{"id":27176,"date":"2018-07-10T19:01:24","date_gmt":"2018-07-10T19:01:24","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27176"},"modified":"2025-09-11T01:21:11","modified_gmt":"2025-09-11T05:21:11","slug":"%e7%be%8e%e5%ae%b9%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/","title":{"rendered":"\u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2\u548c\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">SIS \u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bb269af2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bb269af2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6539\u53d8\u4e16\u754c\u7684\u7f8e\u5bb9\u3001\u62a4\u80a4\u548c\u5065\u5eb7\u54a8\u8be2\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u4e3a\u5168\u7403\u4f01\u4e1a\u63d0\u4f9b\u7f8e\u5bb9\u3001\u62a4\u80a4\u548c\u5065\u5eb7\u89e3\u51b3\u65b9\u6848\u3002\u6211\u4eec\u4e3a\u7f8e\u5bb9\u516c\u53f8\u5e26\u6765\u5b9e\u5b9e\u5728\u5728\u7684\u6210\u6548\uff0c\u5e76\u5c06\u4ed6\u4eec\u4e0e\u70ed\u7231\u7f8e\u4e3d\u548c\u5065\u5eb7\u7684\u5168\u7403\u7537\u5973\u8054\u7cfb\u8d77\u6765\u3002\u7f8e\u4e3d\u53ef\u4ee5\u6539\u53d8\u751f\u6d3b\uff0c\u6211\u4eec\u81f4\u529b\u4e8e\u521b\u9020\u5e78\u798f\u548c\u5065\u5eb7\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4eca\u7684\u7f8e\u5bb9\u6d88\u8d39\u8005\u4e50\u4e8e\u63a5\u53d7\u65b0\u7684\u914d\u65b9\u3001\u4ea7\u54c1\u3001\u6f6e\u6d41\u548c\u6280\u672f\u3002\u5934\u53d1\u3001\u76ae\u80a4\u3001\u5f69\u5986\u548c\u5065\u5eb7\u4ea7\u54c1\u9886\u57df\u90fd\u6d8c\u73b0\u51fa\u5de8\u5927\u7684\u521b\u65b0\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u968f\u7740\u65b0\u7684\u6570\u5b57\u5316\u89e6\u70b9\u548c\u8d2d\u4e70\u6e20\u9053\u7684\u51fa\u73b0\uff0c\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u65c5\u7a0b\u4e5f\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u3002\u7f8e\u5bb9\u548c\u5316\u5986\u54c1\u516c\u53f8\u6b63\u5728\u4e3a\u5f53\u4eca\u5feb\u8282\u594f\u7684\u6570\u5b57\u5316\u4e16\u754c\u5f00\u53d1\u65b0\u4ea7\u54c1\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7f8e\u5bb9\u884c\u4e1a\u521b\u65b0\u7684\u5173\u952e\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8bc6\u522b\u8d8b\u52bf\u548c\u6587\u5316\u8f6c\u53d8<\/li>\n\n\n\n<li>\u9884\u89c1\u521b\u65b0\u4ea7\u54c1\u3001\u6280\u672f\u548c\u4f53\u9a8c<\/li>\n\n\n\n<li>\u660e\u786e\u53ef\u4ee5\u542f\u52a8\u7684\u60f3\u6cd5<\/li>\n\n\n\n<li>\u5c06\u60f3\u6cd5\u4ed8\u8bf8\u5b9e\u8df5<\/li>\n\n\n\n<li>\u7ba1\u7406\u521b\u65b0\u9879\u76ee<\/li>\n\n\n\n<li>\u9886\u5bfc\u9a8c\u8bc1\u8fc7\u7a0b\u6765\u6d4b\u8bd5\u53cd\u5e94\u548c\u7ed3\u679c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SIS \u5bf9\u7f8e\u5bb9\u3001\u5316\u5986\u54c1\u548c\u4fdd\u5065\u4ea7\u54c1\u5145\u6ee1\u70ed\u60c5\u3002\u6211\u4eec\u7684\u72ec\u7279\u4e4b\u5904\u5728\u4e8e 40 \u591a\u5e74\u6765\u79ef\u7d2f\u7684\u5f3a\u5927\u8425\u9500\u3001\u7814\u7a76\u548c\u6218\u7565\u4e13\u4e1a\u77e5\u8bc6\u3002\u6211\u4eec\u751f\u6210\u5b9a\u6027\u89c1\u89e3\u548c\u5b9a\u91cf\u6570\u636e\u6765\u9884\u6d4b\u65b0\u8d8b\u52bf\uff0c\u63d0\u4f9b\u65b0\u8d8b\u52bf\u7684\u5206\u6790\u548c\u6307\u5bfc\u3002\u6211\u4eec\u4e0e\u6d88\u8d39\u8005\u4e00\u8d77\u6d4b\u8bd5\u4ea7\u54c1\uff0c\u4ee5\u83b7\u53d6\u6709\u5173\u65b0\u6982\u5ff5\u7684\u6570\u636e\u548c\u89c1\u89e3\u3002\u6211\u4eec\u5236\u5b9a\u6218\u7565\u6765\u63a8\u52a8\u60a8\u7684\u521b\u65b0\u9879\u76ee\u5411\u524d\u53d1\u5c55\u5e76\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \u7f8e\u5bb9\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u5305\u62ec\uff1a<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u521b\u610f\u751f\u6210<\/strong>