{"id":27312,"date":"2018-07-12T04:20:13","date_gmt":"2018-07-12T04:20:13","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27312"},"modified":"2025-09-11T19:45:31","modified_gmt":"2025-09-11T23:45:31","slug":"%e9%a3%9f%e5%93%81%e9%a5%ae%e6%96%99%e6%8a%80%e6%9c%af%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e9%a3%9f%e5%93%81%e6%8a%80%e6%9c%af","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/food-beverage-technology-market-research-food-tech\/","title":{"rendered":"\u98df\u54c1\u548c\u996e\u6599\u6280\u672f\u5e02\u573a\u7814\u7a76 | \u98df\u54c1\u6280\u672f"},"content":{"rendered":"

\u98df\u54c1\u548c\u996e\u6599\u6280\u672f\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u6570\u5b57\u6280\u672f\u901a\u8fc7\u98df\u54c1\u548c\u996e\u6599\u6280\u672f\u5e02\u573a\u7814\u7a76\u5e26\u6765\u4e86\u65b0\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u76c8\u5229\u673a\u4f1a\u3002<\/h2>\n\n\n\n

Apps, tools, mobile payments and smartphones are revolutionizing how consumers eat.  When examining the impact of technology on the food industry, there is the business perspective as well as the consumer view.<\/span><\/p>\n\n\n\n

\u9762\u5411\u98df\u54c1\u4f01\u4e1a\u7684\u98df\u54c1\u548c\u996e\u6599\u6280\u672f\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

Every part of the food industry has witnessed, and continues to see, the influence of technology. Several ways advances in technology can affect the food industry\u2019s \u201cfood chain<\/span>\u201d<\/p>\n\n\n\n

    \n
  • \u8fd9\u5305\u62ec\u98df\u54c1\u7684\u79cd\u690d\u3001\u6536\u83b7\u3001\u751f\u4ea7\/\u52a0\u5de5\u548c\u5305\u88c5\u3002<\/span><\/li>\n\n\n\n
  • \u5b83\u8fd8\u5305\u62ec\u4ed3\u50a8\u3001\u914d\u9001\u3001\u4ea4\u4ed8\u548c\u8ddf\u8e2a\u6d88\u8d39\u8005\u7684\u9500\u552e\u7269\u6d41\u3002<\/span><\/li>\n\n\n\n
  • \u5176\u4e2d\u6700\u91cd\u8981\u7684\u65b9\u9762\u662f\u5b89\u5168\u6d4b\u8bd5\u548c <\/span>\u4fdd\u8bc1\u98df\u54c1\u8d28\u91cf\u7684\u9700\u8981\u3002 <\/span>\u901a\u5e38\uff0c\u68c0\u6d4b\u548c\u76d1\u6d4b\u98df\u54c1\u6216\u996e\u6599\u4e2d\u662f\u5426\u542b\u6709\u6c61\u67d3\u7269\u548c\u5176\u4ed6\u6709\u5bb3\u7269\u8d28\u7684\u552f\u4e00\u65b9\u6cd5\u662f\u4f7f\u7528\u6280\u672f\uff0c\u800c\u73b0\u5728\u5927\u90e8\u5206\u6280\u672f\u90fd\u5df2\u5b9e\u73b0\u81ea\u52a8\u5316\u3002<\/span><\/li>\n\n\n\n
  • Digital Disruption may open up new markets, but it also allows new market entrants to disrupt industries cost-effectively.\u00a0 Conducting Competitive Analysis and Strategy Consulting can identify ways to limit threats from New Market Entrants and threats to market positioning.<\/li>\n<\/ul>\n\n\n\n

    \u9762\u5411\u98df\u54c1\u6d88\u8d39\u8005\u7684\u6280\u672f<\/h2>\n\n\n\n

    \u9664\u4e86\u5546\u4e1a\u65b9\u9762\uff0c\u6280\u672f\u8fd8\u5f71\u54cd\u7740\u6d88\u8d39\u8005\u4e0e\u98df\u54c1\u548c\u98df\u54c1\u670d\u52a1\u7684\u4e92\u52a8\u65b9\u5f0f\u3002<\/span><\/p>\n\n\n\n

      \n
    • \u8282\u7ea6\u65f6\u95f4<\/span><\/i> \u901a\u52e4\u3001\u8d2d\u7269\u548c\u51c6\u5907\u996d\u83dc\u5728\u67d0\u4e9b\u4eba\u7fa4\u4e2d\uff0c\u5c24\u5176\u662f\u5343\u79a7\u4e00\u4ee3\u4e2d\u8d8a\u6765\u8d8a\u91cd\u8981\u3002<\/span><\/li>\n\n\n\n
    • \u56e0\u6b64\uff0c\u96f6\u552e\u5546\u548c\u9910\u9986\u5e76\u4e0d\u662f\u8d2d\u7269\u8005\u7684\u552f\u4e00\u6765\u6e90\u3002\u73b0\u5728\u8bb8\u591a\u98df\u54c1\u52a0\u5de5\u516c\u53f8\u63d0\u4f9b\u51b7\u85cf\u3001\u51b7\u51bb\u3001\u5305\u88c5\u548c\u76f4\u63a5\u9001\u8d27\u4e0a\u95e8\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

