{"id":18900,"date":"2015-09-21T23:57:09","date_gmt":"2015-09-21T23:57:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18900"},"modified":"2025-09-08T01:17:17","modified_gmt":"2025-09-08T05:17:17","slug":"%e5%8f%af%e7%94%a8%e6%80%a7%e6%b5%8b%e8%af%95-%e7%94%a8%e6%88%b7-ux-%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/usability-testing-user-ux-research\/","title":{"rendered":"\u7528\u6237\u5e02\u573a\u7814\u7a76\u548c\u53ef\u7528\u6027\u6d4b\u8bd5"},"content":{"rendered":"

\u7528\u6237\u5e02\u573a\u7814\u7a76\u548c\u53ef\u7528\u6027\u6d4b\u8bd5<\/h1>\n\n\n\n

<\/p>\n\n\n\n

\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u4ec0\u4e48\u662f\u53ef\u7528\u6027\u6d4b\u8bd5\uff1f<\/span><\/h2>\n\n\n\n

\u53ef\u7528\u6027\u6d4b\u8bd5<\/b> \u662f\u4e00\u79cd\u5b9a\u6027\u7814\u7a76\u6280\u672f\uff0c\u5305\u62ec\u76f4\u63a5\u89c2\u5bdf\u548c\u91c7\u8bbf\u4f7f\u7528\u4ea7\u54c1\u7684\u4eba\uff0c\u4ee5\u8bc4\u4f30\u8be5\u4ea7\u54c1\u662f\u5426\u53ef\u7528\u4e8e\u9884\u671f\u7528\u9014\u3002<\/span><\/p>\n\n\n\n

\u901a\u5e38\uff0c\u53d7\u8bd5\u8005\u4f1a\u88ab\u8981\u6c42\u4f7f\u7528\u4ea7\u54c1\u6216\u7528\u4ea7\u54c1\u89e3\u51b3\u95ee\u9898\uff0c\u7136\u540e\u4e00\u6b65\u6b65\u5927\u58f0\u8bf4\u51fa\u4ed6\u4eec\u5f53\u65f6\u7684\u60f3\u6cd5\u548c\u505a\u6cd5\u4ee5\u53ca\u539f\u56e0\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u53ef\u4ee5\u53d1\u73b0\u4ed6\u4eec\u5728\u7406\u89e3\u6216\u4f7f\u7528\u4ea7\u54c1\u65f6\u9047\u5230\u7684\u4efb\u4f55\u56f0\u96be\u3002 <\/span><\/p>\n\n\n\n

\u4f55\u65f6\u4f7f\u7528\u53ef\u7528\u6027\u6d4b\u8bd5<\/span><\/h2>\n\n\n\n

\u5982\u679c\u4f60\u5df2\u7ecf\u6216\u6b63\u5728\u4fee\u6539\u4e1a\u52a1 <\/span>\u7f51\u7ad9<\/span>\uff0c\u5e94\u8be5\u5173\u6ce8\u786e\u5b9a\u6574\u4f53\u7528\u6237\u4f53\u9a8c\uff0c\u5305\u62ec\u6613\u7528\u6027\u3001\u70b9\u51fb\u6b21\u6570\u548c\u641c\u7d22\u4fe1\u606f\u7684\u65f6\u95f4\u3002 <\/span>\u4e86\u89e3\u60a8\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u662f\u5426\u53ef\u4ee5\u6267\u884c\u4ee5\u4e0b\u64cd\u4f5c\u975e\u5e38\u91cd\u8981\uff1a<\/span><\/p>\n\n\n\n

    \n
  • \u5728\u6bcf\u4e2a\u5c4f\u5e55\u4e4b\u95f4\u5bfc\u822a<\/span><\/li>\n\n\n\n
  • \u53d1\u73b0\u9884\u671f\u5185\u5bb9<\/span><\/li>\n\n\n\n
  • \u67e5\u627e\u4ea7\u54c1\u89c4\u683c<\/span><\/li>\n\n\n\n
  • \u7406\u89e3\/\u5229\u7528\u56fe\u50cf\u6216\u89c6\u9891<\/span><\/li>\n\n\n\n
  • \u89e3\u51b3\u95ee\u9898<\/span><\/li>\n\n\n\n
  • \u83b7\u53d6\u4ef7\u683c <\/span><\/li>\n\n\n\n
  • \u67e5\u627e\u516c\u53f8\u7b80\u4ecb<\/span><\/li>\n\n\n\n
  • \u8054\u7cfb\u516c\u53f8...<\/span>\n
      \n
    • \u8bf7\u6c42\u62a5\u4ef7 <\/span><\/li>\n\n\n\n
    • \u8fdb\u884c\u8d2d\u4e70<\/span><\/li>\n\n\n\n
    • \u4e0e\u5ba2\u670d\u6c9f\u901a<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

