{"id":15166,"date":"2015-04-08T12:47:43","date_gmt":"2015-04-08T12:47:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15166"},"modified":"2025-09-07T20:59:48","modified_gmt":"2025-09-08T00:59:48","slug":"%e5%b8%82%e5%9c%ba%e6%83%85%e6%8a%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e5%b8%82%e5%9c%ba%e6%83%85%e6%8a%a5\/","title":{"rendered":"\u5e02\u573a\u60c5\u62a5"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5e02\u573a\u60c5\u62a5\u516c\u53f8<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-68cf6f57\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-68cf6f57\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5e02\u573a\u60c5\u62a5\uff1f<\/h2>\n\n\n\n<p>\u5e02\u573a\u60c5\u62a5\u662f\u4e00\u4e2a\u6536\u96c6\u548c\u5206\u6790\u4e0e\u516c\u53f8\u5e02\u573a\u76f8\u5173\u7684\u6240\u6709\u4fe1\u606f\u4ee5\u652f\u6301\u548c\u505a\u51fa\u66f4\u597d\u51b3\u7b56\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>To be successful, a company must know its market inside and out.&nbsp; With this insight, companies are able to rapidly&nbsp;launch products or services, determine profitable customer segments, adjust pricing, evaluate the supply chain and distribution channels, and make many other important decisions.<\/p>\n\n\n\n<p>\u867d\u7136\u5e02\u573a\u60c5\u62a5\u4f5c\u4e3a\u4e00\u4e2a\u6982\u5ff5\u662f\u76f4\u89c2\u548c\u7b80\u5355\u7684\uff0c\u4f46\u5176\u80cc\u540e\u7684\u52aa\u529b\u5374\u662f\u590d\u6742\u4e14\u6c38\u65e0\u6b62\u5883\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f55\u65f6\u4f7f\u7528\u5e02\u573a\u60c5\u62a5\uff1f<\/h2>\n\n\n\n<p>MI is often used when a company is seeking to enter a new market, or <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%80%9a%e8%bf%87%e5%a4%9a%e6%96%b9%e9%9d%a2%e7%9a%84%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5%e6%89%a9%e5%a4%a7%e5%b8%82%e5%9c%ba%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/\" title=\"\u901a\u8fc7\u591a\u65b9\u9762\u7684\u8425\u9500\u7b56\u7565\u6269\u5927\u5e02\u573a\u8303\u56f4\"  data-wpil-monitor-id=\"8542\">expand into an existing market<\/a>.<\/p>\n\n\n\n<p>\u4e00\u4e2a\u7b80\u5355\u7684 2\u00d72 \u77e9\u9635\u63d0\u4f9b\u4e86\u6709\u7528\u7684\u89c6\u89c9\u8f85\u52a9\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>&nbsp;<\/td><td>\u73b0\u6709\u5e02\u573a<\/td><td>\u65b0\u5e02\u573a<\/td><\/tr><tr><td>\u73b0\u6709\u4ea7\u54c1<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><tr><td>\u65b0\u4ea7\u54c1<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u6839\u636e\u68c0\u67e5\u7684\u56db\u4e2a\u5355\u5143\u4e2d\u7684\u54ea\u4e00\u4e2a\uff0c\u6d41\u7a0b\u7684\u65b9\u5411\u548c\u8981\u6c42\u5e94\u8be5\u843d\u5b9e\u5230\u4f4d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u573a\u60c5\u62a5\u662f\u5982\u4f55\u8fdb\u884c\u7684\uff1f<\/h2>\n\n\n\n<p>MI \u5e94\u59cb\u7ec8\u4ee5\u4e00\u7ec4\u660e\u786e\u7684\u76ee\u6807\u5f00\u59cb\uff0c\u7136\u540e\u63d0\u51fa\u4e00\u7cfb\u5217\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u5c06\u6307\u5bfc\u7528\u6237\u91c7\u53d6\u9002\u5f53\u7684\u884c\u52a8\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u53ea\u6709\u5f53\u7528\u6237\u5df2\u7ecf\u4ed4\u7ec6\u8003\u8651\u8fc7\u6bcf\u4e2a\u7b54\u6848\u5c06\u5982\u4f55\u5f71\u54cd\u51b3\u7b56\u65f6\uff0c\u624d\u5e94\u8be5\u63d0\u51fa\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u76ee\u6807\u548c\u793a\u4f8b\u95ee\u9898\u7684\u793a\u4f8b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u673a\u4f1a<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5e02\u573a\u4e0a\u662f\u5426\u5b58\u5728\u5c1a\u672a\u6ee1\u8db3\u7684\u9700\u6c42\uff1f<\/li>\n\n\n\n<li>\u662f\u5426\u5b58\u5728\u66ff\u4ee3\u4ea7\u54c1\/\u670d\u52a1\uff1f<\/li>\n\n\n\n<li>Is