{"id":14660,"date":"2015-03-15T09:58:26","date_gmt":"2015-03-15T09:58:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14660"},"modified":"2025-10-27T23:51:19","modified_gmt":"2025-10-28T03:51:19","slug":"%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/qualitative-quantitative-research-solutions\/","title":{"rendered":"\u5b9a\u6027\u548c\u5b9a\u91cf\u7814\u7a76\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"
\n\n

\u5b9a\u6027\u548c\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n

<\/p>\n\n\n\n

\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u6b22\u8fce\u6765\u5230 SIS \u56fd\u9645\u7814\u7a76\u516c\u53f8\uff0c\u6211\u4eec\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u4e00\u6d41\u7684\u5e02\u573a\u7814\u7a76\u670d\u52a1\uff0c\u7ed3\u5408\u5b9a\u6027\u548c\u5b9a\u91cf\u65b9\u6cd5\u3002. <\/h4>\n\n\n\n
\n

\u60a8\u53ef\u4ee5\u83b7\u53d6\u6709\u5173 \u5b9a\u6027\u548c\u5b9a\u91cf\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/strong> \u8bf7\u4ece\u4ee5\u4e0b\u6587\u7ae0\u4e2d\u67e5\u9605\u6216\u5feb\u901f\u8054\u7cfb\u6211\u4eec\u3002<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n
\n
\n
\"SIS<\/a><\/figure>\n\n

B2B\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
B2B \u7535\u5b50\u5546\u52a1\u5e02\u573a\u7814\u7a76\u3002\u63d0\u4f9b\u6700\u65b0\u7684\u89c1\u89e3\u548c\u6709\u4ef7\u503c\u7684\u6570\u636e\u4ee5\u652f\u6301\u51b3\u7b56\u8fc7\u7a0b\u548c\u65b0\u6218\u7565\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

B2B\u7ba1\u7406\u54a8\u8be2<\/a><\/h4>\n\n
B2B \u7ba1\u7406\u54a8\u8be2 \u2013 \u4e3a\u4ec0\u4e48 B2B \u7ba1\u7406\u54a8\u8be2\u5f88\u91cd\u8981\uff1f\u6bcf\u5bb6\u84ec\u52c3\u53d1\u5c55\u7684\u4f01\u4e1a\u90fd\u77e5\u9053\uff0c\u6210\u529f\u5e76\u975e\u5076\u7136\u2014\u2014\u5b83\u6e90\u4e8e\u2026\u2026 \u91cc\u65af<\/a><\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

B2B \u7126\u70b9\u5c0f\u7ec4\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
B2B \u7126\u70b9\u5c0f\u7ec4\u5e02\u573a\u7814\u7a76 B2B \u7126\u70b9\u5c0f\u7ec4\u5e02\u573a\u7814\u7a76\u5728\u89e3\u8bfb\u4e1a\u52a1\u9700\u6c42\u548c\u5e02\u573a\u52a8\u6001\u65b9\u9762\u5177\u6709\u65e0\u4e0e\u4f26\u6bd4\u7684\u4f18\u52bf\u3002\u2026\u2026 \u91cc\u65af<\/a><\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u54c1\u724c\u540d\u79f0\u6d4b\u8bd5\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
SIS \u4e3a\u5ba2\u6237\u63d0\u4f9b\u54c1\u724c\u548c\u4ea7\u54c1\u540d\u79f0\u6d4b\u8bd5\u3001\u7814\u7a76\u548c\u5206\u6790\uff0c\u4ee5\u4f9b\u51b3\u7b56\u53c2\u8003\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

B2B\u6c11\u65cf\u5fd7\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
B2B \u6c11\u65cf\u5fd7\u6d89\u53ca\u9762\u5bf9\u9762\u8bbf\u8c08\uff0c\u6709\u52a9\u4e8e\u4e86\u89e3\u884c\u4e3a\u3001\u6001\u5ea6\u3001\u52a8\u673a\u548c\u504f\u597d\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

B2B \u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
SIS \u662f B2B \u5e02\u573a\u7814\u7a76\u548c\u6218\u7565\u60c5\u62a5\u89e3\u51b3\u65b9\u6848\u7684\u4e3b\u8981\u63d0\u4f9b\u5546\uff0c\u4e3a\u5168\u7403\u8bb8\u591a\u6700\u8d1f\u76db\u540d\u7684\u516c\u53f8\u63d0\u4f9b\u670d\u52a1\u3002<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\u67e5\u770b\u66f4\u591a \u5b9a\u6027\u548c\u5b9a\u91cf\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/strong><\/summary>\n
\n
\n
\"SIS<\/a><\/figure>\n\n

