{"id":19788,"date":"2016-01-26T00:32:23","date_gmt":"2016-01-26T00:32:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19788"},"modified":"2026-01-27T16:36:35","modified_gmt":"2026-01-27T21:36:35","slug":"estudo-de-caso-sis-em-insights-de-lojas-em-todo-o-mundo","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/estudo-de-caso-sis-em-insights-de-lojas-em-todo-o-mundo\/","title":{"rendered":"Insights do comprador na loja \u2013 estudo de caso de pesquisa de mercado"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n
\n\n\n

A necessidade de insights sobre compradores de varejo<\/h2>\n

O cliente, uma grande empresa de inform\u00e1tica, estava interessado em uma plataforma para criar um sistema de merchandising aprimorado e avaliar o sistema de merchandising rec\u00e9m-desenvolvido. A SIS conduziu um estudo global de testes de produtos em lojas nos EUA (Rochester, Chicago, Petaluma), Brasil, \u00cdndia e Pol\u00f4nia. A empresa precisava usar as descobertas para lan\u00e7ar uma campanha global de entrada e expans\u00e3o no mercado.<\/p>\n

A solu\u00e7\u00e3o SIS<\/h2>\n

SIS developed a two-phase study conducting 600 completed interviews per country for each research<\/a> phase. At each of the store outlets professionally trained in-store interviewers were positioned<\/a> in each section of the targeted product category. Shoppers who stopped at and shopped for the targeted category were observed and their behaviors were documented. After shoppers completed their time in the section researchers<\/a> intercepted them, screening them for qualifying criteria and soliciting their participation in a survey.<\/p>\n

O impacto<\/h2>\n

With observational, behavioral, and product data and insight, the client gained an understanding of the PC\/Tablet shopper experience in multi-vendor big box stores and other stores (shoppers will include PC\/tablet purchasers and non-purchasers who were considering a PC\/tablet purchase within the next 6 months).<\/p>\n

The client also gained specific insights as to what point of sale<\/a> materials and messaging influences purchase\/consideration in-store for the manufacturer and its competitors. Other findings emerged on how shopper behavior varied by region to identify any regional specific needs that should be taken into consideration in the future, and insight into competitive threats\/substitutes.<\/p>\n

Focus groups and an online survey were conducted following the in-store<\/a> interviews for depth of information. In addition to achieving the study objectives, other insights emerged with regard to shelf placement, POS insights, competitive analysis, pictures, observational insight, and others. The client used these insights to guide global market<\/a> positioning and strategy, particularly in emerging markets.<\/p>","protected":false},"excerpt":{"rendered":"

O cliente, uma grande empresa de inform\u00e1tica, estava interessado em uma plataforma para criar um sistema de merchandising aprimorado\u2026<\/p>","protected":false},"author":1,"featured_media":67015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-19788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/19788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=19788"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/19788\/revisions"}],"predecessor-version":[{"id":81598,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/19788\/revisions\/81598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/67015"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=19788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=19788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=19788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}