{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2026-01-25T18:50:55","modified_gmt":"2026-01-25T23:50:55","slug":"%e7%8e%a9%e5%85%b7%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%8e%a9%e5%85%b7%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/","title":{"rendered":"\u73a9\u5177\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u73a9\u5177\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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The toy industry has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n

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Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new opportunities and challenges<\/a> exist in the toy industry.<\/p>\n\n\n\n

SIS International Research has over 40+ years experience in Toy<\/a> market research experience, making us a go-to for major toy makers, advertisers and product managers.<\/p>\n\n\n\n

We provide Youth & Children’s research, Product Concept Testing<\/a>, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.<\/p>\n\n\n\n

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\u73a9\u5177\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n

\u6211\u4eec\u63d0\u4f9b research into Customers<\/a>, Competitors, Supply Chains, Market Context and Cultures.  Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n

Our Qualitative Research solutions include Focus Groups<\/a>, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.  Our Quantitative Research solutions include Mobile and Online Surveys<\/a> and Mall Intercepts.  Our Strategy Research solutions include Competitive Analysis<\/a>, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.  These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n

\u5173\u4e8e SIS \u73a9\u5177\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their products and services<\/a>. Research methodologies such as \u201cmall intercepts\u201d shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.<\/p>\n\n\n\n

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