{"id":25460,"date":"2018-04-01T04:03:53","date_gmt":"2018-04-01T04:03:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25460"},"modified":"2026-01-24T20:11:54","modified_gmt":"2026-01-25T01:11:54","slug":"pesquisa-de-mercado-de-varejo-inteligente","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-de-varejo-inteligente\/","title":{"rendered":"Pesquisa de mercado de varejo inteligente"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Os retalhistas est\u00e3o a utilizar beacons e solu\u00e7\u00f5es de pagamento inovadoras, como o Apple Pay, para melhorar a experi\u00eancia do consumidor, o que, por sua vez, aumentar\u00e1 as vendas. As empresas de tecnologia est\u00e3o cada vez mais experimentando drones de entrega e solu\u00e7\u00f5es de entrega sem motorista, que podem transformar a forma como interagimos com os produtos.<\/h3>\n\n\n\n

 <\/h1>\n\n\n\n

A ascens\u00e3o do varejo inteligente<\/h2>\n\n\n\n

No varejo, os leitores RFID de teto, as prateleiras inteligentes, os provadores digitais e os displays interativos est\u00e3o ultrapassando os est\u00e1gios de desenho \u00e0 medida que os fornecedores come\u00e7am a reconhecer as vantagens de um atendimento ao cliente de melhor qualidade, bem como o aumento da receita devido \u00e0 precis\u00e3o de quase cem por cento do estoque. A Internet das Coisas (IoT) oferece n\u00edveis superiores de personaliza\u00e7\u00e3o e mais op\u00e7\u00f5es, al\u00e9m de permitir que os clientes reduzam o tempo e o esfor\u00e7o envolvidos nas compras.<\/p>\n\n\n\n

Embora crie uma atmosfera de efici\u00eancia e conveni\u00eancia para os clientes, o varejo inteligente tamb\u00e9m \u00e9 \u00fatil para os varejistas porque eles compreendem melhor os h\u00e1bitos de compra dos seus clientes. Os retalhistas podem tomar decis\u00f5es e observa\u00e7\u00f5es empresariais fundamentadas, ou seja, implementar uma gest\u00e3o de invent\u00e1rio eficaz, descobrindo quais os produtos que vendem menos ou mais, estudar como a disposi\u00e7\u00e3o das lojas afecta as compras, gerir melhor a log\u00edstica e a cadeia de abastecimento e fazer uso das avalia\u00e7\u00f5es dos clientes, o que ir\u00e1 beneficiar em termos de reten\u00e7\u00e3o de clientes e receita porque eles entendem melhor os compradores com base na an\u00e1lise de dados coletada por meio da IoT.<\/p>\n\n\n\n

Usos pr\u00e1ticos do varejo inteligente<\/h2>\n\n\n\n

Retailers can use the Internet of Things (IoT) to get ahead of their competition. The IoT makes it easier to identify problems, and retailers can then decide which technology they will use to solve these problems. The successful retailers of the future<\/a> will be the ones who recognize and then meet the needs of their consumers. Winning in retail is like a game of chess: it\u2019s essential to look a few moves ahead to stay on top of competitors.<\/p>\n\n\n\n

Using Beacon technology to connect via smartphone can help retailers serve their customers better. IoT also allows retailers to track a consumer\u2019s<\/a> trail within a store, enabling them to extract data such as where people stop to look at merchandise, and how many people pass through which areas during specific hours, days, weeks, and months. The retailer can then place premium goods in high-traffic areas and also improve store layout. The IoT takes advantage of consumers\u2019 smartphones to enable retailers to connect with them even when they leave the store.<\/p>\n\n\n\n

A tecnologia Beacon tamb\u00e9m permite que os varejistas enviem cupons, promo\u00e7\u00f5es e outros materiais para os dispositivos inteligentes dos consumidores. O varejista pode ent\u00e3o construir um programa de fidelidade para consumidores regulares com base no hist\u00f3rico de compras ou enviar conte\u00fado espec\u00edfico para as pessoas quando elas estiverem em frente a uma prateleira.<\/p>\n\n\n\n

Companies are envisioning delivery innovations such as drones and driverless delivery vans.  Deliveries can come directly to consumers, changing traditional retail business models.  This can fundamentally transform the way consumers live, eat, and enjoy life.<\/p>\n\n\n\n

A Import\u00e2ncia do Fator Humano e do Design no Varejo Inteligente<\/h2>\n\n\n\n

The danger inherent in smart retail<\/a> is that the retailer will focus on the different technologies available, and forget about the valued in-store customer experience. If retailers disregard the importance of a positive customer experience then they can lose out on distinguishing themselves and maximizing their success.\u00a0 Another reason why retailers should use the IoT with care: research shows that more than half of all shoppers find that human contact is the most important part of the in-store experience.<\/p>\n\n\n\n

Why Smart Retail Market Research Can Be Useful<\/h2>\n\n\n\n

Market researchers can also employ the IoT to help them understand consumidor<\/a> behavior and advise retailers on dynamics such as where face-to-face interaction would have the greatest impact. It also helps retailers to pinpoint departments that are being overlooked, and helps them to identify the best locations for advertising boards and other promotional displays.<\/p>\n\n\n\n

The companies that embrace smart pesquisa de mercado de varejo<\/a> will eventually come to know much more about all facets of their business, not only about their products and consumers, but also about their supply chain.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Smart Retail \u00e9 o conjunto de tecnologias que transformam a forma como os varejistas interagem com os clientes. Descubra como sua empresa pode crescer.<\/p>","protected":false},"author":1,"featured_media":62501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[352,312],"tags":[],"class_list":["post-25460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-research","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/25460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=25460"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/25460\/revisions"}],"predecessor-version":[{"id":77005,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/25460\/revisions\/77005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=25460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=25460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=25460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}