{"id":16192,"date":"2015-06-07T17:22:36","date_gmt":"2015-06-07T17:22:36","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16192"},"modified":"2025-08-29T18:46:17","modified_gmt":"2025-08-29T22:46:17","slug":"%e6%b7%b1%e5%85%a5%e9%87%87%e8%ae%bf","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%b7%b1%e5%85%a5%e9%87%87%e8%ae%bf\/","title":{"rendered":"\u6df1\u5ea6\u8bbf\u8c08"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-11721615 gb-headline-text\">\u6df1\u5ea6\u8bbf\u8c08<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0e33137d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0e33137d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Interview (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u4ec0\u4e48\u662f\u6df1\u5ea6\u8bbf\u8c08\uff08\u201cIDI\u201d\uff09\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading p1\">An in-depth interview is a qualitative research method in which just one person is interviewed, usually for 1.5 to 2 hours.<\/h3>\n\n\n\n<p class=\"p1\">Also known as a &#8216;one-on-one&#8217;, there are instances when a third individual may be present, such as a client\u2019s technical expert, engineer, or product development person who can probe and\/or clarify questions about a specific subject matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u8fdb\u884c\u6df1\u5ea6\u8bbf\u8c08\uff1f<\/h2>\n\n\n\n<p>IDIs are normally conducted face-to-face but occasionally can be done over the phone. When both parties have them available, a mix can be accomplished using webcams, FaceTime, Skype, or similar videoconferencing tools.<\/p>\n\n\n\n<p>A <span style=\"text-decoration: underline;\">\u8ba8\u8bba\u6307\u5357<\/span> frames the conversation. Many questions are open-ended rather than yes\/no or multiple-choice. Because an IDI can veer off in many directions, leaving adequate time to explore tangential paths is important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f55\u65f6\u4f7f\u7528 IDI<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u9762\u5bf9\u9762\u8bbf\u8c08\u662f\u4ece\u53d7\u8bbf\u8005\u90a3\u91cc\u83b7\u53d6\u4fe1\u606f\u7684\u6700\u4f73\u65b9\u6cd5\uff0c\u6709\u65f6\u751a\u81f3\u662f\u552f\u4e00\u6709\u6548\u7684\u65b9\u6cd5\u3002<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f8b\u5982\uff0c\u533b\u751f\u3001\u7259\u533b\u548c\u62a4\u58eb\u53ef\u80fd\u4f1a\u88ab\u95ee\u53ca\u975e\u5e38 <span style=\"text-decoration: underline;\">\u654f\u611f\u8bdd\u9898<\/span> that they would prefer not to discuss in a group setting.A trained researcher may be able to interview over the phone if the workplace or an offsite meeting room is not available for such a discussion.<\/li>\n\n\n\n<li>\u548c\u5065\u5eb7\u4e00\u6837\uff0c\u4e00\u4e2a\u4eba\u7684\u8d22\u52a1\u6216\u6027\u884c\u4e3a\u53ef\u80fd\u4e0e\u540c\u9f84\u4eba\u4e0d\u540c\u6216\u66f4\u590d\u6742\u3002\u5c3d\u7ba1\u4eba\u4eec\u4e0d\u613f\u610f\u5728\u4e00\u7fa4\u964c\u751f\u4eba\u9762\u524d\u8ba8\u8bba\u8fd9\u4e9b\u79c1\u4eba\u95ee\u9898\uff0c\u4f46\u53d7\u8bbf\u8005\u5728\u4e0e\u53e6\u4e00\u4e2a\u4eba\u4ea4\u8c08\u65f6\u901a\u5e38\u4f1a\u611f\u5230\u66f4\u653e\u677e\u3001\u66f4\u5766\u8bda\uff0c\u5c31\u50cf\u5728\u6df1\u5165\u8bbf\u8c08\u4e2d\u4e00\u6837\u3002<\/li>\n\n\n\n<li>\u6280\u672f\u7528\u6237\u5bf9\u5176\u8bbe\u5907\u6709\u7740\u72ec\u7279\u7684\u4f53\u9a8c\uff0c\u8fd9\u4e9b\u4f53\u9a8c\u6700\u597d\u5728\u4e00\u5bf9\u4e00\u8bbf\u8c08\u4e2d\u6355\u6349\u3001\u8ba8\u8bba\u3001\u62a5\u544a\u548c\u8bb0\u5f55\u3002\u5173\u4e8e\u53ef\u7528\u6027\u3001\u76f4\u89c2\u6027\u3001\u53ef\u53d1\u73b0\u6027\u548c\u6ee1\u8db3\u671f\u671b\u7684\u95ee\u9898\u90fd\u53ef\u4ee5\u63a2\u8ba8\uff0c\u4f8b\u5982\uff0c\u5f53\u53d7\u8bd5\u8005\u5728\u7f51\u7ad9\u4e0a\u641c\u7d22\u5185\u5bb9\u3001\u73a9\u89c6\u9891\u6e38\u620f\u3001\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u6216\u5728\u667a\u80fd\u624b\u673a\u4e0a\u8fdb\u884c\u591a\u4efb\u52a1\u5904\u7406\u65f6\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u5e0c\u671b\u786e\u4fdd\u4ece\u6bcf\u4e2a\u53d7\u8bbf\u8005\u90a3\u91cc\u83b7\u5f97\u53cd\u9988\uff0cIDI \u4f1a\u6d88\u9664\u7126\u70b9\u5c0f\u7ec4\u4e2d\u53ef\u80fd\u51fa\u73b0\u7684\u4e3b\u5bfc\u3001\u9886\u5bfc\u4eba\u7269\u7684\u4f5c\u7528\u3002<\/li>\n\n\n\n<li>IDIs may be especially helpful in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/b2b-research\/\"   title=\"B2B Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"798\">B2B research<\/a> where subjects who possess unique job skills and knowledge are sought.