{"id":27448,"date":"2018-07-21T19:41:23","date_gmt":"2018-07-21T19:41:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27448"},"modified":"2025-09-11T19:58:12","modified_gmt":"2025-09-11T23:58:12","slug":"%e5%a9%b4%e5%84%bf%e6%bd%ae%e4%b8%80%e4%bb%a3%e5%81%a5%e5%ba%b7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/baby-boomer-wellness-market-research\/","title":{"rendered":"\u5a74\u513f\u6f6e\u4e00\u4ee3\u5065\u5eb7\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u5a74\u513f\u6f6e\u4e00\u4ee3\u5065\u5eb7\u5e02\u573a\u7814\u7a76 <\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5a74\u513f\u6f6e\u4e00\u4ee3\u51fa\u751f\u4e8e1946\u5e74\u81f31964\u5e74\u95f4\uff0c\u5982\u4eca\u5230\u4e862018\u5e74\uff0c\u4ed6\u4eec\u7684\u5e74\u9f84\u572854\u5c81\u81f372\u5c81\u4e4b\u95f4\u3002\u4f5c\u4e3a\u4e00\u4e2a\u7fa4\u4f53\uff0c\u4ed6\u4eec\u5728\u8eab\u4f53\u5065\u5eb7\u3001\u517b\u751f\u548c\u4fdd\u5065\u65b9\u9762\u4e0e\u4ed6\u4eec\u7684\u7236\u6bcd\u90a3\u4e00\u4ee3\u622a\u7136\u4e0d\u540c\u3002\u4ed6\u4eec\u7684\u9884\u671f\u5bff\u547d\u66f4\u957f\uff0c\u90e8\u5206\u539f\u56e0\u662f\u4ed6\u4eec\u996e\u98df\u66f4\u5065\u5eb7\u3001\u8fd0\u52a8\u66f4\u591a\u3001\u5438\u70df\u66f4\u5c11\u3002.<\/span><\/p>\n\n\n\n

\u4e0e\u5e74\u8f7b\u6d88\u8d39\u8005\uff08\u4f8b\u5982\u5343\u79a7\u4e00\u4ee3\uff09\u4e0d\u540c\uff0c\u4ed6\u4eec\u5f80\u5f80\u6709\u66f4\u591a\u7684\u65f6\u95f4\u548c\u91d1\u94b1\u6765\u6295\u5165\u548c\u4fdd\u517b\u81ea\u5df1\u7684\u8eab\u4f53\u548c\u5916\u8c8c\u3002. <\/span><\/p>\n\n\n\n

\u4ec0\u4e48\u662f\u5065\u5eb7\uff1f<\/span><\/h2>\n\n\n\n

\u8fd9\u4e2a\u672f\u8bed\u6709\u591a\u79cd\u5b9a\u4e49\u548c\u542b\u4e49\uff0c\u4e0d\u540c\u7684\u4eba\u7ed9\u51fa\u7684\u7b54\u6848\u4e5f\u5404\u4e0d\u76f8\u540c\u3002.<\/span><\/p>\n\n\n\n

    \n
  • \u6700\u5e38\u89c1\u7684\u662f <\/span>\u8eab\u4f53\u65b9\u9762<\/span> \u4e0e\u5728\u6ca1\u6709\u4e0d\u9002\u3001\u75b2\u52b3\u6216\u75be\u75c5\u7684\u60c5\u51b5\u4e0b\u5b8c\u6210\u65e5\u5e38\u4efb\u52a1\u7684\u80fd\u529b\u6709\u5173\u3002  <\/span>\u8fd9\u4e9b\u5f3a\u8c03\u5065\u5eb7\u7684\u4e60\u60ef\uff08\u5065\u5eb7\u996e\u98df\u548c\u953b\u70bc\uff09\uff0c\u540c\u65f6\u907f\u514d\u5438\u70df\u6216\u670d\u7528\u6709\u5bb3\u836f\u7269\u7b49\u4e0d\u5065\u5eb7\u7684\u4e60\u60ef\u3002<\/span><\/li>\n\n\n\n
  • \u7b2c\u4e8c\u4e2a\u88ab\u63d0\u53ca\u6700\u591a\u7684\u662f <\/span>\u7cbe\u795e\u6216\u5fc3\u7406<\/span> \u81ea\u7136\u754c\u4e2d\u7684\u79ef\u6781\u6001\u5ea6\uff0c\u4f8b\u5982\u5bf9\u751f\u6d3b\u7684\u79ef\u6781\u6001\u5ea6\u3001\u5e73\u9759\u7684\u611f\u89c9\u4ee5\u53ca\u5728\u5bb6\u91cc\u3001\u5de5\u4f5c\u4e2d\u548c\u793e\u4ea4\u73af\u5883\u4e2d\u7684\u5065\u5eb7\u5173\u7cfb\u3002 <\/span><\/li>\n\n\n\n
  • \u56e0\u6b64\uff0c\u4eba\u4eec\u5e38\u5e38\u5c06\u5b83\u4eec\u7b80\u5355\u5730\u7ed3\u5408\u4e3a\u201c\u8eab\u5fc3\u5065\u5eb7\u201d\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

