{"id":14207,"date":"2015-02-11T14:10:38","date_gmt":"2015-02-11T14:10:38","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14207"},"modified":"2025-09-05T22:40:36","modified_gmt":"2025-09-06T02:40:36","slug":"%e4%bd%93%e8%82%b2%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/sports-market-research\/","title":{"rendered":"\u4f53\u80b2\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4f53\u80b2\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b48c2ad9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b48c2ad9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Soccer-football-sport-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u4f53\u80b2\u5e02\u573a\u7814\u7a76\u63d0\u4f9b\u6709\u5173\u4f53\u80b2\u548c\u5a31\u4e50\u6d3b\u52a8\u7684\u6570\u636e\u3001\u5206\u6790\u3001\u89c1\u89e3\u548c\u7b56\u7565\u3002<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">In the Sports industry, there are products manufactures, apparel companies, advertisers, teams, media and other companies.&nbsp; Sports are also growing in popularity in High Growth Emerging Markets.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Some sports are experiencing challenges with declining audiences in traditional TV broadcasting media.&nbsp; At the same time, there are new opportunities in online streaming, subscription revenue models and new sponsorship deals.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u4f53\u80b2\u7ec4\u7ec7\u5229\u7528\u6709\u6548\u7684\u5e02\u573a\u7814\u7a76\u6765\u6df1\u5165\u4e86\u89e3\u6709\u5229\u53ef\u56fe\u7684\u5e7f\u544a\u548c\u9500\u552e\u6e20\u9053\uff0c\u4e86\u89e3\u7c89\u4e1d\u7684\u60f3\u6cd5\uff0c\u5e76\u5f00\u53d1\u4ee4\u4eba\u5174\u594b\u7684\u65b9\u6cd5\u6765\u6539\u5584\u4ed6\u4eec\u7684\u6574\u4f53\u5a31\u4e50\u4f53\u9a8c\u3002\u7814\u7a76\u8fd8\u63ed\u793a\u4e86\u57f9\u517b\u7c89\u4e1d\u7fa4\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">SIS \u63d0\u4f9b\u6570\u636e\u3001\u89c1\u89e3\u3001\u5de5\u5177\u3001\u5206\u6790\u548c\u7b56\u7565\u6765\u4fc3\u8fdb\u60a8\u7684\u4f53\u80b2\u4e1a\u52a1\u3002<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><strong>\u5065\u8eab\u623f\u3001\u8fd0\u52a8\u4ff1\u4e50\u90e8\u548c\u5065\u8eab\u4e2d\u5fc3<\/strong> often need sports market research assistance on many levels.&nbsp; In-depth market analysis can reveal unmet customer needs, promotion strategies, pricing insights.&nbsp; Focus Groups can uncover information about what fitness fans expect.&nbsp; With the new information that becomes available, business leaders gain the confidence and new ideas to make tactical decisions needed to move forward successfully.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><strong>\u8fd0\u52a8\u548c\u5065\u8eab\u5668\u6750<\/strong> \u9500\u552e\u662f\u4e00\u95e8\u5927\u751f\u610f\u3002\u5168\u7403\u8303\u56f4\u5185\u5b58\u5728\u7740\u5de8\u5927\u7684\u5e02\u573a\uff0c\u4e0d\u4ec5\u5305\u62ec\u96f6\u552e\uff0c\u8fd8\u5305\u62ec\u7ec4\u7ec7\u5408\u540c\u3002\u6709\u6548\u7684\u4f53\u80b2\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u63d0\u9ad8\u60a8\u5728\u5f53\u5730\u3001\u5730\u533a\u3001\u56fd\u5bb6\u548c\u5168\u7403\u8303\u56f4\u5185\u7684\u5f71\u54cd\u529b\u548c\u7ee9\u6548\u3002\u7ade\u4e89\u60c5\u62a5\u63d0\u4f9b\u4e86\u5bf9\u4e16\u754c\u4e0a\u6700\u7e41\u8363\u7684\u516c\u53f8\u7684\u5173\u952e\u89c1\u89e3\uff0c\u63ed\u793a\u4e86\u6709\u6548\u7684\u8425\u9500\u65b9\u6cd5\u548c\u7b56\u7565\u3002\u521b\u65b0\u7684\u6570\u5b57\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u57fa\u4e8e\u79fb\u52a8\u8bbe\u5907\u7684\u4fc3\u9500\u6d3b\u52a8\u53ef\u5b9e\u73b0\u6700\u9ad8\u7684\u5e02\u573a\u77e5\u540d\u5ea6\uff0c\u8fd9\u4e9b\u90fd\u662f\u5236\u5b9a\u6574\u4f53\u5236\u80dc\u7b56\u7565\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f53\u80b2\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS \u5728\u4f53\u80b2\u4ea7\u4e1a\u7814\u7a76\u548c\u6218\u7565\u65b9\u9762\u62e5\u6709 40 \u591a\u5e74\u7684\u7ecf\u9a8c\u3002\u6211\u4eec\u63d0\u4f9b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li>\u5ba2\u6237\u8bbf\u8c08<\/li>\n\n\n\n<li>\u5728\u7ebf\u6d1e\u5bdf\u793e\u533a<\/li>\n\n\n\n<li>\u5e7f\u544a\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u53ef\u7528\u6027\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u6d3b\u52a8\u8c03\u67e5\u548c\u8bbf\u8c08<\/li>\n\n\n\n<li>\u7ade\u4e89\u60c5\u62a5<\/li>\n\n\n\n<li>\u5e02\u573a\u8fdb\u5165\u4e0e\u673a\u4f1a\u7814\u7a76<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh\/about-sis\/contact-sis-international-market-research\/\">\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u4e2a\u4f53\u80b2\u5e02\u573a\u7814\u7a76\u9879\u76ee\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u4e3a\u7f8e\u56fd\u548c\u4e16\u754c\u5404\u5730\u63d0\u4f9b\u4f53\u80b2\u5e02\u573a\u7814\u7a76\u548c\u6218\u7565\u89e3\u51b3\u65b9\u6848\u3002<\/p>","protected":false},"author":1,"featured_media":63341,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14207","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=14207"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14207\/revisions"}],"predecessor-version":[{"id":67111,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14207\/revisions\/67111"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63341"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=14207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}