{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2025-09-16T23:41:41","modified_gmt":"2025-09-17T03:41:41","slug":"automacao-em-pesquisa-de-mercado","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/automation-in-market-research\/","title":{"rendered":"Automa\u00e7\u00e3o em Pesquisa de Mercado"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">Tecnologias como intelig\u00eancia artificial e aprendizado de m\u00e1quina s\u00e3o transformadoras. Eles t\u00eam um efeito crescente na forma como as pessoas trabalham em Marketing e Pesquisa de Mercado.\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Automa\u00e7\u00e3o \u00e9 uma tend\u00eancia crescente<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Automation benefits marketers. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 Automation saves brands money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Companies can create and deploy tests quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable market feedback to make changes and improvements.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">A automa\u00e7\u00e3o permitiu o surgimento da an\u00e1lise preditiva, que prev\u00ea o comportamento futuro. A an\u00e1lise preditiva responde a quest\u00f5es importantes. Isso pode incluir:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">Quem provavelmente comprar\u00e1 nosso produto\/servi\u00e7o? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">Qual o melhor pre\u00e7o do nosso produto para aumentar a rentabilidade? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">Quem \u00e9 nosso cliente mais valioso? <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why consumers behave the way they do.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Automa\u00e7\u00e3o em Pesquisa de Mercado&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This research enables brands to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other techniques such as Face-to-Face and qualitative techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex customer decision journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">Exemplos de automa\u00e7\u00e3o em marketing<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>Encontrando Amostras<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">O processo de localiza\u00e7\u00e3o de amostras tornou-se cada vez mais automatizado. Os profissionais de marketing agora podem usar a tecnologia de filtragem e sele\u00e7\u00e3o por tr\u00e1s dos servi\u00e7os de agrega\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>pesquisas<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">As pesquisas s\u00e3o uma das formas mais antigas de automa\u00e7\u00e3o de pesquisa. Ele permite que os consumidores respondam a pesquisas online. Tamb\u00e9m garante que eles respondam apenas \u00e0s perguntas que s\u00e3o relevantes para eles.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Suporte ao cliente<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">As empresas tamb\u00e9m est\u00e3o usando respostas automatizadas aos clientes. Por exemplo, se v\u00e1rios consumidores tiverem uma reclama\u00e7\u00e3o espec\u00edfica, o profissional de marketing poder\u00e1 gerar uma resposta autom\u00e1tica. Essas respostas automatizadas liberam a equipe de suporte para lidar com outros problemas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/pt\/about-sis\/contact-sis-international-market-research\/\">Contate-nos aqui para saber mais sobre automa\u00e7\u00e3o em marketing<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A Intelig\u00eancia Artificial e o Aprendizado de M\u00e1quina s\u00e3o divisores de \u00e1guas. Saiba mais sobre oportunidades em Automa\u00e7\u00e3o em Pesquisa de Mercado.<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":69331,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/26530\/revisions\/69331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}