{"id":16134,"date":"2015-06-09T17:40:44","date_gmt":"2015-06-09T17:40:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16134"},"modified":"2025-09-08T12:45:29","modified_gmt":"2025-09-08T16:45:29","slug":"%e4%b8%bb%e8%a6%81%e5%ae%9a%e5%88%b6%e7%a0%94%e7%a9%b6-2","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e4%b8%bb%e8%a6%81%e5%ae%9a%e5%88%b6%e7%a0%94%e7%a9%b6-2\/","title":{"rendered":"\u4e00\u7ea7\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4e00\u7ea7\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-dc28f8e2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-dc28f8e2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f5c\u4e3a\u4e00\u5bb6\u63d0\u4f9b\u5168\u65b9\u4f4d\u670d\u52a1\u7684\u5b9a\u5236\u5168\u7403\u5e02\u573a\u7814\u7a76\u548c\u5e02\u573a\u60c5\u62a5\u516c\u53f8\uff0cSIS International \u4f7f\u7528\u591a\u79cd\u4e3b\u8981\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u3002<\/h3>\n\n\n\n<p>SIS \u9996\u5148\u4e0e\u5ba2\u6237\u6c9f\u901a\u5e76\u5236\u5b9a\u89e3\u51b3\u65b9\u6848\u3002\u6211\u4eec\u4e0e\u5ba2\u6237\u5408\u4f5c\uff0c\u786e\u4fdd\u89e3\u51b3\u65b9\u6848\u65e2\u76f8\u5173\u53c8\u53ef\u9760\u3002\u6211\u4eec\u6839\u636e 40 \u591a\u5e74\u7684\u7ecf\u9a8c\u9ad8\u6548\u5730\u5f00\u5c55\u7814\u7a76\uff0c\u5e76\u8ba9\u5ba2\u6237\u53c2\u4e0e\u7814\u7a76\u7684\u8fdb\u5c55\u3002\u6211\u4eec\u63d0\u4f9b\u5148\u8fdb\u7684\u6218\u7565\u5206\u6790\u548c\u62a5\u544a\uff0c\u5e76\u63d0\u4f9b\u9879\u76ee\u540e\u670d\u52a1\u9009\u9879\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5ba2\u6237\u7814\u7a76\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5206\u6790\u4e0e\u7edf\u8ba1<\/li>\n\n\n\n<li>CATI \u7535\u8bdd\u8c03\u67e5<\/li>\n\n\n\n<li>\u76f4\u63a5\u90ae\u5bc4<\/li>\n\n\n\n<li>\u6c11\u65cf\u5fd7 \/ \u5bb6\u8bbf \/ \u73b0\u573a\u91c7\u8bbf<\/li>\n\n\n\n<li>Face-to-Face Interviews \/ Store Intercepts \/ Mall Intercepts \/ <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b5%8b%e8%af%95%e4%b8%8e%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/\" title=\"\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u4e0e\u7126\u70b9\u5c0f\u7ec4\"  data-wpil-monitor-id=\"9163\">\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5<\/a><\/li>\n\n\n\n<li>\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li>SIS \u5168\u7403\u4e13\u5bb6\u7f51\u7edc<\/li>\n\n\n\n<li>\u6df1\u5ea6\u8bbf\u8c08<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e6%99%ba%e8%83%bd%e5%87%ba%e8%a1%8c%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u667a\u80fd\u4ea4\u901a\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"9164\">\u79fb\u52a8\u8425\u9500\u7814\u7a76<\/a><\/li>\n\n\n\n<li>SIS \u7f51\u7edc\u6c11\u65cf\u5fd7\u2122\/\u7f51\u7edc\u5206\u6790<\/li>\n\n\n\n<li>\u795e\u7ecf\u8425\u9500\u7814\u7a76<\/li>\n\n\n\n<li>\u5728\u7ebf\u804a\u5929\u8ddf\u8e2a<\/li>\n\n\n\n<li>\u5728\u7ebf\u8c03\u67e5<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%9c%a8%e7%ba%bf%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/\" title=\"\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4\"  