{"id":14175,"date":"2015-02-10T14:12:03","date_gmt":"2015-02-10T14:12:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14175"},"modified":"2026-01-24T00:47:51","modified_gmt":"2026-01-24T05:47:51","slug":"%e5%ae%b6%e7%94%b5%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e5%ae%b6%e7%94%b5%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/","title":{"rendered":"\u5bb6\u7535\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5bb6\u7535\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-255ce65e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-255ce65e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Consumer electronics (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u5bb6\u7528\u7535\u5668\u5e02\u573a\u6b63\u5728\u590d\u82cf\u5e76\u4e14\u4e0d\u65ad\u589e\u957f\u3002<\/h2>\n\n\n\n<p class=\"p1\">\u53d7\u623f\u5730\u4ea7\u5e02\u573a\u56de\u6696\u548c\u6d88\u8d39\u8005\u4fe1\u5fc3\u589e\u5f3a\u7684\u63a8\u52a8\uff0c\u5370\u5ea6\u7ecf\u6d4e\u6b63\u5728\u4ece\u8870\u9000\u4e2d\u590d\u82cf\u3002\u8fd9\u662f\u4e00\u4e2a\u5145\u6ee1\u673a\u9047\u7684\u65f6\u4ee3\uff0c\u800c SIS \u53ef\u4ee5\u6210\u4e3a\u5e2e\u52a9\u4f01\u4e1a\u5229\u7528\u673a\u9047\u3001\u5b9e\u73b0\u7e41\u8363\u53d1\u5c55\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<p class=\"p1\">The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.&nbsp; We provide expert <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/chaid-%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"CHAID \u5206\u6790\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"9607\">market and data analysis<\/a> that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.<\/p>\n\n\n\n<p class=\"p1\">\u987e\u5ba2 <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u7126\u70b9\u5c0f\u7ec4\u5e02\u573a\u8c03\u7814\"  data-wpil-monitor-id=\"9604\">Research and Focus Groups<\/a> provide insight on the attitudes and opinions of end-users.&nbsp; Other <a href=\"https:\/\/www.sisinternational.com\/zh\/%e6%9b%bf%e4%bb%a3%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95%e5%92%8c%e5%ae%b6%e8%ae%bf\/\" title=\"\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u548c\u5bb6\u8bbf\u00a0\"  data-wpil-monitor-id=\"848\">methods such as home visits<\/a>, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.<\/p>\n\n\n\n<p class=\"p1\">We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.&nbsp; Gang surveys are popular with some manufacturers who need data to support decision-making.&nbsp; Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u968f\u7740\u5236\u9020\u4e2d\u5fc3\u7684\u8f6c\u79fb\u548c\u5168\u7403\u5546\u4e1a\u65b0\u6e20\u9053\u7684\u51fa\u73b0\uff0cSIS International \u5728\u56fd\u9645\u5e02\u573a\u7684\u7ecf\u9a8c\u53d1\u6325\u4e86\u91cd\u8981\u4f5c\u7528\u3002<\/h2>\n\n\n\n<p class=\"p1\">We understand the cultural differences and complexities that impact the purchasing of household appliances and home-related products. We\u2019re ever vigilant; evaluating marketing <a href=\"https:\/\/www.sisinternational.com\/zh\/future-trends-in-qualitative-market-research\/\" title=\"Future Trends in Qualitative Market Research\"  data-wpil-monitor-id=\"9606\">trends and anticipating future<\/a> market movements. We make it our business to make your business better.<\/p>\n\n\n\n<p>\u6211\u4eec\u63d0\u4f9b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li>\u5ba2\u6237\u8bbf\u8c08<\/li>\n\n\n\n<li>\u5bb6\u5ead\u548c\u89c6\u9891\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>\u5171\u540c\u521b\u9020<\/li>\n\n\n\n<li>\u8c03\u67e5<\/li>\n\n\n\n<li>\u7ade\u4e89\u5206\u6790<\/li>\n\n\n\n<li>Market Opportunity, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e5%b8%82%e5%9c%ba%e8%bf%9b%e5%85%a5%e7%a0%94%e7%a9%b6\/\" title=\"\u5e02\u573a\u8fdb\u5165\u7814\u7a76\"  data-wpil-monitor-id=\"9609\">Entry &amp; Sizing Research<\/a><\/li>\n\n\n\n<li>\u6218\u7565\u7814\u7a76<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS \u662f\u5bb6\u7535\u5e02\u573a\u7814\u7a76\u9886\u57df\u7684\u9886\u5bfc\u8005\uff0c\u4e3a\u51b3\u7b56\u63d0\u4f9b\u5b9a\u6027\u3001\u5b9a\u91cf\u548c\u7b56\u7565\u89e3\u51b3\u65b9\u6848\u3002 <\/p>","protected":false},"author":1,"featured_media":64245,"parent":14514,"menu_order":4,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14175","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=14175"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14175\/revisions"}],"predecessor-version":[{"id":81602,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14175\/revisions\/81602"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64245"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=14175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}