      \u98df\u54c1\u79d1\u6280\u548c\u914d\u9001\u5e94\u7528\u7a0b\u5e8f<\/h2>\n\n\n\n
        \n
      • \u6280\u672f\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u5728\u7ebf\u8ba2\u8d2d\u5e76\u7acb\u5373\u6d88\u8d39\uff08\u4f8b\u5982\uff0c\u4f7f\u7528 Domino \u7684\u5e94\u7528\u7a0b\u5e8f\u8ba2\u8d2d\u62ab\u8428\uff0c\u7136\u540e\u4f7f\u7528 GPS \u901a\u8fc7\u81ea\u52a8\u9a7e\u9a76\u6c7d\u8f66\u9001\u62ab\u8428\uff09<\/span><\/li>\n\n\n\n
      • \u5c31\u50cf\u6c7d\u8f66\u5171\u4eab\u670d\u52a1\uff08Uber\u3001Lyft \u7b49\uff09\u88ab\u7528\u4e8e\u9012\u9001\u201c\u5feb\u9910\u201d\u548c\u5176\u4ed6\u5916\u5356\u8ba2\u5355\u4e00\u6837\uff0cGrubhub\u3001Postmates \u6216 Doordash \u7b49\u5e94\u7528\u7a0b\u5e8f\u5141\u8bb8\u4eba\u4eec\u4ece\u5728\u7ebf\u9910\u5385\u83dc\u5355\u4e2d\u8ba2\u8d2d\u5e76\u83b7\u5f97\u5feb\u901f\u4f11\u95f2\u9910\u6216\u5feb\u9910\u3002<\/span><\/li>\n\n\n\n
      • \u4f7f\u7528\u667a\u80fd\u624b\u673a\u7684\u79fb\u52a8\u652f\u4ed8\u5e94\u7528\u7a0b\u5e8f\u4f7f\u6d88\u8d39\u8005\u80fd\u591f\u53d6\u4ee3\u5851\u6599\u5361\u548c\u73b0\u91d1\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

        We address strategic questions with your companies through Market Research and Consulting.  How does your company interface with such apps? What data is collected that can be used to grow your market and attract new, as well as repeat orders? Is your website and\/or app easy to use?  Research and strategy provide powerful answers to your most important business questions.<\/span><\/p>\n\n\n\n

        \u98df\u54c1\u548c\u996e\u6599\u6280\u672f\u5e02\u573a\u7814\u7a76\u7684\u4f5c\u7528<\/h2>\n\n\n\n

        \u5982\u679c\u60a8\u7684\u516c\u53f8\u5728\u98df\u54c1\u5e02\u573a\u8fd0\u8425\uff0c\u90a3\u4e48\u6709\u5927\u91cf\u7684\u65b0\u95fb\u548c\u53d1\u5c55\u9700\u8981\u5b9a\u671f\u76d1\u63a7\u3002<\/span><\/p>\n\n\n\n

          \n
        • \u4e3a\u4e86\u53ca\u65f6\u4e86\u89e3\u6240\u6709\u4f7f\u4f9b\u5e94\u94fe\u66f4\u9ad8\u6548\u7684\u65b0\u673a\u68b0\u3001\u8bbe\u5907\u53ca\u5176\u5e94\u7528\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u5c06\u6b64\u4efb\u52a1\u5916\u5305\u7ed9\u4e13\u95e8\u626b\u63cf\u3001\u6536\u96c6\u3001\u5206\u6790\u548c\u603b\u7ed3\u60a8\u5173\u5fc3\u7684\u5173\u952e\u6307\u6807\u7684\u7b2c\u4e09\u65b9\u3002<\/span><\/li>\n\n\n\n
        • \u5982\u679c\u60a8\u7684\u95ee\u9898\u9700\u8981\u8d85\u51fa\u201c\u6848\u5934\u7814\u7a76\u201d\uff08\u5728\u7ebf\u8fdb\u884c\u4e8c\u6b21\u7814\u7a76\u6216\u901a\u8fc7\u67e5\u9605\u5370\u5237\u5a92\u4f53\uff09\u7684\u4fe1\u606f\u6536\u96c6\u6280\u672f\uff0c\u60a8\u9700\u8981\u5f04\u6e05\u695a\u5411\u8c01\u8be2\u95ee\u53ef\u80fd\u5bf9\u60a8\u7684\u95ee\u9898\u6709\u7b54\u6848\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

