{"id":27373,"date":"2018-07-15T21:45:25","date_gmt":"2018-07-15T21:45:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27373"},"modified":"2026-01-27T16:36:32","modified_gmt":"2026-01-27T21:36:32","slug":"%e5%85%a8%e6%b8%a0%e9%81%93%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%85%a8%e6%b8%a0%e9%81%93%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u5168\u6e20\u9053\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u5168\u6e20\u9053\u5e02\u573a\u7814\u7a76<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

 <\/h2>\n\n\n\n

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\u6570\u5b57\u5316\u7684\u5174\u8d77<\/h2>\n\n\n\n

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\u81ea 2012 \u5e74\u4ee5\u6765\uff0c\u4ec5\u4f7f\u7528\u6570\u5b57\u5316\u670d\u52a1\u7684\u6d88\u8d39\u8005\u6570\u91cf\u7ffb\u4e86\u4e00\u756a\u3002\u5982\u4eca\uff0c\u8fd9\u4e00\u6570\u5b57\u5df2\u63a5\u8fd1\u6240\u6709\u6d88\u8d39\u8005\u7684\u4e00\u534a\u3002\u968f\u7740\u6570\u5b57\u5316\u53c2\u4e0e\u5ea6\u7684\u63d0\u9ad8\uff0c\u5168\u6e20\u9053\u4f53\u9a8c\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u94f6\u884c\u4e1a\u5df2\u7ecf\u611f\u53d7\u5230\u4e86\u8fd9\u4e00\u70b9\uff1a\u91d1\u878d\u4e92\u52a8\u51fa\u73b0\u4e86\u65b0\u5e38\u6001\u3002\u5b9e\u4f53\u5206\u652f\u673a\u6784\u7684\u4f7f\u7528\u867d\u7136\u4ecd\u7136\u5fc5\u8981\uff0c\u4f46\u6b63\u5728\u51cf\u5c11\u3002<\/span><\/p>\n\n\n\n

\u65b0\u6280\u672f<\/h2>\n\n\n\n

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Big Data allows companies to prioritize what customers see based on the information collected to optimize revenue and Customer Satisfaction.  Big Data allows companies to make the selling process more efficient and streamlined.<\/p>\n\n\n\n

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\u4e3a\u4ec0\u4e48\u516c\u53f8\u5e94\u8be5\u4f7f\u7528\u5168\u6e20\u9053\u5e02\u573a\u7814\u7a76\u8fdb\u884c\u4f18\u5316\uff1f<\/h2>\n\n\n\n

Technology has disrupted the retail industry. Consumers are no longer loyal to a single type of shopping or a brand. They sometimes browse a marketplace before heading to a category-specific site. Alternatively, they buy on a mobile device while in a brick-and-mortar store.  Aligning messaging and experience can strengthen customer satisfaction and branding advantages.  By using Big Data and optimizing the Customer Experience, <\/span>\u5168\u6e20\u9053\u7b56\u7565\u53ef\u4ee5\u63d0\u9ad8\u5fe0\u8bda\u5ea6\u3001\u6ee1\u610f\u5ea6\u548c\u6536\u5165\u3002   <\/span><\/p>\n\n\n\n

Companies should be researching Omni-channel because studies because many consumers have expectations that their experience will be consistent across channels. Customers expect to be able to shop in-person, online, and on mobile with clear messaging. They also use product reviews before visiting a store, and they may even consult video reviews on YouTube.  Optimizing the Omnichannel experience can bring benefits of Customer Loyalty, Engagement, boosts in market share, Share of Wallet, increased Word of Mouth (WOM) marketing advantages, and increased profitability.<\/span><\/p>\n\n\n\n

\u5173\u4e8e SIS<\/h2>\n\n\n\n

SIS International Research is a leader in Omnichannel \u5e02\u573a<\/a> Research.  We provide \u5ba2\u6237\u7814\u7a76<\/a> \u548c \u6218\u7565\u7814\u7a76<\/a> solutions to provide our clients with a Competitive advantage in fast-changing industries.  Our key methods include Online Communities, \u5728\u7ebf\u89c6\u9891\u9762\u8bd5<\/a>, Focus Groups, Surveys, Customer Interviews, and Competitive Analysis.<\/p>\n\n\n\n

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