    \u4ec0\u4e48\u662f\u5065\u5eb7\u5e02\u573a\uff1f<\/span><\/h2>\n\n\n\n

    \u8fd9\u4e2a\u5e02\u573a\u6db5\u76d6\u4e86\u4eba\u4eec\u653e\u7f6e\u7684\u5404\u79cd\u4ea7\u54c1\u3002 \u8fdb\u5165<\/b> \u548c \u5230<\/b> \u4ed6\u4eec\u7684\u8eab\u4f53\u6216 \u7528\u8fc7\u7684<\/b> \u4ee5\u67d0\u79cd\u65b9\u5f0f\u4fc3\u8fdb\u5065\u5eb7\u3002\u6b64\u5916\uff0c\u8fd8\u6709\u4e00\u4e9b\u670d\u52a1\u6709\u52a9\u4e8e\u7ef4\u6301\u6216\u6539\u5584\u4ed6\u4eec\u7684\u5065\u5eb7\u72b6\u51b5\u3002\u8fd9\u662f\u4e00\u4e2a\u5e9e\u5927\u4e14\u4e0d\u65ad\u589e\u957f\u7684\u5168\u7403\u5e02\u573a\uff0c\u5176\u4e3b\u8981\u9886\u57df\u548c\u4ea7\u54c1\u5305\u62ec\uff1a<\/span><\/p>\n\n\n\n

    \u98df\u7269<\/span><\/strong><\/p>\n\n\n\n

      \n
    • \u5065\u5eb7\u996e\u98df\u548c\u8425\u517b<\/span><\/li>\n\n\n\n
    • \u51cf\u80a5\u8ba1\u5212\u3001\u98df\u54c1\u548c\u996e\u6599<\/span><\/li>\n\n\n\n
    • \u7ef4\u751f\u7d20\u3001\u8865\u5145\u5242\u548c\u836f\u7269<\/span><\/li>\n<\/ul>\n\n\n\n

      \u8eab\u4f53<\/span><\/strong><\/p>\n\n\n\n

        \n
      • \u7535\u52a8\u7259\u5237\u548c\u6f31\u53e3\u6c34\u3001\u7259\u9f7f\u77eb\u6b63\u5668\/\u7259\u5957\u3001\u589e\u767d\u5242\u548c\u6f31\u53e3\u6c34<\/span><\/li>\n\n\n\n
      • \u7f8e\u5bb9\u548c\u6297\u8870\u8001\u5316\u5986\u54c1\u3001\u76ae\u80a4\u548c\u5934\u53d1\u62a4\u7406<\/span><\/li>\n\n\n\n
      • \u978b\u7c7b\uff0c\u5982\u77eb\u5f62\u5668\u3001\u8db3\u5f13\u652f\u6491\u5668\u3001\u652f\u67b6\u3001\u7f13\u51b2\u978b\u57ab\u3001\u7279\u6b8a\u889c\u5b50\u548c\u957f\u889c<\/span><\/li>\n\n\n\n
      • \u51c6\u5907\u548c\u70f9\u996a\u98df\u7269\u6216\u996e\u6599\u7684\u5668\u5177\uff0c\u4f8b\u5982\u5207\u788e\u673a\u3001\u7814\u78e8\u673a\u3001\u6405\u62cc\u673a\u3001\u6162\u7096\u9505<\/span><\/li>\n\n\n\n
      • \u745c\u4f3d\u3001\u666e\u62c9\u63d0\u548c\u821e\u8e48\u5065\u8eab\u5de5\u4f5c\u5ba4<\/span><\/li>\n<\/ul>\n\n\n\n

