{"id":12092,"date":"2018-02-21T15:57:07","date_gmt":"2018-02-21T15:57:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/recruiting-and-retaining-millennials-in-the-workplace\/"},"modified":"2026-01-26T17:17:24","modified_gmt":"2026-01-26T22:17:24","slug":"recrutar-e-reter-millennials-no-local-de-trabalho","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/recrutar-e-reter-millennials-no-local-de-trabalho\/","title":{"rendered":"Pesquisa de mercado de funcion\u00e1rios da gera\u00e7\u00e3o Y"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-b4f51414\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b4f51414\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Computer Assisted Telephone Interviewing 6 (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A entrada dos Millennials no mercado de trabalho pode apresentar v\u00e1rios desafios aos gestores, uma vez que poder\u00e3o ter de adotar formas inovadoras de recrutar e reter estes novos trabalhadores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pesquisa de aquisi\u00e7\u00e3o de talentos<\/h2>\n\n\n\n<p>Many companies have begun to establish formal mentoring partnerships between managers and young employees.\u00a0 These programs are most efficient when they are structured and mentors go through formalized training.\u00a0 Many Millennials may want to have advising partnerships in which they can get feedback on their progress.\u00a0 KPMG and PriceWaterHouseCoopers have found these personalized mentorships to be mutually beneficial for both young employees and the companies themselves.\u00a0 As the Baby Boomers retire, young employees need to be trained in order to be the new company leaders.\u00a0 Such mentorship programs, along with job shadowing, may help fill the voids left by the retiring Baby Boomers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pesquisa de reten\u00e7\u00e3o de talentos<\/h2>\n\n\n\n<p>The United States military has also <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/consultoria-em-estrategia-de-pesquisa-de-mercado-em-gestao-de-mudancas-em-servicos-financeiros\/\" title=\"Pesquisa de mercado e consultoria estrat\u00e9gica em gest\u00e3o de mudan\u00e7as em servi\u00e7os financeiros\"  data-wpil-monitor-id=\"10738\">changed its strategies<\/a> to meet the needs of its Millennial recruits.&nbsp; Instead of having Army drill sergeants constantly yelling at recruits during basic training, these&nbsp;instructors perform most training tasks, such as running and marching, side by side with their recruits.&nbsp; Recruits have reported that such initiatives helped encourage and motivate them.&nbsp; The military has also modified its recruitment campaigns to include parents.&nbsp; They market both to potential soldiers and their parents.&nbsp; Recruiting officers are also instructed to meet with parents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pesquisa sobre gest\u00e3o de partes interessadas<\/h2>\n\n\n\n<p>Employers may need to realize that \u201chelicopter parents\u201d are not necessarily detrimental.&nbsp; A recent study has reported that college-age children of \u201chelicopter parents\u201d tend to be more engaged and more likely to participate in projects that require independent research and intensive writing.&nbsp; Some initiatives that may help companies retain and recruit these \u201chelicoptered\u201d children may involve dedicating part of a company\u2019s website specifically for parents.&nbsp; Parents may be worried that their adult children may just be a number in a large organization.&nbsp; Companies may alleviate such concerns by engaging these \u201chelicopter\u201d parents rather than dismissing them.<\/p>\n\n\n\n<p>Firms like Ernst &amp; Young and Enterprise Rent-A-Car <a href=\"https:\/\/www.sisinternational.com\/pt\/desenvolvendo-bancos-de-dados-de-informacoes-internacionais-meu-artigo-de-1990\/\" title=\"Desenvolvendo bancos de dados de informa\u00e7\u00f5es internacionais: Ruth Stanat em 1990\"  data-wpil-monitor-id=\"10739\">develop employer information<\/a> for parents.&nbsp; Southwestern and Office Depot have a special website for parents.&nbsp; Merill Lynch would invite parents for office visits.&nbsp; PNC Financial Services held events for parents of interns.&nbsp; Vanguard and Stockamp sent job offer letters to parents as well as recruits.&nbsp; Considering that twenty-five percent of college seniors review job offers with their parents, such initiatives may behoove firms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre a pesquisa sobre o local de trabalho da gera\u00e7\u00e3o Y<\/h2>\n\n\n\n<p>We conduct <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-de-produtos-de-beleza\/pesquisa-de-mercado-de-beleza-milenar\/\" title=\"Pesquisa de mercado de beleza milenar\"  data-wpil-monitor-id=\"6169\">Millennial Workplace research<\/a> by conducting Qualitative, Quantitative and Strategy Research.<\/p>\n\n\n\n<p><strong>Qualitativo <\/strong><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/etnografia\/\" title=\"Pesquisa de Mercado Etnogr\u00e1fica\"  data-wpil-monitor-id=\"6467\">Research includes Workplace Ethnography<\/a> research, employee interviews, Online Communities, and Focus Groups.\u00a0 In <strong>Pesquisa quantitativa<\/strong>, we conduct employee <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/empresa-de-pesquisa-de-mercado-por-amostragem-de-pesquisa-on-line\/\" title=\"Empresa de pesquisa de mercado de amostragem de pesquisa on-line\"  data-wpil-monitor-id=\"10737\">surveys using online<\/a>, mobile, and telephone depth surveys.\u00a0 <strong>Pesquisa de estrat\u00e9gia<\/strong> examines the hiring landscape, competitive analysis, employee touchpoint <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/empresas-de-design-de-pesquisa-de-mercado\/\" title=\"Empresa de pesquisa de design\"  data-wpil-monitor-id=\"10736\">design and online desk research<\/a> on platforms like LinkedIn.\u00a0 We can support your strategic priorities with regard to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incentivos e Compensa\u00e7\u00e3o<\/li>\n\n\n\n<li>Pesquisa de Pr\u00e9-requisitos<\/li>\n\n\n\n<li>Projeto do espa\u00e7o de trabalho<\/li>\n\n\n\n<li>Antropologia do Local de Trabalho<\/li>\n<\/ul>\n\n\n\n<p>Examples of our past <a href=\"https:\/\/www.sisinternational.com\/pt\/estudos-de-caso\/\" title=\"Estudos de caso\"  data-wpil-monitor-id=\"10734\">Pesquisa de mercado<\/a> projects in Human Resources include studies about Mobile Assessments, Talent Acquisition, Incentive Program concept testing, HR Decision Maker Research at Fortune 500 companies, and Concept Testing of HR Management Software.&nbsp; We have also conducted hundreds of Focus Group and <a href=\"https:\/\/www.sisinternational.com\/pt\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"Como conduzir entrevistas em profundidade para obter insights de mercado\"  data-wpil-monitor-id=\"10735\">Entrevista aprofundada<\/a> studies with prospective candidates and millennials who intend to work in certain industries.<\/p>","protected":false},"excerpt":{"rendered":"<p> Descubra novos insights sobre como atrair e reter a gera\u00e7\u00e3o Y no local de trabalho.<\/p>","protected":false},"author":1,"featured_media":64209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12092"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12092\/revisions"}],"predecessor-version":[{"id":81759,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12092\/revisions\/81759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64209"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}