{"id":15177,"date":"2015-04-08T21:12:16","date_gmt":"2015-04-08T21:12:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15177"},"modified":"2026-01-25T19:34:37","modified_gmt":"2026-01-26T00:34:37","slug":"%e5%ae%9a%e4%bb%b7%e7%ad%96%e7%95%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e9%87%91%e8%9e%8d%e7%a7%91%e6%8a%80%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2%e7%a0%94%e7%a9%b6\/%e5%ae%9a%e4%bb%b7%e7%ad%96%e7%95%a5\/","title":{"rendered":"\u5b9a\u4ef7\u7b56\u7565\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5b9a\u4ef7\u7b56\u7565\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-873e77f3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-873e77f3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Choosing the appropriate price to sell a product or service is more than a challenge for every business. Getting it right is crucial to its eventual survival.<\/h3>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u4ef7\u7b56\u7565\u8003\u8651\u56e0\u7d20<\/h2>\n\n\n\n<p>\u5b9a\u4ef7\u6d89\u53ca\u8bb8\u591a\u56e0\u7d20\uff0c\u5176\u4e2d\u5927\u591a\u6570\u56e0\u7d20\u90fd\u53ef\u4ee5\u8fdb\u884c\u7814\u7a76\u5e76\u4f7f\u5176\u6709\u5229\u4e8e\u60a8\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n<p class=\"p1\">\u6240\u6709\u5e02\u573a\u90fd\u4e0d\u4e00\u6837\u3002\u5728\u67d0\u4e9b\u5730\u533a\uff0c<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7531\u4e8e\u623f\u5730\u4ea7\u6216\u52b3\u52a8\u529b\u6210\u672c\u800c\u4ea7\u751f\u7684\u751f\u4ea7\u6210\u672c<\/li>\n\n\n\n<li>\u6f5c\u5728\u5ba2\u6237\u6570\u91cf<\/li>\n\n\n\n<li>\u8fd0\u9001\u8d27\u7269\u7684\u8d39\u7528<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u5df2\u77e5\u56e0\u7d20\u901a\u5e38\u53ef\u4ee5\u9884\u5148\u786e\u5b9a\u5e76\u63a7\u5236\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u9500\u552e\u76ee\u6807\u5982\u4f55\u6307\u5bfc\u5b9a\u4ef7\u7b56\u7565\uff1f<\/h2>\n\n\n\n<p>Below are several common goals, which often change over time depending on their success rate and reactions from customers and competitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f15\u53d1\u5ba1\u5224<\/li>\n\n\n\n<li>\u5438\u5f15\u56de\u5934\u5ba2<\/li>\n\n\n\n<li>\u5f00\u62d3\u65b0\u5e02\u573a<\/li>\n\n\n\n<li>\u62d3\u5c55\u73b0\u6709\u5e02\u573a<\/li>\n\n\n\n<li>Expand a product line \u2013 offer different <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/how-the-gabor-granger-pricing-model-can-enhance-your-profit-margins\/\" title=\"Gabor-Granger Pricing Model\"  data-wpil-monitor-id=\"1184\">models or features at different price<\/a> points to broaden overall appeal to customers<\/li>\n\n\n\n<li>\u4ea4\u53c9\u9500\u552e\u591a\u79cd\u4ea7\u54c1\uff08\u4eba\u5bff\u3001\u6c7d\u8f66\u548c\u5bb6\u5ead\u4fdd\u9669\uff1b\u822a\u7a7a\u3001\u9152\u5e97\u548c\u6c7d\u8f66\uff09<\/li>\n\n\n\n<li>\u589e\u52a0\u5e02\u573a\u4efd\u989d<\/li>\n\n\n\n<li>Defend against competition; create a barrier to entry<\/li>\n\n\n\n<li>Seek a specific profit margin over the cost of production, promotion and distribution<\/li>\n<\/ul>\n\n\n\n<p>Market research and testing can guide one to identify optimal price points for each situation.&nbsp; Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ec0\u4e48\u4ef7\u683c\u80fd\u4f7f\u8bd5\u7528\u6548\u679c\u6700\u5927\u5316\uff1f<\/strong>\n<ul class=\"wp-block-list\">\n<li>How low should initial price be?&nbsp; A survey can ask questions about different prices, or a market test can compare the percent who take the offer.<\/li>\n\n\n\n<li>\u8bd5\u7528\u540e\uff0c\u662f\u5426\u9700\u8981\u989d\u5916\u7684\u6298\u6263\u6216\u4f18\u60e0\uff0c\u6216\u8005\u662f\u5426\u53ef\u4ee5\u63d0\u9ad8\u4ef7\u683c\u800c\u4e0d\u5931\u53bb\u5ba2\u6237\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Will package or bundle pricing effectively sell more than one item or service?<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u53ef\u4ee5\u6d4b\u8bd5\u5404\u79cd\u4f18\u60e0\uff0c\u4f8b\u5982\u201cBOGO\u201d\u6216\u201ctwofers\u201d\uff0c\u7b2c\u4e8c\u4efd\u4e3b\u83dc\u53ef\u4f18\u60e0 50%\uff1b\u4e00\u4e2a\u9ad8\u5c14\u592b\u7403\u888b\u548c\u4e00\u5957\u65b0\u7403\u6746\uff1b\u514d\u8d39\u4f7f\u7528\u7ecf\u7eaa\u670d\u52a1\u8fdb\u884c\u68c0\u67e5\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Can enough commodity products or supplies for the home or office be sold at a low price and still make a profit?<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e8%98%b8%e9%85%b1%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u8638\u9171\u5e02\u573a\u8c03\u67e5\"  data-wpil-monitor-id=\"5754\">Research can help analyze a market<\/a>, its customers, and its competition regarding current pricing and purchase activity.<\/li>\n\n\n\n<li>Should you set a price to match your competition to remove that differentiator?<\/li>\n\n\n\n<li>In some cases, products such as batteries, printer paper, or cleaning supplies may be sold as \u201closs leaders\u201d (even below actual cost) to generate sales of more and higher-margin items.