c\u5206\u6790\u6765\u76d1\u63a7\u8d8b\u52bf\u3002 <\/span><\/li>\n\n\n\n
        • \u4e3a\u4e86\u66f4\u597d\u5730\u4e86\u89e3\u5343\u79a7\u4e00\u4ee3\u5bf9\u7f8e\u5bb9\u4ea7\u54c1\u7684\u6001\u5ea6\u548c\u884c\u4e3a\uff08\u6309\u5e74\u9f84\u548c\u6027\u522b\uff09\uff0c\u53ef\u4ee5\u901a\u8fc7\u7535\u8bdd\u6216\u5728\u7ebf\u8fdb\u884c\u8c03\u67e5\u548c\u8bbf\u8c08\u3002 <\/span><\/li>\n\n\n\n
        • \u5728\u5546\u5e97\u548c\u7126\u70b9\u5c0f\u7ec4\u8bbe\u65bd\u4e2d\uff0c\u53ef\u4ee5\u5c55\u793a\u3001\u89e6\u6478\u548c\u95fb\u5b9e\u4f53\u4ea7\u54c1\uff0c\u4ee5\u8fdb\u4e00\u6b65\u83b7\u5f97\u53cd\u5e94\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

          \u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u88ab\u95ee\u5230\u4e00\u7cfb\u5217\u6709\u5173\u4ed6\u4eec\u76ee\u524d\u548c\u672a\u6765\u8d2d\u4e70\u7684\u63a2\u7d22\u6027\u95ee\u9898\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u793a\u4f8b<\/span>\u5728\u8d2d\u4e70\u51b3\u7b56\u8fc7\u7a0b\u4e2d\uff1a<\/span><\/p>\n\n\n\n

            \n
          • \u5728\u641c\u7d22\/\u6bd4\u8f83\u9636\u6bb5\u5bfb\u6c42\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\uff1f<\/span><\/li>\n\n\n\n
          • \u4e0d\u540c\u7684\u5a92\u4f53\u6e20\u9053\u5bf9\u4e8e\u63d0\u9ad8\u7f8e\u5bb9\u4ea7\u54c1\u7684\u77e5\u540d\u5ea6\u3001\u9009\u62e9\u548c\u8d2d\u4e70\u529b\u6709\u591a\u91cd\u8981\uff1f<\/span><\/li>\n\n\n\n
          • \u8c01\u662f\u610f\u89c1\u9886\u8896\u3001\u6a21\u7279\u3001\u660e\u661f\u6216\u5176\u4ed6\u53d1\u8a00\u4eba\uff1f<\/span><\/li>\n\n\n\n
          • \u96f6\u552e\u5546\u5e97\u4e0e\u6570\u5b57\u4fe1\u606f\u3001\u89c6\u9891\u548c\u56fe\u7247\u4e4b\u95f4\u7684\u534f\u540c\u4f5c\u7528\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n\n\n\n
          • \u4ed6\u4eec\u5bf9\u4e1d\u8299\u5170\uff08Sephora\uff09\u548cUlta\u7b49\u4e13\u4e1a\u5546\u5e97\u7684\u6001\u5ea6\u5982\u4f55\uff1f <\/span><\/li>\n\n\n\n
          • \u5305\u88c5\u548c\u5c55\u793a\u6709\u591a\u91cd\u8981\uff1f<\/span><\/li>\n\n\n\n
          • \u54c1\u724c\u548c\u8bbe\u8ba1\u5e08\u540d\u5b57\u7684\u4f5c\u7528\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n\n\n\n
          • \u4ed6\u4eec\u5bf9\u4ef7\u683c\u6709\u591a\u654f\u611f\uff1f<\/span><\/li>\n\n\n\n
          • \u7eaf\u5929\u7136\u6216\u6709\u673a\u6709\u591a\u91cd\u8981\uff1f<\/span><\/li>\n<\/ul>\n\n\n\n

            \u6280\u672f\u7684\u91cd\u8981\u6027<\/span><\/h2>\n\n\n\n

            Using the internet, millennials tend to search for products and compare prices and seek bargains and deals that offer the best value for their money. The Customer Journey is more complex with the rise of new touch-points and evolving expectations.  They look for and share a variety of coupons and offers that are presented to them in their digital-oriented world.<\/span><\/p>\n\n\n\n

              \n
            • \u4ed6\u4eec\u5728\u96f6\u552e\u5e97\u8d2d\u7269\u7684\u9891\u7387\u4e0e\u5728\u7f51\u4e0a\u6216\u79fb\u52a8\u8bbe\u5907\u4e0a\u8d2d\u7269\u7684\u9891\u7387\u76f8\u6bd4\u5982\u4f55\uff1f<\/span><\/li>\n\n\n\n
            • \u5979\u4eec\u4f7f\u7528\u4ec0\u4e48\u5e94\u7528\u7a0b\u5e8f\u6765\u67e5\u770b\u81ea\u5df1\u642d\u914d\u4e0d\u540c\u989c\u8272\u7684\u5934\u53d1\u548c\u53d1\u578b\u3001\u773c\u5986\u548c\u8138\u5986\u4ee5\u53ca\u53e3\u7ea2\u540e\u7684\u6837\u5b50\uff1f<\/span><\/li>\n\n\n\n
            • \u4ed6\u4eec\u662f\u5426\u865a\u62df\u5730\u201c\u8bd5\u7a7f\u201d\u8863\u670d\u3001\u773c\u955c\u548c\u76f8\u5173\u4ea7\u54c1\uff1f <\/span><\/li>\n<\/ul>\n\n\n\n

              \u5343\u79a7\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u673a\u9047<\/span><\/h2>\n\n\n\n

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              \u5343\u79a7\u4e00\u4ee3\u5bfb\u6c42\u673a\u4f1a\u53d1\u73b0\u548c\u5c1d\u8bd5\u65b0\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u66ff\u4ee3\u4ea7\u54c1\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u80fd\u6709\u673a\u4f1a\u4ea4\u53c9\u9500\u552e\u60a8\u7684\u4ea7\u54c1\u7ebf\u3002<\/span><\/p>\n\n\n\n

              \u56e0\u6b64\uff0c\u8bf7\u786e\u4fdd\u60a8\u4e86\u89e3\u5e76\u6ee1\u8db3\u5343\u79a7\u4e00\u4ee3\u7684\u9700\u6c42\uff0c\u4ee5\u4fdd\u6301\u7ade\u4e89\u529b\u5e76\u5728\u8fd9\u4e2a\u5e02\u573a\u53d6\u5f97\u6210\u529f\u3002<\/span><\/p>\n\n\n\n

              \u5173\u4e8e SIS<\/h2>\n\n\n\n

              SIS Beauty Innovation provides consulting and research solutions for skincare, haircare and nailcare companies.  We provide innovation, product testing, validation, market research services.  SIS International also provides Strategy Research and Consulting with Competitive Analysis, Go To Market and Industry tracking.  Taken together, SIS provides:<\/p>\n\n\n\n

                \n
              • \u521b\u65b0\u4e0e\u521b\u610f\u751f\u6210<\/li>\n\n\n\n
              • \u4ea7\u54c1\u6d4b\u8bd5\u548c\u9a8c\u8bc1<\/li>\n\n\n\n
              • \u6218\u7565\u7814\u7a76<\/li>\n<\/ul>\n\n\n\n

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