{"id":16270,"date":"2015-06-08T16:15:11","date_gmt":"2015-06-08T16:15:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16270"},"modified":"2026-03-13T00:59:00","modified_gmt":"2026-03-13T04:59:00","slug":"%e5%8c%85%e8%a3%85%e6%99%ba%e8%83%bd","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/consumer-market-research-page\/%e5%8c%85%e8%a3%85%e6%99%ba%e8%83%bd\/","title":{"rendered":"Consumer Packaging Strategy Solutions"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Consumer Packaging Strategy Solutions<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5407c0d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5407c0d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5305\u88c5\u7b56\u7565\u662f\u7d27\u8ddf\u5305\u88c5\u53d8\u5316\u5e76\u5236\u5b9a\u521b\u9020\u7ade\u4e89\u4f18\u52bf\u7684\u7b56\u7565\u7684\u8fc7\u7a0b\u3002<\/h2>\n\n\n\n<p>Packaging is one of the most important factors in the purchasing process.&nbsp; It is often referred to as the last 10 seconds on purchasing, as customers choose make split second decision based on packaging.&nbsp; Poor packaging can ruin a product, its appeal, and ultimately, its sales.<\/p>\n\n\n\n<p>Paper or plastic?&nbsp;If only all packaging decisions were reduced to such a binary option!&nbsp; For a <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e4%b8%aa%e4%ba%ba%e6%8a%a4%e7%90%86%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"9052\">product manager or marketing<\/a> team, there are a multitude of variables that enter into even the most basic of packaging decisions.<\/p>\n\n\n\n<p>\u5305\u88c5\u53ef\u80fd\u662f\u6700\u4e0d\u4e3a\u4eba\u7406\u89e3\u548c\u91cd\u89c6\u7684\u3001\u51b3\u5b9a\u4ea7\u54c1\u6210\u8d25\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u5bf9\u4e8e\u9500\u552e\u4ea7\u54c1\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u5b83\u4e5f\u662f\u6700\u5177\u6d3b\u529b\u548c\u6311\u6218\u6027\u7684\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u4ee5\u4e0b\u662f\u6210\u529f\u5305\u88c5\u7684\u4e00\u4e9b\u793a\u4f8b\uff1a<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5438\u5f15\u987e\u5ba2<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u989c\u8272<\/li>\n\n\n\n<li>\u72ec\u7279\u7684\u5f62\u72b6<\/li>\n\n\n\n<li>\u5c3a\u5bf8<\/li>\n\n\n\n<li>\u5c55\u793a\u4ea7\u54c1\u2014\u2014\u4f7f\u5176\u4ece\u5176\u4ed6\u4ea7\u54c1\u4e2d\u8131\u9896\u800c\u51fa<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6811\u7acb\u5f62\u8c61<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u79d1\u6280<\/li>\n\n\n\n<li>\u524d\u77bb\u6027\u601d\u7ef4<\/li>\n\n\n\n<li>\u5173\u6ce8\u73af\u5883<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u8ba9\u4ea7\u54c1\u66f4\u6613\u4e8e\u4f7f\u7528 <\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5f00\u5e55<\/li>\n\n\n\n<li>\u6d47\u6ce8<\/li>\n\n\n\n<li>\u6d4b\u91cf<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f7f\u5176\u66f4\u6613\u4e8e\u643a\u5e26\u6216\u5904\u7406<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u9632\u6ed1\u6750\u6599<\/li>\n\n\n\n<li>\u63e1\u628a<\/li>\n\n\n\n<li>\u7f29\u8fdb<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4e3a\u7528\u6237\u63d0\u4f9b\u6109\u60a6\u8212\u9002\u7684\u611f\u89c9<\/strong><\/li>\n\n\n\n<li><strong>\u5ef6\u957f\u4fdd\u8d28\u671f\u2014\u2014\u4fdd\u62a4\u4ea7\u54c1\/\u5185\u5bb9\u7269\u514d\u53d7\u5149\u3001\u6c34\u3001\u70ed\u3001\u7834\u635f\u7b49\u7684\u5f71\u54cd\u3002<\/strong><\/li>\n\n\n\n<li><strong>\u4f20\u8fbe\u91cd\u8981\u4fe1\u606f <\/strong>\n<ul