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u8d8b\u52bf\u6d1e\u5bdf<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4ea7\u54c1\u6d4b\u8bd5\u548c\u9a8c\u8bc1<\/strong>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u7f8e\u5bb9\u5f71\u54cd\u8005\u6d1e\u5bdf\u793e\u533a<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5bb6\u5ead\u4ea7\u54c1\u6d4b\u8bd5<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u8fdb\u5165\u5e02\u573a\u7b56\u7565<\/strong>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u5e02\u573a\u89c4\u6a21\u548c\u9884\u6d4b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7ade\u4e89\u60c5\u62a5 <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u54a8\u8be2\u3001\u6218\u7565\u548c\u987e\u95ee<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u54a8\u8be2<\/strong>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u6d3b\u52a8\u54a8\u8be2<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5f71\u54cd\u8005\u8425\u9500<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u516c\u5f00\u6f14\u8bb2<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e00\u9636\u6bb5\uff1a\u521b\u610f\u751f\u6210\u548c\u5e02\u573a\u9884\u6d4b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u63d0\u4f9b\u9884\u6d4b\u8d8b\u52bf\u5e76\u6d4b\u8bd5\u65b0\u60f3\u6cd5\u3002\u652f\u6301\u5ba2\u6237\u521b\u65b0\u9879\u76ee\u7684\u5173\u952e\u662f\u6570\u636e\u548c\u89c1\u89e3\u3002\u6211\u4eec\u63d0\u4f9b\u5305\u542b\u6570\u636e\u3001\u8d8b\u52bf\u5206\u6790\u3001\u4eba\u79cd\u5b66\u7814\u7a76\u3001\u793e\u4ea4\u8046\u542c\u5206\u6790\u548c\u5efa\u8bae\u7684\u7814\u7a76\u62a5\u544a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u8d8b\u52bf\u5c55\u793a\u901a\u8fc7\u6570\u636e\u70b9\u652f\u6301\u6765\u4f20\u8fbe\u6545\u4e8b\u3001\u4ea7\u54c1\u80cc\u540e\u7684\u4eba\u6587\u6545\u4e8b\u4ee5\u53ca\u53d1\u73b0\u548c\u89c1\u89e3\u7684\u8bf4\u660e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u63d0\u4f9b\u7684\u8d8b\u52bf\u8ddf\u8e2a\u9879\u76ee\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8bc6\u522b\u6a21\u5f0f\u3001\u4e3b\u9898\u548c\u6d41\u884c\u4ea7\u54c1\u53ca\u6d88\u8d39\u8005\u884c\u4e3a<\/li>\n\n\n\n<li>\u63a8\u8350\u6f5c\u5728\u521b\u65b0\u9879\u76ee\u6e05\u5355<\/li>\n\n\n\n<li>\u53ca\u65f6\u5448\u73b0\u8d8b\u52bf\u548c\u589e\u957f\u673a\u4f1a<\/li>\n\n\n\n<li>\u53d1\u6398\u65b0\u7684\u7ec6\u5206\u5e02\u573a\u548c\u5c1a\u672a\u5f00\u53d1\u7684\u5e02\u573a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">\u8d8b\u52bf\u6d1e\u5bdf<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SIS \u5728\u5168\u7403\u7ecf\u6d4e\u7684\u4e3b\u8981\u57ce\u5e02\u90fd\u6709\u5b9e\u5730\u8d8b\u52bf\u89c2\u5bdf\u5458\u56e2\u961f\uff1a\u7ebd\u7ea6\u3001\u6d1b\u6749\u77f6\u3001\u8fc8\u963f\u5bc6\u3001\u4f26\u6566\u3001\u7c73\u5170\u548c\u4e0a\u6d77\u3002\u8fd9\u4e9b\u8d8b\u52bf\u89c2\u5bdf\u5458\u524d\u5f80\u6587\u5316\u4e2d\u5fc3\uff0c\u62cd\u6444\u7167\u7247\u548c\u89c6\u9891\uff0c\u6355\u6349\u65b0\u8d8b\u52bf\u7684\u7cbe\u9ad3\u3002\u6211\u4eec\u7684\u7f8e\u5bb9\u4e13\u5bb6\u4f1a\u6df1\u5165\u4e86\u89e3\u8d8b\u52bf\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u8868\u73b0\u4ee5\u53ca\u8fd9\u4e9b\u8d8b\u52bf\u5982\u4f55\u201c\u6301\u4e45\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u987e\u5ba2\u7684\u8d2d\u7269\u65c5\u7a0b\u8d8a\u6765\u8d8a\u591a\u5730\u53d7\u5230\u7ebf\u4e0a\u7684\u5f71\u54cd\u3002\u793e\u4ea4\u5a92\u4f53\u53ef\u4ee5\u8fc5\u901f\u523a\u6fc0\u65e9\u671f\u91c7\u7528\u8005\u7684\u8d2d\u4e70\u3002\u51fa\u4e8e\u8fd9\u4e9b\u539f\u56e0\uff0c\u6211\u4eec\u5728\u5404\u79cd\u793e\u4ea4\u5a92\u4f53\u7f51\u7edc\u4e0a\u5f00\u5c55\u5728\u7ebf\u6c11\u65cf\u5fd7 (Netnography) \u548c\u793e\u4ea4\u8046\u542c\u3002\u6211\u4eec\u5206\u6790\u7167\u7247\u3001\u4e3b\u9898\u6807\u7b7e\u548c\u8868\u60c5\u5305\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u4ed6\u4eec\u6293\u4f4f\u65b0\u673a\u4f1a\u3002\u6211\u4eec\u5173\u6ce8 YouTube \u660e\u661f\u548c\u89c6\u9891\u535a\u4e3b\uff0c\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u4e0e\u9886\u5148\u7684\u7f8e\u5bb9\u5f71\u54cd\u8005\u5efa\u7acb\u4e86\u73b0\u6709\u5173\u7cfb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e8c\u9636\u6bb5\uff1a\u4ea7\u54c1\u6d4b\u8bd5\u548c\u9a8c\u8bc1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u5728\u57f9\u517b\u4e00\u4e2a\u7531\u6f6e\u6d41\u89c2\u5bdf\u8005\u3001\u5f71\u54cd\u8005\u548c\u7f8e\u5bb9\u6d88\u8d39\u8005\u7ec4\u6210\u7684\u793e\u533a\u6765\u6d4b\u8bd5\u4ea7\u54c1\u65b9\u9762\u5177\u6709\u72ec\u7279\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">\u5f71\u54cd\u529b\u6d1e\u5bdf\u793e\u533a<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u63d0\u4f9b\u7f8e\u5bb9\u884c\u4e1a\u7684\u6df1\u5ea6\u77e5\u8bc6\u3002\u6211\u4eec\u7ba1\u7406\u7740\u4e00\u4e2a\u7531\u8d8b\u52bf\u89c2\u5bdf\u8005\u7ec4\u6210\u7684\u793e\u533a\u548c\u4e00\u4e2a\u7531\u7f8e\u5bb9\u5f71\u54cd\u8005\u7ec4\u6210\u7684\u4eba\u9645\u7f51\u7edc\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6ce8\u91cd\u7f8e\u5bb9\u7684\u6d88\u8d39\u8005<\/li>\n\n\n\n<li>\u5a92\u4f53\u8054\u7cfb\u4eba<\/li>\n\n\n\n<li>\u89c6\u9891\u535a\u4e3b<\/li>\n\n\n\n<li>\u5316\u5986\u54c1\u827a\u672f\u5bb6<\/li>\n\n\n\n<li>\u7f8e\u5bb9\u9662\u8001\u677f<\/li>\n\n\n\n<li>\u793e\u4ea4\u5a92\u4f53\u5927\u5e08<\/li>\n\n\n\n<li>\u5f71\u54cd\u8005<\/li>\n\n\n\n<li>\u7f8e\u5bb9\u535a\u4e3b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u5f71\u54cd\u8005\u5bf9\u65b0\u4ea7\u54c1\u6982\u5ff5\u63d0\u4f9b\u7ec6\u81f4\u5165\u5fae\u3001\u5766\u8bda\u7684\u53cd\u9988\u3002\u4ed6\u4eec\u8fd8\u80fd\u611f\u77e5\u8d8b\u52bf\u7684\u65b9\u5411\uff0c\u5e2e\u52a9\u7f8e\u5bb9\u516c\u53f8\u786e\u5b9a\u8d8b\u52bf\u548c\u6218\u7565\u7684\u4f18\u5148\u987a\u5e8f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u6570\u5b57\u7814\u7a76\u56e2\u961f\u6784\u5efa\u5b9a\u5236\u5316\u7684\u5f71\u54cd\u8005\u7f51\u7edc\uff0c\u4ee5\u5f00\u5c55\u60a8\u4e13\u5c5e\u7684\u8ffd\u8e2a\u7814\u7a76\u3002\u8fd9\u4e9b\u5728\u7ebf\u793e\u533a\u4f7f\u6211\u4eec\u7684\u5ba2\u6237\u80fd\u591f\u4e0e\u5f71\u54cd\u8005\u548c\u6d88\u8d39\u8005\u4e00\u8d77\u6d4b\u8bd5\u65b0\u4ea7\u54c1\u6982\u5ff5\u4ee5\u53ca\u5e7f\u544a\u4fe1\u606f\u7684\u53cd\u5e94\u3002\u53cd\u9988\u8fc5\u901f\u4e14\u5b9e\u7528\uff0c\u6709\u52a9\u4e8e\u51b3\u7b56\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">\u7126\u70b9\u5c0f\u7ec4\u548c\u4e00\u5bf9\u4e00\u5ba2\u6237\u8bbf\u8c08<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f8ee0696\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f8ee0696\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-9.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u7126\u70b9\u5c0f\u7ec4\u548c\u4f1a\u8bae\uff089\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIS \u6709\u4e00\u4e2a <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%b8%93%e9%97%a8%e5%b0%8f%e7%bb%84\/%e7%ba%bd%e7%ba%a6%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e8%ae%be%e6%96%bd\/\">\u7ebd\u7ea6\u5e02\u66fc\u54c8\u987f\u7126\u70b9\u5c0f\u7ec4\u8bbe\u65bd<\/a>.