\u5224\u522b\u5206\u6790\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u5224\u522b\u5206\u6790\u5e02\u573a\u7814\u7a76 (DA) \u662f\u7edf\u8ba1\u5b66\u4e2d\u7528\u4e8e\u5bf9\u7814\u7a76\u7ed3\u679c\u8fdb\u884c\u5206\u7c7b\u7684\u4e00\u79cd\u6280\u672f\uff0c\u662f\u4e00\u79cd\u5224\u522b\u6216\u5206\u7c7b\u7ed3\u679c\u7684\u65b9\u6cd5\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u805a\u7c7b\u5206\u6790\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u805a\u7c7b\u5206\u6790\u5e02\u573a\u7814\u7a76\u7684\u529f\u80fd\u662f\u7528\u4e8e\u5e02\u573a\u5b9a\u4f4d\u548c\u7ec6\u5206\u4ee5\u53ca\u5bfb\u627e\u65b0\u4ea7\u54c1\u7684\u6d4b\u8bd5\u5e02\u573a\u3002 <\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u9009\u62e9\u6a21\u578b\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u9009\u62e9\u6a21\u578b\u5e02\u573a\u7814\u7a76\uff1b\u4e00\u79cd\u7528\u4e8e\u8861\u91cf\u6d88\u8d39\u8005\u559c\u597d\u7684\u5b9a\u91cf\u7814\u7a76\u6280\u672f\u2014\u2014\u4e0d\u540c\u4e8e\u6807\u51c6\u8c03\u67e5\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u4eba\u4e3a\u56e0\u7d20\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u4eba\u4e3a\u56e0\u7d20\u5e02\u573a\u7814\u7a76\u662f\u6307\u516c\u53f8\u5982\u4f55\u7ba1\u7406\u5458\u5de5\u4ee5\u5b9e\u73b0\u987a\u7545\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002\u5b83\u7814\u7a76\u65e0\u5dee\u9519\u7684\u5de5\u4f5c\u8f85\u52a9\u5de5\u5177\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u73b0\u573a\u670d\u52a1\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u73b0\u573a\u670d\u52a1\u5e02\u573a\u7814\u7a76\u516c\u53f8\u4ec5\u6536\u96c6\u7528\u4e8e\u7814\u7a76\u76ee\u7684\u7684\u6570\u636e\u3002\u4ed6\u4eec\u4e0d\u8bbe\u8ba1\u7814\u7a76\u6216\u5206\u6790\u7ed3\u679c\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u8ba4\u77e5\u5206\u6790\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u8ba4\u77e5\u5206\u6790\u5e02\u573a\u7814\u7a76\u68c0\u67e5\u975e\u7ed3\u6784\u5316\u6570\u636e\u7684\u6570\u636e\u96c6\u548c\u7ed3\u6784\u3002\u5b83\u4f7f\u7528\u8ba4\u77e5\u5206\u6790\u626b\u63cf\u6570\u636e\u5e93\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

