{"id":16270,"date":"2015-06-08T16:15:11","date_gmt":"2015-06-08T16:15:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16270"},"modified":"2025-09-07T21:36:01","modified_gmt":"2025-09-08T01:36:01","slug":"%e5%8c%85%e8%a3%85%e6%99%ba%e8%83%bd","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/strategy-consulting\/packaging-intelligence\/","title":{"rendered":"\u5305\u88c5\u7b56\u7565\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"

\u5305\u88c5\u7b56\u7565\u89e3\u51b3\u65b9\u6848<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5305\u88c5\u7b56\u7565\u662f\u7d27\u8ddf\u5305\u88c5\u53d8\u5316\u5e76\u5236\u5b9a\u521b\u9020\u7ade\u4e89\u4f18\u52bf\u7684\u7b56\u7565\u7684\u8fc7\u7a0b\u3002<\/h2>\n\n\n\n

Packaging is one of the most important factors in the purchasing process.  It is often referred to as the last 10 seconds on purchasing, as customers choose make split second decision based on packaging.  Poor packaging can ruin a product, its appeal, and ultimately, its sales.<\/p>\n\n\n\n

Paper or plastic? If only all packaging decisions were reduced to such a binary option!  For a product manager or marketing team, there are a multitude of variables that enter into even the most basic of packaging decisions.<\/p>\n\n\n\n

\u5305\u88c5\u53ef\u80fd\u662f\u6700\u4e0d\u4e3a\u4eba\u7406\u89e3\u548c\u91cd\u89c6\u7684\u3001\u51b3\u5b9a\u4ea7\u54c1\u6210\u8d25\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u5bf9\u4e8e\u9500\u552e\u4ea7\u54c1\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u5b83\u4e5f\u662f\u6700\u5177\u6d3b\u529b\u548c\u6311\u6218\u6027\u7684\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\u4ee5\u4e0b\u662f\u6210\u529f\u5305\u88c5\u7684\u4e00\u4e9b\u793a\u4f8b\uff1a<\/span><\/h2>\n\n\n\n
    \n
  • \u5438\u5f15\u987e\u5ba2<\/strong>\n
      \n
    • \u989c\u8272<\/li>\n\n\n\n
    • \u72ec\u7279\u7684\u5f62\u72b6<\/li>\n\n\n\n
    • \u5c3a\u5bf8<\/li>\n\n\n\n
    • \u5c55\u793a\u4ea7\u54c1\u2014\u2014\u4f7f\u5176\u4ece\u5176\u4ed6\u4ea7\u54c1\u4e2d\u8131\u9896\u800c\u51fa<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • \u6811\u7acb\u5f62\u8c61<\/strong>\n
        \n
      • \u9ad8\u79d1\u6280<\/li>\n\n\n\n
      • \u524d\u77bb\u6027\u601d\u7ef4<\/li>\n\n\n\n
      • \u5173\u6ce8\u73af\u5883<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • \u8ba9\u4ea7\u54c1\u66f4\u6613\u4e8e\u4f7f\u7528 <\/strong>\n
          \n
        • \u5f00\u5e55<\/li>\n\n\n\n
        • \u6d47\u6ce8<\/li>\n\n\n\n
        • \u6d4b\u91cf<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
            \n
          • \u4f7f\u5176\u66f4\u6613\u4e8e\u643a\u5e26\u6216\u5904\u7406<\/strong>\n
              \n
            • \u9632\u6ed1\u6750\u6599<\/li>\n\n\n\n
            • \u63e1\u628a<\/li>\n\n\n\n
            • \u7f29\u8fdb<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • \u4e3a\u7528\u6237\u63d0\u4f9b\u6109\u60a6\u8212\u9002\u7684\u611f\u89c9<\/strong><\/li>\n\n\n\n
            • \u5ef6\u957f\u4fdd\u8d28\u671f\u2014\u2014\u4fdd\u62a4\u4ea7\u54c1\/\u5185\u5bb9\u7269\u514d\u53d7\u5149\u3001\u6c34\u3001\u70ed\u3001\u7834\u635f\u7b49\u7684\u5f71\u54cd\u3002<\/strong><\/li>\n\n\n\n
            • \u4f20\u8fbe\u91cd\u8981\u4fe1\u606f <\/strong>\n
                \n
              • \u56fe\u7247<\/li>\n\n\n\n
              • \u4ea7\u54c1\u6240\u542b\u6210\u5206\u3001\u6750\u6599<\/li>\n\n\n\n
              • \u8b66\u544a<\/li>\n\n\n\n
              • \u6b63\u786e\u4f7f\u7528\u8bf4\u660e<\/li>\n\n\n\n
              • \u964d\u4f4e\u8fd0\u8f93\u6210\u672c\uff08\u53ef\u5806\u53e0\u3001\u66f4\u8f7b\uff09<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • \u83b7\u5f97\u4e13\u5229\u5e76\u8bbe\u7f6e\u8fdb\u5165\u58c1\u5792<\/strong><\/li>\n\n\n\n
              • \u4ee5\u5408\u7406\u7684\u6210\u672c\u751f\u4ea7<\/strong><\/li>\n<\/ul>\n\n\n\n