the <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%88%aa%e7%a9%ba%e4%b8%9a%e4%b8%ad%e7%9a%84%e4%bd%8e%e6%88%90%e6%9c%ac%e8%88%aa%e7%a9%ba%e5%85%ac%e5%8f%b8\/\" title=\"\u4f4e\u6210\u672c\u822a\u7a7a\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8537\">market national or global<\/a> in scope?<\/li>\n\n\n\n<li>What is the current <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e5%b8%82%e5%9c%ba%e8%bf%9b%e5%85%a5%e5%8f%af%e8%a1%8c%e6%80%a7%e8%a7%84%e6%a8%a1%e7%a0%94%e7%a9%b6\/\" title=\"\u5e02\u573a\u8fdb\u5165\u3001\u53ef\u884c\u6027\u548c\u89c4\u6a21\u7814\u7a76\"  data-wpil-monitor-id=\"8543\">size of the market<\/a>?<\/li>\n\n\n\n<li>What is the estimated <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%9b%bd%e9%99%85%e4%bc%81%e4%b8%9a%e6%88%90%e9%95%bf%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u56fd\u9645\u4f01\u4e1a\u6210\u957f\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8540\">growth of the market<\/a>?<\/li>\n\n\n\n<li>\u5982\u679c\u6709\u7684\u8bdd\uff0c\u6709\u54ea\u4e9b\u4ea4\u53c9\u8425\u9500\u673a\u4f1a\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5a01\u80c1<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4ec0\u4e48\u56e0\u7d20\u4f1a\u4f7f\u4f60\u7684\u76ee\u6807\u504f\u79bb\u8f68\u9053\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u8d8b\u52bf<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u54ea\u4e9b\u65b0\u4e8b\u7269\u53ef\u80fd\u4f1a\u5f71\u54cd\u6210\u529f\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u73b0\u6709\u548c\u6f5c\u5728\u7684\u7ade\u4e89\u5bf9\u624b<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4ed6\u4eec\u662f\u8c01\/\u4ed6\u4eec\u53ef\u80fd\u662f\u8c01\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u65b0\u4f9b\u5e94\u5546\u6216\u5206\u9500\u5546<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u662f\u5426\u9700\u8981\u66ff\u4ee3\u6765\u6e90\uff1f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u662f\u8c01\uff1f\u5728\u54ea\u91cc\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5ba2\u6237<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5b83\u4eec\u4f1a\u662f\u4e00\u6837\u7684\u5417\uff0c\u8fd8\u662f\u4f1a\u6709\u65b0\u7684\u524d\u666f\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e9b\u4ef7\u683c\u70b9\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\u6216\u8005\u5c06\u4f1a\u88ab\u63a5\u53d7\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.sisinternational.com\/zh\/b2b%e5%b8%82%e5%9c%ba%e8%bf%9b%e5%85%a5%e7%ad%96%e7%95%a5\/\" title=\"B2B\u5e02\u573a\u8fdb\u5165\u7b56\u7565\"  