{"id":18870,"date":"2015-09-19T20:06:45","date_gmt":"2015-09-19T20:06:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18870"},"modified":"2026-01-25T17:27:33","modified_gmt":"2026-01-25T22:27:33","slug":"%e6%8b%9b%e5%8b%9f","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%8b%9b%e5%8b%9f\/","title":{"rendered":"\u5e02\u573a\u7814\u7a76\u62db\u8058"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-4dbe8e8b gb-headline-text\">\u5e02\u573a\u7814\u7a76\u62db\u8058<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-977e4577\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-977e4577\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u4ec0\u4e48\u662f\u5e02\u573a\u7814\u7a76\u62db\u8058\uff1f<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u62db\u8058\u662f\u8fdb\u884c\u5927\u591a\u6570\u5b9a\u6027\uff08\u548c\u5b9a\u91cf\uff09\u5e02\u573a\u7814\u7a76\u7684\u6700\u91cd\u8981\u4e14\u6700\u56f0\u96be\u7684\u6b65\u9aa4\u4e4b\u4e00\u3002\u8fd9\u662f\u4e00\u9879\u5177\u6709\u6311\u6218\u6027\u4e14\u8017\u65f6\u7684\u4efb\u52a1\uff0c\u9700\u8981\u4e00\u4e2a\u4eba <\/span><span class=\"s2\">\u8bc6\u522b\u3001\u8054\u7cfb\u548c\u5438\u5f15<\/span><span class=\"s1\"> \u627e\u5230\u5408\u9002\u7684\u4eba\u53c2\u4e0e\u7814\u7a76\u3002\u5982\u679c\u6ca1\u6709\u771f\u6b63\u4ee3\u8868\u76ee\u6807\u5e02\u573a\u7684\u4eba\u7684\u5408\u4f5c\uff0c\u7814\u7a76\u9879\u76ee\u7684\u7ed3\u679c\u5c06\u6beb\u65e0\u4ef7\u503c\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u60a8\u5982\u4f55\u8fdb\u884c\u62db\u8058\uff1f<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Not all recruiting is alike. Different approaches must be considered depending on the desired number of recruits, how quickly they need to be found, and the budget size<\/span><span class=\"s1\">. The following are some common ones.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><b>\u7535\u5b50\u90ae\u4ef6<\/b> can be sent to a purchased list, e.g. subscribers to a publication or <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e9%80%9a%e8%ae%af\/\"   title=\"\u8ba2\u9605\u6211\u4eec\u7684\u65b0\u95fb\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"786\">\u901a\u8baf<\/a>, attendees of a trade show, or members of a professional organization. Individuals already have certain known and shared interests or profiles in all such cases. <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u5927\u5217\u8868\u7684\u5b50\u96c6\u53ef\u7528\u4e8e\u8fdb\u884c\u5728\u7ebf\u6216\u7535\u8bdd\u8c03\u67e5\u7684\u9884\u6d4b\u8bd5\uff0c\u6216\u53ef\u5c06\u5176\u62c6\u5206\u5e76\u7528\u4e8e\u591a\u4e2a\u9879\u76ee\uff0c\u800c\u65e0\u9700\u591a\u6b21\u8054\u7cfb\u4efb\u4f55\u4e2a\u4eba\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s2\"><b>\u5728\u7ebf\u5c0f\u7ec4<\/b> A<\/span><span class=\"s1\">lready have selected research participants who have agreed to provide information at specified intervals. Many <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%80%e5%90%8d-sis-%e6%8b%9b%e8%81%98%e4%ba%ba%e5%91%98%e7%9a%84%e8%87%aa%e7%99%bd\/\" title=\"\u5e02\u573a\u7814\u7a76\u62db\u8058\u4eba\u5458\u7684\u544a\u767d\"  data-wpil-monitor-id=\"3640\">\u5e02\u573a\u8c03\u67e5<\/a> firms utilize online panels to save time in recruiting for their clients\u2019 projects since such panels typically have huge numbers of members who have already been screened on basic demographics or psychographics.<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Companies that create online panels often act as intermediaries and send out surveys on your behalf, but they do not disclose the email or phone number of the panelist to you. This makes panels less useful for qualitative work. <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>\u793e\u4ea4\u5a92\u4f53<\/b><\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u5bf9\u4e8e B2B \u62db\u8058\u800c\u8a00\uff0c <\/span><span class=\"s3\">LinkedIn<\/span><span class=\"s1\"> has become a handy tool. Potential participants can be contacted after using parametric tools to hone in on members who meet certain screening criteria.