{"id":27363,"date":"2018-07-14T22:43:29","date_gmt":"2018-07-14T22:43:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27363"},"modified":"2025-09-11T23:16:03","modified_gmt":"2025-09-12T03:16:03","slug":"%e5%a9%b4%e5%84%bf%e6%bd%ae%e4%b8%80%e4%bb%a3%e7%be%8e%e5%ae%b9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/baby-boomer-beauty-market-research\/","title":{"rendered":"\u5a74\u513f\u6f6e\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u5a74\u513f\u6f6e\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5a74\u513f\u6f6e\u4e00\u4ee3<\/strong> \u662f\u6307\u81ea 1946 \u5e74\u5f00\u59cb\u7684 18 \u5e74\u671f\u95f4\u5185\u51fa\u751f\u7684\u6210\u5e74\u4eba\u3002<\/h2>\n\n\n\n

Today, they range in age from their mid-50s to their low 70s. Within this market segment, however, there are differences between the younger to the older group.\u00a0Even before reaching their 50s, most baby boomers have seen their hair turn gray, while their skin becomes looser and develops wrinkles. And weight is more of an issue as maintaining or losing pounds becomes more of a challenge. One result of these changes is an increase in their desire for anti-aging products and services.<\/p>\n\n\n\n

\u5973\u6027\u5e76\u4e0d\u662f\u7f8e\u5bb9\u548c\u8eab\u4f53\u4ea7\u54c1\u7684\u552f\u4e00\u8d2d\u4e70\u8005\u3002<\/h2>\n\n\n\n

\u4e0e\u4ed6\u4eec\u7684\u7236\u6bcd\u90a3\u4e00\u4ee3\u4e0d\u540c\uff0c\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c \u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u7537\u6027\u4eba\u6570\u4e0d\u65ad\u589e\u52a0 <\/u>\u4e5f\u6b63\u5728\u63a5\u53d7\u548c\u6d88\u8d39\u8fd9\u4e9b\u4ea7\u54c1\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5c3d\u7ba1\u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u4eba\u53e3\u89c4\u6a21\u4e0e\u5e74\u8f7b\u7684\u5343\u79a7\u4e00\u4ee3\u5927\u81f4\u76f8\u540c\uff0c\u4f46\u4ed6\u4eec\u4f5c\u4e3a\u4e00\u4e2a\u7fa4\u4f53\u62e5\u6709\u66f4\u591a\u7684\u91d1\u94b1\u548c\u8d2d\u4e70\u529b\u3002<\/p>\n\n\n\n

\u7f8e\u5bb9\u4e0e\u62a4\u80a4\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n

Beauty is a broad term that refers to the entire look that a person presents to the public.  Skincare is how one takes \u5173\u5fc3<\/strong> of their skin to keep it healthy. Cosmetics or makeup is used to \u63d0\u9ad8<\/strong> \u4e00\u4e2a\u4eba\u7684\u5916\u8868\uff0c\u901a\u5e38\u76ee\u7684\u662f\u8ba9\u76ae\u80a4\u611f\u89c9\u5149\u6ed1\u3001\u201c\u53d1\u5149\u201d\u6216\u201c\u95ea\u95ea\u53d1\u5149\u201d\uff0c\u4f7f\u5176\u66f4\u52a0\u7f8e\u4e3d\u3002\u7f8e\u4e3d\u5bf9\u5065\u5eb7\u3001\u81ea\u6211\u4ef7\u503c\u548c\u5e78\u798f\u6709\u7740\u91cd\u8981\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n

\u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u7f8e\u5bb9\u5e02\u573a\u683c\u5c40<\/h2>\n\n\n\n

