{"id":24000,"date":"2018-02-17T20:35:28","date_gmt":"2018-02-17T20:35:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24000"},"modified":"2026-01-27T15:20:10","modified_gmt":"2026-01-27T20:20:10","slug":"%e9%9b%b6%e5%94%ae%e5%ae%9a%e4%bb%b7%e4%b8%8e%e7%ab%9e%e4%ba%89%e5%88%86%e6%9e%90","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e9%9b%b6%e5%94%ae%e5%ae%9a%e4%bb%b7%e4%b8%8e%e7%ab%9e%e4%ba%89%e5%88%86%e6%9e%90\/","title":{"rendered":"\u96f6\u552e\u5b9a\u4ef7\u548c\u7ade\u4e89\u5206\u6790"},"content":{"rendered":"

\u96f6\u552e\u5b9a\u4ef7\u4e0e\u7ade\u4e89\u5206\u6790<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

SIS provides comprehensive retail pricing and competitive analysis and strategy to understand the pricing and brand perceptions consumers hold.  A core purpose of our retail research projects is to understand where in the minds of consumers do competing brands stand at various price points. \u200b<\/span><\/h3>\n\n\n\n

\u63a2\u7d22\u9886\u57df<\/h3>\n\n\n\n
    \n
  • \u7814\u7a76\u5e02\u573a\u4e2d\u5404\u4e2a\u54c1\u724c\u7684\u4ef7\u683c\u70b9\u662f\u591a\u5c11\uff1f\u200b<\/li>\n\n\n\n
  • \u4e0e\u7ade\u4e89\u54c1\u724c\u76f8\u6bd4\uff0c\u8be5\u54c1\u724c\u7684\u5730\u4f4d\u5982\u4f55\uff1f\u200b<\/li>\n\n\n\n
  • \u5b9a\u4ef7\u65f6\u5e94\u8be5\u8003\u8651\u54c1\u724c\u672c\u8eab\u7684\u54ea\u4e9b\u5c5e\u6027\uff1f\u200b<\/li>\n\n\n\n
  • \u987e\u5ba2\u548c\u975e\u987e\u5ba2\u7684\u5fc3\u7406\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u662f\u600e\u6837\u7684\uff1f\u200b<\/li>\n\n\n\n
  • \u7279\u5b9a\u4eba\u53e3\u7edf\u8ba1\u8d44\u6599\uff08\u5982\u5e74\u9f84\u3001\u6536\u5165\u3001\u6027\u522b\uff09\u5bf9\u5ba2\u6237\u52a8\u673a\u3001\u884c\u4e3a\u548c\u6001\u5ea6\u6709\u4f55\u5f71\u54cd\uff1f<\/li>\n\n\n\n
  • What is the market and psychological environment of stores (i.e., what other stores exist in close proximity that may impact purchasing decisions by customers?\u200b<\/li>\n\n\n\n
  • \u5bf9\u4e8e\u6240\u7814\u7a76\u7684\u5e02\u573a\u4ee5\u53ca\u53ef\u4ee5\u627e\u5230\u5176\u7279\u8bb8\u7ecf\u8425\u54c1\u724c\u7684\u5176\u4ed6\u5e02\u573a\u800c\u8a00\uff0c\u54c1\u724c\u5b9a\u4f4d\u6709\u54ea\u4e9b\u6f5c\u5728\u673a\u4f1a\uff1f\u200b<\/li>\n\n\n\n
  • \u5728\u5b9a\u4f4d\u54c1\u724c\u65b9\u9762\u8fd8\u6709\u54ea\u4e9b\u5176\u4ed6\u7b56\u7565\u53ef\u4f9b\u9009\u62e9\uff1f\u200b<\/li>\n<\/ul>\n\n\n\n

    With these and other questions explored, SIS often develops key pricing, positioning, brand-related, and competitive-recommended positions. \u00a0We help our clients to develop a robust and accurate pricing strategy for their brands. \u00a0<\/span><\/p>\n\n\n\n

