{"id":12102,"date":"2019-02-14T23:33:00","date_gmt":"2019-02-14T23:33:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/being-green-improves-recession-performance\/"},"modified":"2025-09-17T00:48:06","modified_gmt":"2025-09-17T04:48:06","slug":"ser-verde-melhora-o-desempenho-da-recessao","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/ser-verde-melhora-o-desempenho-da-recessao\/","title":{"rendered":"Como cortar custos no seu neg\u00f3cio"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-eb8e2cd9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-eb8e2cd9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Business (39)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>As empresas est\u00e3o sob crescente press\u00e3o de custos.<\/h2>\n<p>With the rise of Digital Disruption, the Commoditization of industries, and Globalization with competitors worldwide, businesses are increasingly finding ways to reduce their cost structure.\u00a0 Many companies can boost profits by increasing their top-line revenue.\u00a0 This article will focus on simple ways to reduce the bottom-line cost structure in many businesses.<\/p>\n<h2>Instalando Ilumina\u00e7\u00e3o Eficiente<\/h2>\n<p>Replacing traditional lightbulbs with Carbon Fluorescent light bulbs can reduce the amount of energy used. This can mean lower energy bills.\u00a0 While the cost of these CFL lightbulbs is initially higher, the subsequent monthly energy bills can decrease.\u00a0 SIS replaced its lightbulbs with CFL lightbulbs.\u00a0 None of our employees could tell the difference between the new and old lightbulbs, as the new lightbulbs worked very well. More importantly, SIS International realized double-digit average monthly energy savings.<\/p>\n<h2>Indo sem papel<\/h2>\n<p>Secondly, companies can buy and use only recycled paper. Many employees print out documents that contain mistakes like a mistaken page break or irrelevant papers during a print run. These employees can create a pile next to their printer with which they can reuse the reverse side of the page. This carries cost benefits for companies that seek to limit their operational costs. Simultaneously, they can create a competition among employees and divisions to discard less paper.<\/p>\n<p>Creating competition among departments has been extremely effective for BP, which has been able to boost efficiency through creating personal accountability and interdepartmental competition. <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/empresa-de-pesquisa-de-mercado-de-painel-on-line\/\" title=\"Empresa de pesquisa de mercado de painel on-line\"  data-wpil-monitor-id=\"9028\">Companies can also present deliverables online<\/a>, instead of on paper. Employees can add a reminder in their emails to prevent their recipients from printing emails. If companies have old printers and wish to replace it, they can consider \u201cEnergy Saver\u201d printers that can provide long-term cost advantages.<\/p>\n<p>As empresas com assinaturas de jornais podem solicitar jornais online no escrit\u00f3rio. Para maior efici\u00eancia, os funcion\u00e1rios podem receber \u201calertas por e-mail\u201d que s\u00e3o entregues em seus e-mails para absorver informa\u00e7\u00f5es sem desperd\u00edcio excessivo de papel.<\/p>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/redacao-de-white-paper-de-conteudo-estrategico-b2b\/\" title=\"Empresa de reda\u00e7\u00e3o de white paper e conte\u00fado estrat\u00e9gico B2B\"  data-wpil-monitor-id=\"9021\">Companies can also get rid of paper<\/a> cups, plastic plates, knives and napkins in their kitchens. They can do so by investing in mugs. Less trash may be generated, saving expenditures on these utensils, trash bags, and your cleaning staff.<\/p>\n<h2>Evitando garrafas de \u00e1gua<\/h2>\n<p>A instala\u00e7\u00e3o de um dispensador de \u00e1gua ou fonte, em vez de \u00e1gua engarrafada, pode ajudar a reduzir a quantidade de garrafas consumidas, que s\u00e3o criadas atrav\u00e9s do petr\u00f3leo e das emiss\u00f5es de gases com efeito de estufa.<\/p>\n<h2>Desconectando dispositivos<\/h2>\n<p>Policies can be introduced that encourage employees to unplug devices from the wall (which, on average consumes 3-5% of total energy consumption even if you are not using the device). Furthermore, they can shut down their computers overnight and over the weekend, instead of using &#8220;Standby&#8221; settings, which still consume energy.<\/p>\n<h2>Melhorando o uso de energia no escrit\u00f3rio<\/h2>\n<p>Durante o ver\u00e3o, as empresas beneficiam quando fecham as persianas em vez de ligarem o ar condicionado no m\u00e1ximo. A instala\u00e7\u00e3o de termostatos inteligentes e tecnologia inteligente pode melhorar<\/p>\n<h2>Reduzindo viagens de neg\u00f3cios<\/h2>\n<p>Business travel is not only one of the largest expenses that companies face, but it is also one of the largest contributors to Green House Gases. <a href=\"https:\/\/www.sisinternational.com\/pt\/modelo-global-de-inteligencia-competitiva-por-ruth-stanat-revista-de-inteligencia-competitiva\/\" title=\"Empresa Global de Intelig\u00eancia Competitiva\"  data-wpil-monitor-id=\"9015\">Companies can gain competitive<\/a> advantages and \u201cGreen advantages\u201d by reducing travel frequency and carbon-consuming activities in traveling.