data-wpil-monitor-id=\"9162\">\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4<\/a> \/ Online Bulletin Boards \/ Online Diaries<\/li>\n\n\n\n<li>\u9762\u677f\u548c\u6570\u636e\u5e93<\/li>\n\n\n\n<li>\u89c6\u9891\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>\u5728\u7ebf\u6d1e\u5bdf\u793e\u533a (MROC)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4ec0\u4e48\u662f\u521d\u6b65\u7814\u7a76\uff1f<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e00\u624b\u8d44\u6599\u7814\u7a76\u76f4\u63a5\u4ece\u6765\u6e90\u6536\u96c6\u65b0\u9c9c\u548c\u539f\u59cb\u6570\u636e\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u4ee5\u524d\u6536\u96c6\u7684\u6570\u636e\u3002\u8fd9\u79cd\u7814\u7a76\u662f\u91cf\u8eab\u5b9a\u5236\u7684\uff0c\u4e13\u95e8\u9488\u5bf9\u4f01\u4e1a\u6216\u7814\u7a76\u4eba\u5458\u60f3\u8981\u56de\u7b54\u7684\u95ee\u9898\u3002\u4e0e\u91cd\u65b0\u5229\u7528\u73b0\u6709\u6570\u636e\u7684\u4e8c\u624b\u7814\u7a76\u4e0d\u540c\uff0c\u4e00\u624b\u8d44\u6599\u7814\u7a76\u63d0\u4f9b\u7684\u89c1\u89e3\u662f\u7b2c\u4e00\u624b\u7684\uff0c\u4e0e\u6b63\u5728\u89e3\u51b3\u7684\u7279\u5b9a\u80cc\u666f\u6216\u95ee\u9898\u76f4\u63a5\u76f8\u5173\u3002&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5b83\u4e3a\u4ec0\u4e48\u5982\u6b64\u91cd\u8981\uff1f<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u521d\u6b65\u7814\u7a76\u53ef\u786e\u4fdd\u4fe1\u606f\u4e13\u95e8\u9488\u5bf9\u7279\u5b9a\u9700\u6c42\u548c\u95ee\u9898\u800c\u8bbe\u8ba1\u3002\u4e0e\u901a\u7528\u6570\u636e\u4e0d\u540c\uff0c\u8fd9\u4e9b\u89c1\u89e3\u53ef\u76f4\u63a5\u6ee1\u8db3\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u548c\u7591\u95ee\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It delivers fresh data that businesses can use against competitors because having data that others might not have access to can carve out unique niches and <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e5%b8%82%e5%9c%ba%e6%9c%ba%e4%bc%9a%e7%a0%94%e7%a9%b6\/\" title=\"\u5e02\u573a\u673a\u4f1a\u7814\u7a76\"  data-wpil-monitor-id=\"9167\">opportunities in the market<\/a>. Additionally, it enables businesses to delve deep into the customer psyche, understanding their needs, preferences, and pain points from the source. This kind of firsthand knowledge can greatly enhance customer-centric strategies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4f46\u5b83\u8fd8\u6709\u66f4\u591a\u597d\u5904\uff0c\u4f8b\u5982\uff1a&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Unbiased <\/b><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e6%ac%a7%e6%b4%b2\/%e8%8b%b1%e5%9b%bd%e5%88%a9%e7%89%a9%e6%b5%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5229\u7269\u6d66\u5e02\u573a\u7814\u7a76 | \u82f1\u56fd\u7126\u70b9\u5c0f\u7ec4\u548c\u6570\u636e\u6536\u96c6\"  data-wpil-monitor-id=\"9165\">Data Collection: Primary research<\/a> ensures businesses collect data firsthand, without any pre-existing biases or interpretations. This offers a clean slate for understanding the target subject.