{"id":27258,"date":"2018-07-11T06:33:40","date_gmt":"2018-07-11T06:33:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27258"},"modified":"2026-03-06T19:50:29","modified_gmt":"2026-03-07T00:50:29","slug":"japanese-beauty-market-research-j-beauty","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/coverage\/market-research-asia\/japanese-beauty-market-research-j-beauty\/","title":{"rendered":"\u65e5\u672c\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | J Beauty"},"content":{"rendered":"

\u65e5\u672c\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | J Beauty<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u601d\u8003\u79d1\u5b66\u4e0e\u81ea\u7136\u7684\u7ed3\u5408<\/h2>\n\n\n\n

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\u65e5\u672c\u7f8e\u5bb9\u4ea7\u54c1<\/span><\/h2>\n\n\n\n

\u8d44\u751f\u5802<\/b><\/p>\n\n\n\n

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SK-II<\/b><\/p>\n\n\n\n

SK-II \u662f 1980 \u5e74\u63a8\u51fa\u7684\u65e5\u672c\u7f8e\u5bb9\u54c1\u724c\u3002\u65e5\u672c\u79d1\u5b66\u5bb6\u5728 20 \u4e16\u7eaa 70 \u5e74\u4ee3\u5f00\u53d1\u4e86\u8be5\u54c1\u724c\u3002\u4ed6\u4eec\u6b63\u5728\u63a2\u7d22\u4f7f\u7528\u66f4\u5929\u7136\u7684\u6210\u5206\u3002\u5b9d\u6d01\u516c\u53f8\u4e8e 1991 \u5e74\u6536\u8d2d\u4e86\u8be5\u54c1\u724c\uff0c\u540c\u65f6\u6536\u8d2d\u4e86 Max Factor\u3002\u6b64\u540e\u4e0d\u4e45\uff0cSK-II \u7684\u9500\u552e\u8303\u56f4\u4ece\u65e5\u672c\u6269\u5c55\u5230\u97e9\u56fd\u3001\u53f0\u6e7e\u548c\u9999\u6e2f\u3002\u8be5\u54c1\u724c\u4e8e 2000 \u5e74\u5728\u82f1\u56fd\u4e0a\u67b6\uff0c\u5e76\u8fdb\u5165\u7f8e\u56fd\u5e02\u573a\u3002<\/span><\/p>\n\n\n\n

\u65e5\u672c\u7f8e\u5bb9\u673a\u4f1a<\/h2>\n\n\n\n

\u201cJ-beauty,\u201d the sleeping giant of the cosmetic industry, has woken up. Its key competitor is \u201cK-beauty\u201d or Korean beauty. The latter has the advantages of efficiency and manufacturing speed. However, K-beauty can\u2019t contend with Japan\u2019s far more elaborate and delicate beauty routines. It also cannot compete with their long-term investment in technology<\/a>. Japan’s obsession with beauty also makes it difficult for K-beauty to compete.<\/span><\/p>\n\n\n\n

\u65e5\u672c\u7f8e\u5bb9\u4e1a\u7684\u5386\u53f2\u53ef\u4ee5\u8ffd\u6eaf\u5230\u516c\u5143\u516d\u4e16\u7eaa\u3002\u6700\u521d\u7684\u7ea2\u5507\u7b49\u5143\u7d20\u90fd\u662f\u65e5\u672c\u7684\u3002\u53e6\u4e00\u4e2a\u65e5\u672c\u5143\u7d20\u662f\u4e66\u6cd5\u98ce\u683c\u7684\u5316\u5986\u5237\u3002\u4f7f\u7528\u7c73\u7c89\u4f5c\u4e3a\u5316\u5986\u54d1\u5149\u5242\u548c\u5b9a\u5986\u5242\u4e5f\u8d77\u6e90\u4e8e\u65e5\u672c\u3002\u97e9\u56fd\u7f8e\u5bb9\u7684\u8bb8\u591a\u4ee4\u4eba\u5174\u594b\u7684\u4e1c\u897f\u90fd\u6765\u81ea\u65e5\u672c\u3002\u65e5\u672c\u7f8e\u5bb9\u6210\u529f\u5730\u5c06\u65b0\u65e7\u5143\u7d20\u878d\u4e3a\u4e00\u4f53\u3002<\/span><\/p>\n\n\n\n

Japan has had a foothold in the US market for decades. The hunger for their products remains. Brands like Shiseido have invested in innovation, and Japan\u2019s R&D is estimated to be two years ahead of that of the US.  One of the innovations under development is artificial skin technology<\/a>. This second skin, made from a durable elastic polymer, sits under makeup or UV. Users dab it on like a lotion, and it makes wrinkles disappear.<\/span><\/p>\n\n\n\n

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\u5173\u4e8e\u6211\u4eec<\/h2>\n\n\n\n

SIS has in-depth experience in conducting market research and strategy consulting for J<\/a> Beauty brands entering the US American, European and Asian markets.  The following are our highlights:<\/p>\n\n\n\n