{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2025-09-11T23:59:17","modified_gmt":"2025-09-12T03:59:17","slug":"%e7%8e%a9%e5%85%b7%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/toy-market-research\/","title":{"rendered":"\u73a9\u5177\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u73a9\u5177\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-01584bb9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-01584bb9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Toy (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\">\u5982\u4eca\uff0c\u73a9\u5177\u6b63\u5728\u5411\u6570\u5b57\u5316\u9886\u57df\u8fc8\u8fdb\uff0c\u57fa\u4e8e\u6570\u5b57\u5316\u7684\u513f\u7ae5\u73a9\u5177\u5df2\u5927\u91cf\u6d8c\u73b0\u3002<\/h3>\n\n\n\n<p class=\"p1 wp-block-paragraph\">The toy industry&nbsp;has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u73a9\u5177\u9700\u6c42\u5177\u6709\u5b63\u8282\u6027\u4e14\u5bf9\u4ef7\u683c\u654f\u611f\uff0c\u8fd9\u7ed9\u90a3\u4e9b\u8bd5\u56fe\u8ddf\u4e0a\u4e0d\u65ad\u53d8\u5316\u7684\u987e\u5ba2\u53e3\u5473\u548c\u65f6\u5c1a\u4ea7\u54c1\u7684\u516c\u53f8\u5e26\u6765\u4e86\u6311\u6218\u3002<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u73a9\u5177\u5e97\u8d27\u67b6\u548c\u5728\u7ebf\u7f51\u7ad9\u4e0a\u6446\u6ee1\u4e86\u6700\u65b0\u3001\u6700\u5177\u521b\u65b0\u6027\u7684\u5546\u54c1\u3002\u5982\u4eca\uff0c\u5ba2\u6237\u63a5\u89e6\u70b9\u5982\u6b64\u4e4b\u591a\uff0c\u73a9\u5177\u884c\u4e1a\u9762\u4e34\u7740\u65b0\u7684\u673a\u9047\u548c\u6311\u6218\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International Research \u5728\u73a9\u5177\u5e02\u573a\u7814\u7a76\u65b9\u9762\u62e5\u6709 40 \u591a\u5e74\u7684\u7ecf\u9a8c\uff0c\u4f7f\u6211\u4eec\u6210\u4e3a\u4e3b\u8981\u73a9\u5177\u5236\u9020\u5546\u3001\u5e7f\u544a\u5546\u548c\u4ea7\u54c1\u7ecf\u7406\u7684\u9996\u9009\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u63d0\u4f9b\u9752\u5c11\u5e74\u548c\u513f\u7ae5\u7814\u7a76\u3001\u4ea7\u54c1\u6982\u5ff5\u6d4b\u8bd5\u3001\u6cd5\u89c4\u89c1\u89e3\u3001\u5e02\u573a\u673a\u4f1a\u7814\u7a76\u3001\u9500\u552e\u70b9\u6570\u636e\u548c\u51b3\u7b56\u8005\u7814\u7a76\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u5e02\u573a\u7814\u7a76\u548c\u6218\u7565\u89e3\u51b3\u65b9\u6848\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u63d0\u4f9b\u5b9e\u73b0\u5176\u6218\u7565\u76ee\u6807\u7684\u524d\u6cbf\u6d1e\u5bdf\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u73a9\u5177\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We provide research into Customers, Competitors, Supply Chains, Market Context and Cultures.&nbsp; Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.&nbsp; Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts.&nbsp; Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.&nbsp; These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u5173\u4e8e SIS \u73a9\u5177\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u6211\u4eec\u91c7\u7528\u7126\u70b9\u5c0f\u7ec4\u3001\u4ea7\u54c1\u6d4b\u8bd5\u548c\u6982\u5ff5\u6d4b\u8bd5\u6280\u672f\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6d1e\u5bdf\u529b\u3001\u6570\u636e\u548c\u5e02\u573a\u5206\u6790\uff0c\u5e2e\u52a9\u4ed6\u4eec\u81ea\u4fe1\u5730\u505a\u51fa\u4ea7\u54c1\u548c\u670d\u52a1\u51b3\u7b56\u3002\u8bf8\u5982\u201c\u5546\u573a\u62e6\u622a\u201d\u7b49\u7814\u7a76\u65b9\u6cd5\u4e3a\u6d88\u8d39\u8005\u7684\u504f\u597d\u3001\u884c\u4e3a\u548c\u6001\u5ea6\u63d0\u4f9b\u4e86\u6e05\u6670\u7684\u8d2d\u4e70\u70b9\u4fe1\u606f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh\/about-sis\/contact-sis-international-market-research\/\">\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u4e2a\u73a9\u5177\u5e02\u573a\u7814\u7a76\u9879\u76ee\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u6709\u5173\u6211\u4eec\u7684\u73a9\u5177\u5e02\u573a\u7814\u7a76\u89c1\u89e3\u3001\u6570\u636e\u548c\u54a8\u8be2\u89e3\u51b3\u65b9\u6848\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/p>","protected":false},"author":1,"featured_media":63760,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=15242"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15242\/revisions"}],"predecessor-version":[{"id":67334,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15242\/revisions\/67334"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63760"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=15242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}