                \u603b\u800c\u8a00\u4e4b\uff0c\u597d\u7684\u5305\u88c5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7684\u4ea7\u54c1\uff1a<\/span><\/strong><\/p>\n\n\n\n

                  \n
                • \u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c<\/span><\/li>\n\n\n\n
                • \u52a0\u5f3a\u4f60\u7684\u54c1\u724c\uff0c\u4ee5\u53ca <\/span><\/li>\n\n\n\n
                • \u8bf4\u670d\u6d88\u8d39\u8005\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1<\/span><\/li>\n<\/ul>\n\n\n\n

                  \u5305\u88c5\u8d8b\u52bf\u548c\u673a\u9047<\/h2>\n\n\n\n

                  \u5404\u79cd\u56e0\u7d20\u4e0d\u65ad\u6d8c\u73b0\u5e76\u5f15\u5165\u5230\u5305\u88c5\u9886\u57df\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u503c\u5f97\u5173\u6ce8\u7684\u8d8b\u52bf\uff1a<\/p>\n\n\n\n

                    \n
                  • \u65b0\u6750\u6599\n
                      \n
                    • \u7eff\u8272\u3001\u53ef\u751f\u7269\u964d\u89e3<\/li>\n\n\n\n
                    • \u6253\u706b\u673a<\/li>\n\n\n\n
                    • \u66f4\u5f3a<\/li>\n\n\n\n
                    • \u9632\u6c34\u7684<\/li>\n\n\n\n
                    • \u53ef\u5fae\u6ce2\u52a0\u70ed<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                    • \u65b0\u8bbe\u8ba1<\/li>\n\n\n\n
                    • \u65b0\u5f62\u72b6<\/li>\n\n\n\n
                    • \u6253\u5f00\u548c\u91cd\u65b0\u5bc6\u5c01\u7684\u65b0\u65b9\u6cd5<\/li>\n\n\n\n
                    • \u4f7f\u7528\u81ea\u52a8\u5316\/\u673a\u5668\u4eba\u7684\u65b0\u65b9\u6cd5<\/li>\n\n\n\n
                    • \u65b0\u7684\u6cb9\u58a8\u548c\u5370\u5237\u9009\u9879<\/li>\n\n\n\n
                    • \u5305\u542b RFID \u6807\u7b7e\u548c\u5d4c\u5165\u5f0f\u82af\u7247\uff0c\u7528\u4e8e\u5b89\u5168\u3001\u8ddf\u8e2a\u548c\u4f9b\u5e94\u94fe\u7ba1\u7406<\/li>\n\n\n\n
                    • \u5b89\u5168\u6027\uff08\u4f8b\u5982\u9632\u5ba0\u7269\u3001\u9632\u513f\u7ae5\uff09<\/li>\n<\/ul>\n\n\n\n

                      \u5f00\u5c55\u5305\u88c5\u60c5\u62a5<\/h2>\n\n\n\n

                      \u8ddf\u8e2a\u5305\u88c5\u521b\u65b0\u3001\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\u7684\u52a8\u5411\u4ee5\u53ca\u5728\u5ba2\u6237\u4e2d\u5f00\u5c55\u7814\u7a76\u7684\u8fc7\u7a0b\u53ef\u4ee5\u5728\u5185\u90e8\u8fdb\u884c\u548c\/\u6216\u5728\u5408\u683c\u7814\u7a76\u516c\u53f8\u7684\u534f\u52a9\u4e0b\u8fdb\u884c\u3002<\/p>\n\n\n\n

