{"id":15112,"date":"2015-04-01T01:39:17","date_gmt":"2015-04-01T01:39:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15112"},"modified":"2025-09-08T12:28:46","modified_gmt":"2025-09-08T16:28:46","slug":"%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/resumes-of-experience\/brand-research\/","title":{"rendered":"\u54c1\u724c\u7814\u7a76\u516c\u53f8"},"content":{"rendered":"

\u54c1\u724c\u7814\u7a76\u516c\u53f8<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

SIS\u662f\u4e00\u5bb6\u9886\u5148\u7684\u54c1\u724c\u7814\u7a76\u516c\u53f8\u3002\u4e86\u89e3\u6211\u4eec\u7684\u7ecf\u9a8c\u3002.<\/h2>\n\n\n\n

\u54c1\u724c\u5f62\u8c61<\/h2>\n\n\n\n
    \n
  • \u4e3a\u4e00\u5bb6\u5927\u578b\u822a\u7a7a\u516c\u53f8\u5f00\u5c55\u7684\u54c1\u724c\u5f62\u8c61\u7814\u7a76\uff0c\u91c7\u7528\u8ba1\u7b97\u673a\u8f85\u52a9\u7535\u8bdd\u8c03\u67e5\uff08CATI\uff09\u65b9\u5f0f\uff0c\u8c03\u67e5\u5bf9\u8c61\u4e3a\u7f8e\u56fd\u548c\u82f1\u56fd\u7684\u56fd\u9645\u4f11\u95f2\u548c\u5546\u52a1\u65c5\u5ba2\u3002.<\/li>\n\n\n\n
  • \u5728\u7f8e\u56fd\u5546\u573a\u8fdb\u884c\u62e6\u622a\u5f0f\u8c03\u67e5\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u96f6\u552e\u670d\u88c5\u5e97\u54c1\u724c\u540d\u79f0\u7684\u6001\u5ea6\u3002.<\/li>\n\n\n\n
  • \u9488\u5bf9\u54c1\u724c\u5546\u54c1\u7ec4\u7ec7\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba\u3002<\/li>\n\n\n\n
  • \u7f8e\u56fd\u548c\u6b27\u6d32\u5de5\u4e1a\u6e05\u6d01\u4ea7\u54c1\u6309\u6700\u7ec8\u7528\u9014\u5e02\u573a\u7ec6\u5206\u8fdb\u884c\u7684\u5b9a\u91cf\u54c1\u724c\u5f62\u8c61\u7814\u7a76\u3002.<\/li>\n\n\n\n
  • \u7f8e\u56fd\u5b9a\u91cf\u73bb\u7483\u5236\u9020\u5546\u54c1\u724c\u5f62\u8c61\u8c03\u67e5\u3002<\/li>\n\n\n\n
  • \u4e3a\u73bb\u7483\u5236\u9020\u5546\u8fdb\u884c\u5b9a\u91cf\u54c1\u724c\u5f62\u8c61\u8c03\u67e5\u3002<\/li>\n\n\n\n
  • \u5bf9\u98df\u54c1\u516c\u53f8\u7684\u54c1\u724c\u5f62\u8c61\u8fdb\u884c\u622a\u8ddd\u7814\u7a76<\/li>\n\n\n\n
  • \u5bf9\u4e00\u5bb6\u5bb6\u5177\u516c\u53f8\u8fdb\u884c\u54c1\u724c\u5f62\u8c61\u548c\u6709\u6548\u6027\u7814\u7a76<\/li>\n<\/ul>\n\n\n\n

