{"id":25374,"date":"2018-03-21T19:16:23","date_gmt":"2018-03-21T19:16:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25374"},"modified":"2025-09-16T23:30:19","modified_gmt":"2025-09-17T03:30:19","slug":"smartphone","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/smartphone\/","title":{"rendered":"Pesquisa de mercado de smartphones"},"content":{"rendered":"

Smartphones have revolutionized life for millions of consumers.  Much of daily life takes place on smartphones.<\/span><\/h2>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Os smartphones entraram no mercado consumidor no final da d\u00e9cada de 1990 e ganharam aceita\u00e7\u00e3o popular com o lan\u00e7amento do Blackberry. A Apple Inc. entrou no mercado de smartphones em 2007 com o primeiro modelo do iPhone, e a Samsung seguiu em junho de 2008 com o Instinct.<\/span><\/p>\n\n\n\n

In addition to the smartphone, the modern consumer has access to other devices, the most popular of which is the tablet computer, introduced in 2010. Consumers and business<\/a> owners are using mobile devices in new ways every day around the world. This new technology has made it possible for everybody to connect and relate what is happening at any given moment.<\/span><\/p>\n\n\n\n

A ascens\u00e3o dos smartphones e dispositivos m\u00f3veis<\/h2>\n\n\n\n

Nos Estados Unidos, as pessoas passam significativamente mais tempo em dispositivos m\u00f3veis do que em computadores desktop. Um dos fatores que impulsionam o aumento do tempo gasto em dispositivos m\u00f3veis s\u00e3o as redes sociais exclusivas para dispositivos m\u00f3veis, por exemplo, o Snapchat, cuja popularidade est\u00e1 crescendo rapidamente. As infer\u00eancias s\u00e3o claras: se as empresas n\u00e3o oferecerem uma experi\u00eancia m\u00f3vel adequada ou se n\u00e3o conseguirem atingir o p\u00fablico atrav\u00e9s da exibi\u00e7\u00e3o ou pesquisa m\u00f3vel, perder\u00e3o em compara\u00e7\u00e3o com as empresas que o fazem.<\/span><\/p>\n\n\n\n

Smartphones continue to increase, and their evolving use, along with that of other mobile devices, is resulting in new consumer expectations and behavior<\/a> when it comes to the purchase of goods and services and the consumption of information. Retailers are adjusting to shopping research on tablets and smartphones<\/a> and in-store mobile usage while organizing their websites to make the most of the mobile consumer and commerce experience.<\/span><\/p>\n\n\n\n

Usos pr\u00e1ticos de smartphones e dispositivos m\u00f3veis nas ind\u00fastrias de produtos e servi\u00e7os<\/h2>\n\n\n\n

Os usu\u00e1rios de smartphones e dispositivos podem navegar na Internet e permanecer conectados mesmo quando est\u00e3o longe de uma rede Wi-Fi. Eles tamb\u00e9m podem manter os usu\u00e1rios conectados \u00e0s redes sociais, permitindo-lhes postar coment\u00e1rios e fotos a qualquer hora do dia ou da noite, independentemente de sua localiza\u00e7\u00e3o. Al\u00e9m disso, permitem aos usu\u00e1rios ouvir m\u00fasica. Eles podem ler arquivos mp3, tornando-os reprodutores de m\u00fasica port\u00e1teis de sucesso.<\/span><\/p>\n\n\n\n

As pessoas tamb\u00e9m recorrem aos seus smartphones e tablets quando querem reservar viagens, ver v\u00eddeos, aceder a informa\u00e7\u00f5es locais (como a classifica\u00e7\u00e3o daquele novo restaurante e a sua localiza\u00e7\u00e3o exata). Eles tamb\u00e9m usam seus dispositivos para realizar pesquisas no Google e ler not\u00edcias e fofocas sobre entretenimento. Preferem o smartphone para algumas atividades, como buscas locais, e o tablet para outras, como assistir filmes.<\/span><\/p>\n\n\n\n

Import\u00e2ncia do Design<\/h2>\n\n\n\n

The mobile web has grown astronomically with the increase in mobile devices. The number of people using their tablets and smartphones to search the web has long exceeded the number using their desktops for that same purpose. Businesses should, therefore, optimize their websites<\/a> for all devices: tablet and smartphones users in search of a product or service (as in our earlier restaurant example) choose in only a few seconds whether or not to patronize an organization based on if their mobile website is easy to use \u2013 or not.<\/span><\/p>\n\n\n\n

The swift growth in usage and importance of mobile devices is not just an American phenomenon. Mobile device usage has grown drastically worldwide. People spend most of their time using different apps on their mobile devices. Increased app use has led to some concerns, for example, entry barriers for new, regional products, as well as less need for text messaging, dulling the effect of SMS marketing<\/a>. <\/span><\/p>\n\n\n\n

Por que a pesquisa de mercado \u00e9 \u00fatil<\/h2>\n\n\n\n

Mobile devices give people the freedom to roam everywhere, opening up new and exciting possibilities for business. Mobile market research<\/a> is still an emerging trend and one that companies should adopt for several reasons, including the fact that it is convenient and straightforward, and it eliminates the middleman. <\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

A pesquisa de mercado de smartphones revela insights sobre o comportamento do consumidor.<\/p>","protected":false},"author":1,"featured_media":63118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,312],"tags":[],"class_list":["post-25374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/25374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=25374"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/25374\/revisions"}],"predecessor-version":[{"id":81613,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/25374\/revisions\/81613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63118"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=25374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=25374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=25374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}