{"id":14133,"date":"2015-02-09T23:26:07","date_gmt":"2015-02-09T23:26:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=14133"},"modified":"2025-09-16T22:38:10","modified_gmt":"2025-09-17T02:38:10","slug":"fabricante-de-talheres-de-ceramica-para-entrada-no-mercado-asiatico","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/asian-market-entry-ceramic-tableware-manufacturer\/","title":{"rendered":"Entrada no mercado asi\u00e1tico para um fabricante de talheres de cer\u00e2mica"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-6944018d\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-6944018d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"China (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Antecedentes do Estudo de Caso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metodologia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS developed a comprehensive tableware market entry feasibility and attractiveness study in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principais conclus\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entre as principais conclus\u00f5es da pesquisa, o SIS descobriu que:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women<\/li>\n\n\n\n<li>Os talheres de cer\u00e2mica de estilo ocidental s\u00e3o preferidos, especialmente aquelas marcas capazes de oferecer uma mistura de designs modernos e elegantes<\/li>\n\n\n\n<li>Em ambos os pa\u00edses asi\u00e1ticos, os utens\u00edlios de mesa importados e de marcas estrangeiras representam 60-80% do mercado total em 2013. Empresas da China e do Reino Unido s\u00e3o os principais exportadores nos pa\u00edses selecionados.<\/li>\n\n\n\n<li>Consumers\u2019 attitudes toward innovative design and international brands represent a great opportunity for homewares producers from all over the world.<\/li>\n\n\n\n<li><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Saiba mais em nosso estudo de caso sobre a entrada no mercado asi\u00e1tico de um fabricante de utens\u00edlios de mesa de cer\u00e2mica.<\/p>","protected":false},"author":1,"featured_media":67066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/14133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=14133"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/14133\/revisions"}],"predecessor-version":[{"id":69270,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/14133\/revisions\/69270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/67066"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=14133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=14133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=14133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}