      \u53d1\u6398\u7528\u6237\u4f53\u9a8c\u89c1\u89e3<\/h2>\n\n\n\n

      \u5982\u679c\u4f60\u5356 <\/span>\u4ea7\u54c1<\/span> \u53ef\u80fd\u9644\u5e26\u4e5f\u53ef\u80fd\u4e0d\u9644\u5e26\u5370\u5237\u8bf4\u660e\uff0c\u56e0\u6b64\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u786e\u5b9a\u6d88\u8d39\u8005\u662f\u5426\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u5b83\uff0c\u8fd8\u53ef\u4ee5\u786e\u5b9a\u5b83\u662f\u5426\u6613\u4e8e\u4f7f\u7528\uff0c\u4ee5\u53ca\u5b83\u662f\u5426\u7b26\u5408\u9884\u671f\u3002\u793a\u4f8b\u5305\u62ec\uff1a<\/span><\/p>\n\n\n\n

        \n
      • \u9700\u8981\u51c6\u5907\u7684\u98df\u7269<\/span><\/li>\n\n\n\n
      • \u4fdd\u5065\u548c\u7f8e\u5bb9\u8f85\u52a9\u54c1<\/span><\/li>\n\n\n\n
      • \u6c7d\u8f66\u4eea\u8868\u677f<\/span><\/li>\n\n\n\n
      • \u5a31\u4e50\u7cfb\u7edf<\/span><\/li>\n\n\n\n
      • \u7535\u6c14\u548c\u7535\u5b50\u8bbe\u5907\u6216\u5de5\u5177<\/span><\/li>\n\n\n\n
      • \u9700\u8981\u7ec4\u88c5\u7684\u4ea7\u54c1<\/span><\/li>\n<\/ul>\n\n\n\n

        \u5982\u4f55\u8fdb\u884c\u53ef\u7528\u6027\u6d4b\u8bd5\uff1f<\/span><\/h2>\n\n\n\n

        \u6d4b\u8bd5\u5bf9\u8c61\u901a\u5e38\u6839\u636e\u4e00\u7ec4\u7b5b\u9009\u95ee\u9898\u62db\u52df\uff0c\u7136\u540e\u88ab\u9080\u8bf7\u5230\u8bbe\u6709\u5f85\u6d4b\u8bd5\u4ea7\u54c1\u7684\u7814\u7a76\u8bbe\u65bd\u3002\u6216\u8005\uff0c\u53ef\u4ee5\u8bbe\u7f6e\u4e00\u4e9b\u89c6\u9891\u4f1a\u8bae\u529f\u80fd\uff08\u4f8b\u5982 Skype\u3001FaceTime\u3001Zoom\uff09\uff0c\u8ba9\u9762\u8bd5\u5b98\u80fd\u591f\u770b\u5230\u53d7\u8bbf\u8005\uff0c\u53d7\u8bbf\u8005\u4e5f\u80fd\u770b\u5230\u9762\u8bd5\u5b98\u3002 <\/span><\/p>\n\n\n\n

          \n
        • \u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u91d1\u94b1\u8865\u507f \u6fc0\u52b1<\/strong>\uff0c\u7528\u4e8e\u914d\u5408\u7814\u7a76\uff0c\u4f46\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u53c2\u4e0e\u8005\u53ea\u4f1a\u5f97\u5230\u5b9e\u9645\u7684\u4ea7\u54c1\u4ee5\u4f9b\u4fdd\u7559\u3002<\/span><\/li>\n\n\n\n
        • \u4e00\u6b21\u5178\u578b\u7684\u4f1a\u8bae\u6301\u7eed\u4e00\u5c0f\u65f6\u523090\u5206\u949f\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

