{"id":12270,"date":"2012-11-06T23:28:53","date_gmt":"2012-11-06T23:28:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/market-research-in-africa\/"},"modified":"2026-01-25T18:45:31","modified_gmt":"2026-01-25T23:45:31","slug":"pesquisa-de-mercado-na-africa","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-na-africa\/","title":{"rendered":"Pesquisa de Mercado em \u00c1frica"},"content":{"rendered":"

\u00c1frica est\u00e1 a tornar-se rapidamente numa nova fronteira para muitas organiza\u00e7\u00f5es.<\/h2>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

With natural resources, growing consumer markets, and untapped markets, companies are increasingly eyeing Africa for competitive advantage and growth.  The continent\u2019s collective GDP is now almost at par with that of Russia and Brazil and the population is fast becoming urbanized. Africa has more urban population than India.<\/p>\n\n\n\n

Still, income and growth disparities exist in African countries. While some countries are showing rapid economic growth, others still face extreme poverty. Africa has one of the most diverse market structures, having developed markets like Libya and some completely underdeveloped markets like Somalia and Ethiopia. Even in most developed countries in Africa, infrastructure challenges exist.\u00a0 Many languages, logistical differences, transaction difficulty across borders, and different customs make Africa a highly diverse and difficult market<\/a> to deal with.<\/p>\n\n\n\n

Marketing Research in Africa can help investors understand consumer behavior and attitudes and identify new untapped markets.<\/h2>\n\n\n\n

The African continent has the second largest population in the world and has more than 50 countries.<\/p>\n\n\n\n

Major industries in Africa are largely dependent on natural resources. The two biggest industries, Agriculture and Mining are the sectors that are rapidly developing. The climate of the region is suitable for the growth of cash crops.  African cocoa products are in high demand worldwide.<\/p>\n\n\n\n

Outros pa\u00edses desenvolvidos prometeram agora partilhar conhecimentos tecnol\u00f3gicos com \u00c1frica para ajudar a aumentar a produtividade. Por outro lado, \u00c1frica possui algumas das maiores reservas de recursos naturais e minerais, incluindo petr\u00f3leo, petr\u00f3leo, ouro, diamantes e carv\u00e3o.<\/p>\n\n\n\n

Oportunidades em \u00c1frica<\/h2>\n\n\n\n

Another major industry of Africa is the Finance Services and Banking industry which is growing rapidly. However, the sector is still lagging to provide substantial growth in the region. Risk, security concerns, and fears of fraud impact the development of the banking sector in Africa.<\/p>\n\n\n\n

\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Outro sector que muitos estimam que cres\u00e7a nos pa\u00edses africanos \u00e9 o sector da ind\u00fastria transformadora. Muitos pa\u00edses em \u00c1frica est\u00e3o concentrados na constru\u00e7\u00e3o de infra-estruturas e na atra\u00e7\u00e3o de mais IDE nos sectores industriais. Com recursos de m\u00e3o-de-obra e mat\u00e9rias-primas consider\u00e1veis, a regi\u00e3o \u00e9 vista por alguns como uma escolha lucrativa para instala\u00e7\u00f5es de produ\u00e7\u00e3o.<\/p>\n\n\n\n

The rise of mobile phones and mobile technology in Africa is impacting how consumers live their lives.  This may also open the possibility of using mobile methods in Market Research.<\/p>\n\n\n\n

Despite growth in recent years, Africa still has very low figures in private investment. \u00a0Much of the African countries\u2019 wealth is dependent on natural reserves, which can be unstable due to changing macroeconomics.<\/p>\n\n\n\n

Altos n\u00edveis de corrup\u00e7\u00e3o e aloca\u00e7\u00e3o ineficiente de recursos podem impactar os neg\u00f3cios e o desenvolvimento. Os governos em \u00c1frica est\u00e3o cada vez mais a tomar medidas para melhorar os regulamentos e as infra-estruturas.<\/p>\n\n\n\n

Pesquisa de Mercado em \u00c1frica<\/h2>\n\n\n\n

Qualitative and Quantitative Pesquisa de Mercado em \u00c1frica<\/a> is growing.\u00a0 Traditional methods are typically used such as face-to-face data collection, In-Person Focus Groups and Telephone surveys.\u00a0 Conducting Pesquisa de Mercado em \u00c1frica<\/a> requires a thorough understanding of the local market.\u00a0 In some cases, research professionals may need to go from village to village to be able to build a sample.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

A investiga\u00e7\u00e3o de mercado qualitativa e quantitativa em \u00c1frica est\u00e1 a crescer. M\u00e9todos tradicionais s\u00e3o normalmente usados, como coleta de dados cara a cara, grupos focais presenciais e pesquisas por telefone.<\/p>","protected":false},"author":1,"featured_media":65163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-12270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12270"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12270\/revisions"}],"predecessor-version":[{"id":78997,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12270\/revisions\/78997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/65163"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}