\u6709\u5404\u79cd\u5404\u6837\u7684\u4ea7\u54c1\u53ef\u4ee5 \u5e94\u7528<\/strong> \u8eab\u4f53\u7684\u6240\u6709\u90e8\u4f4d\u2014\u2014\u5b57\u9762\u610f\u601d \u4ece\u5934\u90e8\u5230\u811a\u8dbe\u3002\u00a0<\/em>Then some can be \u6444\u5165<\/strong>,<\/u> \u4fc3\u8fdb\u7531\u5185\u800c\u5916\u7684\u5065\u5eb7\u3002\u4ee5\u4e0b\u5185\u5bb9\u5c06\u8ba9\u60a8\u4e86\u89e3\u8fd9\u4e2a\u5e02\u573a\u7684\u8303\u56f4\uff0c\u5e76\u53ef\u80fd\u5e2e\u52a9\u60a8\u63a5\u89e6\u5230\u8fd9\u4e2a\u5e9e\u5927\u800c\u5bcc\u88d5\u7684\u7fa4\u4f53\u3002<\/p>\n\n\n\n

\u7f8e\u5bb9\u4ea7\u54c1\u6982\u8ff0<\/h2>\n\n\n\n

\u4e3a\u4e86 \u76ae\u80a4<\/strong>\uff0c\u8138\u90e8\u3001\u773c\u775b\u548c\u5634\u5507\u901a\u5e38\u6700\u53d7\u5173\u6ce8\uff0c\u800c\u4f7f\u7528\u4ec0\u4e48\u4ea7\u54c1\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u4ea7\u54c1\u6765\u6700\u5927\u9650\u5ea6\u5730\u63d0\u5347\u4e00\u4e2a\u4eba\u7684\u5916\u8868\u5219\u6709\u5f88\u591a\u5c42\u6b21\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6709\u52a9\u4e8e\u5728\u6574\u4e2a\u8eab\u4f53\u4e0a\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u5173\u952e\u4ea7\u54c1\u3002<\/p>\n\n\n\n

    \n
  • \u4fdd\u6e7f\u971c\/\u9762\u971c<\/li>\n\n\n\n
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  • \u5149\u6cfd<\/li>\n<\/ul>\n\n\n\n

    \u4e3a\u4e86 \u5934\u53d1<\/strong>\uff0c\u5176\u62a4\u7406\u548c\u5916\u89c2\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e<\/p>\n\n\n\n

      \n
    • \u6d17\u53d1\u6c34<\/li>\n\n\n\n
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    • \u51dd\u80f6<\/li>\n\n\n\n
    • \u6469\u4e1d<\/li>\n\n\n\n
    • \u4fc3\u8fdb\u751f\u957f\uff0c\u53bb\u9664\/\u5265\u843d<\/li>\n\n\n\n
    • \u5243\u987b\u5200\u548c\u7f8e\u5bb9\u5de5\u5177<\/li>\n\n\n\n
    • \u5047\u53d1<\/li>\n\n\n\n
    • \u6269\u5c55<\/li>\n<\/ul>\n\n\n\n

      \u4e3a\u4e86 \u624b\u548c\u811a<\/strong> there is nail polish in addition to creams and lotions. For \u91cc\u9762<\/strong> \u4e00\u4e2a\u4eba\u7684\u8eab\u4f53\u91cc\u6709\u51cf\u80a5\u4ea7\u54c1\u3001\u7279\u5b9a\u7ef4\u751f\u7d20\u3001\u4fdd\u5065\u54c1\u548c\u996e\u6599\u3002<\/p>\n\n\n\n

      \u6237\u5916\u4ea7\u54c1\u5305\u62ec\uff1a<\/p>\n\n\n\n

        \n
      • \u592a\u9633\u955c\u4fdd\u62a4\u773c\u775b\uff08\u5e76\u5f70\u663e\u65f6\u5c1a\uff09<\/li>\n\n\n\n
      • \u9632\u6652\u971c\u4fdd\u62a4\u76ae\u80a4<\/li>\n\n\n\n
      • \u5177\u6709\u9632\u7d2b\u5916\u7ebf\u529f\u80fd\u7684\u9632\u62a4\u670d<\/li>\n<\/ul>\n\n\n\n