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u76f8\u4f3c\u5730\uff0c <\/span><span class=\"s3\">Facebook<\/span><span class=\"s1\"> can be used to find consumers whose profiles match the desired criteria for a study.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>\u5e7f\u544a <\/b>\u4ece\u5370\u5237\u7248\u5230\u5728\u7ebf\u7248\u7b49\u591a\u79cd\u5a92\u4f53\u4e0a\u8fdb\u884c\u63a8\u5e7f\u90fd\u53ef\u80fd\u662f\u6709\u6548\u7684\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>\u901a\u8fc7\u5728\u7279\u5b9a\u7684\u62a5\u7eb8\u3001\u6742\u5fd7\u6216\u7f51\u7ad9\u4e0a\u520a\u767b\u5e7f\u544a\uff0c\u53ef\u4ee5\u5f81\u6c42\u4eba\u4eec\u53c2\u4e0e\u67d0\u4e9b\u7c7b\u578b\u7684\u5e02\u573a\u7814\u7a76\uff0c\u4f8b\u5982\uff0c\u5177\u6709\u7279\u5b9a\u804c\u4e1a\u3001\u75be\u75c5\u6216\u751f\u6d3b\u72b6\u51b5\u7684\u4eba\u53ef\u4ee5\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\u4e86\u89e3\u7814\u7a76\u5bf9\u8c61\u7684\u9700\u6c42\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>\u641c\u7d22\u5f15\u64ce\u5e02\u573a<\/b> \uff08\u4f8b\u5982 Google AdWords\uff09\u63d0\u4f9b\u4e86\u4e00\u79cd\u72ec\u7279\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u6839\u636e\u7528\u6237\u641c\u7d22\u7684\u5173\u952e\u8bcd\u6765\u62db\u52df\u7528\u6237\u3002\u4f8b\u5982\uff0c<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u641c\u7d22\u76ae\u80a4\u79d1\u533b\u751f\u7684\u4eba\u53ef\u80fd\u662f\u7814\u7a76\u6da6\u80a4\u9732\u3001\u9762\u971c\u3001\u836f\u7269\u3001\u764c\u75c7\u68c0\u6d4b\u6216\u7c7b\u4f3c\u4e0e\u76ae\u80a4\u62a4\u7406\u6216\u95ee\u9898\u76f8\u5173\u7684\u4e3b\u9898\u7684\u6700\u4f73\u5019\u9009\u4eba\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u540c\u6837\uff0c\u5728\u641c\u7d22\u4e2d\u8f93\u5165\u80a1\u7968\u4ee3\u7801\u800c\u4e0d\u662f\u80a1\u7968\u6216\u516c\u53f8\u540d\u79f0\u7684\u4eba\u66f4\u6709\u53ef\u80fd\u4e86\u89e3\u91d1\u878d\u670d\u52a1\u548c\u6295\u8d44\u673a\u4f1a\u5e76\u5bf9\u5176\u611f\u5174\u8da3\u3002 <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>\u63a8\u8350\uff0c<\/b> or Word of Mouth (WOM) may be used to build a pool of participants. Of course,since there is the likelihood that friends, colleagues and family may have much in common, this can be either a positive or a negative depending upon the research objectives. If the goal is to find people with a shared background or set of \u201clikes\u201d, then this can be a good source of participants. If, on the other hand, the research seeks a more diverse population, this might be a less effective approach.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u4f55\u65f6\u4f7f\u7528\u6bcf\u79cd\u65b9\u6cd5<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9df1ec17\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9df1ec17\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u6bcf\u79cd\u60c5\u51b5\u4e0b\u6240\u9700\u7684\u65f6\u95f4\u548c\u6210\u672c\u90fd\u4f1a\u6709\u6240\u4e0d\u540c\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u4e3a\u4e86 <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e6%ac%a7%e6%b4%b2\/%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e5%9c%a3%e9%a9%ac%e5%8a%9b%e8%af%ba%e6%ac%a7%e6%b4%b2\/\" title=\"\u6b27\u6d32\u5723\u9a6c\u529b\u8bfa\u7684\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"4199\">research that involves the broadest market<\/a> (think of fast food, coffee, cold medicine, phone service), a very large panel is likely to have representative members, so the time and cost of recruiting will be lower.