\u6211\u4eec\u5728\u5f00\u5c55\u6d88\u8d39\u8005\u7126\u70b9\u5c0f\u7ec4\u8bbf\u8c08\u548c\u6df1\u5ea6\u8bbf\u8c08\u65b9\u9762\u62e5\u6709\u4e30\u5bcc\u7684\u7ecf\u9a8c\u3002\u6211\u4eec\u7684\u6d4b\u8bd5\u4e2d\u5fc3\u4f4d\u4e8e\u7ebd\u7ea6\u5e02\u4e2d\u5fc3\uff0c\u4f7f\u6211\u4eec\u80fd\u591f\u63a5\u89e6\u5230\u5317\u7f8e\u6700\u91cd\u8981\u7684\u57ce\u5e02\u4e4b\u4e00\u7684\u6d88\u8d39\u8005\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">\u5bb6\u5ead\u4f7f\u7528\u6d4b\u8bd5<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SIS\u5728\u7ebd\u7ea6\u5e02\u7684\u4ea7\u54c1\u6d4b\u8bd5\u4e2d\u5fc3\u5f00\u5c55\u5c45\u5bb6\u4f7f\u7528\u6d4b\u8bd5\u3002\u6211\u4eec\u7684\u5ba2\u6237\u4f1a\u63d0\u4f9b\u4ea7\u54c1\u6837\u54c1\uff0c\u4f9b\u6d88\u8d39\u8005\u5728\u5bb6\u4e2d\u8212\u9002\u5730\u9886\u53d6\u548c\u6d4b\u8bd5\u3002\u8fd9\u4e9b\u5c45\u5bb6\u4ea7\u54c1\u6d4b\u8bd5\u80fd\u591f\u63d0\u4f9b\u6570\u636e\u548c\u4eba\u79cd\u5b66\u89c1\u89e3\u3002\u6211\u4eec\u5728\u7ebd\u7ea6\u5e02\u5730\u533a\u62e5\u6709\u89c4\u6a21\u6700\u5927\u7684\u7f8e\u5bb9\u6d88\u8d39\u8005\u6570\u636e\u5e93\u4e4b\u4e00\uff0c\u5e76\u5728\u5168\u7f8e\u8303\u56f4\u5185\u62e5\u6709\u5e7f\u6cdb\u7684\u4e13\u6709\u6d88\u8d39\u8005\u6570\u636e\u5e93\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e09\u9636\u6bb5\uff1a\u8fdb\u5165\u5e02\u573a\u6218\u7565<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u6790\u5e02\u573a\u3001\u7ade\u4e89\u5bf9\u624b\u548c\u7ade\u4e89\u6d3b\u52a8\u5bf9\u4e8e\u4e86\u89e3\u65b0\u4ea7\u54c1\u6982\u5ff5\u548c\u4e0a\u5e02\u7684\u66f4\u5e7f\u6cdb\u5f71\u54cd\u81f3\u5173\u91cd\u8981\u3002Ruth Stanat \u662f\u6211\u4eec\u7f8e\u5bb9\u90e8\u95e8\u7684\u8d1f\u8d23\u4eba\uff0c\u62e5\u6709\u8d85\u8fc7 40 \u5e74\u4e0e\u4e16\u754c\u9886\u5148\u54c1\u724c\u5408\u4f5c\u7684\u4e30\u5bcc\u7ecf\u9a8c\u3002\u5979\u65e9\u671f\u662f\u81f4\u529b\u4e8e\u6218\u7565\u60c5\u62a5\u548c\u7ade\u4e89\u5206\u6790\u7684\u534f\u4f1a\u7684\u521b\u59cb\u6210\u5458\u4e4b\u4e00\u3002\u51ed\u501f\u6211\u4eec\u4e30\u5bcc\u7684\u6218\u7565\u7ecf\u9a8c\uff0c\u6211\u4eec\u80fd\u591f\u63d0\u4f9b\u7cbe\u51c6\u7684\u7ade\u4e89\u4f18\u52bf\u6218\u7565\u3002\u6211\u4eec\u63d0\u4f9b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6218\u7565\u5206\u6790<\/li>\n\n\n\n<li>\u8fdb\u5165\u5e02\u573a\u7b56\u7565<\/li>\n\n\n\n<li>\u4e34\u65f6\u62a5\u544a<\/li>\n\n\n\n<li>SIS \u667a\u80fd\u5e94\u7b54\u548c\u7535\u5b50\u90ae\u4ef6\u8b66\u62a5<\/li>\n\n\n\n<li>\u6bcf\u6708\u7ade\u4e89\u4ea7\u54c1\u8b66\u62a5<\/li>\n\n\n\n<li>\u5b63\u5ea6\u8d8b\u52bf\u5206\u6790\u548c\u62a5\u544a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">SIS\u81f4\u529b\u4e8e\u8fde\u63a5\u7f8e\u5986\u516c\u53f8\u4e0e\u6d88\u8d39\u8005\u3002\u6211\u4eec\u63d0\u4f9b\u6d1e\u5bdf\u3001\u4ea7\u54c1\u6d4b\u8bd5\u548c\u7b56\u7565\uff0c\u52a9\u529b\u6253\u9020\u7f8e\u4e3d\u4e0e\u5e78\u798f\u3002\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8054\u7cfbRuth Stanat\u3002 <a href=\"mailto:research@sisinternational.com\">research@sisinternational.com<\/a> \u548c <a href=\"\/zh\/\u7535\u8bdd\uff1a+12125056805\/\">+1 212 505 6805<\/a>.<\/h3>\n\n\n\n<h1 class=\"wp-block-heading\">\u7f8e\u5316\u4e16\u754c<\/h1>\n\n\n\n<!-- Page-list plugin v.6.3 wordpress.org\/plugins\/page-list\/ -->\n<div class=\"page-list page-list-ext page-list-cols-2\">\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/baby-boomer-beauty-market-research\/\" title=\"\u5a74\u513f\u6f6e\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-1-150x150.jpg\" width=\"150\" alt=\"\u5a74\u513f\u6f6e\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/baby-boomer-beauty-market-research\/\" title=\"\u5a74\u513f\u6f6e\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76\">\u5a74\u513f\u6f6e\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u5a74\u513f\u6f6e\u4e00\u4ee3\u4ee3\u8868\u7740\u7f8e\u5bb9\u516c\u53f8\u5c1a\u672a\u5f00\u53d1\u7684\u5e02\u573a\u3002\u4e86\u89e3\u8fd9\u4e00\u4ee3\u4eba\u7684\u9700\u6c