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6709\u8db3\u591f\u7684\u5e02\u573a\u652f\u4ed8\u6ea2\u4ef7\u5417\uff1f<\/strong>\n<ul class=\"wp-block-list\">\n<li>Is there support for high-priced, exclusive, or luxury items? (e.g. Tiffany, Prada, Mercedes, Apple)<\/li>\n\n\n\n<li>Are there other customer tiers which can later be sold less expensive models at lower prices?&nbsp; Or can you customize a product or service and charge an even higher price for an exclusive version to satisfy specific customer needs?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u60a8\u9700\u8981\u5b9a\u4ef7\u7b56\u7565\u65b9\u9762\u7684\u5e2e\u52a9\u5417\uff1f<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-807f2de8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-807f2de8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">You do not need to gamble and hope. Rather, you can calculate all the costs involved in producing, promoting\/selling, and distributing a product&nbsp;and then set a price that covers expenses while providing some level of profit.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">However, to approach an optimum price point, it may be useful to observe and\/or survey your customers. Even better, get a sense of what your competition is or might be doing regarding&nbsp;pricing.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Asking customers what they would pay for a product or service is tricky. Getting insights into your competitors&#8217; strategies&nbsp;is a bigger challenge.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">\u5ba2\u6237 <\/span><\/strong><span class=\"s1\">\u53ef\u4ee5\u901a\u8fc7\u8c03\u67e5\uff08\u5728\u7ebf\u6216\u7535\u8bdd\uff09\u6216\u4eb2\u81ea\u63a5\u89e6\u4ea7\u54c1\u3002&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Here, a set of variables, including price, might be presented to a subject. A statistical technique called conjoint analysis may be applied to determine the optimal tradeoffs of features and prices.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">You can assess price elasticity and experiment within such a range.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u6b64\u5916\uff0c\u60a8\u53ef\u4ee5\u786e\u5b9a\u6f5c\u5728\u6216\u73b0\u6709\u5ba2\u6237\u7684\u5339\u914d\u7fa4\u4f53\uff0c\u901a\u8fc7\u5728\u7ebf\u3001\u4f18\u60e0\u5238\u3001\u5e7f\u544a\u7b49\u65b9\u5f0f\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u63d0\u4f9b\u4e0d\u540c\u7684\u4ef7\u683c\uff0c\u7136\u540e\u8861\u91cf\u4ee5\u6bcf\u4e2a\u4ef7\u683c\u8d2d\u4e70\u7684\u767e\u5206\u6bd4\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\uff08\u7b14\u8bb0\uff1a<span class=\"Apple-converted-space\">&nbsp; <\/span>\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u5728\u5f00\u59cb\u751f\u4ea7\u4e4b\u524d\u4e86\u89e3\u5ba2\u6237\u613f\u610f\u6839\u636e\u6982\u5ff5\u6216\u539f\u578b\u652f\u4ed8\u591a\u5c11\u94b1\uff0c\u4ee5\u786e\u4fdd\u6709\u76c8\u5229\u7a7a\u95f4\uff01\uff09<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">\u7ade\u4e89\u6d3b\u52a8<\/span><\/strong><span class=\"s1\"> can be monitored by following their channels of distribution (e.g. site visits to stores, following online and offline ads), attending trade shows, and perhaps speaking with your customers.&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u4f46\u8981\u4e86\u89e3\u4ed6\u4eec\u7684\u672a\u6765\u8ba1\u5212\uff0c\u51e0\u4e4e\u603b\u662f\u9700\u8981\u901a\u8fc7\u7b2c\u4e09\u65b9\u8fdb\u884c\u91c7\u8bbf\u6765\u53d1\u73b0\u8fd9\u4e9b\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Unfortunately, there is more to the equation!&nbsp; <\/span>Your company is not operating in a vacuum.&nbsp; As such, just like you, your competitors may alter pricing to achieve specific objectives.&nbsp;&nbsp;<span class=\"s1\">\u56e0\u6b64\uff0c\u5b9a\u4ef7\u7b56\u7565\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u9700\u8981\u51e0\u4e4e\u4e0d\u65ad\u7684\u5173\u6ce8\u548c\u8c03\u6574\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u4eec\u7684\u7ebd\u7ea6\u5de5\u5382\u5730\u5740<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7ebd\u7ea6\u5dde\u7ebd\u7ea6\u5e02\u4e1c22\u885711\u53f72\u697c 10010 \u7535\u8bdd\uff1a+1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5173\u4e8e SIS \u56fd\u9645<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\"><span style=\"font-weight: 400;\">SIS \u56fd\u9645<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u4e3a\u516c\u53f8\u63d0\u4f9b\u5b9a\u4ef7\u7b56\u7565\u7814\u7a76\uff0c\u4ee5\u63d0\u9ad8\u5168\u7403\u76c8\u5229\u80fd\u529b\u3002<\/p>","protected":false},"author":1,"featured_media":62547,"parent":27462,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15177","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=15177"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15177\/revisions"}],"predecessor-version":[{"id":79441,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15177\/revisions\/79441"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/27462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62547"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=15177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}