{"id":15205,"date":"2015-04-09T09:44:31","date_gmt":"2015-04-09T09:44:31","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15205"},"modified":"2026-01-25T17:34:49","modified_gmt":"2026-01-25T22:34:49","slug":"%e5%9b%bd%e9%99%85%e7%9f%a5%e8%af%86%e4%ba%a7%e6%9d%83%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/sis-%e5%85%a8%e7%90%83%e5%a2%9e%e9%95%bf\/%e5%9b%bd%e9%99%85%e7%9f%a5%e8%af%86%e4%ba%a7%e6%9d%83%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u77e5\u8bc6\u4ea7\u6743\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u77e5\u8bc6\u4ea7\u6743\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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International intellectual property law involves bilateral and multilateral agreements that seek to augment domestic rules that govern and protect intellectual property (IP). Most cross-border IP issues are addressed through the World Intellectual Property Organization (WIPO).<\/h2>\n\n\n\n

In the world of business, intellectual property issues are increasingly being encountered given its highly globalized environment wherein thousands of companies participate. Given the level of competition resulting from this climate, companies realize the importance of protecting their intellectual properties. IP includes a broad range of concepts including trade names (such as “Starbuck’s”), an industry report conducted by a research firm, movies, images, books, cooking recipes, medicines, trade secrets, manufacturing processes, and architectural design.<\/p>\n\n\n\n

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For managers, knowledge of IP fundamentals will not only help protect their companies’ intellectual assets but also help steer their companies away from hostile legal suits arising from allegations of IP infringements. The sheer abundance of players, products, and services in just about any business sector increases the risk of companies from having their intellectual assets misappropriated by other entities. While some infringements are unintentional, others are calculated and committed by unethical business entities.<\/p>\n\n\n\n

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    \u5173\u4e8e\u77e5\u8bc6\u4ea7\u6743\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

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