{"id":24862,"date":"2018-03-02T16:08:30","date_gmt":"2018-03-02T16:08:30","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24862"},"modified":"2026-01-24T20:36:25","modified_gmt":"2026-01-25T01:36:25","slug":"%e8%88%aa%e7%a9%ba%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%88%aa%e7%a9%ba%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u822a\u7a7a\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u822a\u7a7a\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fb19eb17\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fb19eb17\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Airline aviation airplane (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">\u822a\u7a7a\u4e1a\u8fd1\u671f\u7684\u52a8\u8361\u5386\u53f2\u4e3a\u884c\u4e1a\u8fd0\u8425\u5546\u5e26\u6765\u4e86\u673a\u9047\u548c\u6311\u6218\u3002\u968f\u7740\u5f00\u653e\u5929\u7a7a\u3001\u822a\u7a7a\u516c\u53f8\u79c1\u6709\u5316\u548c\u53d6\u6d88\u653f\u5e9c\u652f\u6301\uff0c\u6b27\u6d32\u548c\u5317\u7f8e\u7684\u822a\u7a7a\u516c\u53f8\u6574\u5408\u52bf\u5934\u5f3a\u52b2\u3002 &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New business models have emerged, not only in terms of low-cost operations but also in the form of truly \u201cmulti-national\u201d carriers operating across the EU and beyond. &nbsp;Middle Eastern carriers such as Emirates and Qatar Airways on the rise, and are expanding globally. &nbsp;<\/span><\/p>\n\n\n\n<p>The rise of <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%88%aa%e7%a9%ba%e4%b8%9a%e4%b8%ad%e7%9a%84%e4%bd%8e%e6%88%90%e6%9c%ac%e8%88%aa%e7%a9%ba%e5%85%ac%e5%8f%b8\/\" title=\"\u4f4e\u6210\u672c\u822a\u7a7a\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2735\">low cost airlines<\/a> such as Norwegian Airlines is seeing airlines expanding far beyond the traditional transatlantic routes. &nbsp;These carriers \u2018unbundle\u2019 their product offering allowing lower fares for all passengers, and the benefit of customization of the travel experience for others. &nbsp;Passengers can choose exactly which products and services they need and pay for.<\/p>\n\n\n\n<p>Challenges do exist. &nbsp;Oil prices can cause major changes to profitability. &nbsp;Labor strikes continue to afflict the European Carriers. &nbsp;Supply chain disruptions can impact aircraft manufacturing and daily flight operations. &nbsp;Increasingly, disgruntled passengers are posting their dissatisfaction online, providing numerous challenges to airlines.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-c0b63910bd401f386ce542b7cd29865c is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-71a98c0353047388f4adfaf0effb0588\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>\u7535\u89c6<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#airline-industry-opportunities\">\u822a\u7a7a\u4e1a\u673a\u9047<\/a><\/li><li class=\"\"><a href=\"#airline-industry-threats\">\u822a\u7a7a\u4e1a\u5a01\u80c1<\/a><\/li><li class=\"\"><a href=\"#our-airline-market-research-solutions\">\u6211\u4eec\u7684\u822a\u7a7a\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/a><\/li><li class=\"\"><a href=\"#i-focus-groups\">\u4e00\u3001\u7126\u70b9\u5c0f\u7ec4<\/a><\/li><li class=\"\"><a href=\"#ii-quantitative-online-surveys\">II. \u5b9a\u91cf\u5728\u7ebf\u8c03\u67e5<\/a><\/li><li class=\"\"><a href=\"#iii-market-and-competitor-intelligence-tracking\">III. \u5e02\u573a\u548c\u7ade\u4e89\u5bf9\u624b\u60c5\u62a5\u8ddf\u8e2a<\/a><\/li><li class=\"\"><a href=\"#iv-market-positioning\">\u56db\u3001\u5e02\u573a\u5b9a\u4f4d<\/a><\/li><li class=\"\"><a href=\"#v-brand-tracking\">\u4e94\u3001\u54c1\u724c\u8ffd\u8e2a<\/a><\/li><li class=\"\"><a