    \u54c1\u724c\u8d44\u4ea7<\/h2>\n\n\n\n
      \n
    • \u4e3a\u4e00\u5bb6\u4e9a\u6d32\u5e7f\u544a\u516c\u53f8\u8fdb\u884c\u7cd6\u679c\u516c\u53f8\u7684\u5168\u7403\u54c1\u724c\u7814\u7a76\u3002<\/li>\n\n\n\n
    • \u4e3a\u4e00\u5bb6\u5168\u7403\u591a\u7528\u9014\u7535\u52a8\u5de5\u5177\u5236\u9020\u5546\u5728\u6fb3\u5927\u5229\u4e9a\u3001\u667a\u5229\u548c\u963f\u6839\u5ef7\u5b8c\u6210\u4e86\u4e00\u9879\u54c1\u724c\u77e5\u540d\u5ea6\u8ddf\u8e2a\u7814\u7a76\u3002\u6211\u4eec\u5728\u6d3b\u52a8\u524d\u540e\u8fdb\u884c\u4e86\u4e00\u7cfb\u5217\u7535\u8bdd\u91c7\u8bbf\uff0c\u8ba8\u8bba\u4e86\u8fd9\u4e9b\u5a92\u4f53\u6d3b\u52a8\u3002<\/li>\n\n\n\n
    • \u5bf9\u5317\u7f8e\u5bb6\u5177\u5e02\u573a\u8fdb\u884c\u4e86\u54c1\u724c\u8d44\u4ea7\u548c\u77e5\u540d\u5ea6\u7814\u7a76\u3002<\/li>\n\n\n\n
    • \u4e3a\u5317\u7f8e\u5e02\u573a\u7684\u4e00\u5bb6\u5927\u578b\u822a\u7a7a\u822a\u5929\u516c\u53f8\u5f00\u5c55\u54c1\u724c\u8d44\u4ea7\u548c\u54c1\u724c\u7814\u7a76\u6218\u7565\u7814\u7a76\u30022009 \u5e74\uff0c\u6211\u4eec\u4e3a\u4e00\u5bb6\u5927\u578b\u5168\u7403\u98de\u673a\u53d1\u52a8\u673a\u5236\u9020\u5546\u5f00\u5c55\u4e86\u4e00\u9879\u5168\u9762\u7684\u591a\u9636\u6bb5\u5168\u7403\u54c1\u724c\u8d44\u4ea7\u7814\u7a76\u3002\u968f\u540e\uff0c\u6211\u4eec\u4e0e\u884c\u4e1a\u4e3b\u8981\u9ad8\u7ba1\u8fdb\u884c\u4e86\u4e00\u5bf9\u4e00\u8bbf\u8c08\uff0c\u63a2\u8ba8\u5f53\u524d\u548c\u9884\u671f\u7684\u884c\u4e1a\u95ee\u9898\u3002\u6211\u4eec\u8c03\u67e5\u4e86\u822a\u7a7a\u516c\u53f8\u3001\u8bc4\u4f30\u5e08\u3001\u94f6\u884c\u5bb6\u3001\u51fa\u79df\u4eba\u3001\u8d27\u8fd0\u516c\u53f8\u548c MRO\uff0c\u8c03\u67e5\u5bf9\u8c61\u5305\u62ec\u4ece\u91c7\u8d2d\u548c\u8d22\u52a1\u4eba\u5458\u5230\u673a\u961f\u7ecf\u7406\u548c\u516c\u53f8\u9ad8\u7ba1\u5728\u5185\u7684\u6240\u6709\u4eba\u3002\u6211\u4eec\u7684\u5ba2\u6237\u5229\u7528\u8fd9\u9879\u7814\u7a76\u6539\u8fdb\u4e86\u4ed6\u4eec\u7684\u8425\u9500\u7b56\u7565\uff0c\u5e76\u4e3a\u4e0b\u4e00\u4ee3\u98de\u673a\u53d1\u52a8\u673a\u8ba1\u5212\u63d0\u4f9b\u4e86\u4fe1\u606f\u3002<\/li>\n\n\n\n
    • \u5bf9\u54c1\u724c\u5fe0\u8bda\u5ea6\u8fdb\u884c\u4e86\u5728\u7ebf\u5b9a\u91cf\u95ee\u5377\u8c03\u67e5\u3002<\/li>\n<\/ul>\n\n\n\n

