{"id":15166,"date":"2015-04-08T12:47:43","date_gmt":"2015-04-08T12:47:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15166"},"modified":"2025-09-07T20:59:48","modified_gmt":"2025-09-08T00:59:48","slug":"%e5%b8%82%e5%9c%ba%e6%83%85%e6%8a%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/strategy-consulting\/market-intelligence\/","title":{"rendered":"\u5e02\u573a\u60c5\u62a5"},"content":{"rendered":"

\u5e02\u573a\u60c5\u62a5\u516c\u53f8<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u4ec0\u4e48\u662f\u5e02\u573a\u60c5\u62a5\uff1f<\/h2>\n\n\n\n

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To be successful, a company must know its market inside and out.  With this insight, companies are able to rapidly launch products or services, determine profitable customer segments, adjust pricing, evaluate the supply chain and distribution channels, and make many other important decisions.<\/p>\n\n\n\n

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\u4f55\u65f6\u4f7f\u7528\u5e02\u573a\u60c5\u62a5\uff1f<\/h2>\n\n\n\n

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\u4e00\u4e2a\u7b80\u5355\u7684 2\u00d72 \u77e9\u9635\u63d0\u4f9b\u4e86\u6709\u7528\u7684\u89c6\u89c9\u8f85\u52a9\uff1a<\/p>\n\n\n\n

 <\/td>\u73b0\u6709\u5e02\u573a<\/td>\u65b0\u5e02\u573a<\/td><\/tr>
\u73b0\u6709\u4ea7\u54c1<\/td> <\/td> <\/td><\/tr>
\u65b0\u4ea7\u54c1<\/td> <\/td> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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\u5e02\u573a\u60c5\u62a5\u662f\u5982\u4f55\u8fdb\u884c\u7684\uff1f<\/h2>\n\n\n\n

MI \u5e94\u59cb\u7ec8\u4ee5\u4e00\u7ec4\u660e\u786e\u7684\u76ee\u6807\u5f00\u59cb\uff0c\u7136\u540e\u63d0\u51fa\u4e00\u7cfb\u5217\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u5c06\u6307\u5bfc\u7528\u6237\u91c7\u53d6\u9002\u5f53\u7684\u884c\u52a8\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u53ea\u6709\u5f53\u7528\u6237\u5df2\u7ecf\u4ed4\u7ec6\u8003\u8651\u8fc7\u6bcf\u4e2a\u7b54\u6848\u5c06\u5982\u4f55\u5f71\u54cd\u51b3\u7b56\u65f6\uff0c\u624d\u5e94\u8be5\u63d0\u51fa\u95ee\u9898\u3002<\/p>\n\n\n\n

\u8fd9\u662f\u76ee\u6807\u548c\u793a\u4f8b\u95ee\u9898\u7684\u793a\u4f8b\u3002<\/p>\n\n\n\n

    \n
  • \u673a\u4f1a<\/strong>\n
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    • \u662f\u5426\u5b58\u5728\u66ff\u4ee3\u4ea7\u54c1\/\u670d\u52a1\uff1f<\/li>\n\n\n\n
    • \u5e02\u573a\u8303\u56f4\u662f\u5168\u56fd\u6027\u7684\u8fd8\u662f\u5168\u7403\u6027\u7684\uff1f<\/li>\n\n\n\n
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    • \u5a01\u80c1<\/strong>\n
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        • \u73b0\u6709\u548c\u6f5c\u5728\u7684\u7ade\u4e89\u5bf9\u624b<\/strong>\n
            \n
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          • \u65b0\u4f9b\u5e94\u5546\u6216\u5206\u9500\u5546<\/strong>\n
              \n
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            • \u4ed6\u4eec\u662f\u8c01\uff1f\u5728\u54ea\u91cc\uff1f<\/li>\n<\/ul>\n<\/li>\n\n\n\n
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              • \u8fdb\u5165\u548c\u6e17\u900f\u6218\u7565<\/strong>\n
                  \n
                • \u5b83\u4eec\u5c06\u4f1a\u662f\u4ec0\u4e48\uff1f\u4e0e\u5f53\u524d\u7684\u6709\u4f55\u4e0d\u540c\uff1f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                  \u5e02\u573a\u60c5\u62a5\u65b9\u6cd5<\/h2>\n\n\n\n

                  \u4e00\u65e6\u660e\u786e\u5e76\u8fbe\u6210\u76ee\u6807\uff0c\u5c31\u53ef\u4ee5\u5236\u5b9a\u8ba1\u5212\uff0c\u5c06\u4fe1\u606f\u6536\u96c6\u5de5\u5177\u4e0e\u6574\u5408\u548c\u5206\u6790\u8c03\u67e5\u7ed3\u679c\u7684\u65b9\u6cd5\u6700\u4f73\u5730\u7ed3\u5408\u8d77\u6765\u3002<\/p>\n\n\n\n