        \u7f8e\u5bb9\u670d\u52a1\u6982\u89c8<\/h2>\n\n\n\n

        \u53d7\u8fc7\u8bad\u7ec3\u7684\u4e13\u4e1a\u4eba\u58eb\u548c\u62e5\u6709\u4e0d\u540c\u4e13\u4e1a\u7684\u533b\u751f\u63d0\u4f9b\u5404\u79cd\u670d\u52a1\u3002\u6574\u5f62\u5916\u79d1\u533b\u751f\u3001\u76ae\u80a4\u79d1\u533b\u751f\u3001\u8db3\u75c5\u533b\u751f\u3001\u8425\u517b\u5e08\u7b49\u63d0\u4f9b\u533b\u7597\u670d\u52a1\u3002<\/p>\n\n\n\n

        \u7f8e\u5bb9\u533b\u7597\u7a0b\u5e8f\u5305\u62ec\uff1a<\/strong><\/p>\n\n\n\n

          \n
        • \u5634\u5507\u3001\u9888\u90e8\u3001\u4e0b\u5df4\u3001\u598a\u5a20\u7eb9\u3001\u4e0a\u81c2\u677e\u5f1b\u7b49\u3002\n
            \n
          • \u8936\u76b1\u6216\u7f29\u51cf<\/li>\n\n\n\n
          • \u589e\u5f3a\u6750\u6599\uff08\u7845\u80f6\uff09<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • \u5934\u53d1\u4fee\u590d\u3001\u690d\u5165<\/li>\n\n\n\n
          • \u901a\u8fc7\u62bd\u8102\u672f\u6216\u51b7\u51bb\u6eb6\u8102\u672f\u53bb\u9664\u8102\u80aa\u5e76\u5851\u5f62<\/li>\n\n\n\n
          • \u53bb\u9664\u201c\u8910\u6591\/\u8001\u5e74\u6591\u201d\u3001\u8718\u86db\u9759\u8109\u3001\u9152\u6e23\u9f3b\u548c\u7eb9\u8eab\u2014\u2014\u901a\u5e38\u4f7f\u7528\u6fc0\u5149\u6216\u5176\u4ed6\u6280\u672f\u3002<\/li>\n<\/ul>\n\n\n\n

            \u7f8e\u5bb9\u9662\u53ef\u63d0\u4f9b\u4ee5\u4e0b\u670d\u52a1\uff1a<\/strong><\/p>\n\n\n\n

              \n
            • \u745c\u4f3d\u9986<\/li>\n\n\n\n
            • \u666e\u62c9\u63d0\u548c\u7c7b\u4f3c\u7684\u5065\u8eab\u5ba4<\/li>\n\n\n\n
            • \u5065\u8eab\u4ff1\u4e50\u90e8\u548c\u5065\u8eab\u623f<\/li>\n\n\n\n
            • \u6c34\u7597\u4e2d\u5fc3<\/li>\n\n\n\n
            • \u6309\u6469\u5de5\u4f5c\u5ba4<\/li>\n\n\n\n
            • \u63d0\u4f9b\u624b\u6307\u7532\u548c\u811a\u8dbe\u7532\u62a4\u7406\u7684\u7f8e\u7532\u6c99\u9f99<\/li>\n<\/ul>\n\n\n\n

              \u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u7f8e\u5bb9\u5e02\u573a\u673a\u9047<\/h2>\n\n\n\n

              The Baby Boomer Beauty market represents a large untapped market for beauty companies. Consider the following:<\/p>\n\n\n\n

