{"id":14242,"date":"2015-02-12T20:58:05","date_gmt":"2015-02-12T20:58:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14242"},"modified":"2026-03-12T19:52:38","modified_gmt":"2026-03-12T23:52:38","slug":"%e5%93%81%e7%89%8c%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u54c1\u724c\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u54c1\u724c\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e491e8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5e491e8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u54c1\u724c\u662f\u4f01\u4e1a\u627f\u8bfa\u548c\u5f62\u8c61\u7684\u4f53\u73b0\u3002\u54c1\u724c\u662f\u4e00\u79cd\u5bcc\u6709\u60c5\u611f\u3001\u6709\u751f\u547d\u529b\u7684\u4e1c\u897f\u3002<\/h2>\n\n\n\n<p class=\"p1\">\u968f\u7740\u5168\u7403\u5e02\u573a\u7684\u51fa\u73b0\uff0c\u968f\u7740\u65b0\u6587\u5316\u548c\u65b0\u4eba\u7fa4\u5728\u56fd\u9645\u4e0a\u5c55\u793a\u5176\u8d2d\u4e70\u529b\uff0c\u54c1\u724c\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"p1\">An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%bf%a0%e8%af%9a%e5%ba%a6%e8%90%a5%e9%94%80\/\" title=\"\u5fe0\u8bda\u5ea6\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2017\">\u54c1\u724c\u5e02\u573a\u7814\u7a76<\/a> uncovers what is meaningful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u5173\u4e8e\u6211\u4eec\u7684\u54c1\u724c\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n<p class=\"p1\"><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%81%94%e7%b3%bb-sis-%e5%9b%bd%e9%99%85%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u8054\u7cfb\u6211\u4eec\"  data-wpil-monitor-id=\"8208\">SIS \u56fd\u9645\u7814\u7a76<\/a> has spent many years researching and market-testing the effectiveness of business branding efforts. Through extensive fieldwork and in-depth focus group studies, we are able to track customers reactions and responses to any potential branding effort, helping <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%a1%b6%e7%ba%a7-b2b-%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e5%85%ac%e5%8f%b8\/\" title=\"\u9876\u7ea7 B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u516c\u53f8\"  data-wpil-monitor-id=\"8216\">companies focus on the most effective strategies<\/a> moving forward.<\/p>\n\n\n\n<p>We provide Brand <a href=\"https:\/\/www.sisinternational.com\/zh\/\" title=\"\u9996\u9875\"  data-wpil-monitor-id=\"8209\">Research and Strategy<\/a> solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u6d4b\u8bd5<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e5%93%81%e7%89%8c%e8%bf%bd%e8%b8%aa%e5%b8%82%e5%9c%ba%e8%b0%83%e7%a0%94\/\" title=\"\u54c1\u724c\u8ffd\u8e2a\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8211\">\u54c1\u724c\u7814\u7a76\u4e0e\u8ffd\u8e2a<\/a><\/li>\n\n\n\n<li>\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li>\u8c03\u67e5<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/b2b%e5%9c%a8%e7%ba%bf%e7%a4%be%e5%8c%ba%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8\/\" title=\"B2B \u7f51\u7edc\u793e\u533a\u5e02\u573a\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"8219\">\u5728\u7ebf\u6d1e\u5bdf\u793e\u533a<\/a><\/li>\n\n\n\n<li>\u5ba2\u6237\u8bbf\u8c08<\/li>\n\n\n\n<li>\u53ef\u7528\u6027\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u773c\u52a8\u8ffd\u8e2a<\/li>\n\n\n\n<li>\u7ade\u4e89\u5206\u6790<\/li>\n\n\n\n<li>Market Opportunity, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e5%b8%82%e5%9c%ba%e8%bf%9b%e5%85%a5%e7%a0%94%e7%a9%b6\/\" title=\"\u5e02\u573a\u8fdb\u5165\u7814\u7a76\"  data-wpil-monitor-id=\"8214\">Entry and Sizing Research<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u4ea7\u54c1\u4e0d\u65ad\u53d1\u5c55\uff0c\u4f46\u54c1\u724c\u6c38\u5b58\u3002\u4e86\u89e3\u5982\u4f55\u901a\u8fc7\u7814\u7a76\u548c\u7b56\u7565\u6253\u9020\u60a8\u7684\u54c1\u724c\u3002 <\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=14242"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14242\/revisions"}],"predecessor-version":[{"id":81380,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14242\/revisions\/81380"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=14242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}