class=\"wp-block-list\">\n<li>\u56fe\u7247<\/li>\n\n\n\n<li>\u4ea7\u54c1\u6240\u542b\u6210\u5206\u3001\u6750\u6599<\/li>\n\n\n\n<li>\u8b66\u544a<\/li>\n\n\n\n<li>\u6b63\u786e\u4f7f\u7528\u8bf4\u660e<\/li>\n\n\n\n<li>\u964d\u4f4e\u8fd0\u8f93\u6210\u672c\uff08\u53ef\u5806\u53e0\u3001\u66f4\u8f7b\uff09<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u83b7\u5f97\u4e13\u5229\u5e76\u8bbe\u7f6e\u8fdb\u5165\u58c1\u5792<\/strong><\/li>\n\n\n\n<li><strong>\u4ee5\u5408\u7406\u7684\u6210\u672c\u751f\u4ea7<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">\u603b\u800c\u8a00\u4e4b\uff0c\u597d\u7684\u5305\u88c5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7684\u4ea7\u54c1\uff1a<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u52a0\u5f3a\u4f60\u7684\u54c1\u724c\uff0c\u4ee5\u53ca <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u8bf4\u670d\u6d88\u8d39\u8005\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5305\u88c5\u8d8b\u52bf\u548c\u673a\u9047<\/h2>\n\n\n\n<p>\u5404\u79cd\u56e0\u7d20\u4e0d\u65ad\u6d8c\u73b0\u5e76\u5f15\u5165\u5230\u5305\u88c5\u9886\u57df\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u503c\u5f97\u5173\u6ce8\u7684\u8d8b\u52bf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u6750\u6599\n<ul class=\"wp-block-list\">\n<li>\u7eff\u8272\u3001\u53ef\u751f\u7269\u964d\u89e3<\/li>\n\n\n\n<li>\u6253\u706b\u673a<\/li>\n\n\n\n<li>\u66f4\u5f3a<\/li>\n\n\n\n<li>\u9632\u6c34\u7684<\/li>\n\n\n\n<li>\u53ef\u5fae\u6ce2\u52a0\u70ed<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u65b0\u8bbe\u8ba1<\/li>\n\n\n\n<li>\u65b0\u5f62\u72b6<\/li>\n\n\n\n<li>\u6253\u5f00\u548c\u91cd\u65b0\u5bc6\u5c01\u7684\u65b0\u65b9\u6cd5<\/li>\n\n\n\n<li>\u4f7f\u7528\u81ea\u52a8\u5316\/\u673a\u5668\u4eba\u7684\u65b0\u65b9\u6cd5<\/li>\n\n\n\n<li>\u65b0\u7684\u6cb9\u58a8\u548c\u5370\u5237\u9009\u9879<\/li>\n\n\n\n<li>\u5305\u542b RFID \u6807\u7b7e\u548c\u5d4c\u5165\u5f0f\u82af\u7247\uff0c\u7528\u4e8e\u5b89\u5168\u3001\u8ddf\u8e2a\u548c\u4f9b\u5e94\u94fe\u7ba1\u7406<\/li>\n\n\n\n<li>\u5b89\u5168\u6027\uff08\u4f8b\u5982\u9632\u5ba0\u7269\u3001\u9632\u513f\u7ae5\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f00\u5c55\u5305\u88c5\u60c5\u62a5<\/h2>\n\n\n\n<p>The process of tracking innovations in packaging, monitoring moves by competitors, and conducting <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e9%a1%be%e5%ae%a2%e7%9a%84%e5%a3%b0%e9%9f%b3\/\" title=\"\u987e\u5ba2\u4e4b\u58f0\u7814\u7a76\"  data-wpil-monitor-id=\"9053\">research among customers<\/a> may be handled internally and\/or with the assistance of a qualified research company.<\/p>\n\n\n\n<p>Trade shows, conferences and various online searches or news letters are a great source of information about general <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%a1%b6%e7%ba%a7-b2b-%e8%a1%8c%e4%b8%9a%e8%b6%8b%e5%8a%bf%e9%a2%84%e6%b5%8b%e5%85%ac%e5%8f%b8\/\" title=\"\u9876\u7ea7 B2B \u884c\u4e1a\u8d8b\u52bf\u9884\u6d4b\u516c\u53f8\"  data-wpil-monitor-id=\"9054\">trends in the packaging industry<\/a> as well as specific applications across a variety of markets and insights about competition.<\/p>\n\n\n\n<p>\u4e0e\u4f9b\u5e94\u94fe\u4e2d\u7684\u5305\u88c5\u516c\u53f8\u4f1a\u9762\u5e76\u8fdb\u884c\u91c7\u8bbf\u4e5f\u662f\u4e00\u79cd\u5f88\u597d\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u8ba9\u4f60\u53ca\u65f6\u4e86\u89e3\u53ef\u80fd\u5f71\u54cd\u4f60\u5411\u5ba2\u6237\u5448\u73b0\u4ea7\u54c1\u65b9\u5f0f\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n<p>In all cases, however, knowing the customer\u2019s needs, perceptions, values and role in the buying process are all critical to a product\u2019s success.