TURF \u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
TURF\u5e02\u573a\u8c03\u7814 \u4ec0\u4e48\u662fTURF\u5e02\u573a\u8c03\u7814\uff1fTURF\u5206\u6790\u662f\u4e00\u79cd\u7edf\u8ba1\u7814\u7a76\u65b9\u6cd5\u3002\u5b83\u4ee3\u8868\u5b8c\u5168\u4e0d\u91cd\u590d\u8986\u76d6\u7387\u548c\u9891\u7387\u5206\u6790\uff08Total Unduplicated Reach and Frequency Analysis\uff09\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u8bc4\u4f30\u5e02\u573a\u8c03\u7814\u7684\u6f5c\u529b\u3002TURF\u5206\u6790\u9002\u7528\u4e8e\u591a\u79cd\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u5b83\u91c7\u7528\u6392\u540d\u7cfb\u7edf\u3002\u4f8b\u5982\uff0c\u5b83\u53ef\u4ee5\u5bf9\u2026\u2026\u8fdb\u884c\u6392\u540d\u3002 \u91cc\u65af<\/a><\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u5236\u9020\u4e1a\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u75ab\u60c5\u540e\u5236\u9020\u4e1a\u5e02\u573a\u7814\u7a76\u9762\u4e34\u5de8\u5927\u53d8\u9769 \u5168\u7403\u5236\u9020\u4e1a\u5e02\u573a\u5728\u65b0\u51a0\u75ab\u60c5\u540e\u9762\u4e34\u8bf8\u591a\u6311\u6218\uff0c\u5305\u62ec\u4f9b\u5e94\u94fe\u4e0d\u7a33\u5b9a\uff08\u4ee5\u5927\u89c4\u6a21\u534a\u5bfc\u4f53\u77ed\u7f3a\u6700\u4e3a\u7a81\u51fa\uff09\u3001\u8fd0\u8d39\u548c\u539f\u6750\u6599\u6210\u672c\u4e0a\u6da8\u3001\u52b3\u52a8\u529b\u77ed\u7f3a\uff0c\u4ee5\u53ca\u5404\u884c\u4e1a\u5bf9\u6570\u5b57\u5316\u6574\u5408\u548c\u53ef\u53ca\u6027\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42\u3002\u6b64\u5916\uff0c\u7f8e\u56fd\u5236\u9020\u5546\u2026\u2026 \u91cc\u65af<\/a><\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u8bbe\u65bd\u7ba1\u7406\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u8bbe\u65bd\u7ba1\u7406\u5e02\u573a\u8c03\u7814 \u8bbe\u65bd\u7ba1\u7406\u786e\u4fdd\u5de5\u4f5c\u573a\u6240\u5b89\u5168\u4e14\u7ef4\u62a4\u826f\u597d\u3002\u8bbe\u65bd\u7ecf\u7406\u8fd8\u8d1f\u8d23\u5408\u7406\u5e03\u7f6e\u5de5\u4f5c\u7a7a\u95f4\u3002\u8be5\u804c\u4f4d\u6301\u6709\u8005\u7684\u53e6\u4e00\u9879\u804c\u8d23\u662f\u6ee1\u8db3\u516c\u53f8\u53ca\u5176\u5458\u5de5\u7684\u9700\u6c42\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u516c\u53f8\u9700\u8981\u8fd9\u4e9b\u7ecf\u7406\u6765\u8fd0\u8425\u65e5\u5e38\u4e8b\u52a1\u3002\u4ed6\u4eec\u2026\u2026 \u91cc\u65af<\/a><\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u5fc3\u7406\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u5229\u7528\u5fc3\u7406\u5e02\u573a\u7814\u7a76\u6765\u62d3\u5c55\u60a8\u7684\u4e1a\u52a1\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u4ec0\u4e48\u662f\u8054\u5408\u5206\u6790\u5e02\u573a\u7814\u7a76\uff1f<\/a><\/h4>\n\n
\u8fdb\u4e00\u6b65\u4e86\u89e3\u4ec0\u4e48\u662f\u8054\u5408\u5206\u6790\u5e02\u573a\u7814\u7a76\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

Maxdiff \u5206\u6790<\/a><\/h4>\n\n
Maxdiff \u5206\u6790\u662f\u4e00\u79cd\u7528\u4e8e\u7edf\u8ba1\u8c03\u67e5\u53cd\u9988\u7684\u7f29\u653e\u65b9\u6cd5\u3002\u5b83\u8fd8\u53ef\u4ee5\u6d4b\u91cf\u5ba2\u6237\u5bf9\u5546\u54c1\u5217\u8868\u7684\u504f\u597d\u5206\u6570\u548c\u4ef7\u503c\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u4e70\u65b9\u89d2\u8272\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848\u548c\u65b9\u6cd5<\/a><\/h4>\n\n
\u4e70\u65b9\u89d2\u8272\u5e02\u573a\u7814\u7a76\u662f\u7406\u60f3\u5ba2\u6237\u7684\u534a\u865a\u6784\u4ee3\u8868\u3002\u5b83\u6d89\u53ca\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u2026\u2026<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u63a2\u7d22\u5982\u4f55\u5229\u7528\u8c03\u67e5\u5e02\u573a\u7814\u7a76\u6765\u53d1\u5c55\u60a8\u7684\u516c\u53f8\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u7535\u8bdd\u6df1\u5ea6\u8bbf\u8c08\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u6211\u4eec\u8fdb\u884c\u7535\u8bdd\u6df1\u5ea6\u8bbf\u8c08\u5e02\u573a\u7814\u7a76\uff0c\u4e3a\u5546\u4e1a\u4f18\u52bf\u63d0\u4f9b\u89c1\u89e3\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4<\/a><\/h4>\n\n
\u6211\u4eec\u4e3a\u6d88\u8d39\u8005\u3001B2B \u4f01\u4e1a\u9ad8\u7ba1\u548c\u533b\u7597\u4fdd\u5065\u53d7\u8bbf\u8005\u63d0\u4f9b\u5728\u7ebf\u7126\u70b9\u5c0f\u7ec4\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

