{"id":12870,"date":"2015-01-07T00:36:52","date_gmt":"2015-01-07T00:36:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=12870"},"modified":"2025-09-16T22:38:55","modified_gmt":"2025-09-17T02:38:55","slug":"pesquisa-de-mercado-de-saude-emea","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-de-saude-emea\/","title":{"rendered":"Pesquisa de mercado de sa\u00fade na Europa"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n
\n\n\n

Estudo de caso de sa\u00fade em v\u00e1rios pa\u00edses<\/h2>\n

A SIS International Research conduziu um estudo on-line em nome de um de nossos clientes, que trabalhava em estreita colabora\u00e7\u00e3o com uma empresa farmac\u00eautica global. O foco principal deste estudo foi em pacientes de 6 pa\u00edses diferentes espalhados pela Am\u00e9rica do Norte e Europa Ocidental\/Norte, todos diagnosticados com constipa\u00e7\u00e3o induzida por opioides devido ao tratamento da dor cr\u00f4nica. A amostra global para todos os pa\u00edses somou 500 pacientes, o que foi alcan\u00e7ado ap\u00f3s uma pesquisa online de 20 minutos.<\/p>\n

O SIS programou e acolheu o inqu\u00e9rito, traduziu sobreposi\u00e7\u00f5es em quatro l\u00ednguas para efeitos deste projecto e trabalhou em tabula\u00e7\u00f5es cruzadas e an\u00e1lises.<\/p>\n

Depois de confirmar o desenho do question\u00e1rio juntamente com o cliente, o estudo foi finalmente lan\u00e7ado e conclu\u00eddo com sucesso em 3 semanas de atividades de campo e uma semana completa de an\u00e1lise e apresenta\u00e7\u00e3o de dados.<\/p>\n

Project managers from two different SIS offices covering multiple time zones around the globe worked together closely with the client<\/a> on this study, and ensured that the flow of information to and from the client was never interrupted in order to provide constant fieldwork updates and answers to our client’s queries almost instantly.<\/p>\n

The fieldwork process included some nuances. The study took place in all countries simultaneously, so accuracy and efficient coordination were key considerations. In addition, it was important to adapt and localize the list of medications into each of the 6 countries, and ensure that questions and selections were relevant in each market<\/a>. For instance, medications can hold different names in different countries or can only be present in certain countries. Therefore, a robust secondary research effort can be crucial in contextualizing and analyzing feedback and data.<\/p>\n

Algumas das principais descobertas que coletamos deste estudo inclu\u00edram:<\/h2>\n

Uma taxa de resposta mais alta foi alcan\u00e7ada entre as mulheres (55%), e mais da metade dos entrevistados tinham mais de 45 anos (55%).
Os pa\u00edses com as taxas de resposta mais elevadas foram o Canad\u00e1, os EUA e o Reino Unido.
A maioria dos entrevistados (44%) apresentava dor cont\u00ednua (cr\u00f4nica) que n\u00e3o estava relacionada ao c\u00e2ncer nos \u00faltimos 1 a 5 anos.
Mais da metade dos entrevistados (60%) sofria de n\u00edveis de dor que variavam de 7 a 10 (1 sendo fraco e 10 sendo a pior dor que poderiam imaginar).<\/p>\n

Overall, this study was a success and provided insight<\/a> for meaningful change and development. Moreover, at SIS, our dedicated teams in 9 locations spread across 4 continents offer clients access to knowledge from developed to emerging markets<\/a>. Our extensive global network, further extends our geographic reach, providing both local insights and global<\/a> perspectives.<\/p>\n

Embora partilhem dados pessoais atrav\u00e9s das suas respostas, os inquiridos n\u00e3o t\u00eam de enfrentar um moderador ou falar ao telefone ao responder \u00e0s perguntas, o que tem impacto no n\u00edvel de honestidade das suas respostas.<\/p>\n

Online surveys also have drawbacks, compared to traditional qualitative methods for instance. There are no trained<\/a> interviewers to probe respondents and gather additional data, and some countries do not have the same internet\/mobile coverage as others, which could limit the sampling and respondent availability.<\/p>\n

Contate-nos para o seu pr\u00f3ximo projeto de Pesquisa de Mercado de Sa\u00fade na Europa.<\/a><\/h2>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Multi-country Healthcare Case Study SIS International Research conducted an online study on behalf of one of our clients, who was working closely with a global pharmaceutical corporation. The main focus of this study was on patients from 6 different countries spread across North America and Western\/Northern Europe, all diagnosed with opioid induced constipation due to … Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":69260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[282,280,281,318,278],"class_list":["post-12870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-africa","tag-emea","tag-europe","tag-healthcare-market-research","tag-middle-east","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12870"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12870\/revisions"}],"predecessor-version":[{"id":81600,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12870\/revisions\/81600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/69260"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}