          \u5728\u5ba2\u6237\u7684\u5e2e\u52a9\u4e0b\uff0c\u7814\u7a76\u4eba\u5458\/\u91c7\u8bbf\u5458\u5c06\u5efa\u7acb\u4e00\u7ec4\u8981\u7ba1\u7406\u7684\u4efb\u52a1\u548c\u95ee\u9898\u3002 <\/span><\/p>\n\n\n\n

            \n
          • \u5728\u9879\u76ee\u8fdb\u884c\u8fc7\u7a0b\u4e2d\uff0c\u53ea\u8981\u6709\u53ef\u80fd\uff0c\u6700\u597d\u8f6e\u6362\u4efb\u52a1\u4ee5\u907f\u514d\u4e00\u4e2a\u4eba\u5bf9\u53e6\u4e00\u4e2a\u4eba\u4ea7\u751f\u7684\u504f\u89c1\u3002<\/span><\/li>\n\n\n\n
          • \u9762\u8bd5\u5b98\u4e0d\u5e94\u8be5\u63d0\u4f9b\u4efb\u4f55\u5e2e\u52a9\uff08\u9664\u4e86\u6f84\u6e05\u8981\u505a\u4ec0\u4e48\uff09\uff0c\u5e76\u4e14\u5e94\u8be5\u4ee5\u5b8c\u5168\u76f8\u540c\u7684\u65b9\u5f0f\u5411\u6bcf\u4e2a\u53c2\u4e0e\u8005\u5c55\u793a\u4efb\u52a1\u3002 <\/span><\/li>\n\n\n\n
          • \u5982\u679c\u4efb\u52a1\u65e0\u6cd5\u5b8c\u6210\uff0c\u6211\u4eec\u5c06\u627e\u51fa\u5931\u8d25\u7684\u539f\u56e0\u5e76\u534f\u52a9\u5ba2\u6237\u5bf9\u4ea7\u54c1\u6216\u7f51\u7ad9\u8fdb\u884c\u5fc5\u8981\u7684\u8c03\u6574\u3002<\/span><\/li>\n\n\n\n
          • \u901a\u8fc7\u5bc6\u5207\u89c2\u5bdf\u6bcf\u4e2a\u7528\u6237\uff0c\u7814\u7a76\u4eba\u5458\u8fd8\u53ef\u4ee5\u8bb0\u5f55\u4efb\u4f55\u80a2\u4f53\u8bed\u8a00\u6216\u53e3\u5934\u8868\u8fbe\uff08\u8868\u793a\u6cae\u4e27\u3001\u56f0\u60d1\u3001\u4e0d\u6ee1\u6216\u6109\u5feb\u6216\u6ee1\u610f\u7684\u8ff9\u8c61\uff09\u2014\u2014\u6240\u6709\u8fd9\u4e9b\u90fd\u53ef\u4ee5\u7eb3\u5165\u6700\u7ec8\u62a5\u544a\u548c\u5efa\u8bae\u4e2d\u3002<\/span><\/li>\n<\/ul>\n\n\n\n

            \u5373\u4f7f\u7814\u7a76\u5bf9\u8c61\u6570\u91cf\u76f8\u5bf9\u8f83\u5c11\uff0c\u8bb8\u591a\u7ed3\u679c\u548c\u8bc4\u8bba\u4e5f\u4f1a\u5f88\u5feb\u6c47\u805a\u5728\u4e00\u8d77\uff0c\u4ece\u800c\u660e\u786e\u662f\u5426\u5b58\u5728\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002<\/span><\/p>\n\n\n\n

            \u5b9a\u671f\u8fdb\u884c\u53ef\u7528\u6027\u6d4b\u8bd5\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\uff0c\u4ee5\u786e\u4fdd\u65b0\u7528\u6237\u53ef\u4ee5\u8f7b\u677e\u5730\u4f7f\u7528\u60a8\u7684\u4ea7\u54c1\u6216\u7f51\u7ad9\u5b8c\u6210\u4efb\u52a1\uff0c\u4ee5\u53ca\u786e\u5b9a\u4efb\u4f55\u4fee\u6539\u662f\u5426\u4ea7\u751f\u4e86\u5f71\u54cd\u3002<\/span><\/p>\n\n\n\n