42\u548c\u613f\u671b\u53ef\u4ee5\u4e3a\u7f8e\u5bb9\u516c\u53f8\u5e26\u6765\u4f18\u52bf\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/baby-boomer-wellness-market-research\/\" title=\"\u5a74\u513f\u6f6e\u4e00\u4ee3\u5065\u5eb7\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-5-150x150.jpg\" width=\"150\" alt=\"\u5a74\u513f\u6f6e\u4e00\u4ee3\u5065\u5eb7\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/baby-boomer-wellness-market-research\/\" title=\"\u5a74\u513f\u6f6e\u4e00\u4ee3\u5065\u5eb7\u5e02\u573a\u7814\u7a76\">\u5a74\u513f\u6f6e\u4e00\u4ee3\u5065\u5eb7\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u5a74\u513f\u6f6e\u4e00\u4ee3\u5360\u4eba\u53e3\u7684\u5f88\u5927\u4e00\u90e8\u5206\uff0c\u662f\u7f8e\u5bb9\u548c\u4fdd\u5065\u516c\u53f8\u7684\u4e3b\u8981\u5e02\u573a\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/beauty-innovation-consulting\/\" title=\"\u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-15-150x150.jpg\" width=\"150\" alt=\"\u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/beauty-innovation-consulting\/\" title=\"\u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2\">\u7f8e\u5bb9\u521b\u65b0\u54a8\u8be2<\/a><\/h3><div class=\"page-list-ext-item-content\">SIS \u662f\u4e00\u5bb6\u9886\u5148\u7684\u7f8e\u5bb9\u4e1a\u52a1\u521b\u65b0\u54a8\u8be2\u516c\u53f8\uff0c\u63d0\u4f9b\u521b\u610f\u751f\u6210\u3001\u8d8b\u52bf\u8ddf\u8e2a\u3001\u4ea7\u54c1\u6d4b\u8bd5\u548c\u5e02\u573a\u7b56\u7565\u670d\u52a1\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/cosmetics-market-research\/\" title=\"\u5316\u5986\u54c1\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-8-150x150.jpg\" width=\"150\" alt=\"\u5316\u5986\u54c1\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/cosmetics-market-research\/\" title=\"\u5316\u5986\u54c1\u5e02\u573a\u7814\u7a76\">\u5316\u5986\u54c1\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u4e86\u89e3\u5982\u4f55\u83b7\u5f97\u65b0\u7684\u5316\u5986\u54c1\u5ba2\u6237\u3001\u63a8\u51fa\u65b0\u4ea7\u54c1\u5e76\u53d1\u5c55\u60a8\u7684\u4e1a\u52a1\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/qualitative-quantitative-research-solutions\/customer-journey-market-research\/\" title=\"\u5ba2\u6237\u65c5\u7a0b\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-6-150x150.jpg\" width=\"150\" alt=\"\u5ba2\u6237\u65c5\u7a0b\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/qualitative-quantitative-research-solutions\/customer-journey-market-research\/\" title=\"\u5ba2\u6237\u65c5\u7a0b\u5e02\u573a\u7814\u7a76\">\u5ba2\u6237\u65c5\u7a0b\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u5982\u4eca\u7684\u5ba2\u6237\u65c5\u7a0b\u6b63\u5728\u8fc5\u901f\u53d8\u5316\uff0c\u5305\u62ec\u66f4\u591a\u63a5\u89e6\u70b9\uff0c\u5c24\u5176\u662f\u5728\u7ebf\u63a5\u89e6\u70b9\u3002\u4ece\u5ba2\u6237\u65c5\u7a0b\u5e02\u573a\u7814\u7a76\u4e2d\u53d1\u73b0\u89c1\u89e3\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/fashion-market-research\/\" title=\"\u65f6\u5c1a\u670d\u9970\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-150x150.jpg\" width=\"150\" alt=\"\u65f6\u5c1a\u670d\u9970\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/fashion-market-research\/\" title=\"\u65f6\u5c1a\u670d\u9970\u5e02\u573a\u7814\u7a76\">\u65f6\u5c1a\u670d\u9970\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">SIS \u662f\u4e00\u5bb6\u9886\u5148\u7684\u5168\u7403\u5e02\u573a\u7814\u7a76\u548c\u6218\u7565\u7814\u7a76\u516c\u53f8\u3002\u4e86\u89e3\u6709\u5173\u65f6\u5c1a\u548c\u670d\u88c5\u5e02\u573a\u7814\u7a76\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/fragrance-perfume-market-research\/\" title=\"\u9999\u6599\u548c\u9999\u6c34\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-150x150.jpg\" width=\"150\" alt=\"\u9999\u6599\u548c\u9999\u6c34\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/fragrance-perfume-market-research\/\" title=\"\u9999\u6599\u548c\u9999\u6c34\u5e02\u573a\u7814\u7a76\">\u9999\u6599\u548c\u9999\u6c34\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u6211\u4eec\u63d0\u4f9b\u9999\u6599\u548c\u9999\u6c34\u65b9\u9762\u7684\u89c1\u89e3\uff0c\u5e2e\u52a9\u60a8\u63a8\u51fa\u65b0\u4ea7\u54c1\uff0c\u63d0\u9ad8\u5229\u6da6\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/publications\/millennials-generation-z-childrens-research\/\" title=\"Z \u4e16\u4ee3\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-150x150.jpg\" width=\"150\" alt=\"Z \u4e16\u4ee3\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/publications\/millennials-generation-z-childrens-research\/\" title=\"Z \u4e16\u4ee3\u5e02\u573a\u7814\u7a76\">Z \u4e16\u4ee3\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u6211\u4eec\u5efa\u8bae\u91c7\u7528\u4ee5\u4e0b\u4e00\u4e9b\u7814\u7a76\u65b9\u6cd5\u6765\u4e86\u89e3 Z \u4e16\u4ee3\u7684\u601d\u7ef4\u8fc7\u7a0b<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/haircare-market-research\/\" title=\"\u62a4\u53d1\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eyecare-2-150x150.jpg\" width=\"150\" alt=\"\u62a4\u53d1\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/haircare-market-research\/\" title=\"\u62a4\u53d1\u5e02\u573a\u7814\u7a76\">\u62a4\u53d1\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u6211\u4eec\u63d0\u4f9b\u6709\u5173\u62a4\u53d1\u4ea7\u54c1\u7684\u6d4b\u8bd5\u3001\u5b9a\u6027\u89c1\u89e3\u3001\u5b9a\u91cf\u6570\u636e\u548c\u7b56\u7565\u7814\u7a76\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/influencer-market-research\/\" title=\"\u5f71\u54cd\u529b\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-1-150x150.jpg\" width=\"150\" alt=\"\u5f71\u54cd\u529b\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/influencer-market-research\/\" title=\"\u5f71\u54cd\u529b\u5e02\u573a\u7814\u7a76\">\u5f71\u54cd\u529b\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u5f71\u54cd\u8005\u662f\u62e5\u6709\u5927\u91cf\u8ffd\u968f\u8005\u548c\u793e\u533a\u7684\u793e\u4f1a\u9886\u8896\u3002\u8be6\u7ec6\u4e86\u89e3\u6211\u4eec\u5982\u4f55\u5c06\u60a8\u4e0e\u4e16\u754c\u5404\u5730\u7684\u5f71\u54cd\u8005\u8054\u7cfb\u8d77\u6765\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/international-consumer-research\/\" title=\"\u56fd\u9645\u6d88\u8d39\u8005\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-150x150.jpg\" width=\"150\" alt=\"\u56fd\u9645\u6d88\u8d39\u8005\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/international-consumer-research\/\" title=\"\u56fd\u9645\u6d88\u8d39\u8005\u7814\u7a76\">\u56fd\u9645\u6d88\u8d39\u8005\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u5168\u7403\u7ecf\u6d4e\u77ac\u606f\u4e07\u53d8\uff0c\u4e3a\u4f01\u4e1a\u5e26\u6765\u4e86\u673a\u9047\u3002  SIS \u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u5176\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u6218\u7565\u673a\u9047\u548c\u6311\u6218\u3002\u00a0<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/japanese-beauty-market-research-j-beauty\/\" title=\"\u65e5\u672c\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | J Beauty\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-150x150.jpg\" width=\"150\" alt=\"\u65e5\u672c\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | J Beauty\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/japanese-beauty-market-research-j-beauty\/\" title=\"\u65e5\u672c\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | J Beauty\">\u65e5\u672c\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | J Beauty<\/a><\/h3><div class=\"page-list-ext-item-content\">\u65e5\u672c\u7f8e\u5bb9\uff0c\u53c8\u79f0 J Beauty\uff0c\u662f\u5168\u7403\u7f8e\u5bb9\u5e02\u573a\u7684\u4e00\u4e2a\u65b0\u5174\u9886\u57df\u3002\u8be6\u7ec6\u4e86\u89e3 J Beauty \u5e02\u573a\u7814\u7a76\u63d0\u4f9b\u7684\u65b0\u5174\u8d8b\u52bf\u548c\u673a\u9047\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/korean-beauty-market-research-k-beauty\/\" title=\"\u97e9\u56fd\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | K Beauty\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-3-150x150.jpg\" width=\"150\" alt=\"\u97e9\u56fd\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | K Beauty\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/korean-beauty-market-research-k-beauty\/\" title=\"\u97e9\u56fd\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | K Beauty\">\u97e9\u56fd\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76 | K Beauty<\/a><\/h3><div class=\"page-list-ext-item-content\">\u97e9\u56fd\u62a4\u80a4\u548c\u7f8e\u5bb9\u4ea7\u54c1\u5df2\u4ece\u4e00\u79cd\u65b0\u6f6e\u6d41\u53d1\u5c55\u6210\u4e3a\u4e00\u79cd\u73b0\u8c61\u3002\u5168\u4e16\u754c\u7684\u5973\u6027\u90fd\u5728\u52aa\u529b\u5b9e\u73b0\u201c\u97e9\u5f0f\u7f8e\u5bb9\u201d\u5e26\u6765\u7684\u5149\u5f69\u7167\u4eba\u3002 <\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/mens-skincare-market-research\/\" title=\"\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-150x150.jpg\" width=\"150\" alt=\"\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/mens-skincare-market-research\/\" title=\"\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76\">\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u6b63\u5728\u84ec\u52c3\u53d1\u5c55\u3002\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u7537\u58eb\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76\u63a8\u51fa\u65b0\u4ea7\u54c1\u5e76\u5438\u5f15\u65b0\u5ba2\u6237\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/millennial-beauty-market-research\/\" title=\"\u5343\u79a7\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-150x150.jpg\" width=\"150\" alt=\"\u5343\u79a7\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/millennial-beauty-market-research\/\" title=\"\u5343\u79a7\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76\">\u5343\u79a7\u4e00\u4ee3\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u5343\u79a7\u7f8e\u5bb9\u5e02\u573a\u7814\u7a76\u63d0\u4f9b\u4e86\u5bf9\u65b0\u4ea7\u54c1\u3001\u8d8b\u52bf\u548c\u5ba2\u6237\u9700\u6c42\u7684\u89c1\u89e3\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/omnichannel-market-research\/\" title=\"\u5168\u6e20\u9053\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smarrtphone-5g-11-150x150.jpg\" width=\"150\" alt=\"\u5168\u6e20\u9053\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/omnichannel-market-research\/\" title=\"\u5168\u6e20\u9053\u5e02\u573a\u7814\u7a76\">\u5168\u6e20\u9053\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u4f18\u5316\u591a\u4e2a\u5ba2\u6237\u63a5\u89e6\u70b9\u4e3a\u5ba2\u6237\u53c2\u4e0e\u5ea6\u548c\u76c8\u5229\u80fd\u529b\u63d0\u4f9b\u4e86\u65b0\u7684\u673a\u4f1a\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/resumes-of-experience\/personal-care-products-market-research\/\" title=\"\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-18-150x150.jpg\" width=\"150\" alt=\"\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/resumes-of-experience\/personal-care-products-market-research\/\" title=\"\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\">\