        \u5934\u8111<\/span><\/strong><\/p>\n\n\n\n

          \n
        • \u6e29\u6cc9\u548c\u77ff\u6cc9<\/span><\/li>\n\n\n\n
        • \u6e38\u6cf3\u6c60\u3001\u5065\u8eab\u5668\u6750\u548c\u8bbe\u5907\uff0c\u65e0\u8bba\u662f\u5728\u5065\u8eab\u4ff1\u4e50\u90e8\u8fd8\u662f\u5728\u5bb6\u4e2d\u3002<\/span><\/li>\n\n\n\n
        • \u8eab\u5fc3\u51a5\u60f3\u548c\u7075\u4fee\u9759\u4fee<\/span><\/li>\n\n\n\n
        • \u6c34\u7597\u548c\u6309\u6469\u8bbe\u65bd<\/span><\/li>\n\n\n\n
        • \u804c\u573a\u5065\u5eb7\u2014\u2014\u4f01\u4e1a\u5065\u8eab\u8ba1\u5212\u9f13\u52b1\u953b\u70bc\u3001\u51a5\u60f3\u3001\u653e\u677e\/\u51cf\u538b\uff0c\u4ee5\u53ca\u63d0\u4f9b\u514d\u8d39\u6216\u4f4e\u4ef7\u5065\u5eb7\u98df\u54c1\u3001\u96f6\u98df\u548c\u996e\u6599\u7684\u5185\u90e8\u9910\u5385\u3002<\/span><\/li>\n\n\n\n
        • \u5ea6\u5047\u517b\u751f\u2014\u2014\u65c5\u6e38\u3001\u6e38\u8f6e\u548c\u5176\u4ed6\u56e2\u4f53\u65c5\u884c\uff0c\u5f3a\u8c03\u5065\u5eb7\u996e\u98df\u3001\u6b63\u5ff5\u548c\u5e94\u5bf9\u8870\u8001\u8fc7\u7a0b<\/span><\/li>\n<\/ul>\n\n\n\n

          \u5e02\u573a\u8c03\u7814\u80fd\u4e3a\u60a8\u505a\u4ec0\u4e48\uff1f<\/span><\/h2>\n\n\n\n

          \u5982\u679c\u60a8\u4ece\u4e8b\u5065\u5eb7\u5e02\u573a\u8425\u9500\uff0c\u90a3\u4e48\u60a8\u5c06\u9762\u4e34\u6311\u6218\u3002\u60a8\u516c\u53f8\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u53ef\u80fd\u6b63\u5728\u4e89\u593a\u6d88\u8d39\u8005\u7684\u94b1\uff0c\u4f46\u4e0d\u4ec5\u4ec5\u662f\u5728\u60a8\u7684\u7c7b\u522b\u4e2d\u3002\u56e0\u6b64\uff0c\u4e0d\u4ec5\u8981\u6df1\u5165\u4e86\u89e3\u60a8\u6240\u5728\u7279\u5b9a\u9886\u57df\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u8fd8\u8981\u4e86\u89e3\u60a8\u5728\u66f4\u5e7f\u6cdb\u7684\u5065\u5eb7\u5e02\u573a\u4e2d\u7684\u4f4d\u7f6e\uff0c\u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n

          \u5e02\u573a\u7814\u7a76\u63d0\u4f9b\u4e86\u4e00\u79cd\u65b9\u6cd5\u6765\u8c03\u67e5\u5a74\u513f\u6f6e\u4e00\u4ee3\u8d2d\u4e70\u4ec0\u4e48\u3001\u4ec0\u4e48\u5f71\u54cd\u4e86\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56\u4ee5\u53ca\u672a\u6765\u5c06\u53d1\u751f\u54ea\u4e9b\u53d8\u5316\u3002<\/span><\/p>\n\n\n\n

          \u7814\u7a76\u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u5065\u5eb7\u5e02\u573a<\/span><\/h2>\n\n\n\n

          \u9996\u5148\uff0c\u660e\u786e\u516c\u53f8\u4ea7\u54c1\u6216\u54c1\u724c\u7684\u76ee\u6807\uff0c\u5e76\u63d0\u51fa\u4e3a\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\u9700\u8981\u89e3\u7b54\u7684\u95ee\u9898\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5bbd\u6cdb\u548c\u5177\u4f53\u7684\u793a\u4f8b\u2026\u2026<\/span><\/strong><\/p>\n\n\n\n

