{"id":12926,"date":"2015-01-18T14:38:14","date_gmt":"2015-01-18T14:38:14","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=12926"},"modified":"2025-09-12T19:47:15","modified_gmt":"2025-09-12T23:47:15","slug":"%e4%ba%a7%e5%93%81%e6%b5%8b%e8%af%95%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/branding-and-customer-research-solutions\/product-testing-market-research\/","title":{"rendered":"\u4ea7\u54c1\u6d4b\u8bd5\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4ea7\u54c1\u6d4b\u8bd5\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-32cb63f2\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"736\" class=\"gb-image gb-image-32cb63f2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Sensory testing (1).1\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-300x164.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-1024x558.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-768x419.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u5728\u590d\u6742\u4e14\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u4e2d\uff0c\u8ba9\u4ea7\u54c1\u7ecf\u5386\u6982\u5ff5\u9636\u6bb5\u53ef\u80fd\u662f\u4e00\u4e2a\u8270\u5de8\u7684\u8fc7\u7a0b\u3002<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conducting comprehensive and insight-rich testing with targeted stakeholders and consumers is crucial to mitigating the risks associated with launching a new product.&nbsp;We take a unique and innovative approach to conducting product tests and delivering critical pre-launch consumer analysis to clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u4ea7\u54c1\u6d4b\u8bd5\u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ea7\u54c1\u6d4b\u8bd5\u5e02\u573a\u7814\u7a76\u662f\u4ea7\u54c1\u5f00\u53d1\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u901a\u8fc7\u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u7684\u89c1\u89e3\u548c\u6570\u636e\uff0c\u516c\u53f8\u53ef\u4ee5\u66f4\u591a\u5730\u4e86\u89e3\u4ea7\u54c1\u7684\u6027\u80fd\u3001\u53ef\u7528\u6027\u548c\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-heading p1\">\u6211\u4eec\u7684\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1622b002\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1622b002\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Sensory testing (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u6211\u4eec\u7684\u591a\u5c42\u6b21\u6982\u5ff5\u6d4b\u8bd5\u6280\u672f\u4e13\u6ce8\u4e8e\u8bc6\u522b\u6d88\u8d39\u8005\u5173\u7cfb\u3001\u60c5\u611f\u8054\u7cfb\u6765\u6e90\u3001\u672a\u6ee1\u8db3\u7684\u9700\u6c42\u548c\u4ea7\u54c1\u504f\u597d\u3002\u6700\u4f73\u548c\u6700\u6709\u6548\u7684\u6982\u5ff5\u6d4b\u8bd5\u901a\u5e38\u4f7f\u7528\u6df7\u5408\u65b9\u6cd5\uff0c\u65e2\u91c7\u7528\u5b9a\u6027\u8ba8\u8bba\uff0c\u53c8\u91c7\u7528\u66f4\u5927\u89c4\u6a21\u7684\u5b9a\u91cf\u8c03\u67e5\u3002\u6700\u7ec8\uff0c\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684\u53ef\u64cd\u4f5c\u6570\u636e\uff0c\u63a8\u52a8\u5176\u65b0\u4ea7\u54c1\u5728\u5e02\u573a\u4e0a\u53d6\u5f97\u6210\u679c\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-list\">\n<li>\u62e5\u6709\u9ad8\u7aef\u548c\u4e2d\u7aef\u4f73\u80fd\u548c\u5c3c\u5eb7\u6570\u7801\u76f8\u673a<\/li>\n\n\n\n<li>\u62e5\u6709\u81f3\u5c11 3 \u4e2a DSLR \u76f8\u673a\u955c\u5934<\/li>\n\n\n\n<li>\u6bcf\u5468\u81f3\u5c11\u4f7f\u7528\u6570\u7801\u5355\u53cd\u76f8\u673a\u62cd\u7167\u4e94\u6b21\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u53d7\u8bbf\u8005\u88ab\u9080\u8bf7\u5230\u66fc\u54c8\u987f\u7684\u4e00\u5bb6\u6444\u5f71\u5de5\u4f5c\u5ba4\uff0c\u5728\u90a3\u91cc\u4ed6\u4eec\u5bf9 14 \u79cd\u4e0d\u540c\u7684 DSLR \u76f8\u673a\u955c\u5934\u53d1\u8868\u4e86\u6df1\u5165\u7684\u610f\u89c1\u3002\u8fd9\u4e9b\u955c\u5934\u6765\u81ea\u4e0d\u540c\u7684\u5236\u9020\u5546\uff0c\u4ee3\u8868\u4e86\u8bbe\u8ba1\u5e08\u4e0d\u540c\u7684\u5ba1\u7f8e\u98ce\u683c\u548c\u9009\u62e9\uff0c\u4f8b\u5982\u955c\u5934\u4e0a\u6807\u7b7e\u548c\u63a7\u4ef6\u7684\u4f4d\u7f6e\u3001\u5bf9\u7126\u548c\u53d8\u7126\u73af\u8f6c\u52a8\u7684\u96be\u6613\u7a0b\u5ea6\uff0c\u4ee5\u53ca\u955c\u5934\u6750\u8d28\u7684\u611f\u89c9\u3002\u6bcf\u4f4d\u53d7\u8bbf\u8005\u4e3a\u6bcf\u4e2a\u955c\u5934\u5b8c\u6210\u4e86\u4e00\u4efd\u624b\u5199\u8c03\u67e5\u95ee\u5377\uff0c\u5176\u4e2d\u5305\u62ec\u91cf\u8868\u6392\u540d\u95ee\u9898\u4ee5\u53ca\u5f00\u653e\u5f0f\u5b9a\u6027\u95ee\u9898\u3002\u7136\u540e\u4ece\u5b9a\u91cf\u548c\u5b9a\u6027\u4e24\u4e2a\u5c42\u9762\u5206\u6790\u8fd9\u4e9b\u8c03\u67e5\u7ed3\u679c\uff0c\u4ee5\u63ed\u793a\u5e02\u573a\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8c03\u67e5\u7ed3\u679c\u548c\u7ed3\u8bba<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u8fd9\u4e9b\u95ee\u5377\u7684\u5206\u6790\u5f97\u51fa\u4e86\u51e0\u4e2a\u91cd\u8981\u53d1\u73b0\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u610f\u8bc6\u5230\uff0c\u751f\u4ea7\u53ea\u9700\u6700\u5c0f\u529b\u6c14\u8c03\u6574\u7684\u53d8\u7126\u548c\u5bf9\u7126\u73af\uff0c\u540c\u65f6\u4ecd\u4fdd\u6301\u7cbe\u786e\u548c\u575a\u56fa\u7684\u611f\u89c9\uff0c\u8574\u542b\u7740\u5de8\u5927\u7684\u5546\u673a\u3002\u8fd9\u6e90\u4e8e\u4e00\u4e2a\u4ee4\u4eba\u60ca\u8bb6\u7684\u53d1\u73b0\uff1a\u8fd9\u662f\u51b3\u5b9a\u955c\u5934\u6574\u4f53\u8d28\u91cf\u7684\u6700\u5927\u56e0\u7d20\u3002\u5bf9\u90e8\u5206\u53d7\u8bbf\u8005\u7684\u6df1\u5165\u8bbf\u8c08\u8868\u660e\uff0c\u5728\u4e13\u4e1a\u73af\u5883\u4e2d\u5de5\u4f5c\u65f6\uff0c\u955c\u5934\u9700\u8981\u5c3d\u53ef\u80fd\u51cf\u5c11\u566a\u97f3\uff0c\u4ee5\u514d\u5206\u6563\u62cd\u6444\u5bf9\u8c61\u7684\u6ce8\u610f\u529b\uff0c\u8fd9\u4ee3\u8868\u7740\u5411\u4e13\u4e1a\u6444\u5f71\u5e08\u63a8\u9500\u9759\u97f3\u955c\u5934\u7684\u673a\u4f1a\u3002\u8c03\u67e5\u5206\u6790\u663e\u793a\uff0c\u955c\u5934\u7684\u91cd\u91cf\u662f\u51b3\u5b9a\u5176\u6574\u4f53\u8010\u7528\u6027\u7684\u91cd\u8981\u56e0\u7d20\u3002\u7531\u4e8e\u8fd9\u4e9b\u955c\u5934\u662f\u4e00\u9879\u91cd\u5927\u6295\u8d44\u2014\u2014\u8bb8\u591a\u9ad8\u7aef\u955c\u5934\u7684\u552e\u4ef7\u9ad8\u8fbe $1,000\u2014\u2014\u6d88\u8d39\u8005\u5e0c\u671b\u4ed6\u4eec\u8d2d\u4e70\u7684\u4ea7\u54c1\u80fd\u591f\u6301\u4e45\u8010\u7528\u3002\u7136\u540e\uff0c\u5ba2\u6237\u80fd\u591f\u8ba4\u8bc6\u5230\u955c\u5934\u575a\u56fa\u8010\u7528\u3001\u7ec8\u8eab\u8010\u7528\u7684\u4fe1\u606f\u4e2d\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e SIS \u4ea7\u54c1\u6d4b\u8bd5\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS<\/span><\/a> \u662f\u4e00\u5bb6\u9886\u5148\u7684\u5e02\u573a\u7814\u7a76\u516c\u53f8\u3002\u6211\u4eec\u5728\u7f8e\u56fd\u548c\u4e16\u754c\u5404\u5730\u8fdb\u884c\u4e86\u6570\u5343\u6b21\u6d4b\u8bd5\u3002\u4ea7\u54c1\u6d4b\u8bd5\u6ce8\u91cd\u7ec6\u8282\uff0c\u9700\u8981\u7ecf\u9a8c\u6765\u786e\u4fdd\u6709\u6548\u8fdb\u884c\u3002\u6211\u4eec\u63d0\u4f9b\u8fd9\u79cd\u7ecf\u9a8c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6211\u4eec\u7684\u4ea7\u54c1\u7814\u7a76\u89e3\u51b3\u65b9\u6848\u5305\u62ec\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u987a\u5e8f\u5355\u5b50\u4ea7\u54c1\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u5355\u5b50\u4ea7\u54c1\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u6c11\u65cf\u5fd7<\/li>\n\n\n\n<li>\u5bb6\u5ead\u4f7f\u7528\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u7126\u70b9\u5c0f\u7ec4<\/li>\n\n\n\n<li>\u79fb\u52a8\u6c11\u65cf\u5fd7<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS \u56fd\u9645<\/span><\/a> 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