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\uff1a\u7ecf\u9a8c\u7b80\u5386<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/skin-care-research-testing\/\" title=\"\u76ae\u80a4\u62a4\u7406\u7814\u7a76\u4e0e\u6d4b\u8bd5\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soap-3-150x150.jpg\" width=\"150\" alt=\"\u76ae\u80a4\u62a4\u7406\u7814\u7a76\u4e0e\u6d4b\u8bd5\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/skin-care-research-testing\/\" title=\"\u76ae\u80a4\u62a4\u7406\u7814\u7a76\u4e0e\u6d4b\u8bd5\">\u76ae\u80a4\u62a4\u7406\u7814\u7a76\u4e0e\u6d4b\u8bd5<\/a><\/h3><div class=\"page-list-ext-item-content\">\u5316\u5986\u54c1\u548c\u62a4\u80a4\u54c1\u884c\u4e1a\u662f\u4e00\u4e2a\u5168\u7403\u6027\u884c\u4e1a\uff0c\u5176\u53d1\u5c55\u8d8b\u52bf\u77ac\u606f\u4e07\u53d8\uff0c\u4ea7\u54c1\u6210\u5206\u5c42\u51fa\u4e0d\u7a77\uff0c\u5ba2\u6237\u671f\u671b\u4e5f\u4e0d\u65ad\u6f14\u53d8\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/skincare-market-research\/\" title=\"\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76 | \u7f8e\u5bb9\u884c\u4e1a\u54a8\u8be2\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Skincare-6-5-150x150.jpg\" width=\"150\" alt=\"\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76 | \u7f8e\u5bb9\u884c\u4e1a\u54a8\u8be2\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/skincare-market-research\/\" title=\"\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76 | \u7f8e\u5bb9\u884c\u4e1a\u54a8\u8be2\">\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76 | \u7f8e\u5bb9\u884c\u4e1a\u54a8\u8be2<\/a><\/h3><div class=\"page-list-ext-item-content\">\u6211\u4eec\u63d0\u4f9b\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76\u548c\u7f8e\u5bb9\u4ea7\u54c1\u6d4b\u8bd5\u3002\u8be6\u7ec6\u4e86\u89e3\u5982\u4f55\u63d0\u9ad8\u60a8\u7684\u7ee9\u6548\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/superfood-skincare-market-research\/\" title=\"\u8d85\u7ea7\u98df\u54c1\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Skincare-6-1-150x150.jpg\" width=\"150\" alt=\"\u8d85\u7ea7\u98df\u54c1\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/beauty-product-market-research\/superfood-skincare-market-research\/\" title=\"\u8d85\u7ea7\u98df\u54c1\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76\">\u8d85\u7ea7\u98df\u54c1\u62a4\u80a4\u54c1\u5e02\u573a\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">\u8d85\u7ea7\u98df\u54c1\u5305\u62ec\u8425\u517b\u4e30\u5bcc\u4e14\u5bf9\u76ae\u80a4\u6709\u76ca\u7684\u690d\u7269\u3001\u9c7c\u7c7b\u548c\u4e73\u5236\u54c1\u3002\u8be6\u7ec6\u4e86\u89e3\u8d85\u7ea7\u98df\u54c1\u62a4\u80a4\u5e02\u573a\u7814\u7a76\u3002<\/div><\/div>\n<div class=\"page-list-ext-item\"><div class=\"page-list-ext-image\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/video-ethnography-research\/\" title=\"\u89c6\u9891\u6c11\u65cf\u5fd7\u7814\u7a76\"><img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-150x150.jpg\" width=\"150\" alt=\"\u89c6\u9891\u6c11\u65cf\u5fd7\u7814\u7a76\" \/><\/a><\/div> <h3 class=\"page-list-ext-title\"><a href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/video-ethnography-research\/\" title=\"\u89c6\u9891\u6c11\u65cf\u5fd7\u7814\u7a76\">\u89c6\u9891\u6c11\u65cf\u5fd7\u7814\u7a76<\/a><\/h3><div class=\"page-list-ext-item-content\">SIS \u9488\u5bf9\u5168\u7403\u6d88\u8d39\u8005\u5f00\u5c55\u89c6\u9891\u6c11\u65cf\u5fd7\u7814\u7a76\u3002\u8fd9\u8ba9\u60a8\u80fd\u591f\u5feb\u901f\u6536\u5230\u6765\u81ea\u4e16\u754c\u5404\u5730\u7684\u89c6\u9891\u91c7\u8bbf\u548c\u5bb6\u5ead\u89c6\u9891\u53cd\u9988\u3002 <\/div><\/div>\n\n<\/div>\n\n\n\n<h1 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