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%8c%85%e8%a3%85%e8%ae%be%e8%ae%a1%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u5305\u88c5\u8bbe\u8ba1\u5e02\u573a\u8c03\u67e5\"  data-wpil-monitor-id=\"9055\">Designing and creating a successful package<\/a> will ultimately involve those who will consume and\/or purchase the product it contains.<\/p>\n\n\n\n<p><strong>\u4e3b\u8981\u7814\u7a76\u65b9\u6cd5\u53ef\u7528\u4e8e\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present concepts via <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%9c%a8%e7%ba%bf%e9%9d%a2%e6%9d%bf%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8\/\" title=\"\u5728\u7ebf\u6837\u672c\u5e02\u573a\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"9056\">online surveys or discussion panels<\/a> of consumers to gain insights into their reactions to packaging images, designs and features.<\/li>\n\n\n\n<li>\u5728\u7126\u70b9\u5c0f\u7ec4\u4e2d\u5c55\u793a\u539f\u578b\u4ee5\u8fdb\u884c\u6279\u8bc4\u5e76\u4e0e\u5f53\u524d\u5305\u88c5\u3001\u65b0\u5305\u88c5\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u5305\u88c5\u8fdb\u884c\u6bd4\u8f83\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e SIS \u5305\u88c5\u6218\u7565\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n<p>SIS is a leading <a href=\"https:\/\/www.sisinternational.com\/zh\/\" title=\"\u9996\u9875\"  data-wpil-monitor-id=\"9050\">Market Research and Strategy<\/a> Consulting firm.&nbsp; We have over 40+ years <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e6%b0%91%e6%97%8f%e5%bf%97%e7%a0%94%e7%a9%b6%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/\" title=\"\u6c11\u65cf\u5fd7\u5e02\u573a\u7814\u7a76\u7ecf\u9a8c\"  data-wpil-monitor-id=\"9057\">experience in conducting Packaging Research<\/a> and Strategy.&nbsp; Our Research group conducts packaging testing, and our <a href=\"https:\/\/www.sisinternational.com\/zh\/%e7%bb%8f%e6%b5%8e%e8%a1%b0%e9%80%80%e6%9c%9f%e9%97%b4%e5%af%b9%e7%ab%9e%e4%ba%89%e6%83%85%e6%8a%a5%e7%9a%84%e9%9c%80%e6%b1%82\/\" title=\"\u7ecf\u6d4e\u8870\u9000\u65f6\u671f\u5bf9\u7ade\u4e89\u60c5\u62a5\u7684\u9700\u6c42\"  data-wpil-monitor-id=\"9051\">Strategy group conducts industry and competitive<\/a> analysis.&nbsp; Our key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53ef\u7528\u6027\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li>\u5ba2\u6237\u8bbf\u8c08<\/li>\n\n\n\n<li>\u5bb6\u5ead\u4f7f\u7528\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u5bb6\u5ead\u548c\u5546\u5e97\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>\u7ade\u4e89\u5206\u6790<\/li>\n\n\n\n<li>\u5e02\u573a\u673a\u4f1a<\/li>\n\n\n\n<li>\u5305\u88c5\u8d8b\u52bf\u8ffd\u8e2a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">A good product in a poor package may not be noticed or bought.&nbsp; So it is often worth investing time and money to ask customers about their likes and dislikes about as many possible features of your current and proposed packages.<\/h3>","protected":false},"excerpt":{"rendered":"<p>\u5305\u88c5\u7b56\u7565\u662f\u4e00\u4e2a\u7d27\u8ddf\u8d8b\u52bf\u5e76\u5236\u5b9a\u521b\u9020\u7ade\u4e89\u4f18\u52bf\u7684\u7b56\u7565\u7684\u8fc7\u7a0b\u3002<\/p>","protected":false},"author":1,"featured_media":63802,"parent":84529,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16270","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=16270"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16270\/revisions"}],"predecessor-version":[{"id":81515,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16270\/revisions\/81515"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=16270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}