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7075\u6d3b\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u8fd9\u9879\u7814\u7a76\u8ba9\u4f01\u4e1a\u80fd\u591f\u5728\u6536\u96c6\u6570\u636e\u65f6\u8c03\u6574\u548c\u4fee\u6539\u5176\u65b9\u6cd5\u3002\u5982\u679c\u67d0\u4e9b\u95ee\u9898\u6ca1\u6709\u4ea7\u751f\u6709\u7528\u7684\u89c1\u89e3\uff0c\u5219\u53ef\u4ee5\u5b9e\u65f6\u66f4\u6539\u6216\u6539\u8fdb\u5b83\u4eec\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e13\u6709\u4fe1\u606f\uff1a <\/b><span style=\"font-weight: 400;\">\u521d\u6b65\u7814\u7a76\u7ed3\u679c\u5b8c\u5168\u5c5e\u4e8e\u59d4\u6258\u7814\u7a76\u7684\u673a\u6784\u3002\u8fd9\u4e9b\u4e13\u6709\u6570\u636e\u53ef\u4ee5\u63d0\u4f9b\u7ade\u4e89\u4f18\u52bf\uff0c\u4ece\u800c\u5236\u5b9a\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u65e0\u6cd5\u9884\u6599\u7684\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5efa\u7acb\u4fe1\u4efb\uff1a <\/b><span style=\"font-weight: 400;\">\u539f\u59cb\u6570\u636e\u53ef\u4ee5\u589e\u5f3a\u4f01\u4e1a\u7684\u4fe1\u8a89\uff0c\u7279\u522b\u662f\u5f53\u4ed6\u4eec\u8bd5\u56fe\u5c06\u81ea\u5df1\u5b9a\u4f4d\u4e3a\u884c\u4e1a\u601d\u60f3\u9886\u8896\u65f6\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6210\u672c\u6548\u76ca\uff1a <\/b><span style=\"font-weight: 400;\">\u4e0e\u4e8c\u6b21\u7814\u7a76\u76f8\u6bd4\uff0c\u6b64\u7c7b\u7814\u7a76\u7684\u521d\u59cb\u6210\u672c\u53ef\u80fd\u66f4\u9ad8\uff0c\u4f46\u957f\u671f\u6295\u8d44\u56de\u62a5\u53ef\u80fd\u975e\u5e38\u53ef\u89c2\u3002\u91cf\u8eab\u5b9a\u5236\u7684\u89c1\u89e3\u53ef\u4ee5\u5e26\u6765\u66f4\u6709\u6548\u7684\u7b56\u7565\uff0c\u5e76\u9632\u6b62\u57fa\u4e8e\u6cdb\u5316\u6216\u8fc7\u65f6\u6570\u636e\u800c\u5bfc\u81f4\u4ee3\u4ef7\u9ad8\u6602\u7684\u5931\u8bef\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u964d\u4f4e\u98ce\u9669\uff1a<\/b><span style=\"font-weight: 400;\"> Before launching a new <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e4%b8%aa%e4%ba%ba%e6%8a%a4%e7%90%86%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"9168\">product or entering a new market<\/a>, primary research can offer vital information to gauge potential success and mitigate risks.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u521b\u65b0\u673a\u4f1a\uff1a<\/b><span style=\"font-weight: 400;\"> \u901a\u8fc7\u8bc6\u522b\u5e02\u573a\u7a7a\u767d\uff0c\u4f01\u4e1a\u53ef\u4ee5\u53d1\u73b0\u539f\u672c\u53ef\u80fd\u4e0d\u660e\u663e\u7684\u521b\u65b0\u7406\u5ff5\u548c\u673a\u4f1a\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u591a\u6837\u5316\u7684\u6570\u636e\u6536\u96c6\u65b9\u6cd5\uff1a <\/b>Beyond traditional interviews and surveys, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%b0%8f%e5%9e%8b%e4%bc%81%e4%b8%9a%e4%b8%ad%e7%9a%84%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93\/\" title=\"\u5c0f\u578b\u4f01\u4e1a\u7684\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\"  data-wpil-monitor-id=\"9166\">businesses can leverage social media<\/a>, wearable tech, and IoT devices as sources of primary data.