href=\"#vi-other-innovative-methods\">\u516d\u3001\u5176\u4ed6\u521b\u65b0\u65b9\u6cd5<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airline-industry-opportunities\">\u822a\u7a7a\u4e1a\u673a\u9047<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasingly there is M&amp;A Activity. &nbsp;WIth the Alaska and Virgin merger<\/li>\n\n\n\n<li>\u6210\u672c\u4f18\u5316\u8ba1\u5212\u548c\u71c3\u6599\u7ba1\u7406\u7cfb\u7edf\u6b63\u5728\u5174\u8d77<\/li>\n\n\n\n<li>\u71c3\u6cb9\u6548\u7387\u9ad8\u7684\u98de\u673a\u548c\u76f8\u5bf9\u8f83\u4f4e\u7684\u71c3\u6cb9\u4ef7\u683c<\/li>\n\n\n\n<li>\u4e3a\u5ba2\u6237\u63d0\u4f9b\u65b0\u6280\u672f\u548c\u673a\u4e0a\u7cfb\u7edf<\/li>\n\n\n\n<li>\u6570\u5b57\u5316\u589e\u957f\u673a\u4f1a\u548c\u66f4\u9ad8\u6548\u7684 IT \u7cfb\u7edf\u4ee5\u7cbe\u7b80\u6210\u672c<\/li>\n<\/ul>\n\n\n\n<p>\u793e\u4ea4\u5a92\u4f53\u53ef\u4ee5\u52a0\u5f3a\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airline-industry-threats\">\u822a\u7a7a\u4e1a\u5a01\u80c1<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6dfd8498\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6dfd8498\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Airline aviation airplane (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u90e8\u5206\u822a\u7ebf\u7ade\u4e89\u52a0\u5267<\/li>\n\n\n\n<li>\u4f18\u8d28\u5ba2\u6d41\u91cf\u4e0b\u964d<\/li>\n\n\n\n<li>\u7968\u4ef7\u964d\u4f4e<\/li>\n\n\n\n<li>\u5168\u56fd\u6027\u822a\u7a7a\u516c\u53f8\u82e6\u82e6\u6323\u624e\uff0c\u4e0e\u6298\u6263\u822a\u7a7a\u516c\u53f8\u548c\u65b0\u8fdb\u5165\u5e02\u573a\u7684\u822a\u7a7a\u516c\u53f8\u7ade\u4e89<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u822a\u7a7a\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6570\u636e<\/li>\n\n\n\n<li>\u4fe1\u606f<\/li>\n\n\n\n<li>\u6d1e\u5bdf\u529b<\/li>\n\n\n\n<li>\u521b\u65b0<\/li>\n\n\n\n<li>\u667a\u529b<\/li>\n\n\n\n<li>\u884c\u52a8\u8ba1\u5212<\/li>\n\n\n\n<li>\u7b56\u7565<\/li>\n\n\n\n<li>\u5efa\u8bae<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-airline-market-research-solutions\">\u6211\u4eec\u7684\u822a\u7a7a\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n<div class=\"table-1\">\n<table>\n<tbody>\n<tr>\n<td>\u6d88\u8d39\u8005\u7814\u7a76\u2014\u2014\u7126\u70b9\u5c0f\u7ec4<\/td>\n<td>SIS \u53ef\u4ee5\u4e0e\u6d88\u8d39\u8005\u8fdb\u884c\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba\uff0c\u4e86\u89e3\u4ed6\u4eec\u5bf9\u822a\u7a7a\u516c\u53f8\u7684\u8ba4\u77e5\u7a0b\u5ea6\u4f4e\uff0c\u5e76\u4e86\u89e3\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u6216\u4e0d\u4f1a\u8003\u8651\u67d0\u4e2a\u76ee\u7684\u5730\u6216\u9009\u62e9\u60a8\u7684\u822a\u7a7a\u516c\u53f8<\/td>\n<\/tr>\n<tr>\n<td>Understand the \u201cVoice of the Customer\u201d \u2013 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/quantitative-online-surveys\/\"   title=\"Quantitative Online Surveys\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"478\">Quantitative Online surveys<\/a><\/td>\n<td>SIS can conduct an \u201cattitudes and usage\u201d &nbsp;quantitative study to quantify consumers\u2019 choices in the selection of destinations and their choice of airlines<\/td>\n<\/tr>\n<tr>\n<td>Market and Competitor &nbsp;&nbsp;Intelligence Tracking<\/td>\n<td>SIS \u53ef\u4ee5\u6301\u7eed\u8ddf\u8e2a\u548c\u62a5\u544a\u5a92\u4f53\u3001\u7f51\u7edc\u3001\u5370\u5237\u54c1\u548c\u5e7f\u544a\u724c\u4e0a\u7684\u7ade\u4e89\u5bf9\u624b\u5e7f\u544a\u3002\u8fd9\u4e9b\u5e7f\u544a\u4ee5\u822a\u7a7a\u516c\u53f8\u548c\u76ee\u7684\u5730\u4e3a\u7279\u8272\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4e0e\u65c5\u884c\u793e\u8fdb\u884c\u7535\u8bdd\u6216\u9762\u5bf9\u9762\u91c7\u8bbf<\/td>\n<td>SIS can uncover what airlines customers recommend and why.