{"id":15044,"date":"2015-03-30T13:18:15","date_gmt":"2015-03-30T13:18:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=15044"},"modified":"2025-09-16T22:42:17","modified_gmt":"2025-09-17T02:42:17","slug":"analise-de-exportacao-do-campus-da-universidade-estadual-da-carolina-do-norte","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/analise-de-exportacao-do-campus-da-universidade-estadual-da-carolina-do-norte\/","title":{"rendered":"Estudo de caso de entrada no mercado global universit\u00e1rio"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-20952ef1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-20952ef1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Academic (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h3>Vis\u00e3o geral do cliente<\/h3>\n<p>A North Carolina State University \u00e9 uma escola p\u00fablica de pesquisa mista. A escola tem uma hist\u00f3ria de for\u00e7a nas \u00e1reas de engenharia, ci\u00eancias biol\u00f3gicas e agricultura. Eles estavam pensando em expandir para o exterior.<\/p>\n<h3>Necessidade do cliente<\/h3>\n<p>To analyze the <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-asia\/market-research-in-china-2\/\" title=\"Pesquisa de mercado na China\"  data-wpil-monitor-id=\"7991\">market<\/a> conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadmap for the university to utilize. The <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-recursos-naturais\/\" title=\"Pesquisa de mercado de recursos naturais\"  data-wpil-monitor-id=\"7989\">market conditions and nature<\/a> of the key players have been utilized as a comparative measure.<\/p>\n<h3>Metodologia Aplicada<\/h3>\n<p>O <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-bric\/\" title=\"Pesquisa de Mercado BRIC (Brasil, R\u00fassia, \u00cdndia e China)\"  data-wpil-monitor-id=\"7992\">market<\/a> potential regarding a US University in China was analyzed by:<\/p>\n<ul>\n<li>An\u00e1lise de lacunas<\/li>\n<li>SWOT comparativo<\/li>\n<li>Gr\u00e1fico de radar<\/li>\n<li>A melhor abordagem de marketing da categoria<\/li>\n<\/ul>\n<p>Pelo menos uma ferramenta anal\u00edtica por segmento foi utilizada para gerar os dados. Os seguintes 8 par\u00e2metros foram definidos para dados qualitativos e quantitativos:<\/p>\n<ul>\n<li>Efic\u00e1cia de custos<\/li>\n<li>Oferta de Curso<\/li>\n<li>Perfil do Aluno<\/li>\n<li>Parcerias Internacionais<\/li>\n<li>Faculdade<\/li>\n<li>Reputa\u00e7\u00e3o<\/li>\n<li>Campanhas de marketing<\/li>\n<li>Localiza\u00e7\u00e3o f\u00edsica<\/li>\n<\/ul>\n<p>All parameters are given different weights and averages based on the perception of the respondents of the study and personal interpretation of the team based on the results of the first two phases of the report.<\/p>\n<p>Para a an\u00e1lise quantificada, a percep\u00e7\u00e3o dos entrevistados sobre o funcionamento das universidades dos EUA na China \u00e9 calculada usando esta f\u00f3rmula:<\/p>\n<p style=\"padding-left: 40px;\">Percentage1 (%) = Number of Respondents who think that U.S. provides the highest quality education<\/p>\n<p style=\"padding-left: 40px;\">N\u00famero total de entrevistados<\/p>\n<p style=\"padding-left: 40px;\">Porcentagem2 (%) = N\u00famero de entrevistados que desejam se matricular em uma universidade dos EUA com sede na China<\/p>\n<h3>Conclus\u00f5es baseadas nas descobertas do SIS<\/h3>\n<ul>\n<li>Low market potential for US schools due to the preference of local students for local institutions<\/li>\n<li>Os estudantes locais preferem estudar no exterior em vez de em uma universidade de extens\u00e3o para uma universidade dos EUA na China<\/li>\n<li>Local students will pay $600-1000. International students will pay $3,300-4,400. Students and Families expected <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-ensino-superior\/\" title=\"Pesquisa de mercado de ensino superior\"  data-wpil-monitor-id=\"7988\">higher quality facilities and education<\/a> with higher costs.<\/li>\n<li>Peking University has the best social science and humanities programs, while Tsinghua has the best Engineering program<\/li>\n<li>Os melhores alunos frequentam as 5 melhores universidades<\/li>\n<li>All key players have joint partnerships and student <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/pesquisa-de-mercado-cambial\/\" title=\"Pesquisa de mercado cambial\"  data-wpil-monitor-id=\"7990\">exchange programs with other universities and research<\/a> institutions in the country.<\/li>\n<\/ul>\n<h3>A\u00e7\u00f5es como resultado de nossas descobertas<\/h3>\n<ul>\n<li>A implementa\u00e7\u00e3o exigir\u00e1 uma dedica\u00e7\u00e3o substancial dos principais recursos<\/li>\n<li>Parceria com players locais (empresas e outras faculdades)<\/li>\n<li>A strong marketing campaign, including the use of the yearly education expo<\/li>\n<li>Uso limitado de bolsas porque s\u00e3o vistas como negativas em termos de qualidade<\/li>\n<li>\u00a0<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Saiba como o SIS ajudou uma grande universidade a considerar a entrada no mercado no exterior.<\/p>","protected":false},"author":1,"featured_media":63124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/15044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=15044"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/15044\/revisions"}],"predecessor-version":[{"id":81347,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/15044\/revisions\/81347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63124"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=15044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=15044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=15044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}