                      \u8d38\u6613\u5c55\u89c8\u4f1a\u3001\u4f1a\u8bae\u548c\u5404\u79cd\u5728\u7ebf\u641c\u7d22\u6216\u65b0\u95fb\u901a\u8baf\u662f\u4e86\u89e3\u5305\u88c5\u884c\u4e1a\u603b\u4f53\u8d8b\u52bf\u4ee5\u53ca\u5404\u4e2a\u5e02\u573a\u7684\u5177\u4f53\u5e94\u7528\u548c\u7ade\u4e89\u89c1\u89e3\u7684\u91cd\u8981\u4fe1\u606f\u6765\u6e90\u3002<\/p>\n\n\n\n

                      \u4e0e\u4f9b\u5e94\u94fe\u4e2d\u7684\u5305\u88c5\u516c\u53f8\u4f1a\u9762\u5e76\u8fdb\u884c\u91c7\u8bbf\u4e5f\u662f\u4e00\u79cd\u5f88\u597d\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u8ba9\u4f60\u53ca\u65f6\u4e86\u89e3\u53ef\u80fd\u5f71\u54cd\u4f60\u5411\u5ba2\u6237\u5448\u73b0\u4ea7\u54c1\u65b9\u5f0f\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n

                      In all cases, however, knowing the customer\u2019s needs, perceptions, values and role in the buying process are all critical to a product\u2019s success.  Designing and creating a successful package will ultimately involve those who will consume and\/or purchase the product it contains.<\/p>\n\n\n\n

                      \u4e3b\u8981\u7814\u7a76\u65b9\u6cd5\u53ef\u7528\u4e8e\uff1a<\/strong><\/p>\n\n\n\n

                        \n
                      • \u901a\u8fc7\u5728\u7ebf\u8c03\u67e5\u6216\u6d88\u8d39\u8005\u8ba8\u8bba\u5c0f\u7ec4\u63d0\u51fa\u6982\u5ff5\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u5bf9\u5305\u88c5\u56fe\u50cf\u3001\u8bbe\u8ba1\u548c\u529f\u80fd\u7684\u53cd\u5e94\u3002<\/li>\n\n\n\n
                      • \u5728\u7126\u70b9\u5c0f\u7ec4\u4e2d\u5c55\u793a\u539f\u578b\u4ee5\u8fdb\u884c\u6279\u8bc4\u5e76\u4e0e\u5f53\u524d\u5305\u88c5\u3001\u65b0\u5305\u88c5\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u5305\u88c5\u8fdb\u884c\u6bd4\u8f83\u3002<\/li>\n<\/ul>\n\n\n\n

                        \u5173\u4e8e SIS \u5305\u88c5\u6218\u7565\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n

                        SIS is a leading Market Research and Strategy Consulting firm.  We have over 40+ years experience in conducting Packaging Research and Strategy.  Our Research group conducts packaging testing, and our Strategy group conducts industry and competitive analysis.  Our key solutions include:<\/p>\n\n\n\n

                          \n
                        • \u53ef\u7528\u6027\u6d4b\u8bd5<\/li>\n\n\n\n
                        • \u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n
                        • \u5ba2\u6237\u8bbf\u8c08<\/li>\n\n\n\n
                        • \u5bb6\u5ead\u4f7f\u7528\u6d4b\u8bd5<\/li>\n\n\n\n
                        • \u5bb6\u5ead\u548c\u5546\u5e97\u6c11\u65cf\u5fd7<\/li>\n\n\n\n
                        • \u7ade\u4e89\u5206\u6790<\/li>\n\n\n\n
                        • \u5e02\u573a\u673a\u4f1a<\/li>\n\n\n\n
                        • \u5305\u88c5\u8d8b\u52bf\u8ffd\u8e2a<\/li>\n<\/ul>\n\n\n\n

                          A good product in a poor package may not be noticed or bought.  So it is often worth investing time and money to ask customers about their likes and dislikes about as many possible features of your current and proposed packages.<\/h3>","protected":false},"excerpt":{"rendered":"

                          \u5305\u88c5\u7b56\u7565\u662f\u4e00\u4e2a\u7d27\u8ddf\u8d8b\u52bf\u5e76\u5236\u5b9a\u521b\u9020\u7ade\u4e89\u4f18\u52bf\u7684\u7b56\u7565\u7684\u8fc7\u7a0b\u3002<\/p>","protected":false},"author":1,"featured_media":63802,"parent":14567,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16270","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=16270"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16270\/revisions"}],"predecessor-version":[{"id":67378,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16270\/revisions\/67378"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=16270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}