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u57fa\u7840\u7814\u7a76\u7684\u65b0\u5174\u8d8b\u52bf<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u968f\u7740\u5546\u4e1a\u4e16\u754c\u548c\u6280\u672f\u7684\u53d1\u5c55\uff0c\u7814\u7a76\u5fc5\u987b\u878d\u5165\u8fd9\u4e9b\u53d8\u5316\u5e76\u4e86\u89e3\u5f71\u54cd\u4fe1\u606f\u6536\u96c6\u548c\u89e3\u91ca\u65b9\u5f0f\u7684\u6700\u65b0\u8d8b\u52bf\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5148\u8fdb\u6280\u672f\u7684\u96c6\u6210\uff1a <\/b><span style=\"font-weight: 400;\">\u5c06\u4eba\u5de5\u667a\u80fd (AI) \u548c\u673a\u5668\u5b66\u4e60 (ML) \u878d\u5165\u7814\u7a76\u53ef\u589e\u5f3a\u6570\u636e\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u91ca\u3002\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u9884\u6d4b\u6a21\u5f0f\uff0c\u6bd4\u4f20\u7edf\u65b9\u6cd5\u66f4\u6709\u6548\u5730\u7406\u89e3\u5927\u91cf\u6570\u636e\u96c6\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u865a\u62df\u73b0\u5b9e (VR) \u548c\u589e\u5f3a\u73b0\u5b9e (AR) \u7684\u7814\u7a76\uff1a <\/b><span style=\"font-weight: 400;\">\u5c24\u5176\u662f\u5728\u4ea7\u54c1\u6d4b\u8bd5\u6216\u5546\u5e97\u5e03\u5c40\u8bc4\u4f30\u65b9\u9762\uff0cVR \u548c AR \u5de5\u5177\u6b63\u5728\u6539\u53d8\u4e3b\u8981\u7684\u7814\u7a76\u573a\u666f\uff0c\u4e3a\u53d7\u8bbf\u8005\u63d0\u4f9b\u66f4\u52a0\u8eab\u4e34\u5176\u5883\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7eb5\u5411\u7814\u7a76\uff1a <\/b><span style=\"font-weight: 400;\">\u867d\u7136\u4e00\u6b21\u6027\u8c03\u67e5\u63d0\u4f9b\u4e86\u6982\u51b5\uff0c\u4f46\u5728\u521d\u6b65\u7814\u7a76\u4e2d\uff0c\u7eb5\u5411\u7814\u7a76\u7684\u8d8b\u52bf\u65e5\u76ca\u660e\u663e\uff0c\u8fd9\u79cd\u7814\u7a76\u901a\u8fc7\u8ddf\u8e2a\u540c\u4e00\u7ec4\u53d7\u8bbf\u8005\uff0c\u63d0\u4f9b\u4e86\u5bf9\u968f\u65f6\u95f4\u53d8\u5316\u7684\u6d1e\u5bdf\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5b9e\u65f6\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u968f\u7740\u4f01\u4e1a\u5bfb\u6c42\u5373\u65f6\u6d1e\u5bdf\uff0c\u4e3b\u8981\u7814\u7a76\u9886\u57df\u6b63\u5728\u8f6c\u5411\u63d0\u4f9b\u5b9e\u65f6\u5206\u6790\uff0c\u4ece\u800c\u5b9e\u73b0\u5373\u65f6\u51b3\u7b56\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u521d\u6b65\u7814\u7a76\uff1a\u6848\u4f8b\u7814\u7a76<\/span><\/h2>\n\n\n\n<p><b>\u4e50\u9ad8\u2014\u2014\u91cd\u5851\u4f20\u5947\u54c1\u724c<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">21 \u4e16\u7eaa\u521d\u671f\uff0c\u4e50\u9ad8\u9762\u4e34\u9500\u91cf\u4e0b\u6ed1\uff0c\u6fd2\u4e34\u7834\u4ea7\u3002\u56e0\u6b64\uff0c\u4e50\u9ad8\u4e0d\u518d\u4ec5\u4ec5\u4f9d\u8d56\u5e02\u573a\u8d8b\u52bf\uff0c\u800c\u662f\u5411\u7c89\u4e1d\u6c42\u52a9\u3002\u4ed6\u4eec\u901a\u8fc7\u4e0e\u4e13\u95e8\u7684\u7528\u6237\u793e\u533a\u4e92\u52a8\u5f00\u5c55\u521d\u6b65\u7814\u7a76\uff0c\u751a\u81f3\u4e3e\u529e\u4f1a\u8bae\u548c\u4f1a\u8bae\uff0c\u76f4\u63a5\u4ece\u6700\u70ed\u60c5\u7684\u7528\u6237\u90a3\u91cc\u6536\u96c6\u89c1\u89e3\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e50\u9ad8\u53d1\u73b0\u8fd9\u4e9b\u7c89\u4e1d\u4e0e\u54c1\u724c\u6709\u7740\u6df1\u539a\u7684\u60c5\u611f\u8054\u7cfb\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u4e86\u4ed6\u4eec\u559c\u6b22\u4e50\u9ad8\u5957\u88c5\u7684\u539f\u56e0\u3002\u4ed6\u4eec\u8fd8\u4e86\u89e3\u5230\uff0c\u66f4\u590d\u6742\u7684\u5957\u88c5\u8fce\u5408\u4e86\u5e74\u957f\u7231\u597d\u8005\u7684\u9700\u6c42\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u8fd9\u9879\u521d\u6b65\u7814\u7a76\u4fc3\u6210\u4e86\u5148\u8fdb\u6a21\u578b\u7684\u63a8\u51fa\uff0c\u5982\u4e50\u9ad8\u673a\u68b0\u7cfb\u5217\u548c\u4e50\u9ad8\u5efa\u7b51\u7cfb\u5217\u3002\u8be5\u516c\u53f8\u8fd8\u4e0e\u7c89\u4e1d\u8bbe\u8ba1\u5e08\u5408\u4f5c\u5f00\u53d1\u65b0\u4ea7\u54c1\u3002&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u57fa\u7840\u7814\u7a76\u7684\u6311\u6218<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-379e410f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-379e410f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Quantitative research (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u57fa\u7840\u7814\u7a76\u4f34\u968f\u7740\u4e00\u7cfb\u5217\u6311\u6218\u3002\u60f3\u8981\u8d70\u4e0a\u8fd9\u6761\u9053\u8def\u7684\u4f01\u4e1a\u5fc5\u987b\u610f\u8bc6\u5230\u8fd9\u4e9b\u6f5c\u5728\u7684\u9677\u9631\uff0c\u624d\u80fd\u6709\u6548\u5730\u9a7e\u9a6d\u7814\u7a76\u73af\u5883\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6210\u672c\u5f71\u54cd\uff1a <\/b><span style=\"font-weight: 400;\">\u7531\u4e8e\u8bbe\u8ba1\u3001\u5b9e\u65bd\u548c\u5206\u6790\u539f\u59cb\u7814\u7a76\u9700\u8981\u8d44\u6e90\uff0c\u56e0\u6b64\u5b83\u53ef\u80fd\u6bd4\u4e8c\u624b\u7814\u7a76\u66f4\u6602\u8d35\u3002\u6210\u672c\u8303\u56f4\u5305\u62ec\u8058\u8bf7\u4e13\u5bb6\u3001\u83b7\u5f97\u5408\u9002\u7684\u5de5\u5177\u6216\u652f\u4ed8\u53c2\u4e0e\u8005\u7684\u8d39\u7528\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8017\u65f6\uff1a <\/b><span style=\"font-weight: 400;\">\u76f4\u63a5\u6536\u96c6\u6570\u636e\u662f\u4e00\u4e2a\u8017\u65f6\u7684\u8fc7\u7a0b\u3002\u4ece\u6784\u601d\u7814\u7a76\u5230\u6536\u96c6\u5e76\u5206\u6790\u6570\u636e\u53ef\u80fd\u9700\u8981\u5f88\u957f\u65f6\u95f4\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u504f\u89c1\u98ce\u9669\uff1a <\/b><span style=\"font-weight: 