                    \n
                  • \u4e8c\u6b21\u7814\u7a76<\/strong> \u6d89\u53ca\u65b0\u95fb\u6587\u7ae0\u3001\u65b0\u95fb\u7a3f\u3001\u8d22\u52a1\u62a5\u8868\u751a\u81f3\u5c31\u4e1a\u6216\u623f\u5730\u4ea7\u53d1\u5e03\u7b49\u73b0\u6210\u7684\u516c\u5171\u8d44\u6e90\uff0c\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e2a\u6709\u7528\u7684\u8d77\u70b9\uff0c\u6982\u8ff0\u5e02\u573a\u3001\u8d8b\u52bf\u3001\u5173\u952e\u516c\u53f8\u548c\u4e2a\u4eba\u3002<\/li>\n\n\n\n
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                  • \u4f1a\u8bae\u548c\u8d38\u6613\u5c55\u89c8<\/strong> \u4e5f\u4e3a\u5feb\u901f\u4e86\u89e3\u5e02\u573a\u3001\u7ade\u4e89\u5bf9\u624b\u3001\u5ba2\u6237\u9700\u6c42\u548c\u8d8b\u52bf\u63d0\u4f9b\u4e86\u80a5\u6c83\u7684\u571f\u58e4\u3002<\/li>\n\n\n\n
                  • \u5546\u4e1a\u667a\u80fd\uff08BI\uff09\u3001\u7ade\u4e89\u60c5\u62a5\uff08CI\uff09\u3001\u5e02\u573a\u7814\u7a76\uff08MR\uff09<\/strong> \u901a\u5e38\u4f1a\u91cd\u53e0\uff0c\u5e76\u4e14\u53ef\u4ee5\u4e0e MI \u540c\u65f6\u4f7f\u7528\uff0c\u4ee5\u4fbf\u66f4\u5168\u9762\u5730\u4e86\u89e3\u5e02\u573a\u3001\u4e3b\u8981\u53c2\u4e0e\u8005\/\u7ade\u4e89\u5bf9\u624b\u548c\u6f5c\u5728\u5ba2\u6237\u3002\n
                      \n
                    • \u5546\u4e1a\u667a\u80fd\u503e\u5411\u4e8e\u6d89\u53ca\u5185\u90e8\u6536\u96c6\u7684\u6570\u636e\uff0c\u4f8b\u5982\u9500\u552e\u3001\u751f\u4ea7\u3001\u9884\u7b97\uff1b\u800c CI \u5219\u5173\u6ce8\u5916\u90e8\uff0c\u5173\u6ce8\u7279\u5b9a\u7684\u7ade\u4e89\u5bf9\u624b\uff1bMR \u5219\u5173\u6ce8\u5ba2\u6237\u548c\u5e02\u573a\u73af\u5883\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                       <\/h2>\n\n\n\n

                      \u7ba1\u7406\u5e02\u573a\u60c5\u62a5<\/h2>\n\n\n\n

                      \u8ddf\u8e2a\u5e02\u573a\u60c5\u62a5\u4e2d\u5305\u542b\u7684\u6240\u6709\u4fe1\u606f\u53ef\u80fd\u4f1a\u975e\u5e38\u8017\u65f6\u4e14\u7e41\u91cd\u3002<\/p>\n\n\n\n

                        \n
                      • \u5236\u5b9a\u4f18\u5148\u4e8b\u9879<\/strong> \u7ed3\u5408\u89c4\u5219\u6216\u8fc7\u6ee4\u5668\u53ef\u4ee5\u7ec4\u7ec7\u548c\u51cf\u5c11\u4fe1\u606f\u8fc7\u8f7d\u5e76\u4f7f\u5176\u66f4\u6613\u4e8e\u7ba1\u7406\u3002<\/li>\n\n\n\n
                      • \u8f6f\u4ef6\u548c\u5728\u7ebf\u5de5\u5177<\/strong> \u7531\u4e8e\u7b2c\u4e09\u65b9\u8f6f\u4ef6\u7684\u5b58\u5728\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6536\u96c6\u3001\u5206\u6790\u548c\u5b58\u50a8\u5e02\u573a\u60c5\u62a5\uff0c\u56e0\u6b64\u901a\u5e38\u503c\u5f97\u5c06\u67d0\u4e9b\u4efb\u52a1\u5916\u5305\u7ed9\u7b2c\u4e09\u65b9\u516c\u53f8\uff0c\u8fd9\u4e9b\u516c\u53f8\u53ef\u4ee5\u5904\u7406\u6240\u6709\u8fd9\u4e9b\u8981\u6c42\u5e76\u5c31\u5e94\u91c7\u53d6\u7684\u6700\u4f73\u884c\u52a8\u63d0\u4f9b\u516c\u6b63\u7684\u53cd\u9988\u3002\n
                          \n
                        • \u4e00\u4e9b\u5916\u90e8\u516c\u53f8\u63d0\u4f9b\u5e76\u5141\u8bb8\u60a8\u76d1\u7763 MR\u3001BI\u3001CI \u548c MI \u5de5\u5177\u7684\u7ec4\u5408\uff0c\u56e0\u6b64\u5b83\u4eec\u5728\u4fe1\u606f\u7684\u6536\u96c6\u548c\u5206\u6790\u65b9\u9762\u5f88\u6709\u7528\u3002<\/li>\n\n\n\n
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                        • \u4ec5\u62e5\u6709\u9ad8\u8d28\u91cf\u548c\u9ad8\u6570\u91cf\u7684\u4fe1\u606f\u8fd8\u4e0d\u591f\u3002 \u719f\u7ec3\u7684\u5206\u6790<\/strong> \u5c06\u5176\u8f6c\u5316\u4e3a\u6784\u6210\u6700\u4f73\u51b3\u7b56\u57fa\u7840\u7684\u60c5\u62a5\u975e\u5e38\u91cd\u8981\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

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