      \u54c1\u724c\u6807\u8bc6<\/h2>\n\n\n\n
        \n
      • \u5728\u7f8e\u56fd\u5546\u573a\u8fdb\u884c\u8c03\u67e5\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u96f6\u552e\u670d\u88c5\u5e97\u54c1\u724c\u7684\u6001\u5ea6\u3002<\/li>\n\n\n\n
      • \u9488\u5bf9\u54c1\u724c\u5546\u54c1\u7ec4\u7ec7\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba\u3002<\/li>\n\n\n\n
      • \u8fdb\u884c\u4e86\u4e00\u9879\u7814\u7a76\uff0c\u5e2e\u52a9\u65e5\u672c\u548c\u5fb7\u56fd\u7684 PC \u7528\u6237\u786e\u5b9a\u65b0\u64cd\u4f5c\u7cfb\u7edf\u7684\u54c1\u724c\u548c\u529f\u80fd\u540d\u79f0\u3002<\/li>\n\n\n\n
      • \u4e0e\u8bb0\u8005\u548c\u5206\u6790\u5e08\u5c31\u592a\u9633\u80fd\u7535\u6c60\u677f\u7684\u54c1\u724c\u5f62\u8c61\/\u77e5\u540d\u5ea6\u8fdb\u884c IDI<\/li>\n<\/ul>\n\n\n\n

        \u54c1\u724c\u6218\u7565<\/h2>\n\n\n\n
          \n
        • \u4e0e\u653e\u5c04\u79d1\u533b\u751f\u4e00\u8d77\u8fdb\u884c\u4e86\u6b27\u6d32\u54c1\u724c\u89e3\u51b3\u65b9\u6848\u7814\u7a76\u3002<\/li>\n\n\n\n
        • \u9488\u5bf9\u533b\u751f\u548c\u6bcd\u4eb2\u4eec\u9488\u5bf9\u62e5\u6709\u4e00\u4e2a\u5168\u7403\u5355\u4e00\u54c1\u724c\u540d\u79f0\u53ca\u5176\u5b9a\u4f4d\u7684\u5168\u7cfb\u5217\u8425\u517b\u4ea7\u54c1\u7684\u6982\u5ff5\u6240\u5f00\u5c55\u7684\u5b9a\u6027\u7814\u7a76\u3002<\/li>\n\n\n\n
        • \u7f8e\u56fd\u96f6\u552e\u4e1a\u6210\u529f\u7684\u54c1\u724c\u7ba1\u7406\u6280\u672f\u3002<\/li>\n\n\n\n
        • \u91cd\u65b0\u5b9a\u4f4d\u7a97\u6237\u5236\u9020\u5ba2\u6237\u7684\u54c1\u724c\u6218\u7565\uff0c\u4ee5\u4e13\u4e1a\u627f\u5305\u5546\u4e3a\u76ee\u6807\u3002<\/li>\n\n\n\n
        • \u5f00\u5c55 IDIS \u4ee5\u8bc4\u4f30\u67d0\u5927\u578b\u624b\u673a\u5236\u9020\u5546\u7684\u4f01\u4e1a\u54c1\u724c\u53e3\u53f7<\/li>\n<\/ul>\n\n\n\n

          <\/p>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          SIS \u5229\u7528\u591a\u79cd\u5173\u952e\u6307\u6807\uff0c\u5305\u62ec\u54c1\u724c\u4e2a\u6027\u3001\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u54c1\u724c\u6d3b\u529b\u3001\u54c1\u724c\u5dee\u5f02\u5316\u548c\u5176\u4ed6\u5173\u952e\u6307\u6807\u3002<\/p>","protected":false},"author":1,"featured_media":62843,"parent":15106,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15112","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=15112"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15112\/revisions"}],"predecessor-version":[{"id":67554,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15112\/revisions\/67554"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62843"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=15112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}