<\/li>\n\n\n\n<li>One helpful feature of an in-person interview is that body language, facial expressions, moods, and other nonverbal behaviors can be directly observed. For example, does a topic make someone smile\/laugh or feel uncomfortable? Such cues provide added information that can be integrated with what a person thinks about a product, concept, or message.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u672c\u548c\u5176\u4ed6\u6743\u8861<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f4d04870\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f4d04870\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Interview (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviewing one person at a time is one of the most expensive forms of qualitative research. The key value is that a detailed understanding of an issue, product or service can be obtained. A small group of IDIs can provide the majority of content to pursue in focus groups, or surveys administered to a larger, more projectable population sample.<\/li>\n\n\n\n<li>\u867d\u7136\u7126\u70b9\u5c0f\u7ec4\u4e3b\u6301\u4eba\u53ef\u4ee5\u5728\u8fdb\u884c\u4e00\u6b21\u6df1\u5165\u8bbf\u8c08\u6240\u9700\u7684\u76f8\u540c\u65f6\u95f4\u5185\u4ece 10 \u4eba\u90a3\u91cc\u83b7\u5f97\u610f\u89c1\uff0c\u4f46\u8fd9\u79cd\u65b9\u6cd5\u9700\u8981\u82b1\u8d39\u573a\u5730\u79df\u8d41\u548c\u8336\u70b9\u8d39\u7528\uff0c\u4ee5\u53ca\u8ba9\u5ba2\u6237\u5f80\u8fd4\u5e76\u82b1\u65f6\u95f4\u89c2\u770b\u8ba8\u8bba\u7684\u8d39\u7528\u3002\u6b64\u5916\uff0c\u4e0e 90 \u5206\u949f\u7684\u6df1\u5165\u8bbf\u8c08\u76f8\u6bd4\uff0c\u7126\u70b9\u5c0f\u7ec4\u6210\u5458\u901a\u5e38\u6700\u591a\u53c2\u4e0e\uff08\u53d1\u8a00\uff09\u4f1a\u8bae\u7684\u5341\u5206\u4e4b\u4e00\uff0c\u5373\u4e0d\u5230 10 \u5206\u949f\u3002<\/li>\n\n\n\n<li>Compensation for participating in either an IDI or focus group tends to be about the same amount.&nbsp; It will vary depending upon the profession and other demographics that impact the difficulty of finding qualified and willing recruits.<\/li>\n\n\n\n<li>Scheduling an IDI with one person takes less time than trying to assemble several people for a focus group.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6700\u540e\u8bc4\u8bba<\/strong>. In-depth interviewing is a beneficial research method, but because of its limited number of subjects (usually 10-25), results should not be used to project to a broad audience. Rather, they should be complemented by and form the basis of questions for focus groups and larger-scale surveys.<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u4eec\u7684\u7ebd\u7ea6\u5de5\u5382\u5730\u5740<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7ebd\u7ea6\u5dde\u7ebd\u7ea6\u5e02\u4e1c22\u885711\u53f72\u697c 10010 \u7535\u8bdd\uff1a+1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5173\u4e8e SIS \u56fd\u9645<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\"><span style=\"font-weight: 400;\">SIS \u56fd\u9645<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u4e2a\u4eba\u6df1\u5ea6\u8bbf\u8c08\u662f\u6700\u4f73\u7684\u65b9\u6cd5\uff0c\u6709\u65f6\u751a\u81f3\u662f\u83b7\u53d6\u4fe1\u606f\u7684\u552f\u4e00\u6709\u610f\u4e49\u7684\u65b9\u6cd5\u3002<\/p>","protected":false},"author":1,"featured_media":62679,"parent":14660,"menu_order":7,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16192","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=16192"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16192\/revisions"}],"predecessor-version":[{"id":75213,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16192\/revisions\/75213"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62679"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=16192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}