Today’s business environment is more complex than ever.
Consumers are spending more time online, purchasing in different channels. Increasingly, more new methods raise new opportunities and challenges to uncover insight. Consider the following changes in the business landscape:
- More customer touch points & channels
- Rapid adoption of new preferences and technologies among certain segments
- Increasing technology adoption
- New purchasing processes & influences, (e.g. online reviews)
We work with organizations to provide clarity, prioritize research objectives among considerations such as the profile of the target segment, geography, cost/benefits, methodological benefits and limitations, effectiveness, efficiency and the actionability and value of the findings. SIS helps companies make sense of a dynamic, global business landscape and creating strong advantages in the marketplace.
- Hybrid methodologies
- Global and local execution
- Over 30+ years experience
Multilingual Qualitative Researcher Staff