400;\">\u5982\u679c\u6ca1\u6709\u4ed4\u7ec6\u89c4\u5212\uff0c\u521d\u6b65\u7814\u7a76\u53ef\u80fd\u4f1a\u4ea7\u751f\u504f\u89c1\u3002\u8fd9\u4e9b\u504f\u89c1\u53ef\u80fd\u6765\u81ea\u95ee\u9898\u7684\u8868\u8ff0\u65b9\u5f0f\u3001\u53c2\u4e0e\u8005\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\uff0c\u751a\u81f3\u662f\u7814\u7a76\u5f00\u5c55\u7684\u73af\u5883\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6570\u636e\u8d85\u8f7d\uff1a <\/b><span style=\"font-weight: 400;\">\u6536\u96c6\u8fc7\u591a\u6570\u636e\u5b58\u5728\u98ce\u9669\uff0c\u4f1a\u5bfc\u81f4\u5206\u6790\u762b\u75ea\uff0c\u4ece\u800c\u5f88\u96be\u7b5b\u9009\u5e76\u5f97\u51fa\u6709\u610f\u4e49\u7684\u7ed3\u8bba\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8303\u56f4\u6709\u9650\uff1a <\/b><span style=\"font-weight: 400;\">\u4e0e\u53ef\u4ee5\u63d0\u4f9b\u66f4\u5e7f\u9614\u89c6\u91ce\u7684\u4e8c\u624b\u7814\u7a76\u4e0d\u540c\uff0c\u7814\u7a76\u6709\u65f6\u53ef\u80fd\u8fc7\u4e8e\u72ed\u9698\uff0c\u53ea\u5173\u6ce8\u7279\u5b9a\u95ee\u9898\u800c\u53ef\u80fd\u5ffd\u7565\u5168\u5c40\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u786e\u4fdd\u53c2\u4e0e\u8005\u7684\u771f\u5b9e\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u5c24\u5176\u662f\u5728\u5728\u7ebf\u8c03\u67e5\u548c\u6570\u5b57\u65b9\u6cd5\u4e2d\uff0c\u786e\u4fdd\u53c2\u4e0e\u8005\u662f\u771f\u5b9e\u7684\u5e76\u4e14\u4e0d\u53d7\u5916\u90e8\u56e0\u7d20\u7684\u5f71\u54cd\u53ef\u80fd\u5177\u6709\u6311\u6218\u6027\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5bf9\u5916\u90e8\u56e0\u7d20\u7684\u4f9d\u8d56\uff1a <\/b>External factors like political events, natural disasters, or <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%88%aa%e7%a9%ba%e4%b8%9a%e4%b8%ad%e7%9a%84%e4%bd%8e%e6%88%90%e6%9c%ac%e8%88%aa%e7%a9%ba%e5%85%ac%e5%8f%b8\/\" title=\"\u4f4e\u6210\u672c\u822a\u7a7a\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"9161\">global pandemics can greatly affect the research<\/a> process and its outcomes.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International \u63d0\u4f9b\u591a\u79cd\u4e3b\u8981\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u3002<\/p>","protected":false},"author":1,"featured_media":62808,"parent":14514,"menu_order":20,"comment_status":"closed","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-16134","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-11-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/zh\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"SIS International provides a wide variety of primary market research methods.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=16134"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16134\/revisions"}],"predecessor-version":[{"id":81533,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16134\/revisions\/81533"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62808"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=16134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}