                \n
              • \u7f8e\u56fd\u7ea6\u6709 7500 \u4e07\u5a74\u513f\u6f6e\u4e00\u4ee3\uff08\u5e74\u9f84 51 \u81f3 69 \u5c81\uff1b\u51fa\u751f\u4e8e 1946 \u5e74\u81f3 1964 \u5e74\u4e4b\u95f4\uff09<\/li>\n\n\n\n
              • \u4eca\u5e74\u7f8e\u56fd\u603b\u4eba\u53e3\u4e2d\u8d85\u8fc7 50% \u7684\u4eba\u5e74\u9f84\u5c06\u8d85\u8fc7 50 \u5c81\u3002<\/li>\n\n\n\n
              • \u672a\u676520\u5e74\uff0c50\u5c81\u4ee5\u4e0a\u4eba\u7fa4\u7684\u652f\u51fa\u9884\u8ba1\u5c06\u589e\u52a058%\u81f3$4.74\u4e07\u4ebf\u3002<\/li>\n\n\n\n
              • \u76f8\u6bd4\u4e4b\u4e0b\uff0c25-50 \u5c81\u5e74\u8f7b\u7f8e\u56fd\u4eba\u7684\u652f\u51fa\u9884\u8ba1\u4ec5\u589e\u957f\u7ea6 24%\u3002<\/li>\n\n\n\n
              • \u5a74\u513f\u6f6e\u4e00\u4ee3\u8fd8\u5c06\u5728\u672a\u676520\u5e74\u5185\u7ee7\u627f\u7ea6$15\u4e07\u4ebf\u3002<\/li>\n<\/ul>\n\n\n\n

                Ruth Stanat, founder of SIS Beauty Innovation Consulting, believes Baby Boomers will ignite a consumer spending boom over the next several years.  Not only is 70% of U.S. disposable income controlled by Baby Boomers, but they also spend over $3.2 trillion every year. This market is too big to ignore for investors and entrepreneurs alike.<\/p>\n\n\n\n

                  \n
                • \u4e00\u822c\u800c\u8a00\uff0c\u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u5973\u6027\u5e76\u4e0d\u60f3\u901a\u8fc7\u6297\u8870\u8001\u4ea7\u54c1\u8ba9\u65f6\u5149\u5012\u6d41\u3002\u76f8\u53cd\uff0c\u5979\u4eec\u60f3\u8981\u7684\u4ea7\u54c1\u53ef\u4ee5\u76f4\u63a5\u89e3\u51b3\u76ae\u80a4\u3001\u5934\u53d1\u62a4\u7406\u548c\u5065\u5eb7\u95ee\u9898\uff0c\u540c\u65f6\u8fd8\u80fd\u8ba9\u5979\u4eec\u611f\u89c9\u826f\u597d\u3001\u5bb9\u5149\u7115\u53d1\u3002<\/li>\n\n\n\n
                • \u5927\u591a\u6570\u4eba\u90fd\u5728\u5bfb\u627e\u5177\u6709\u4fdd\u6e7f\/\u8865\u6c34\u529f\u80fd\u7684\u4ea7\u54c1\u6765\u89e3\u51b3\u76ae\u80a4\u5e72\u71e5\u95ee\u9898\uff0c\u800c\u53ea\u6709\u4e00\u5c0f\u90e8\u5206\u4eba\u5bf9\u6297\u8870\u8001\u4ea7\u54c1\u611f\u5174\u8da3\u3002<\/li>\n\n\n\n
                • \u4e0e\u70ed\u8877\u4e8e\u63a2\u7d22\u65b0\u54c1\u724c\u548c\u65b0\u4ea7\u54c1\u7684\u5343\u79a7\u4e00\u4ee3\u5973\u6027\u4e0d\u540c\uff0c\u7edd\u5927\u591a\u6570\u5a74\u513f\u6f6e\u4e00\u4ee3\u5973\u6027\u5df2\u7ecf\u5efa\u7acb\u4e86\u56fa\u5b9a\u7684\u76ae\u80a4\u548c\u5934\u53d1\u62a4\u7406\u65b9\u6848\u3002<\/li>\n\n\n\n
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                • \u4e00\u5c0f\u90e8\u5206\u5a74\u513f\u6f6e\u4e00\u4ee3\u5973\u6027\u8868\u793a\uff0c\u5979\u4eec\u4f1a\u4e3b\u52a8\u5bfb\u627e\u65b0\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u76ee\u524d\u4fe1\u4efb\u7684\u54c1\u724c\u3002\u8fd9\u4e9b\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u6709\u7740\u957f\u671f\u7684\u5fe0\u8bda\u5ea6\uff0c\u8fd9\u5bf9\u65b0\u54c1\u724c\u6765\u8bf4\u53ef\u80fd\u662f\u4e00\u4e2a\u6311\u6218\u3002<\/li>\n\n\n\n
                • \u54c1\u724c\/\u4ea7\u54c1\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5176\u4ea7\u54c1\u7684\u7f8e\u5bb9\u548c\u5065\u5eb7\u76ca\u5904\uff0c\u5e76\u63d0\u4f9b\u514d\u8d39\u8bd5\u7528\uff0c\u5ba3\u626c\u5065\u5eb7\u76ca\u5904\u5bf9\u5a74\u513f\u6f6e\u4e00\u4ee3\u5728\u8fd9\u4e00\u4eba\u751f\u9636\u6bb5\u975e\u5e38\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n