<\/p>\n<p>Pode haver muitas vantagens de custo aqui, mas vamos nos concentrar no impacto do carbono. Ao voar diretamente, as empresas podem limitar a sua pegada de carbono. Eles tamb\u00e9m podem programar viagens de forma eficiente, agendando viagens com v\u00e1rios destinos em uma \u00fanica viagem para atender a todos os requisitos de viagem.<br \/>Projeto <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/gerente-de-beneficios-de-farmacia-pesquisa-de-mercado-pbm\/\" title=\"Pesquisa de mercado do Gerente de Benef\u00edcios Farmac\u00eauticos (PBM)\"  data-wpil-monitor-id=\"9012\">management and operations can benefit<\/a> from Skype, GoToMeeting or Cisco TelePresence, which can reduce the need for face-to-face communication. Travelers can lug less baggage and stay in Green hotels, and use fewer towels.<\/p>\n<p>As empresas podem fazer uma lista r\u00e1pida de companhias a\u00e9reas verdes e carros de aluguel. Companhias a\u00e9reas verdes como a Virgin Airways oferecem simultaneamente tarifas a\u00e9reas econ\u00f4micas. Os funcion\u00e1rios podem usar transporte p\u00fablico e servi\u00e7os de carro, como pegar o trem de Heathrow para a esta\u00e7\u00e3o London Paddington. As empresas tamb\u00e9m podem fazer uma pequena lista de locadoras de ve\u00edculos verdes, que podem oferecer vantagens de custo no consumo de combust\u00edvel.<\/p>\n<h2>Otimizando o deslocamento dos funcion\u00e1rios<\/h2>\n<p>Employees in <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/testes-de-locais-centrais-na-cidade-de-nova-york\/\" title=\"Testes de locais centrais na cidade de Nova York: benef\u00edcios para testes de produtos\"  data-wpil-monitor-id=\"9014\">cities can benefit<\/a> by taking public transportation. Aside from the environmental benefits, employees can save more money by not having to garage their cars, spending idle time in stressful traffic, and have a lower risk of an accident in getting to work. Companies are increasingly finding the importance of their employees saving their money in 401Ks, rather than spending it on oil, car loans and other expenses.<\/p>\n<p>As empresas n\u00e3o localizadas em \u00e1reas urbanas podem incentivar a carona solid\u00e1ria. Isso gerou benef\u00edcios colaterais, como o aumento do v\u00ednculo entre seus funcion\u00e1rios e o compartilhamento de conhecimento fora do hor\u00e1rio de funcionamento da empresa.<\/p>\n<h2>Tornando seu marketing eficiente<\/h2>\n<p>O <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-personalizada-primaria-2\/\" title=\"Pesquisa de mercado prim\u00e1rio\"  data-wpil-monitor-id=\"9011\">primary objective of marketing<\/a> is to provide messaging to your stakeholders. But it is not mutually exclusive to also consider <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-materiais-de-construcao-verdes\/\" title=\"Pesquisa de mercado de materiais de constru\u00e7\u00e3o verdes\"  data-wpil-monitor-id=\"9025\">greening your marketing<\/a>. Companies can limit how much paper put into direct mailers, as many consumers will automatically throw these away. Instead, <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/empresas-de-design-de-pesquisa-de-mercado\/\" title=\"Empresa de pesquisa de design\"  data-wpil-monitor-id=\"9019\">companies can design<\/a> \u201csmart\u201d direct mail that is less likely to be discarded. Simultaneously, they can create more eco-friendly promotional items. Instead of lower utility items, companies can invest in flash memory drives with their logos on it. This lowers the probability that these materials will be thrown away and also increases the amount of time your stakeholders bond with your brand and promotional item.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Companies are under increasing cost pressure. With the rise of Digital Disruption, the Commoditization of industries, and Globalization with competitors worldwide, businesses are increasingly finding ways to reduce their cost structure.\u00a0 Many companies can boost profits by increasing their top-line revenue.\u00a0 This article will focus on simple ways to reduce the bottom-line cost structure in &#8230; <a title=\"Como cortar custos no seu neg\u00f3cio\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/pt\/ser-verde-melhora-o-desempenho-da-recessao\/\" aria-label=\"Leia mais sobre Como cortar custos em seu neg\u00f3cio\">Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":62795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12102"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12102\/revisions"}],"predecessor-version":[{"id":81509,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12102\/revisions\/81509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62795"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}