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u7136\u800c\uff0c\u5982\u679c\u4e00\u4e2a\u9879\u76ee\u9700\u8981\u4ece\u4f4e\u53d1\u75c5\u7387\uff08\u7f55\u89c1\uff09\u4eba\u7fa4\u4e2d\u62db\u52df\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u6295\u5165\u66f4\u591a\u7684\u7cbe\u529b\u548c\u6210\u672c\u6765\u5bfb\u627e\u8db3\u591f\u7684\u53c2\u4e0e\u8005\u3002 <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">\u4e0b\u4e00\u6b65<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u5c0f\u5fc3 <\/span><strong><span class=\"s2\">\u7b5b\u9009\u95ee\u9898<\/span><\/strong><span class=\"s1\">&nbsp;\u548c <strong>\u914d\u989d<\/strong> \u53ef\u4ee5\u63d0\u9ad8\u88ab\u9080\u8bf7\u8005\u771f\u6b63\u201c\u5408\u683c\u201d\u800c\u4e0d\u662f\u201c\u4e13\u4e1a\u4eba\u58eb\u201d\u7684\u53ef\u80fd\u6027\u3002 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u8db3\u591f\u7684 <\/span><strong><span class=\"s2\">\u8d54\u507f<\/span><\/strong><span class=\"s1\"><strong>&nbsp;\u6216\u6fc0\u52b1\u63aa\u65bd<\/strong> (e.g., cash, gifts) are strong motivators for ensuring cooperation\u2014whether online, on the phone, or in person\u2014but they add to the project&#8217;s expense.<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u5411\u53c2\u4e0e\u8005\u63d0\u4f9b\u67d0\u79cd\u5f62\u5f0f\u7684\u53cd\u9988\uff08\u4f8b\u5982\u8c03\u67e5\u7ed3\u679c\u6458\u8981\u62a5\u544a\uff09\u4e5f\u662f\u4e00\u79cd\u5f88\u597d\u7684\u6fc0\u52b1\u65b9\u5f0f\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">\u4e3a\u4e86 <\/span><strong><span class=\"s2\">\u5b9a\u6027<\/span><\/strong><span class=\"s1\"><strong>&nbsp;\u7814\u7a76<\/strong> \uff08\u7126\u70b9\u5c0f\u7ec4\u3001\u4e00\u5bf9\u4e00\u6216 IDI\uff09\u65f6\uff0c\u5fc5\u987b\u975e\u5e38\u6e05\u695a\u5730\u6307\u793a\u548c\u63d0\u9192\u62db\u52df\u8005\u4ed6\u4eec\u5fc5\u987b\u53c2\u52a0\u7684\u65e5\u671f\u3001\u65f6\u95f4\u548c\u5730\u70b9\u3002\u5373\u4f7f\u662f\u786e\u8ba4\u4fe1\u3001\u7535\u5b50\u90ae\u4ef6\u6216\u7535\u8bdd\u4e5f\u4e0d\u80fd\u786e\u4fdd\u4e00\u4e2a\u4eba\u9075\u5b88\u627f\u8bfa\u53c2\u52a0\u3002\u5982\u679c\u51fa\u73b0\u5de5\u4f5c\u3001\u5bb6\u5ead\u6216\u5176\u4ed6\u793e\u4f1a\u4e49\u52a1\uff0c\u62db\u52df\u8005\u53ef\u80fd\u4e0d\u4f1a\u8054\u7cfb\u7814\u7a76\u516c\u53f8\u6216\u6839\u672c\u4e0d\u51fa\u73b0\u3002\u51fa\u4e8e\u8fd9\u4e2a\u539f\u56e0\uff0c\u8bb8\u591a\u7814\u7a76\u4f1a\u8fc7\u5ea6\u62db\u52df\uff0c\u9884\u8ba1\u7f3a\u52e4\u7387\u4f1a\u8fbe\u5230\u4e00\u5b9a\u6c34\u5e73\uff0c\u5c31\u50cf\u822a\u7a7a\u516c\u53f8\u8d85\u989d\u9884\u8ba2\u822a\u73ed\u4e00\u6837\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u62db\u8058 <\/span><strong><span class=\"s2\">\u5728\u7ebf\u5ea7\u8c08\u4f1a<\/span><\/strong><span class=\"s1\"> creates a different set of potential problems. When people are told that they can earn points, gifts, or cash, they might be tempted to join for that reason alone. There may be little to no incentive to be honest, thoughtful, or careful in answering any questions. Ideally, the subject matter or product\/service being studied will be salient and relevant to the participant. Knowing their answers to a set of profile questions can help mitigate this issue.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">In all cases, the best way to recruit is to use a third party. This can be the same company conducting the study if you are outsourcing it, or it can be a list broker or panel provider you contact yourself.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u4eec\u7684\u7ebd\u7ea6\u5de5\u5382\u5730\u5740<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7ebd\u7ea6\u5dde\u7ebd\u7ea6\u5e02\u4e1c22\u885711\u53f72\u697c 10010 \u7535\u8bdd\uff1a+1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5173\u4e8e SIS \u56fd\u9645<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\"><span style=\"font-weight: 400;\">SIS \u56fd\u9645<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5e02\u573a\u7814\u7a76\u62db\u8058\u662f\u5f00\u5c55\u5b9a\u6027\u7814\u7a76\u6700\u91cd\u8981\u7684\u6d41\u7a0b\u4e4b\u4e00\u3002 <\/p>","protected":false},"author":1,"featured_media":62686,"parent":14660,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18870","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/18870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=18870"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/18870\/revisions"}],"predecessor-version":[{"id":78295,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/18870\/revisions\/78295"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62686"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=18870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}