{"id":20239,"date":"2016-04-04T22:58:07","date_gmt":"2016-04-04T22:58:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=20239"},"modified":"2026-01-26T17:55:40","modified_gmt":"2026-01-26T22:55:40","slug":"%e5%8d%83%e7%a6%a7%e4%b8%80%e4%bb%a3-z-%e4%b8%96%e4%bb%a3-%e5%84%bf%e7%ab%a5-%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e5%87%ba%e7%89%88%e7%89%a9\/%e5%8d%83%e7%a6%a7%e4%b8%80%e4%bb%a3-z-%e4%b8%96%e4%bb%a3-%e5%84%bf%e7%ab%a5-%e7%a0%94%e7%a9%b6\/","title":{"rendered":"Z \u4e16\u4ee3\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Z \u4e16\u4ee3\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c10931c6\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-c10931c6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Generation z (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f Z \u4e16\u4ee3\uff1f<\/h2>\n\n\n\n<p>Generation Z is the generation following the Millennial generation born between 1995 and 2014.&nbsp; Key characteristics include significant adoption of digital technologies, openness to new ideas, and more pronounced changes in Consumer Behavior influenced by technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48 Z \u4e16\u4ee3\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>In many countries, Gen Z is prosperous, digitally influential, open to new product offerings, and adept at technology.&nbsp; Reaching these consumers is important for companies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f00\u53d1\u5e76\u63a8\u51fa\u65b0\u4ea7\u54c1<\/li>\n\n\n\n<li>\u4fee\u6539\u73b0\u6709\u4ea7\u54c1\u4ee5\u4f7f\u5176\u76f8\u5173<\/li>\n\n\n\n<li>\u4e0e\u73b0\u5728\u548c\u672a\u6765\u7684\u6d88\u8d39\u8005\u5efa\u7acb\u65b0\u7684\u5ba2\u6237\u5173\u7cfb<\/li>\n\n\n\n<li>\u4e86\u89e3\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u7684\u65b9\u6cd5<\/li>\n\n\n\n<li>\u53d1\u6398\u5173\u4e8e\u6d88\u606f\u4f20\u9012\u548c\u5b9a\u4f4d\u7684\u65b0\u89c1\u89e3<\/li>\n\n\n\n<li>\u5236\u5b9a\u5168\u6e20\u9053\u6218\u7565<\/li>\n<\/ul>\n\n\n\n<p>Many countries experienced a population boom, providing growth to companies due to a large rising consumer population.&nbsp; In certain Emerging Markets, people part of Generation Z may be more prosperous and have larger disposable incomes than their parent generation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e Z \u4e16\u4ee3\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p>During the past 25 years, children\u2019s research was mostly limited to Focus Groups, Dyads, Triads and One-on-One interviews. With the emergence of technology and Digital Disruption, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%8e%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e7%94%9f%e6%88%90%e5%bc%8f%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2033\">Z \u4e16\u4ee3<\/a> is a more complex group to research.<\/p>\n\n\n\n<p>First of all, Generation Z has technology at their finger tips.&nbsp; They grew up with Smart Phones, Tablets, Smart Tech Home Assistants, Laptops and a wide range of technology tools in their classrooms.&nbsp; They even have different social media usage and site preferences from Millennials.&nbsp; Their shopping habits have shifted online more than any other generation.<\/p>\n\n\n\n<p>Z \u4e16\u4ee3\u5bf9\u5468\u56f4\u73af\u5883\u548c\u5468\u56f4\u4ea7\u54c1\u7684\u8ba4\u77e5\u5ea6\u66f4\u9ad8\u3002\u8fd9\u4e9b\u5b69\u5b50\u53ef\u4ee5\u5229\u7528\u624b\u6301\u8bbe\u5907\u505a\u51fa\u51b3\u7b56\u3001\u5feb\u901f\u5f71\u54cd\u4ed6\u4eba\uff0c\u5e76\u6d4f\u89c8\u5927\u91cf\u4fe1\u606f\uff0c\u800c\u8fd9\u4e9b\u4fe1\u606f\u751a\u81f3\u8fde\u5343\u79a7\u4e00\u4ee3\u90fd\u65e0\u6cd5\u83b7\u5f97\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5b9e\u65bd\u4ee5\u4e0b\u7814\u7a76\u89e3\u51b3\u65b9\u6848\u6765\u6355\u6349 Z \u4e16\u4ee3\u7684\u601d\u7ef4\u8fc7\u7a0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6df1\u5ea6\u8bbf\u8c08\uff08\u4e00\u5bf9\u4e00\u8bbf\u8c08\uff09<\/li>\n\n\n\n<li>\u53ef\u7528\u6027\u6d4b\u8bd5\uff08UX\uff09\uff1a\u7814\u7a76\u7f51\u7ad9\u3001\u4ea7\u54c1\u548c\u7528\u6237\u754c\u9762\u7684\u53c2\u4e0e\u5ea6<\/li>\n\n\n\n<li>\u6c11\u65cf\u5fd7\u4e0e\u966a\u8d2d<\/li>\n\n\n\n<li>\u5728\u7ebf\u6d1e\u5bdf\u793e\u533a<\/li>\n\n\n\n<li>\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li>\u79fb\u52a8\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>\u611f\u89c9\u4e0e\u60c5\u7eea\u7814\u7a76<\/li>\n\n\n\n<li>\u79fb\u52a8\u548c\u89c6\u9891\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>\u5728\u7ebf\u8c03\u67e5<\/li>\n<\/ul>\n\n\n\n<p>In addition, statistical methods can be applied to children\u2019s <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%87%ba%e7%89%88%e7%89%a9\/%e9%98%bf%e5%b0%94%e6%b3%95%e4%b8%96%e4%bb%a3%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"Alpha \u4e16\u4ee3\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"6664\">research data to generate<\/a> insights into their decision-making process.<\/p>\n\n\n<h2>\u6211\u4eec\u7684\u7ebd\u7ea6\u5de5\u5382\u5730\u5740<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">\u7ebd\u7ea6\u5dde\u7ebd\u7ea6\u5e02\u4e1c22\u885711\u53f72\u697c 10010 \u7535\u8bdd\uff1a+1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u5173\u4e8e SIS \u56fd\u9645<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\"><span style=\"font-weight: 400;\">SIS \u56fd\u9645<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/span><\/p>\n<p><!-- wp:heading {\"align\":\"center\"} --><\/p>\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u5efa\u8bae\u91c7\u7528\u4ee5\u4e0b\u4e00\u4e9b\u7814\u7a76\u65b9\u6cd5\u6765\u4e86\u89e3 Z \u4e16\u4ee3\u7684\u601d\u7ef4\u8fc7\u7a0b<\/p>","protected":false},"author":1,"featured_media":65018,"parent":20148,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20239","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/20239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=20239"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/20239\/revisions"}],"predecessor-version":[{"id":80244,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/20239\/revisions\/80244"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/65018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=20239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}