{"id":12153,"date":"2010-07-25T19:53:32","date_gmt":"2010-07-25T19:53:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/trends-in-health-and-wellness-in-europe\/"},"modified":"2025-09-16T20:27:26","modified_gmt":"2025-09-17T00:27:26","slug":"tendencias-do-mercado-de-bem-estar-e-saude-na-europa","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/tendencias-do-mercado-de-bem-estar-e-saude-na-europa\/","title":{"rendered":"Pesquisa de mercado de sa\u00fade e bem-estar na Europa"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-eb10d270\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-eb10d270\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Healthcare (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>A ind\u00fastria m\u00e9dica europeia est\u00e1 a evoluir para enfrentar novos desafios.<\/h2>\n<div>Growing deficits and debt crises across <a href=\"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-de-saude-emea\/\" title=\"Pesquisa de mercado de sa\u00fade na Europa\"  data-wpil-monitor-id=\"6676\">Europa<\/a> are placing increased strains on shrinking healthcare budgets. European populations are getting older requiring more <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/analise-de-custo-beneficio-pesquisa-de-mercado\/\" title=\"Pesquisa de mercado de an\u00e1lise de custo-benef\u00edcio\"  data-wpil-monitor-id=\"9217\">costly health services and benefits<\/a>. \u00a0 Meanwhile, obesity is on the rise in some European countries, and governments are proposing new regulations to encourage or enforce healthy living habits.<\/div>\n<h2 id=\"_mcePaste\">As empresas procuram enfrentar os desafios da medicina europeia.<\/h2>\n<div>Modern spas are now promoting services such as fitness, alternative medicine, anti-ageing remedies, and preventative nutrition. <span class=\"removed_link\" title=\"http:\/\/www.prweb.com\/releases\/personal_therapy_products\/aromatherapy\/prweb4253234.htm \">N\u00e3o convencional<\/span> medical therapies such as acupuncture, homeopathy, osteopathy, shiatsu, and reflexology are gaining in popularity.<\/div>\n<p>A ind\u00fastria m\u00e9dica europeia est\u00e1 a evoluir para enfrentar novos desafios. Os crescentes d\u00e9fices e as crises da d\u00edvida em toda a Europa est\u00e3o a colocar press\u00f5es cada vez maiores sobre os or\u00e7amentos cada vez menores dos cuidados de sa\u00fade. As popula\u00e7\u00f5es europeias est\u00e3o a envelhecer, necessitando de servi\u00e7os e benef\u00edcios de sa\u00fade mais dispendiosos.  Entretanto, a obesidade est\u00e1 a aumentar em alguns pa\u00edses europeus e os governos est\u00e3o a propor novos regulamentos para encorajar ou impor h\u00e1bitos de vida saud\u00e1veis.<\/p>\n<h2>Mercearia Org\u00e2nica<\/h2>\n<p>As mercearias org\u00e2nicas t\u00eam\u00a0<a href=\"http:\/\/online.wsj.com\/article\/SB10001424052748704804204575069511609696540.html \" target=\"_blank\" rel=\"noopener\">cresceu rapidamente<\/a> in Western European markets. \u00a0Private insurance companies are gearing up to provide confidence to consumers with additional healthcare coverage. \u00a0European <a href=\"https:\/\/www.sisinternational.com\/pt\/servicos-de-publicidade-multicultural-para-uma-empresa-ferroviaria-conhecida\/\" title=\"Servi\u00e7os de publicidade multicultural para uma empresa ferrovi\u00e1ria conhecida\" data-wpil-monitor-id=\"9219\">companies<\/a> are encouraging new forms of wellness services, such as massages and coaching.<\/p>\n<h2>Combate \u00e0 obesidade<\/h2>\n<p>O governo alem\u00e3o prop\u00f4s em 2010 cobrar uma taxa <a href=\"http:\/\/abcnews.go.com\/International\/europe-fighting-outlaw-obesity-fat-tax\/story?id=9539339\" target=\"_blank\" rel=\"noopener\">imposto sobre obesos<\/a> to reduce strain on health infrastructure, encourage preventative health measures among consumers, and improve fiscal budgets. \u00a0This has sparked controversy in a country debating how best to encourage healthy habits in an ageing nation.<\/p>\n<h2>Regulamenta\u00e7\u00e3o dos cuidados de sa\u00fade na Europa<\/h2>\n<p>Health claims are being treated with more scrutiny as <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-europeu-de-bebidas-alimentares\/\" title=\"Pesquisa de Mercado Europeu de Alimentos e Bebidas\" data-wpil-monitor-id=\"9218\">European<\/a> regulatory bodies seeks to increase confidence in claims of food functionality. \u00a0The European Food Safety Authority (EFSA) has publicly complained in June 2010 about the weakness in the <a href=\"https:\/\/www.sisinternational.com\/pt\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\" data-wpil-monitor-id=\"9216\">food industry\u2019s claims about their products<\/a>, and has signaled that it will take a louder stance on claims of food functionality.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como a Pesquisa de Mercado de Sa\u00fade na Europa pode expandir o seu neg\u00f3cio.<\/p>","protected":false},"author":1,"featured_media":62419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[],"class_list":["post-12153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12153"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12153\/revisions"}],"predecessor-version":[{"id":81540,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12153\/revisions\/81540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62419"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}