    \u5178\u578b\u5b9a\u4ef7\u7b56\u7565\u7684\u5404\u4e2a\u65b9\u9762\u90fd\u9762\u4e34\u7740\u4ee5\u4e0b\u5f71\u54cd\uff1a<\/strong> <\/span><\/h3>\n\n\n\n
    \n\n\n\n\n\n\n\n
    Develop <\/strong>Marketing Strategy \u200bMarketing Analysis<\/a>, Consumer Segmentation, Consumer Targeting and Brand Positioning. \u200b<\/td>\nSIS \u5bf9\u6d88\u8d39\u8005\u8fdb\u884c\u5fc3\u7406\u7ec6\u5206\uff0c\u5728\u4e00\u7cfb\u5217\u7279\u5b9a\u4ef7\u683c\u70b9\u4e0a\u5b9a\u4f4d\u54c1\u724c<\/em>\u200b<\/td>\n<\/tr>\n
    \u5236\u5b9a\u8425\u9500\u7ec4\u5408\u51b3\u7b56 <\/strong>\u200b\u5b9a\u4e49\u4ea7\u54c1\u3001\u5206\u9500\u548c\u4fc3\u9500\u7b56\u7565\u200b<\/td>\nSIS \u53ef\u4ee5\u6d1e\u5bdf\u6d88\u8d39\u8005\u5bf9\u7279\u5b9a\u54c1\u724c\u7684\u54c1\u724c\u5c5e\u6027\uff0c\u7279\u522b\u662f\u5728 <\/em>\u200b\u7ade\u4e89\u6fc0\u70c8\u7684\u73af\u5883\uff0c\u7ade\u4e89\u54c1\u724c\u7d27\u5bc6\u76f8\u8fde<\/em>\u200b<\/td>\n<\/tr>\n
    Estimate the Demand Curve\u200bUnderstand how quantity demanded varies with price<\/a><\/td>\n\u5c06\u66f4\u5b9a\u91cf\u7684\u5b9a\u4ef7\u7b56\u7565\u4e0e\u6d88\u8d39\u8005\u7684\u5fc3\u7406\u7279\u5f81\u7ed3\u5408\u8d77\u6765\uff0c\u6211\u4eec\u80fd\u591f\u7ed8\u5236\u51fa\u5404\u4e2a\u54c1\u724c\u7684\u9700\u6c42\u5f39\u6027\u66f2\u7ebf\u3002<\/em>\u200b<\/td>\n<\/tr>\n
    \u4e86\u89e3\u73af\u5883\u56e0\u7d20<\/strong>\u200b\u8bc4\u4f30\u53ef\u80fd\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u884c\u4e3a\uff0c\u4e86\u89e3\u6cd5\u5f8b\u9650\u5236\u7b49\u3002\u200b<\/td>\n\u901a\u8fc7\u7167\u7247\u548c\u65e5\u8bb0\u6355\u6349\u9644\u8fd1\u7684\u5546\u5e97\u7b49\u73af\u5883\u56e0\u7d20\uff0c\u4ee5\u53ca\u5305\u62ec\u7279\u5b9a\u5546\u5e97\u6d88\u8d39\u8005\u6982\u51b5\uff08\u5982\u6027\u522b\u3001\u5e74\u9f84\u7b49\uff09\u5728\u5185\u7684\u4eba\u79cd\u5b66\u7814\u7a76]<\/em>\u200b<\/td>\n<\/tr>\n
    \u786e\u5b9a\u5b9a\u4ef7 <\/strong>\u200b\u4f7f\u7528\u4e0a\u8ff0\u6b65\u9aa4\u6536\u96c6\u7684\u4fe1\u606f\uff0c\u9009\u62e9\u5b9a\u4ef7\u65b9\u6cd5\uff0c\u5236\u5b9a\u5b9a\u4ef7\u7ed3\u6784\u5e76\u786e\u5b9a\u6298\u6263\u3002\u200b<\/td>\n\u5229\u7528\u8fd9\u4e9b\u7cbe\u9009\u4fe1\u606f\uff0cSIS \u65e8\u5728\u4e3a\u6240\u7814\u7a76\u7684\u5404\u4e2a\u54c1\u724c\u63d0\u4f9b\u521d\u6b65\u5b9a\u4ef7\u5efa\u8bae<\/em>\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n


    \u6211\u4eec\u53ef\u80fd\u4f7f\u7528\u7684\u4e00\u4e2a\u6846\u67b6\u5982\u4e0b\uff1a<\/span><\/p>\n\n\n\n

    Phase 1  Secondary Research <\/b><\/h3>\n\n\n\n

    SIS conducts secondary research to uncover trends and the reasons behind certain trends. \u00a0The secondary desk research can achieve the following:<\/span><\/p>\n\n\n\n