            \n
          • \u4e0e\u6574\u4e2a\u884c\u4e1a\u76f8\u6bd4\uff0c\u54ea\u4e9b\u8d8b\u52bf\u6b63\u5728\u5f71\u54cd\u60a8\u7684\u884c\u4e1a\u6216\u7c7b\u522b\uff1f<\/span>\n
              \n
            • \u65b0\u578b\u7761\u7720\u76f8\u5173\u4ea7\u54c1\uff08\u4f8b\u5982\u6e29\u5ea6\u53ef\u8c03\u7684\u5e8a\u3001\u53ef\u8fde\u63a5\u5e94\u7528\u7a0b\u5e8f\u7684\u6795\u5934\u6216\u80fd\u53d1\u51fa\u8212\u7f13\u58f0\u97f3\u3001\u6c14\u5473\u548c\u5149\u7ebf\u7684\u673a\u5668\uff09\u4f1a\u4ea7\u751f\u54ea\u4e9b\u5f71\u54cd\uff1f<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • \u54ea\u4e9b\u65b0\u4ea7\u54c1\u6216\u65b0\u670d\u52a1\u6b63\u5728\u5f15\u8d77\u5173\u6ce8\uff1f<\/span>\n
                \n
              • \u8c01\u88ab\u89c6\u4e3a\u4ed6\u4eec\u7684\u610f\u89c1\u9886\u8896\u6216\u65e9\u671f\u91c7\u7528\u8005\uff1f<\/span><\/li>\n\n\n\n
              • \u4ed6\u4eec\u5982\u4f55\/\u4ece\u54ea\u91cc\u5f97\u77e5\u8fd9\u4e9b\u4fe1\u606f\uff1f\uff08\u5728\u7ebf\u3001\u901a\u8fc7\u7535\u8bdd\u3001\u901a\u8fc7\u5a92\u4f53\uff09<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • \u4ec0\u4e48\u5f71\u54cd\u4e86\u5c31\u9910\u6d3b\u52a8\uff1f <\/span>\n
                  \n
                • \u6709\u673a\u98df\u54c1\uff0c\u4ece\u519c\u573a\u5230\u9910\u684c\uff1f <\/span><\/li>\n\n\n\n
                • \u5916\u51fa\u5c31\u9910\u5bf9\u5fc3\u7406\u548c\u793e\u4f1a\u6709\u54ea\u4e9b\u597d\u5904\u2014\u2014\u653e\u677e\u3001\u60a0\u95f2\u3001\u5468\u4e2d\u3001\u65e9\u8d77\u7684\u9e1f\u513f\u6709\u7279\u4ef7\uff1f<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • \u54ea\u4e9b\u7279\u5f81\u4f1a\u5f71\u54cd\u98df\u54c1\u8d2d\u4e70\u51b3\u7b56\uff1f <\/span>\n
                    \n
                  • \u65b0\u9c9c\u4e0e\u51b7\u51bb\u3001\u5361\u8def\u91cc\u3001\u7ea4\u7ef4\u542b\u91cf\uff1f<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n
                  • \u5305\u88c5\u4f1a\u5f71\u54cd\u4ea7\u54c1\u9009\u62e9\u5417\uff1f<\/span>\n
                      \n
                    • \u798f\u5229\u58f0\u660e<\/span><\/li>\n\n\n\n
                    • \u8425\u517b\u6570\u636e<\/span><\/li>\n\n\n\n
                    • \u5065\u5eb7\u8b66\u544a<\/span><\/li>\n\n\n\n
                    • \u5065\u5eb7\/\u5feb\u4e50\/\u6d3b\u8dc3\u7684\u4eba\u7684\u7167\u7247<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n
                    • \u996e\u98df\u4e2d\u6dfb\u52a0\u6216\u51cf\u5c11\u4e86\u54ea\u4e9b\u98df\u7269\uff1f\u4f8b\u5982\u7fbd\u8863\u7518\u84dd\u3001\u9999\u6599\u3001\u9eb8\u8d28\u3001\u4e73\u5236\u54c1<\/span><\/li>\n\n\n\n
                    • \u8be5\u90e8\u95e8\u901a\u8fc7\u4f55\u79cd\u65b9\u5f0f\u76d1\u6d4b\u548c\u8ffd\u8e2a\u5176\u5065\u5eb7\u76f8\u5173\u60c5\u51b5<\/span> \u884c\u4e3a\uff08\u4f8b\u5982\u5e94\u7528\u7a0b\u5e8f\u3001\u53ef\u7a7f\u6234\u8bbe\u5907\u3001, \u548c\u670d\u88c5\uff09<\/span><\/li>\n<\/ul>\n\n\n\n

                      2. \u627e\u4e2a\u4ee3\u8868 <\/span>\u76ee\u6807\u6837\u672c<\/span> \u7814\u7a76\u5e02\u573a\uff08\u6027\u522b\u3001\u6559\u80b2\u6c34\u5e73\u3001\u5e74\u9f84\u63a5\u8fd150\u300160\u621670\u5c81\u3001\u5730\u7406\u4f4d\u7f6e\uff09\u3002<\/span><\/strong><\/p>\n\n\n\n