&nbsp; Why they do not recommend the airline vis-\u00e0-vis other airlines?<\/td>\n<\/tr>\n<tr>\n<td>\u54c1\u724c\u8ffd\u8e2a<\/td>\n<td>SIS \u53ef\u4ee5\u6301\u7eed\u8ddf\u8e2a\u548c\u8861\u91cf\u822a\u7a7a\u516c\u53f8\u54c1\u724c\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u77e5\u540d\u5ea6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-focus-groups\">\u4e00\u3001\u7126\u70b9\u5c0f\u7ec4<\/h2>\n\n\n\n<p>Focus Groups are discussion of 8-10 participants resembling a company\u2019s target customer. &nbsp;Participants can for example be frequent business travelers. &nbsp;A moderator guides and stimulates the discussion. &nbsp;When appropriate, respondents are given a pre-task. &nbsp;This can be an anchor or focus the conversation and to create a platform for discussion. &nbsp;Additionally, this provides meaningful data or added insight which can be analyzed after the groups.<\/p>\n\n\n\n<p>The process often involve \u2018projective techniques\u2019 and can include breakout tasks. &nbsp;The phase is collaborative and iterative. &nbsp;Our clients provide discussion, an overview of previously received data and key intelligence synthesized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u597d\u5904<\/h3>\n\n\n\n<p>\u53d1\u6398\u5b9a\u6027\u89c1\u89e3\u4ee5\u7406\u89e3\u6709\u610f\u4e49\u7684\u56e0\u7d20\u548c\u80cc\u666f<\/p>\n\n\n\n<p>\u89c2\u5bdf\u5e76\u8bb2\u8ff0\u65b0\u60f3\u6cd5\u548c\u4e3b\u9898<\/p>\n\n\n\n<p>\u83b7\u5f97\u5bf9\u54c1\u724c\u77e5\u540d\u5ea6\u8fdb\u884c\u5206\u7c7b\u548c\u6620\u5c04\u7684\u80fd\u529b\u2014\u2014\u4ece\u800c\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u672a\u6ee1\u8db3\u548c\u5df2\u6ee1\u8db3\u7684\u9700\u6c42<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ii-quantitative-online-surveys\">II. \u5b9a\u91cf\u5728\u7ebf\u8c03\u67e5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e86\u89e3\u201c\u987e\u5ba2\u4e4b\u58f0\u201d<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8c03\u67e5\u53ef\u4ee5\u8ba9\u4f60\u66f4\u597d\u5730\u4e86\u89e3\uff1a<\/li>\n\n\n\n<li>\u5ba2\u6237\u9700\u6c42\uff08\u6ee1\u8db3\u548c\u672a\u6ee1\u8db3\uff09<\/li>\n\n\n\n<li>\u5ba2\u6237\u7ec6\u5206<\/li>\n\n\n\n<li>\u73b0\u6709\u4ea7\u54c1\u4e0e\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u5bf9\u6bd4<\/li>\n\n\n\n<li>\u4f60\u7684\u4ea7\u54c1\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u5dee\u8ddd<\/li>\n\n\n\n<li>\u8bc6\u522b\u5e76\u521d\u6b65\u5206\u6790\u60a8\u7684\u6f5c\u5728\u4ea7\u54c1\u5dee\u5f02\u5316<\/li>\n<\/ul>\n\n\n\n<p>Target respondents can include customers and non-customers; users of services and products from partners. &nbsp;We work with our clients to screen the appropriate participants. &nbsp;We will advise the geographical scope, structure, sample size, geographic representativeness and length of interview. &nbsp;We provide analysis, data deliverables and reporting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iii-market-and-competitor-intelligence-tracking\">III. \u5e02\u573a\u548c\u7ade\u4e89\u5bf9\u624b\u60c5\u62a5\u8ddf\u8e2a<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a34e95c8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a34e95c8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Airline aviation airplane (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>SIS \u53ef\u4ee5\u5229\u7528\u73b0\u6709\u6570\u636e\u5e93\u548c\u6211\u4eec\u7684\u884c\u4e1a\u4e13\u5bb6\u7f51\u7edc\u6301\u7eed\u8ddf\u8e2a\u548c\u62a5\u544a\u6700\u65b0\u7684\u884c\u4e1a\u53d1\u5c55\u60c5\u51b5\u3002\u7814\u7a76\u5229\u7528\u7f51\u7edc\u3001\u5728\u7ebf\u671f\u520a\u3001\u884c\u4e1a\u65b0\u95fb\u548c\u5176\u4ed6\u516c\u5171\u4fe1\u606f\u4ee5\u53ca\u6211\u4eec\u5173\u4e8e\u822a\u7a7a\u5e02\u573a\u7684\u5185\u90e8\u6570\u636e\u8fdb\u884c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6218\u7565\u5e02\u573a\u5206\u6790\u53ef\u4ee5\u5b9e\u73b0\u4ee5\u4e0b\u76ee\u6807\uff1a<\/li>\n\n\n\n<li>\u4e86\u89e3\u5f53\u524d\u77e5\u8bc6\u7684\u5dee\u8ddd<\/li>\n\n\n\n<li>\u6839\u636e\u60a8\u7684\u9700\u6c42\u5b9a\u671f\u63d0\u4f9b\u8ddf\u8e2a\u62a5\u544a<\/li>\n\n\n\n<li>\u5206\u6790\u60a8\u5f53\u524d\u7684\u5e02\u573a\u5730\u4f4d<\/li>\n\n\n\n<li>\u6d4b\u8bd5\u672a\u6765\u60c5\u666f\u548c\u51b3\u7b56\u5f71\u54cd<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iv-market-positioning\">\u56db\u3001\u5e02\u573a\u5b9a\u4f4d<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e0e\u65c5\u884c\u793e\u8fdb\u884c\u7535\u8bdd\u6216\u9762\u5bf9\u9762\u91c7\u8bbf<\/h3>\n\n\n\n<p>SIS 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charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            background-size: 400% 400%;\n            animation: gradientMove 8s ease-in-out infinite;\n        }\n\n        .ai-pattern {\n            position: 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class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"v-brand-tracking\">\u4e94\u3001\u54c1\u724c\u8ffd\u8e2a<\/h2>\n\n\n\n<p>SIS Brand Trackers monitor both quantitative (e.g., cost, brand equity) and qualitative (e.g., perception, customer analysis) dimensions of specific product and service branding. &nbsp;The strength and evolution of a brand in a marketplace depends on the financial, reputational, competitive and strategic positioning of a company. &nbsp;Multiple factors exist which can upset or otherwise disrupt brand equity in the market, from competitive pricing strategies to shift in consumer preferences. SIS\u2019s Brand Equity Index provides a clear index off from which companies can drive successful product or service oriented strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vi-other-innovative-methods\">\u516d\u3001\u5176\u4ed6\u521b\u65b0\u65b9\u6cd5<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5171\u540c\u521b\u9020<\/li>\n\n\n\n<li>\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>\u624b\u673a\u65e5\u8bb0<\/li>\n\n\n\n<li>\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li>\u5934\u8111\u98ce\u66b4\u4f1a\u8bae<\/li>\n\n\n\n<li>\u9ed1\u5ba2\u9a6c\u62c9\u677e<\/li>\n<\/ul>\n\n\n<h2>\u6211\u4eec\u7684\u7ebd\u7ea6\u5de5\u5382\u5730\u5740<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">\u7ebd\u7ea6\u5dde\u7ebd\u7ea6\u5e02\u4e1c22\u885711\u53f72\u697c 10010 \u7535\u8bdd\uff1a+1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u5173\u4e8e SIS \u56fd\u9645<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\"><span style=\"font-weight: 400;\">SIS \u56fd\u9645<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/span><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u822a\u7a7a\u4e1a\u8fd1\u671f\u7684\u52a8\u8361\u5386\u53f2\u4e3a\u884c\u4e1a\u8fd0\u8425\u5546\u7684\u4e1a\u52a1\u524d\u666f\u5e26\u6765\u4e86\u673a\u9047\u548c\u6311\u6218\u3002 <\/p>","protected":false},"author":1,"featured_media":64973,"parent":14514,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24862","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/24862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=24862"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/24862\/revisions"}],"predecessor-version":[{"id":77072,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/24862\/revisions\/77072"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64973"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=24862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}