CHAID \u5206\u6790\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u4e86\u89e3 CHAID \u5206\u6790\u5982\u4f55\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u7ec6\u5206\u5e02\u573a\u3001\u63d0\u9ad8\u5229\u6da6\u548c\u63d0\u5347\u6548\u7387\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u5ba2\u6237\u52aa\u529b\u8bc4\u5206\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u4e86\u89e3\u5ba2\u6237\u52aa\u529b\u6307\u6570\u5e02\u573a\u7814\u7a76\u5982\u4f55\u63d0\u5347\u8d35\u516c\u53f8\u7684\u4e1a\u7ee9\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u5b9a\u6027\u7814\u7a76\u62db\u8058<\/a><\/h4>\n\n
\u62db\u8058\u662f\u8fdb\u884c\u5927\u591a\u6570\u5b9a\u6027\uff08\u548c\u5b9a\u91cf\uff09\u5e02\u573a\u7814\u7a76\u4e2d\u6700\u91cd\u8981\u4e14\u51fa\u4e4e\u610f\u6599\u56f0\u96be\u7684\u6b65\u9aa4\u4e4b\u4e00\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u5ba2\u6237\u65c5\u7a0b\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u5982\u4eca\u7684\u5ba2\u6237\u65c5\u7a0b\u6b63\u5728\u8fc5\u901f\u53d8\u5316\uff0c\u5305\u62ec\u66f4\u591a\u63a5\u89e6\u70b9\uff0c\u5c24\u5176\u662f\u5728\u7ebf\u63a5\u89e6\u70b9\u3002\u4ece\u5ba2\u6237\u65c5\u7a0b\u5e02\u573a\u7814\u7a76\u4e2d\u53d1\u73b0\u89c1\u89e3\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u8bbe\u8ba1\u7814\u7a76\u516c\u53f8<\/a><\/h4>\n\n
\u6211\u4eec\u4e3a\u8bbe\u8ba1\u516c\u53f8\u8fdb\u884c\u4eba\u79cd\u5b66\u7814\u7a76\u3001\u53d7\u8bbf\u8005\u62db\u52df\u548c\u6d88\u8d39\u8005\u8bbf\u8c08\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u5e02\u573a\u7814\u7a76\u62db\u8058<\/a><\/h4>\n\n
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\n
\"SIS<\/a><\/figure>\n\n

IHUT\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u5bb6\u5ead\u4f7f\u7528\u6d4b\u8bd5\u662f\u4e00\u79cd\u5e02\u573a\u7814\u7a76\uff0c\u5176\u4e2d\u5c06\u4ea7\u54c1\u63d0\u4f9b\u7ed9\u6d88\u8d39\u8005\uff0c\u8ba9\u4ed6\u4eec\u5728\u5bb6\u4e2d\u50cf\u5e73\u5e38\u4e00\u6837\u4f7f\u7528\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u6df1\u5ea6\u8bbf\u8c08<\/a><\/h4>\n\n
\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u4e2a\u4eba\u6df1\u5ea6\u8bbf\u8c08\u662f\u6700\u4f73\u7684\u65b9\u6cd5\uff0c\u6709\u65f6\u751a\u81f3\u662f\u83b7\u53d6\u4fe1\u606f\u7684\u552f\u4e00\u6709\u610f\u4e49\u7684\u65b9\u6cd5\u3002<\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u5b9a\u6027\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u6211\u4eec\u4ece\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u4e2d\u63d0\u4f9b\u6218\u7565\u89c1\u89e3\u3002\u4e86\u89e3\u66f4\u591a\u3002 <\/div>\n<\/div><\/div>\n\n
\n
\"SIS<\/a><\/figure>\n\n

\u591a\u56fd\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
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\n
\"SIS<\/a><\/figure>\n\n

\u5728\u7ebf\u5b9a\u6027\u5e02\u573a\u7814\u7a76<\/a><\/h4>\n\n
\u60a8\u7684\u5ba2\u6237\u5728\u7f51\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u8d8a\u6765\u8d8a\u591a\u3002\u53d1\u6398\u65b0\u7684\u5ba2\u6237\u6d1e\u5bdf\uff0c\u63d0\u5347\u60a8\u7684\u4e1a\u52a1\u7ee9\u6548\u3002<\/div>\n<\/div><\/div>\n<\/div>\n<\/details>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

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