                  \u5a74\u513f\u6f6e\u4e00\u4ee3\u4ee3\u8868\u7740\u7f8e\u5bb9\u516c\u53f8\u5c1a\u672a\u5f00\u53d1\u7684\u5e02\u573a\u3002\u4e86\u89e3\u8fd9\u4e00\u4ee3\u4eba\u7684\u9700\u6c42\u548c\u613f\u671b\u53ef\u4ee5\u4e3a\u7f8e\u5bb9\u516c\u53f8\u5e26\u6765\u4f18\u52bf\u3002<\/p>\n\n\n\n

                  \u53d1\u6398\u65b0\u673a\u9047<\/h2>\n\n\n\n

                  Beauty companies may be limiting their beauty research and strategy to consumers between the ages of 21 and 45.\u00a0 \u00a0SIS has also noticed that beauty companies tend to exclude men as potential customers.\u00a0 These segments can be profitable, loyal, and can provide new growth opportunities.\u00a0 Market Research uncovers insights, data and strategies about these segments.<\/p>\n\n\n\n

                  \u5173\u4e8e\u5a74\u513f\u6f6e\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

                  \u4e3a\u4e86\u770b\u8d77\u6765\u66f4\u5e74\u8f7b\u3001\u66f4\u5065\u5eb7\uff0c\u5a74\u513f\u6f6e\u4e00\u4ee3\u613f\u610f\u5c06\u65f6\u95f4\u548c\u91d1\u94b1\u6295\u5165\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u7f8e\u5bb9\u548c\u62a4\u80a4\u4ea7\u54c1\u548c\u670d\u52a1\u4e0a\uff0c\u5305\u62ec\u90a3\u4e9b\u521b\u65b0\u4e14\u7ecf\u5e38\u91c7\u7528\u65b0\u6280\u672f\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/p>\n\n\n\n

                  If your business is involved with this dynamic and growing market, it is critical to constantly monitor the lifestyles and behaviors of this age group towards their well-being. Across the 18 year range of ages for this group, between genders and other variables, there will be differences worth studying that can inform better marketing decisions.<\/p>\n\n\n\n

                  \u6709\u7528\u7684\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u5305\u62ec\uff1a<\/p>\n\n\n\n

                    \n
                  • \u9762\u5bf9\u9762\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n
                  • \u6d88\u8d39\u8005\u8bbf\u8c08<\/li>\n\n\n\n
                  • \u6c11\u65cf\u5fd7<\/li>\n\n\n\n
                  • \u7535\u8bdd\u548c\u624b\u673a\u8c03\u67e5<\/li>\n\n\n\n
                  • \u5728\u7ebf\u6d1e\u5bdf\u793e\u533a<\/li>\n<\/ul>\n\n\n\n

                    <\/p>","protected":false},"excerpt":{"rendered":"

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