                      \"SIS<\/figure>\n\n\n\n

                      <\/p>\n\n\n\n

                      3. \u786e\u5b9a <\/span>\u65b9\u6cd5\u8bba\u6216\u7ec4\u5408\u65b9\u6cd5\u8bba<\/span> \u53ef\u4ee5\u4f7f\u7528\u5b9a\u6027\u65b9\u6cd5\uff08\u7126\u70b9\u5c0f\u7ec4\u3001\u4e2a\u4eba\u9762\u5bf9\u9762\u8bbf\u8c08\uff09\u6216\u5b9a\u91cf\u65b9\u6cd5\uff08\u5728\u7ebf\u6216\u7535\u8bdd\u8c03\u67e5\uff09\u3002\u8fd8\u53ef\u4ee5\u8003\u8651\u76d1\u6d4b\u793e\u4ea4\u5a92\u4f53\uff0c\u5e76\u901a\u8fc7\u4e8c\u624b\u7814\u7a76\u6765\u8865\u5145\u52aa\u529b\u3002<\/span><\/strong><\/p>\n\n\n\n

                      4. \u5bfb\u627e\u4e00\u4f4d\u7ecf\u9a8c\u4e30\u5bcc\u7684\u7b2c\u4e09\u65b9\u4f9b\u5e94\u5546\uff0c\u8be5\u4f9b\u5e94\u5546\u80fd\u591f\u6267\u884c\u60a8\u7684\u5e02\u573a\u8c03\u7814\u9879\u76ee\uff08\u4f8b\u5982\uff0c\u62e5\u6709\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba\u5ba4\u3001\u7535\u8bdd\u8bbf\u8c08\u5458\u3001\u8c03\u67e5\u7a0b\u5e8f\uff09\uff0c\u5206\u6790\u5e76\u62a5\u544a\u5176\u8c03\u67e5\u7ed3\u679c\u3002.<\/span><\/strong><\/p>\n\n\n\n

                      \u901a\u8fc7\u7cbe\u5fc3\u5f00\u5c55\u7684\u5e02\u573a\u8c03\u7814\u9879\u76ee\uff0c\u4f60\u5e94\u8be5\u80fd\u591f\u627e\u5230\u95ee\u9898\u7684\u7b54\u6848\uff0c\u8bc1\u5b9e\u5047\u8bbe\uff0c\u5e76\u83b7\u5f97\u65b0\u7684\u89c1\u89e3\u3002. <\/span><\/p>\n\n\n\n

                      \u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u4f1a\u51fa\u73b0\u66f4\u591a\u7684\u60f3\u6cd5\uff0c\u4ece\u800c\u5f15\u53d1\u8fdb\u4e00\u6b65\u7684\u4ea7\u54c1\u5f00\u53d1\u548c\u6d4b\u8bd5\u3002<\/span><\/p>\n\n\n\n

                      \u5173\u4e8e SIS<\/h2>\n\n\n\n

                      SIS\u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2\u662fSIS\u56fd\u9645\u7814\u7a76\u65d7\u4e0b\u7684\u7f8e\u5bb9\u54a8\u8be2\u90e8\u95e8\u3002\u6211\u4eec\u4e3a\u62d3\u5c55\u65b0\u5e02\u573a\u548c\u63a8\u51fa\u65b0\u4ea7\u54c1\u7684\u516c\u53f8\u63d0\u4f9b\u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2\u670d\u52a1\u3002\u6211\u4eec\u7684\u6838\u5fc3\u89e3\u51b3\u65b9\u6848\u5305\u62ec\u54a8\u8be2\u3001\u7814\u7a76\u3001\u4ea7\u54c1\u6d4b\u8bd5\u3001\u6218\u7565\u5236\u5b9a\u548c\u6d3b\u52a8\u8425\u9500\u3002\u6211\u4eec\u5f00\u5c55\u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8bbf\u8c08\u3001\u5bb6\u5ead\u6c11\u65cf\u5fd7\u7814\u7a76\u3001\u4ea7\u54c1\u53ef\u7528\u6027\u6d4b\u8bd5\u548c\u5728\u7ebf\u8bbf\u8c08\u3002\u6211\u4eec\u8fd8\u53ef\u4ee5\u4e0e\u5a74\u513f\u6f6e\u4e00\u4ee3\u5973\u6027\u5efa\u7acb\u5728\u7ebf\u6d1e\u5bdf\u793e\u533a\uff0c\u6d4b\u8bd5\u60a8\u7684\u4ea7\u54c1\u5e76\u63d0\u4f9b\u8d8b\u52bf\u8ffd\u8e2a\u3002.<\/p>\n\n\n\n

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