data-wpil-monitor-id=\"8541\">\u8fdb\u5165\u548c\u6e17\u900f\u6218\u7565<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5b83\u4eec\u5c06\u4f1a\u662f\u4ec0\u4e48\uff1f\u4e0e\u5f53\u524d\u7684\u6709\u4f55\u4e0d\u540c\uff1f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u573a\u60c5\u62a5\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u4e00\u65e6\u660e\u786e\u5e76\u8fbe\u6210\u76ee\u6807\uff0c\u5c31\u53ef\u4ee5\u5236\u5b9a\u8ba1\u5212\uff0c\u5c06\u4fe1\u606f\u6536\u96c6\u5de5\u5177\u4e0e\u6574\u5408\u548c\u5206\u6790\u8c03\u67e5\u7ed3\u679c\u7684\u65b9\u6cd5\u6700\u4f73\u5730\u7ed3\u5408\u8d77\u6765\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e8c\u6b21\u7814\u7a76<\/strong> \u6d89\u53ca\u65b0\u95fb\u6587\u7ae0\u3001\u65b0\u95fb\u7a3f\u3001\u8d22\u52a1\u62a5\u8868\u751a\u81f3\u5c31\u4e1a\u6216\u623f\u5730\u4ea7\u53d1\u5e03\u7b49\u73b0\u6210\u7684\u516c\u5171\u8d44\u6e90\uff0c\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e2a\u6709\u7528\u7684\u8d77\u70b9\uff0c\u6982\u8ff0\u5e02\u573a\u3001\u8d8b\u52bf\u3001\u5173\u952e\u516c\u53f8\u548c\u4e2a\u4eba\u3002<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u5a92\u4f53\u548c\u5927\u6570\u636e<\/strong> are gaining popularity as additional sources of information that may be incorporated into an overall <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%bb%80%e4%b9%88%e6%98%af%e5%bd%b1%e5%93%8d%e5%8a%9b%e8%90%a5%e9%94%80\/\" title=\"\u4ec0\u4e48\u662f\u5f71\u54cd\u529b\u8425\u9500\uff1f\u4ec0\u4e48\u662f\u793e\u4ea4\u5a92\u4f53\u8425\u9500\uff1f\"  data-wpil-monitor-id=\"8544\">market<\/a> analysis, although it may be a challenge to determine how to extract meaning from them.<\/li>\n\n\n\n<li><strong>\u4f1a\u8bae\u548c\u8d38\u6613\u5c55\u89c8<\/strong> also offer fertile ground for quickly gaining <a href=\"https:\/\/www.sisinternational.com\/zh\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"\u5982\u4f55\u8fdb\u884c\u6df1\u5165\u8bbf\u8c08\u4ee5\u83b7\u53d6\u5e02\u573a\u89c1\u89e3\"  data-wpil-monitor-id=\"8539\">insights into a market<\/a>, competitors, customer needs and trends.<\/li>\n\n\n\n<li><strong>\u5546\u4e1a\u667a\u80fd\uff08BI\uff09\u3001\u7ade\u4e89\u60c5\u62a5\uff08CI\uff09\u3001\u5e02\u573a\u7814\u7a76\uff08MR\uff09<\/strong> \u901a\u5e38\u4f1a\u91cd\u53e0\uff0c\u5e76\u4e14\u53ef\u4ee5\u4e0e MI \u540c\u65f6\u4f7f\u7528\uff0c\u4ee5\u4fbf\u66f4\u5168\u9762\u5730\u4e86\u89e3\u5e02\u573a\u3001\u4e3b\u8981\u53c2\u4e0e\u8005\/\u7ade\u4e89\u5bf9\u624b\u548c\u6f5c\u5728\u5ba2\u6237\u3002\n<ul class=\"wp-block-list\">\n<li>Business intelligence tends to involve internally collected data, e.g. sales, production, budgets, while CI focuses externally, on specific competitors, and MR on <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e9%a3%9f%e5%93%81%e9%a5%ae%e6%96%99%e5%ae%a2%e6%88%b7%e4%b9%8b%e5%a3%b0%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u98df\u54c1\u548c\u996e\u6599\u5ba2\u6237\u4e4b\u58f0\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8538\">customers and the environment of the market<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ba1\u7406\u5e02\u573a\u60c5\u62a5<\/h2>\n\n\n\n<p>\u8ddf\u8e2a\u5e02\u573a\u60c5\u62a5\u4e2d\u5305\u542b\u7684\u6240\u6709\u4fe1\u606f\u53ef\u80fd\u4f1a\u975e\u5e38\u8017\u65f6\u4e14\u7e41\u91cd\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5236\u5b9a\u4f18\u5148\u4e8b\u9879<\/strong> \u7ed3\u5408\u89c4\u5219\u6216\u8fc7\u6ee4\u5668\u53ef\u4ee5\u7ec4\u7ec7\u548c\u51cf\u5c11\u4fe1\u606f\u8fc7\u8f7d\u5e76\u4f7f\u5176\u66f4\u6613\u4e8e\u7ba1\u7406\u3002<\/li>\n\n\n\n<li><strong>\u8f6f\u4ef6\u548c\u5728\u7ebf\u5de5\u5177<\/strong> 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