            \u5173\u4e8e\u7f51\u7ad9\u53ef\u7528\u6027\u6d4b\u8bd5<\/h2>\n\n\n\n

            Testing a website can be critical.  Most people in both B2C and B2B examine a company’s website before doing business with your company.  Therefore Website Usability can have a direct and immediate impact on your bottom line profitability.<\/p>\n\n\n\n

            Website Usability is a robust research methodology to understand customer likes, dislikes and purchasing processes. It examines what customers first see, what bothers them, and what motivates them to purchase.  Data can also be provided in terms of conversion metrics, willingness to purchase, and heat map data.  Qualitative and Quantitative Research can be gathered to provide strategies and modifications to your company’s website.<\/p>\n\n\n\n

            \u7f51\u7ad9\u53ef\u7528\u6027\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\uff1a<\/strong><\/p>\n\n\n\n

              \n
            • \u66f4\u597d\u7684\u6d88\u606f\u4f20\u9012\u548c\u8bbe\u8ba1<\/li>\n\n\n\n
            • \u66f4\u9ad8\u7684\u8f6c\u5316\u6307\u6807<\/li>\n\n\n\n
            • \u66f4\u9ad8\u7684\u76c8\u5229\u80fd\u529b\u3001\u6536\u5165\u548c\u9500\u552e\u989d<\/li>\n\n\n\n
            • \u66f4\u597d\u7684\u54c1\u724c\u8868\u73b0<\/li>\n\n\n\n
            • \u66f4\u597d\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO)<\/li>\n\n\n\n
            • \u589e\u5f3a\u5168\u6e20\u9053\u6218\u7565<\/li>\n\n\n\n
            • \u7ade\u4e89\u4f18\u52bf<\/li>\n<\/ul>\n\n\n\n

              \u7528\u6237\u5e02\u573a\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n

              Many UX Market Research methods can help achieve different objectives.  We conduct:<\/p>\n\n\n\n

                \n
              • \u5728\u7ebf\u6d1e\u5bdf\u793e\u533a<\/li>\n\n\n\n
              • \u89c6\u9891\u548c\u79fb\u52a8\u6c11\u65cf\u5fd7<\/li>\n\n\n\n
              • Zoom \u5728\u7ebf\u9762\u8bd5<\/li>\n\n\n\n
              • \u5171\u540c\u521b\u4f5c\u4f1a\u8bae<\/li>\n\n\n\n
              • \u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n
              • \u6df1\u5ea6\u8bbf\u8c08<\/li>\n\n\n\n
              • \u654f\u6377\u7814\u7a76\u4e0e\u6d4b\u8bd5<\/li>\n\n\n\n
              • \u7f51\u7ad9\u53ef\u7528\u6027\u6d4b\u8bd5<\/li>\n<\/ul>\n\n\n\n

                \u7528\u6237\u5e02\u573a\u7814\u7a76\u7684\u597d\u5904<\/h2>\n\n\n\n

                \u7528\u6237\u5e02\u573a\u7814\u7a76\u63d0\u4f9b\u7684\u89c1\u89e3\u3001\u6570\u636e\u548c\u7b56\u7565\u53ef\u4ee5\u5b9e\u73b0\u4ee5\u4e0b\u76ee\u6807\uff1a<\/p>\n\n\n\n

                  \n
                • \u66f4\u9ad8\u7684\u5ba2\u6237\u53c2\u4e0e\u5ea6<\/li>\n\n\n\n
                • \u66f4\u9ad8\u7684\u76c8\u5229\u80fd\u529b<\/li>\n\n\n\n
                • \u66f4\u597d\u7684\u4e1a\u52a1\u8868\u73b0<\/li>\n\n\n\n
                • \u66f4\u6709\u6548\u7684\u6d88\u606f\u4f20\u9012<\/li>\n\n\n\n
                • \u63d0\u9ad8\u8425\u9500\u548c\u8fd0\u8425\u6548\u7387<\/li>\n\n\n\n
                • \u964d\u4f4e\u8425\u9500\u9884\u7b97<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

                  \u6211\u4eec\u63d0\u4f9b\u7528\u6237\u7814\u7a76\u548c\u7528\u6237\u4f53\u9a8c\u6d4b\u8bd5\u4ee5\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/p>","protected":false},"author":1,"featured_media":62723,"parent":14650,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18900","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/18900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=18900"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/18900\/revisions"}],"predecessor-version":[{"id":67518,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/18900\/revisions\/67518"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62723"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=18900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}