          \u4e00\u4e9b\u91cd\u8981\u7684\u6218\u7565\u95ee\u9898\u5305\u62ec\uff1a<\/span><\/h3>\n\n\n\n
            \n
          • \u8fd9\u4e9b\u8d8b\u52bf\u5982\u4f55\u5f71\u54cd\u6211\u7684\u4e1a\u52a1\u548c\u7ade\u4e89\uff1f<\/span><\/li>\n\n\n\n
          • \u54ea\u4e9b\u516c\u53f8\u5728\u65b0\u6280\u672f\u5f00\u53d1\u65b9\u9762\u5904\u4e8e\u9886\u5148\u5730\u4f4d\uff1f<\/span><\/li>\n\n\n\n
          • \u54ea\u4e9b\u672c\u5730\u5e02\u573a\u6b63\u5728\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\uff1f\u4e16\u754c\u5176\u4ed6\u5730\u533a\u662f\u5426\u4e5f\u5728\u4f7f\u7528\u5b83\u4eec\uff1f \u00a0<\/span><\/li>\n<\/ul>\n\n\n\n

            \u4f46\u4f60\u4f1a\u95ee\u8c01\u6709\u5173\u6280\u672f\u7684\u5f71\u54cd\uff1f\u5728 <\/span>\u5546\u4e1a\u4e16\u754c<\/span>\uff0c\u4e0d\u540c\u7684\u6807\u9898\u548c\u529f\u80fd\u53ef\u4ee5\u5206\u522b\u56de\u7b54\u4e00\u7ec4\u60a8\u611f\u5174\u8da3\u7684\u95ee\u9898\u3002<\/span><\/p>\n\n\n\n

            \u5173\u4e8e SIS<\/h2>\n\n\n\n

            SIS \u53ef\u4ee5\u901a\u8fc7\u8054\u7cfb\u62c5\u4efb\u8fd9\u4e9b\u804c\u80fd\u7684\u4e2a\u4eba\u5e76\u83b7\u5f97\u7b54\u6848\u6765\u63d0\u4f9b\u5e2e\u52a9\uff0c\u8fd9\u4e9b\u4eba\u8981\u4e48\u5236\u5b9a\u6280\u672f\u8d2d\u4e70\u51b3\u7b56\uff0c\u8981\u4e48\u5f71\u54cd\u5176\u7ec4\u7ec7\u7684\u6280\u672f\u8d2d\u4e70\u51b3\u7b56\u3002<\/span><\/p>\n\n\n\n

              \n
            • \u00a0\u00a0<\/span> \u9ad8\u7ea7\u7ba1\u7406\u4eba\u5458<\/span><\/li>\n\n\n\n
            • \u00a0\u00a0<\/span> \u7814\u7a76\u548c\u53d1\u5c55<\/span><\/li>\n\n\n\n
            • \u00a0\u00a0<\/span> \u8d2d\u4e70<\/span><\/li>\n\n\n\n
            • \u00a0\u00a0<\/span> \u8fd0\u8425<\/span><\/li>\n\n\n\n
            • \u00a0\u00a0<\/span> \u5065\u5eb7\u548c\u5b89\u5168<\/span><\/li>\n\n\n\n
            • \u00a0\u00a0<\/span> \u7269\u6d41\/\u8fd0\u8f93<\/span><\/li>\n\n\n\n
            • \u00a0\u00a0<\/span> \u4ed3\u50a8<\/span><\/li>\n\n\n\n
            • \u00a0\u00a0<\/span> \u5206\u914d<\/span><\/li>\n<\/ul>\n\n\n\n

              \u5f53\u4f60\u60f3\u4e86\u89e3 <\/span>\u6d88\u8d39\u8005\u884c\u4e3a<\/span> \u4ee5\u53ca\u6280\u672f\u5982\u4f55\u5f71\u54cd\u4ed6\u4eec\u7684\u751f\u6d3b\uff0c\u60a8\u518d\u6b21\u9700\u8981\u786e\u5b9a\u9700\u8981\u7814\u7a76\u7684\u4eba\u7684\u7c7b\u578b\u548c\u7279\u5f81\u3002 SIS \u53ef\u5e2e\u52a9\u60a8\u9501\u5b9a\u6b64\u7c7b\u4e2a\u4eba\u5e76\u8054\u7cfb\u4ed6\u4eec\u4ee5\u56de\u7b54\u95ee\u9898\uff0c\u4ece\u800c\u6307\u5bfc\u60a8\u7684\u5173\u952e\u8425\u9500\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n

              SIS has over 40+ years experience in providing Market Research and Strategy Consulting to Food Technology companies.  We have developed a core competency in Digital Innovation and helping companies to understand “The Human Element” in technology adoption.  We provide the insights, data and strategies to boost sales and outmaneuver competitors.  We conduct:<\/p>\n\n\n\n

                \n
              • \u5728\u7ebf\u7814\u7a76\u793e\u533a<\/li>\n\n\n\n
              • \u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n
              • \u6c11\u65cf\u5fd7<\/li>\n\n\n\n
              • \u89c6\u9891\u91c7\u8bbf<\/li>\n\n\n\n
              • \u5728\u7ebf\u79fb\u52a8\u8c03\u67e5<\/li>\n\n\n\n
              • \u7ade\u4e89\u5206\u6790<\/li>\n<\/ul>\n\n\n\n

                <\/p>","protected":false},"excerpt":{"rendered":"

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